La Granja

What La Granja does

La Granja Restaurants is a privately held, fast-casual Peruvian restaurant chain operating 50+ locations across Florida, from Miami-Dade through Orlando and into the Tampa Bay and Treasure Coast regions. Founded in Aruba in 1993 and later expanded to Florida, the company built its identity around Pollo a la Brasa — Peruvian rotisserie chicken marinated for 24 hours in a proprietary blend of aji panca, aji amarillo, garlic, cumin, soy sauce, vinegar, herbs, and citrus, then slow-roasted to produce crispy mahogany-colored skin. The menu extends beyond rotisserie chicken to grilled chicken, steak, pork, and seafood platters; Lomo Saltado; ceviche; build-your-own La Granja Bowls; family meals; and a Sunday Peruvian breakfast program at select locations, with pricing positioned as an affordable alternative to fast food (lunch specials starting around $5, family meals feeding four near $25).

The business operates on a counter-service model where customers order at the register and food is delivered hot without table service, enabling fast throughput and competitive unit economics. Revenue is generated primarily through dine-in and call-ahead takeout, supplemented by online ordering through the company's own portal and third-party delivery partnerships with DoorDash and Grubhub. Marketing is concentrated on local SEO, a 50+ article content blog targeting queries such as 'pollo a la brasa near me,' community sponsorships (ASPIRA youth organization, USA Open SKIF 2014 Karate Championship), and earned media through Restaurant Review Magazine (Best Family Style Peruvian Restaurant since 2003) and the Taste of Peru event. The primary customer segments are busy working families and budget-conscious diners seeking generous portions at low price points, with a secondary segment of Peruvian cuisine enthusiasts and the broader South Florida Latino community seeking cultural authenticity.

La Granja is owned and operated as an independent private business with no disclosed institutional investors, parent company, or public listing. Corporate headquarters are in Tamarac, Florida, with Claudia Bartra serving as General Manager (named Peruvian Entrepreneur of the Year in 2014) and Jeff Brown as IT Director. The company has no disclosed revenue figures, no funding rounds, and no M&A activity, indicating an organic-growth strategy funded internally through new unit openings.

Name

La Granja

Legal name

La Granja Restaurants

Website

https://lagranjarestaurants.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

La Granja is a privately held fast-casual restaurant chain operating 50+ Florida locations serving Peruvian cuisine, anchored by its signature Pollo a la Brasa rotisserie chicken, with dine-in, takeout, and delivery revenue directed at budget-conscious families and Latino communities.

Ownership category

akta.pro rank

Product category

Fast Casual Restaurants

NAICS

Limited-Service Restaurants (722513)

akta.pro primary industry

Mexican/Latin QSR (Tacos, Burritos, Bowls) (THAFAAAE)

akta.pro secondary industry

Chicken & Wings QSR (THAFAAAC)

Keywords

• Peruvian rotisserie chicken
• Fast casual dining
• Latin American cuisine
• Family style meals
• Pollo a la brasa

Headquarters

HQ city

Tamarac

HQ country

United States

HQ region

North America

Offices14 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Dine-in Sales: Customers order at counter and dine in restaurants. Food is made to order and served hot. This is the primary revenue stream.
2. Takeout and Delivery: Online ordering through website with delivery via DoorDash and Grubhub third-party partners. Customers can also call ahead and pick up orders.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

La Granja is a fast-casual Peruvian restaurant chain founded in 1993 in Aruba and now operating 50+ locations, primarily in Florida. The company specializes in Pollo a la Brasa (Peruvian-style rotisserie chicken) and serves a broad menu of Latin American dishes through dine-in, takeout, and delivery channels, with core offerings centered on family-style meals featuring proprietary marinades and traditional sides.

Product overview

La Granja is a fast-casual restaurant chain serving Peruvian and Latin cuisine across Florida. The company's product portfolio centers on its signature Pollo a la Brasa (Peruvian rotisserie chicken) as the core offering, complemented by a diverse menu of chicken platters, steak platters, pork platters, seafood platters (including ceviche), and specialty dishes like Lomo Saltado and fajitas. Additional offerings include build-your-own La Granja Bowls, family-style combo meals, appetizers, sides, and Sunday breakfast service at select locations. The company operates 50+ locations across Florida and provides digital ordering, takeout, delivery, dine-in, and drive-through services. Founded in Aruba in 1993, the chain has expanded throughout South and Central Florida from Miami to Orlando.

