See Spot Grooming

What See Spot Grooming does

See Spot Grooming is a private, multi-location pet grooming services company founded in 2012 by Khris Berry and William Berry in Louisville, Kentucky, with a subsequent Florida expansion in 2015 led by the Aaron family. The company operates four physical salon locations in Kentucky (Lime Kiln Lane, St Matthews, LaGrange Rd/Anchorage, and Prospect) and supports a Florida region under dedicated regional management. Its core service offerings are organized into three primary tiers — The Full Groom, The Deluxe Spa, and The Spa Bath — supplemented by specialty services (Hand Stripping, Behavioral Grooming, Hand Scissoring) and add-ons (Nail Grind, Teeth Cleaning). The company also operates The Cat Club @ See Spot St Matthews as a wholly-owned sub-brand delivering feline-only grooming with one-on-one attention, NCGI-trained groomers, and a $75 service deposit.

The underlying technology stack is intentionally lightweight: scheduling runs on Acuity Scheduling (a third-party SaaS) with per-groomer booking links, and operations rely on a point-of-sale and daily reporting system managed by the Operations Manager. There is no proprietary software, mobile app, or AI capability disclosed — the company's differentiation rests on human expertise, including a Nationally Certified Master Groomer, AKC Safe Handling course authorship by the co-founder, and the co-authored book 'The Rosetta Bone: Decoding Canine Social Dynamics.' All locations are AKC Safe Salon certified, and groomers are W-2 employees offered health/dental/vision benefits and continuing education, an unusual structure in the largely unlicensed grooming industry.

The business model is direct-to-consumer and usage-based: pricing is set per unit of grooming time, with adjustments for coat type, pet size, behavior, and condition; ancillary revenue streams include add-on services, $75 Cat Club deposits, $25 parasite handling fees, $5/hour holding fees, and 1.5x express service premiums. Marketing relies on the company website, Expertise.com directory placement, individual groomer scheduling links, and earned trade media (Pet Age, Barkleigh Honors, Groomer to Groomer Magazine). Ownership remains founder- and family-controlled with no disclosed external investment, and the Prospect location publicly signals franchise intent as a future growth channel.

Name

See Spot Grooming

Legal name

See Spot Grooming

Website

https://seespotgrooming.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

See Spot Grooming is a private multi-location pet grooming company operating four Kentucky salons plus a Florida region, serving dog and cat owners with AKC-certified, employee-staffed grooming services and a dedicated Cat Club sub-brand for feline clients.

Ownership category

akta.pro rank

Product category

Pet Grooming Services

NAICS

Pet Care (except Veterinary) Services (812910), Pet Care (except Veterinary) Services (81291)

akta.pro primary industry

Standard Full-Service Dog Grooming (HSANAAAA)

akta.pro secondary industries

Cat-Only Grooming (Full-Service) (HSANAHAA), Haircut & Styling (Breed-Specific/Custom) (HSANAAAD), Bath & Brush Packages (HSANAAAC), Cat De-Shedding & Hairball-Reduction Grooming (HSANAHAI), Cat Handling/Behavior-Sensitive (Fear-Free) Grooming (HSANAHAK)

Keywords

• Pet grooming services
• Dog grooming salon
• Cat grooming services
• Professional pet grooming
• Pet salon services

Headquarters

HQ city

Louisville

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Professional Grooming Services: Time-based pricing model where each pet's grooming service is priced based on the time the service takes to complete. Factors include pet size, coat type/length, coat condition, time since last grooming, behavior, and special considerations.
2. Cat Club Service Deposits: $75 service deposit required to secure cat grooming appointments, with forfeiture provisions for late cancellations.
3. Additional Services: Add-on services including Nail Grind ($5 with bath service, $20 standalone) and Teeth Cleaning ($20 additional with any bath service).
4. Holding Fees: $5 per pet per hour holding fee for pets staying beyond 2 hours after grooming completion (outside complimentary time frame).
5. Express Services: Express services for pets approved by attending groomer, billed at 1.5x regular grooming rate for expedited straight-through processing.
6. Parasite Handling Fee: $25 fee charged when encountering pets with external parasites during grooming service.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

See Spot Grooming delivers professional, time-based pet grooming services across four Kentucky salon locations and in Florida. Core offerings include three tiers of grooming (The Full Groom, The Deluxe Spa, The Spa Bath) plus specialty services such as Hand Stripping, Behavioral Grooming, and Hand Scissoring, and add-ons including Nail Grind and Teeth Cleaning. The company also operates The Cat Club @ See Spot St Matthews as a dedicated, cat-only grooming concept with one-on-one service and feline-specific expertise.

Product overview

See Spot Grooming is a multi-location pet grooming service operating as a unified brand across Kentucky. The core offering includes three main grooming service tiers (The Full Groom, The Deluxe Spa, and The Spa Bath) designed for different coat types and maintenance needs. Specialty services include Hand Stripping, Behavioral Grooming, and Hand Scissoring. Additional services include Nail Grind and Teeth Cleaning. The company also operates The Cat Club @ See Spot St Matthews as a dedicated sub-brand for feline grooming services. Pricing is based on time and factors such as pet size, coat type, and behavior.

