ByNature
ByNature is a Vancouver-based biophilic design firm that designs, manufactures, and installs preserved moss walls, living walls, planters, and natural wall coverings for commercial interior projects across Canada and the United States, serving architects, designers, and enterprise clients.
- Company typePrivate
- Founded2012
- HeadquartersVancouver, Canada
- Headcount11–50
- GTM typeB2B
- OfferingServices
What ByNature does
ByNature is a Vancouver-based biophilic design company founded in 2012 that manufactures, distributes, and installs preserved moss walls, living walls, planters, faux plants, and natural wall coverings for commercial interior projects across Canada and the United States. Its core technology is a glycerin-based preservation process using natural food-grade dyes and oils that yields preserved moss and foliage with 8+ year lifespans and no requirement for watering, sunlight, or trimming; the company also offers self-watering planters with capillary-action reservoirs and represents the PapierFlora natural wall covering line from Austria. The product portfolio spans raw materials (six moss varieties, preserved ferns, foliage, and flowers) sold through a B2B wholesale portal, complete custom design-and-installation projects, and ongoing plant maintenance services.
The company operates five offices in Vancouver, Calgary, Toronto, Montréal, and New York, and runs a six-step commercial sales process (Connect & Consult, Get a Quote, Design & Approve, Create your Vision, Deliver or Install, Enjoy the Greenery). Revenue is generated through one-time product sales (preserved, faux, and living products; planters), professional services (consultation, custom design, manufacturing, installation), and a recurring plant maintenance subscription. Distribution combines direct enterprise field sales, a wholesale portal for registered professionals, design-firm channel partners (notably HOK), and showroom presence at INDEAL Inc. in Chicago plus annual NeoCon participation. Customers include a long list of enterprise logos across technology, automotive, hospitality, and retail (Google, Apple, Slack, Volvo, Arc'teryx, Fairmont, General Motors, Aritzia, Lush, Saje), supplemented by educational and SMB clients. No funding rounds, M&A activity, or revenue figures are disclosed.
ByNature firmographics
Firmographics- Name
- ByNature
- Legal name
- ByNature
- Website
- https://bynaturedesign.ca
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ByNature is a Vancouver-based biophilic design firm that designs, manufactures, and installs preserved moss walls, living walls, planters, and natural wall coverings for commercial interior projects across Canada and the United States, serving architects, designers, and enterprise clients.
- Ownership category
- akta.pro rank
ByNature industry classification
Industry- Product category
- Biophilic Interior Design Services
- NAICS
- Interior Design Services (54141)
- SIC
- Retail-Building Materials, Hardware, Garden Supply (5200)
- akta.pro primary industry
- Container Gardening Design, Planting & Maintenance (HSAIAFAN)
- akta.pro secondary industry
- Nursery, Sod & Landscape Supply (Installation Support) (IMAIAIAJ)
Keywords
Where ByNature is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- Canada
- HQ region
- North America
Offices5 records
Markets served
ByNature business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Preserved Products Sales: Sale of preserved moss (reindeer moss, pole moss, sheet moss, mood moss, fern moss, lycopodium), preserved foliage, preserved flowers, and preserved ferns. Products sold in various pack sizes (window boxes, masterboxes) through wholesale portal.
- Custom Design and Installation Services: Full-service biophilic design including consultation, custom design, manufacturing, and professional installation of moss walls, living walls, faux installations, and natural wall coverings for commercial projects.
- Living Plants and Planters: Sale of living plants, planters, and self-watering planter systems for commercial and residential interior applications.
- Faux Plants and Products: Sale of high-quality faux plants, faux flora panels, and artificial greenery for zero-maintenance applications.
- Wholesale/Bulk Sales: Wholesale distribution of preserved and faux plant products to registered professional customers through dedicated wholesale portal.
- Plant Maintenance Services: Ongoing maintenance services for living plant installations to ensure plant health and aesthetic quality.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Wholesale pricing for registered professional customers |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
ByNature product offering
Product offeringCore offering
ByNature is a Canadian biophilic design company that designs, manufactures, sells, and installs preserved moss walls, living walls, preserved foliage walls, faux plants, planters, and PapierFlora natural wall coverings. The company serves commercial projects across Canada and the United States with end-to-end services including consultation, custom design, manufacturing, professional installation, and ongoing plant maintenance, alongside a wholesale portal selling preserved and live botanical products to registered professional customers.