Differentiator

Problem solved

Functional benefit

Products and services

• Pollo a la Brasa Peruvian-style rotisserie chicken prepared with a proprietary marinade, sold as the signature menu item at all La Granja locations.
• Family-style meals Multi-serving meal bundles featuring signature Peruvian chicken and Latin American sides, designed for families and groups.
• Latin American side dishes Traditional Peruvian and Latin American sides that accompany the chain's rotisserie chicken and main offerings.

Quantifiable outcome

• Over 50 locations serving customers across Florida
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered minor and core.

• USA Open SKIF 2014 Karate National ChampionshipminorOthers · 1 October 2014Youth athletic event sponsored by La Granja at YMCA Lauderhill. Company supports youth athletes and emerging leaders in South Florida community.
• ASPIRAminorOthersGrass roots youth organization that La Granja partners with for community support and youth development initiatives.
• DoorDashcoreChannel Partner/ Reseller/ DistributorThird-party delivery partner enabling online ordering and home delivery for La Granja customers across Florida locations.
• GrubhubcoreChannel Partner/ Reseller/ DistributorThird-party delivery partner enabling online ordering and home delivery for La Granja customers.

Scale indicators7 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Pollo Tropical: Latin/Caribbean-inspired grilled chicken QSR founded in Miami and concentrated in Florida. Operates counter-service family-style restaurants with similar price points, menu overlap (chicken, rice, beans), and dine-in/takeout/delivery mix, making it the closest like-for-like Florida competitor.
• Pio Pio: New York-based Peruvian restaurant chain specializing in rotisserie chicken and traditional Peruvian plates. Directly competes in the Peruvian QSR niche with a comparable menu (Pollo a la Brasa, ceviche, lomo saltado) and family-style counter-service model, making it the closest concept-to-concept peer despite regional separation.

Emerging players

• The Pollo Company: Peruvian rotisserie chicken concept bringing Pollo a la Brasa to U.S. markets outside La Granja's Florida territory. Directly targets the same Peruvian cuisine niche with similar counter-service, family-style positioning.
• Bolay: Florida-based fast-casual bowl concept centered on customizable protein bowls with rice, beans, and vegetables. Overlaps with La Granja's 'La Granja Bowls' product line and shares the Florida footprint and counter-service operating model, though focused on a broader menu rather than Peruvian specialties.
• Pollo Peru: Smaller independent and franchise Peruvian rotisserie chicken concepts in various U.S. metros. Shares the Pollo a la Brasa-focused menu approach but lacks the chain scale of La Granja, representing emerging competitors nibbling at the periphery.
• Sabor Latin Street Cuisine: Fast-growing Latin street food concept offering build-your-own bowls and Latin American plates in a counter-service format. Targets the same value-conscious, family-style dining occasion as La Granja with overlapping menu categories (bowls, proteins with rice and beans).

Regional players

• Chicken Kitchen: Florida-based counter-service rotisserie chicken chain serving a 'Chop' menu of chicken, rice, beans, and Latin sides. Direct menu overlap with La Granja and similar Florida geographic concentration, though brand skews more toward Caribbean/Cuban flavor profiles.
• Mambi Cuban Cuisine: Cuban/Latin American restaurant concept in the U.S. offering rotisserie meats, rice, beans, and plantains in a fast-casual setting. Competes for the same Florida value-conscious family dining occasion with adjacent Latin cuisine rather than directly Peruvian.

Broad incumbents

• El Pollo Loco: Publicly traded Mexican-style flame-grilled chicken QSR with hundreds of locations across the U.S. Southwest and beyond. Operates a similar counter-service grilled-chicken concept at comparable price points, representing a broader-scaled incumbent in the adjacent Mexican grilled chicken niche.
• Pollo Campero: Large multinational Latin American grilled chicken QSR chain with U.S. presence. Competes in the same Latin rotisserie chicken category as La Granja with broader geographic reach and corporate backing, though its menus skew more toward Central American/Guatemalan flavor profiles.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/LaGranjaRestaurants
• LinkedInlinkedin.com/company/la-granja-restaurant

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Granja