NYAM APP LTD

What NYAM APP LTD does

NYAM App Ltd is a privately-held, UK-domiciled company that operates a consumer mobile application (iOS and Android) providing personalised food scoring for products sold in UK supermarkets. The app scans product barcodes — including offline, with automatic sync on reconnection — and returns a composite score on a 1–100 scale derived from Nutri-Score, NOVA ultra-processing classification, additive risk (including combination risks such as E211+E300 benzene formation) and UK-specific pesticide residue data. It also accepts supermarket receipts and basket text, using Anthropic's Claude AI to parse and score an entire shop. The product covers 165,000+ UK food products, with Nutri-Score, NOVA, additive and pesticide data sourced primarily from Open Food Facts, PAN UK and EFSA.

The business model is a freemium B2C subscription. The free tier includes barcode scanning, search, base scores, comparison and share cards; the Premium tier (£1.99/month or £13.99/year, with a 1-month free trial) adds up to three personal nutrition priorities, user-set score overrides, AI score explanations, Smarter Swaps (30/month), receipt imports (8/month) and AI shop reviews (8/month). Billing is handled entirely by Apple App Store and Google Play Store via RevenueCat; NYAM does not process payments directly. Distribution is self-serve through the two app stores plus organic social (Instagram, TikTok) — no paid acquisition, no resellers and no enterprise channel.

The company is founder-owned and operated by Tyrone Tapper, a sole founder who built NYAM initially as a personal tool for his own family. It is registered as NYAM App Ltd in England and Wales (Company no. 17118391), with an ICO registration (ZC122949) and a registered office at 71-75 Shelton Street, Covent Garden, London. The technology stack is Supabase (UK-hosted) for backend and auth, Firebase for analytics and crash reporting, RevenueCat for subscriptions, Brevo for email and Anthropic Claude AI for generative features. No external venture funding has been disclosed and the company is described as a small team of one.

Name

NYAM APP LTD

Legal name

NYAM App Ltd

Website

https://nyamapp.co.uk

Company type

Private

Founded year

2026

Operating status

Operating

Short description

NYAM App Ltd operates a UK consumer mobile app that scans supermarket product barcodes and receipts to produce a personalised 1–100 food score based on Nutri-Score, NOVA processing, additive risk and pesticide data, monetised via a freemium subscription at £1.99/month or £13.99/year.

Ownership category

akta.pro rank

Product category

Consumer Nutrition & Food Transparency Software

akta.pro industry

PRIMARYHSADAFAE

Medical Nutrition Therapy (Registered Dietitian)

Home & Personal Services/Fitness, Wellness & Personal Training/Nutrition Coaching & Weight Management

Keywords

• Food scanning app
• Nutrition scoring
• Additive risk assessment
• Barcode scanning
• Food transparency

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Operations, Marketing or Sales

Revenue model

1. Premium Subscription: The primary revenue stream. A freemium model with a free tier (core scanning, search, base scores, comparison, share cards) and a paid Premium tier at £1.99/month or £13.99/year (billed annually, saving 41%). Premium includes a 1-month free trial. Billing is handled entirely through the Apple App Store and Google Play Store via RevenueCat; NYAM does not process payments directly or store card details. After the trial, users can stay on Premium, switch to annual, or drop to the free tier.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

NYAM is a UK-specific mobile food scanning app (iOS and Android) that delivers a personalised composite food score (1-100) for supermarket products, combining Nutri-Score, NOVA ultra-processing classification, additive risk, and PAN UK pesticide residue data. Users can scan barcodes (including offline), upload supermarket receipts or paste baskets for full-shop analysis, set personalised nutrition priorities, and receive AI-powered Smarter Swap suggestions.

Product overview

NYAM is a single consumer mobile application (iOS and Android) providing personalized food scoring for UK supermarket products. The core Free tier offers barcode scanning, product search, base food scores (Nutri-Score, NOVA, additives, pesticide risk), product comparison, and diet badges. The Premium subscription (£1.99/month or £13.99/year) adds personalized scoring based on user-defined food priorities, AI-generated score explanations, Smarter Swap product recommendations, AI-powered receipt/shop analysis (Score My Shop, Score Basket), and user-set score overrides. The app integrates Open Food Facts as its foundational data source and uses Anthropic Claude AI for generative AI features.

Differentiator

Problem solved

Functional benefit

Products and services

• NYAM App (Free Tier) Free mobile application (iOS and Android) providing barcode scanning (online and offline), product search across 165,000+ UK food products, base food scores based on Nutri-Score, NOVA classification, additive risk, and pesticide risk, diet and nutrition badges, product comparison, and share cards. Free forever with no account required to start scanning.
• NYAM Premium Subscription Paid subscription tier at £1.99/month or £13.99/year (saving 41% annually) with a 1-month free trial. Premium includes up to 3 personal nutrition priorities that weight the NYAM score, user-set score overrides, 8 AI receipt imports per month, 8 AI shop reviews per month, 30 NYAM score explanations per month, and 30 Smarter Swap suggestions per month. Billing is handled through Apple App Store or Google Play Store via RevenueCat.