Product overview
ByNature offers a comprehensive biophilic design product portfolio organized into four main categories: Living Products (living walls, living planters, self-watering planters, and hemisphere hanging planters), Preserved Products (preserved moss walls, foliage walls, and individual preserved botanical materials including reindeer moss, sheet moss, pole moss, ferns, foliage, and flowers), Faux Products (artificial plants and flora panels), and Natural Wall Coverings (PapierFlora eco-friendly wallpaper). The company operates as both a product manufacturer and service provider, offering consultation, custom design, manufacturing, installation, plant maintenance, shipping/logistics, and wholesale programs. Their preserved moss products use natural, food-grade dyes and glycerin-based preservation, lasting 8+ years without water, sunlight, or trimming. The product ecosystem ranges from custom turnkey installations to individual raw materials sold through their wholesale portal.
Differentiator
Problem solved
Functional benefit
Brands
- PapierFlora: An eco-friendly, nature-inspired wallpaper made from hand-scythed Alpine hay, colorful flower petals, herbs, and other renewable raw materials. Crafted in Tyrol, Austria. Carbon-neutral, handmade wall covering available as wallpaper, decorative panels, or acoustic wall coverings.
Products and services
- Preserved Moss Walls Custom preserved moss wall installations combining reindeer moss, pole moss, sheet moss, mood moss, and fern moss for attractive texture and color variation. Require no sunlight, watering, or trimming and can incorporate company logos or preserved plants. Designed for commercial interior projects.
- Preserved Foliage Walls (Folia) Preserved folia walls combining sheet moss, pole moss, mood moss, ivy, ferns, and other preserved botanical elements with 25% to full coverage options for commercial interior applications.
- Living Walls Indoor vertical gardens and living wall systems that bring live plants into interior spaces for biophilic design applications in commercial buildings, offices, hotels, and institutional environments.
- Faux Plants and Flora Panels High-quality artificial plants and faux flora panels for spaces requiring zero maintenance, outdoor use, or sun-exposed areas where live or preserved plants are not practical.
- Living Planters and Self-Watering Planters Living planters and containers for indoor plants, including standard and self-watering options that supply moisture through wicking systems or capillary action to support consistent plant growth with reduced maintenance.
- Hemisphere Planter Minimal hanging planter made from aluminum, brass, or stainless steel, suited for small succulents or air plants. Available in small (6 inch diameter) and large (8 inch diameter) sizes. Made in Canada.
- PapierFlora Natural Wall Coverings Handmade, carbon-neutral natural wallpaper crafted from hand-scythed Alpine hay, flower petals, herbs, and renewable raw materials. VOC-free, hypoallergenic, and breathable. Used as wallpaper, decorative panels, or acoustic wall coverings with designs including Alpine Meadow, Mountain Meadow, Carpe Diem, Cornflower Blue, Lavender Medium, and others.
- Wholesale Preserved Botanical Materials Wholesale preserved botanical raw materials sold to registered professional customers through the wholesale portal, including preserved reindeer moss, sheet moss, pole moss, preserved ferns (davalia, colombian, argyreia, parchment, rumohra, rock), preserved foliage (ivy, eucalyptus, salal, solidago, gypsophilia, lavender, amaranthus), and preserved flowers.
- Consultation & Design Services Site consultation and custom biophilic design services for commercial projects, including spatial assessment, plant and material selection, and design specifications tailored to client aesthetic and functional needs.
- Custom Manufacturing Services Custom in-house manufacturing of preserved moss walls, living wall systems, planters, and other biophilic elements for commercial installation projects.
- Professional Installation Services On-site professional installation of preserved moss walls, living walls, faux installations, and natural wall coverings for commercial projects across Canada and the United States.
- Plant Maintenance Services Ongoing recurring maintenance services for living plant and living wall installations to ensure plant health and aesthetic quality over time.
- Shipping & Logistics Services Shipping and logistics services delivering ByNature's biophilic products and installation materials to commercial project sites across Canada and the United States.
Quantifiable outcome
- Preserved moss products last 8+ years with proper care, significantly reducing replacement costs compared to live plants
- +1 more outcomes
Companies that use ByNature
Customer profileNamed customers17 records
Segments6 records
Ideal customer profiles3 records
ByNature technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
ByNature partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Minwashin Cultural GroupcoreByNature collaborated with Minwashin Cultural Group on the cultural exhibition 'NIN I am' at the Musée de la civilisation in Quebec City. ByNature designed and created a preserved folia installation that complements the natural and cultural essence of the exhibition celebrating Anishinaabe culture and identity. The project was a collaboration between ByNature teams in Quebec and Toronto.