Differentiator

Problem solved

Functional benefit

Products and services

• The Full Groom Complete dog grooming service including a cleansing bath, brush out, nail trim, ear cleaning, and full body haircut. Available for all coat types and includes all-over trimming.
• The Deluxe Spa Bath service including a cleansing bath, brush out, nail trim, ear cleaning, and trimming around eyes, paw pads, and sanitary area. Recommended for fluffy and double-coated pets and for in-between full grooming visits.
• The Spa Bath Cleansing bath with nail trim, ear cleaning, and deshedding treatment. Available for smooth-coated pets only.
• Hand Stripping Specialty grooming service for wire-coated pets that retains the natural integrity of coat texture, color, and intent; one of the oldest practices in grooming, performed by trained stylists.
• Behavioral Grooming Specialized grooming appointment for pets who are uncooperative or may pose a danger during grooming. Groomers have extensive training in dog behavior and safety, with protocols developed alongside a canine behavioralist.
• Hand Scissoring Specialty service using shears to sculpt a distinctive style without clippers. Recommended for clients wishing to leave the coat longer than 1 inch.
• Nail Grind Nail grinding add-on service: $5 addition when booked with a bath service, or $20 as a stand-alone service.
• Teeth Cleaning Teeth cleaning add-on service priced at $20 additional when booked with any bath service.
• The Cat Club @ See Spot St Matthews Dedicated cat grooming service featuring one-on-one attention in a cats-only designated area at the St Matthews location. Includes a private consultation and cat-specific knowledge from breed types to skin and coat needs. Requires a $75 service deposit to secure appointments.

Quantifiable outcome

• Grooming appointments include 10 minutes of tangle removal (not dematting) at no additional charge within Full Grooming Services
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• American Kennel Club (AKC)coreStrategic or Co-development Partner · 1 January 2012See Spot Grooming is an AKC Safety Certified Salon across all locations. Company co-founder Khris Berry worked with the AKC to develop their Safe Handling course for groomers and continues to teach the course periodically. The partnership establishes voluntary safety standards above industry norm.
• National Dog Groomer's AssociationcoreOthersSee Spot Grooming follows National Dog Groomers Association Standards and Code of Ethics in all customer encounters. Brittney Valle achieved Nationally Certified Master Groomer status through this organization in 2015.
• National Cat Groomers InstitutecoreOthersCat Club groomers have undergone cat-specific technical training from the National Cat Groomers Institute, providing specialized knowledge for feline grooming services.
• World Pet AssociationcoreStrategic or Co-development PartnerKhris Berry served as Director of Grooming for the World Pet Association, a not-for-profit headquartered in Los Angeles, California. She worked to develop and promote programs for groomer education and advancement globally.
• Groomer to Groomer MagazineminorGTM or Marketing PartnerTeam members Amanda Aaron and Brittney Valle have contributed monthly columns and grooming tutorials to Groomer to Groomer Magazine, serving as industry educators and brand ambassadors.
• Zolitta ShearsminorGTM or Marketing PartnerAmanda Aaron serves as brand influencer for Zolitta Shears, an International Shear and Tool company, supporting her competitive grooming work and industry presence.
• Expertise.comminorGTM or Marketing PartnerListed as Top Louisville Dog Groomers on Expertise.com with recognition badge featured on company website, providing third-party validation and directory visibility.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Scenthound: Membership-based dog grooming and wellness concept with a rapidly expanding franchise footprint. Comparable to See Spot as a multi-location grooming brand with a recurring-service revenue model and standardized operating protocols.
• Bark & Wash: Multi-location self-wash and full-service grooming concept with a franchise model. Directly comparable as a regional-to-national grooming brand emphasizing both retail (wash products) and service revenue.
• Wag N' Wash Natural Pet Food & Grooming: Franchise concept combining natural pet retail with full-service grooming. Comparable to See Spot as a multi-location, mid-market grooming brand pursuing franchise expansion with a positioning premium on pet wellness.
• Hand-D-Dog Mobile Grooming: Mobile pet grooming franchise operating vans across multiple US states. Comparable to See Spot as a multi-location pet grooming operator with a franchise model and standardized groomer training.
• Aussie Pet Mobile: Largest mobile pet grooming franchise in North America. Directly comparable as a multi-location pet grooming operator with a franchise model and standardized training; See Spot is exploring a similar franchise pathway.

Broad incumbents

• Petco Grooming Salon: National pet retailer operating grooming salons in nearly every US market. Comparable as a multi-location pet grooming service provider, but operates as part of a broader pet retail portfolio rather than a grooming specialist.
• PetSmart Grooming Salon: Largest US pet specialty retailer with grooming salons across all stores. Comparable as a high-volume, multi-location grooming operator with national brand recognition, though grooming is one offering within a broader retail portfolio.
• Pet Supplies Plus: Franchised US pet retail chain that has expanded into in-store grooming. Comparable as a multi-location brand offering grooming alongside a broader pet retail assortment, though grooming is a secondary line of business.

Others

• Dogtopia: Franchise operator of dog daycare, boarding, and spa services. Comparable to See Spot as a multi-unit franchise concept serving pet parents with staffed-service models; spa services overlap with See Spot's grooming positioning.
• Camp Bow Wow: Largest US dog daycare and boarding franchise. Comparable to See Spot in operating model (employee-staffed, franchise-able, multi-location) and serves the same pet-owner customer base, though its core service is daycare/boarding rather than grooming.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/seespotgroom
• Facebookfacebook.com/SeeSpotGrooming
• LinkedInlinkedin.com/company/see-spot-grooming

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about See Spot Grooming