Quantifiable outcome

• Users can score a full supermarket shop in seconds by importing a receipt or pasting basket text
• +3 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability6 records

Feature8 records

Partnerships

Seven partnerships are on record, tiered core.

• SupabasecoreTechnology or IntegrationNYAM uses Supabase for anonymous and email/password authentication, as the backend for its product database of 165,000+ UK food products, and for cloud storage of user data (including submitted product images and nutrition label photos). Supabase row-level security ensures users can only access their own data. Supabase database and file storage are hosted in the United Kingdom (London region) and comply with UK GDPR.
• Firebase (Google)coreTechnology or IntegrationNYAM uses Firebase Analytics and Firebase Crashlytics (both provided by Google) for anonymous usage analytics and crash reporting. NYAM does not attach user identity to this data. Google may process data outside the UK; appropriate safeguards are in place via the UK-US Data Bridge and Standard Contractual Clauses.
• RevenueCatcoreTechnology or IntegrationNYAM uses RevenueCat to manage in-app subscriptions. RevenueCat receives the user's NYAM account identifier (or anonymous identifier) and subscription status. It does not receive the user's name or email address. RevenueCat may process data in the United States under Standard Contractual Clauses.
• Anthropic (Claude AI)coreTechnology or IntegrationNYAM uses Anthropic's Claude AI via API for: NYAM score explanations, Smarter Swap suggestions, receipt and basket parsing (Score My Shop and Score Basket), and AI shop analysis reports. Full documents uploaded for receipt import are transmitted to Anthropic for processing; NYAM retains the document only for the processing session. Anthropic may retain the document for up to 30 days and acts as NYAM's processor under a data processing agreement.
• Open Food FactscoreTechnology or IntegrationOpen Food Facts is the foundational data source for NYAM's product database — covering nutrition information, ingredients, labels, NOVA classifications, additive taxonomy, and ingredient analysis. It is a volunteer-driven, free, open database of food products worldwide. NYAM uses Open Food Facts data under the Open Database Licence (ODbL). NYAM also contributes data back to Open Food Facts when users fill in product gaps, closing the open-data loop.
• PAN UK (Pesticide Action Network UK)coreTechnology or IntegrationNYAM sources UK-specific pesticide residue risk data from PAN UK's analysis of UK Government PRiF (Pesticide Residues in Food) testing reports. This data informs pesticide risk flags on fresh produce in the app, based on the percentage of samples found to carry multiple residues.
• EFSA (European Food Safety Authority)coreTechnology or IntegrationNYAM's additive risk classifications draw from peer-reviewed research and EFSA (European Food Safety Authority) evaluations of food additive safety. EFSA data is used as an authoritative source for assessing additive risk levels (low, moderate, under-review, high risk) and combination risks.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Foodvisor: AI-powered food recognition and nutrition-tracking app combining barcode scanning with photo-based meal logging. Comparable in product-led, consumer mobile nutrition positioning, with overlap on barcode scoring.
• Yuka: The leading consumer food-scanning mobile app, scoring products on nutrition, additives, and processing. Direct competitor with overlapping scoring methodology (incorporates Nutri-Score and additive risk) but at much greater scale and with multi-country coverage.
• HowGood: Food sustainability and ingredient transparency database used by retailers and brands. Overlaps with NYAM on ingredient-level transparency scoring, though HowGood focuses more on sustainability metrics than nutrition.
• Yazio: Food-scanning and calorie-tracking app with Nutri-Score integration. Overlaps with NYAM on barcode scoring and personalised nutrition tracking, with broader calorie/nutrition tracking features.
• Codecheck: European barcode scanning app scoring products on additives, nutrients, and ecological impact. Closely comparable product proposition and scoring philosophy to NYAM, particularly on additive risk transparency.
• EatFit: Consumer food scanning app focused on ingredient transparency and healthy-eating guidance. Comparable in offering instant food scoring via barcode with health-focused positioning.

Broad incumbents

• MyFitnessPal: Mass-market calorie and nutrition tracking app with barcode scanning. Comparable consumer mobile nutrition play with a much larger user base and broader nutrition tracking scope; not a direct scoring-methodology competitor.

Others

• Open Food Facts: Open-source food product database and the foundational data source for NYAM's product catalogue. Also offers its own scanning app, so partially overlapping; included as an ecosystem/partner rather than a pure competitor.

Emerging players

• Think Dirty: Originally a clean-beauty scanner, expanding into food and household product scanning with additive and ingredient risk scoring. Partial overlap with NYAM's additive and ingredient transparency angle.
• Beezer: Mobile barcode scanning app scoring food and personal-care products on additive and ingredient risk. Closely aligned with NYAM's additive-transparency positioning in a smaller, less mature package.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/nyamappuk
• TikToktiktok.com/@nyamapp

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NYAM APP LTD