- Musée de la civilisationcoreByNature contributed to the 'NIN I am' exhibition at the Musée de la civilisation in Quebec City, displaying the Anishinaabe cultural exhibition until January 3rd, 2027. ByNature provided preserved foliage installation work for this important cultural initiative.
- INDEAL Inc.minorByNature has permanent installations on display at INDEAL Inc.'s showroom in Chicago. Products remain available for visitors year-round beyond the NeoCon trade show. INDEAL distributes ByNature biophilic solutions to their design professional network.
- NeoConminorByNature participates in NeoCon trade show in Chicago, connecting with designers, architects, and industry partners. Products showcased at INDEAL Inc. showroom during the event.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
ByNature competitors and assessment
Company assessmentEmerging players
- LiveRoof: LiveRoof is a leading modular green roof system provider whose pre-vegetated systems overlap with ByNature's biophilic product portfolio, particularly in commercial and institutional greenery projects.
- Plantercraft: Plantercraft designs and manufactures premium planters and green wall systems, overlapping with ByNature's planter product line and custom manufacturing capabilities.
- Woolly Pocket: Woolly Pocket (now part of Modsprout) designs living wall planters and indoor garden products targeting both consumer and commercial segments, offering overlapping planter and living wall product categories.
Direct peers
- Moss Pure: Moss Pure specializes in preserved moss walls and biophilic design installations for commercial spaces, directly competing with ByNature's core preserved moss wall offering in the North American market.
- Suite Plants: Suite Plants provides interior plant design, living walls, and biophilic installations for offices, hotels, and retail, overlapping directly with ByNature's commercial interior plant and living wall services.
- Habitat Horticulture: Habitat Horticulture installs and maintains living walls, green roofs, and biophilic installations for commercial properties, providing similar custom design and installation services to ByNature's corporate and hospitality clients.
- Planted Design: Planted Design provides biophilic interior design, living walls, and plant installations for commercial spaces including offices, hotels, and restaurants, directly competing in the same urban commercial design market.
- Greenwall Vertical Gardens: Greenwall/Naturaire designs and installs living walls and moss walls for commercial and residential clients, offering comparable biophilic design services with similar preserved and living plant products.
- Gardens by Design: Gardens by Design specializes in interior plant design, living walls, and biophilic installations for corporate and hospitality clients, comparable to ByNature's project-based biophilic design services.
Broad incumbents
- Ambius: Ambius is a large-scale interior landscaping provider offering plants, living walls, green walls, and maintenance services to commercial clients across North America, overlapping with ByNature's full-service offering as a broader incumbent.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
ByNature social profiles
Digital presenceByNature financial estimates
Financial estimateRevenue estimate
Valuation estimate
ByNature leadership team
Management profileNumber of profiles
Profiles2 records
ByNature funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ByNature M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ByNature
What does ByNature do?
ByNature is a Canadian biophilic design company that designs, manufactures, sells, and installs preserved moss walls, living walls, preserved foliage walls, faux plants, planters, and PapierFlora natural wall coverings. The company serves commercial projects across Canada and the United States with end-to-end services including consultation, custom design, manufacturing, professional installation, and ongoing plant maintenance, alongside a wholesale portal selling preserved and live botanical products to registered professional customers.
Is ByNature a public or private company?
ByNature is a private company. It is classified as unknown and is currently operating.
When was ByNature founded?
ByNature was founded in 2012. It employs 11 to 50 people.
Where is ByNature based?
ByNature is headquartered in Vancouver, Canada, in the North America region.
How does ByNature make money?
Six revenue lines are on record. Preserved Products Sales are the primary driver. The others are custom Design and Installation Services, living Plants and Planters, faux Plants and Products, wholesale/Bulk Sales and plant Maintenance Services.
Who are ByNature's main competitors?
Emerging players on record are LiveRoof, Plantercraft and Woolly Pocket. Direct peers are Moss Pure, Suite Plants, Habitat Horticulture, Planted Design, Greenwall Vertical Gardens and Gardens by Design. Ambius is listed as a broad incumbent.
Does ByNature have an API?
No public API is recorded for ByNature.
What industry is ByNature in?
ByNature's product category is Biophilic Interior Design Services. Its primary akta.pro industry code is HSAIAFAN, Container Gardening Design, Planting & Maintenance, with a secondary code of IMAIAIAJ, Nursery, Sod & Landscape Supply (Installation Support). Its NAICS code is 54141 and its SIC code is 5200.