BEING WELL COLD LTD
Being Well Cold Ltd is a Scotland-based, founder-owned D2C brand selling affordable XL portable cold plunge tubs (£69.99) and accessories to UK individual wellness consumers, athletes, and wellness spaces, supported by Cold On Tour events and the Cold Crew community.
- Company typePrivate
- Founded2025
- HeadquartersGlasgow, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What BEING WELL COLD LTD does
Being Well Cold Ltd is a UK-based, Scotland-registered private limited company (SC851405) that operates as Scotland's first dedicated cold plunge brand. Founded by Damien Stubbs and Lauren Easton — co-founders who are both certified coaches and former corporate professionals — the company designs and sells XL portable cold tubs (440-litre capacity, Chill Shield lining, five-layer insulation, all-weather cover, foldable construction) manufactured by the same supplier trusted by Sweden's leading cold therapy brand. The single core hardware product is sold direct-to-consumer via a Shopify-powered storefront at beingwellcold.com, with a Transformation Pack bundle (ice mould, floating thermometer, branded hat, towel) and standalone accessories (mat, towel, ice mould, hat, floating thermometer) extending the basket. Revenue is generated from one-time hardware purchases (£69.99–£99.00), accessories, a £9.99 digital e-book, and a £29 1:1 coaching call with Damien.
The business model combines e-commerce D2C sales with community-led growth: Cold On Tour events bring cold immersion experiences to run clubs, wellness events, fitness studios, and corporate wellness days across Scotland, while the Cold Crew free community on Stan Store and a WhatsApp Broadcast Channel drive retention and word-of-mouth. Customer segments span individual wellness consumers (primary), athletes and fitness enthusiasts, wellness spaces and community organizers (bulk/B2B pricing tier), and corporate wellness buyers. A £1-per-sale donation to the Tiny Changes Scottish youth mental health charity is embedded into the pricing model. Distribution is UK-only via own website, Stan Store, event sales, and direct bulk ordering, with multiple payment options including Klarna, PayPal Pay in 3, and Shop Pay. The company is founder-owned and bootstrapped, with no disclosed external investment.
BEING WELL COLD LTD firmographics
Firmographics- Name
- BEING WELL COLD LTD
- Legal name
- Being Well Cold Ltd
- Website
- https://beingwellcold.com
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Being Well Cold Ltd is a Scotland-based, founder-owned D2C brand selling affordable XL portable cold plunge tubs (£69.99) and accessories to UK individual wellness consumers, athletes, and wellness spaces, supported by Cold On Tour events and the Cold Crew community.
- Ownership category
- akta.pro rank
BEING WELL COLD LTD industry classification
Industry- Product category
- Cold Water Therapy Equipment
- NAICS
- Other Personal Care Services (81219), Other Personal Services (8129)
- akta.pro primary industry
- Hot/Cold Contrast Therapy (Hot Tubs, Plunge Pools & Hydrotherapy) (HSADAKAD)
- akta.pro secondary industries
- Cryotherapy Services (HSADAKAE), Hydrotherapy & Thermal Spa Services (Sauna/Steam/Hot Tubs) (HSALAFAF)
Keywords
Where BEING WELL COLD LTD is headquartered
LocationHeadquarters
- HQ city
- Glasgow
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
BEING WELL COLD LTD business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Infrastructure, Personnel
Revenue model
- Hardware Sales - Cold Tubs: Primary revenue stream from selling XL portable cold tubs. Tub Only priced at £69.99 (RRP £124.99) and Tub + Transformation Pack at £99.00 (value £175.00). No subscription or membership required - one-time purchase ownership model.
- Accessories: Accessories including Mat (£24.99), Towel (£14.99), Ice Mould, Floating Thermometer, and Being Well Cold Hat. Purchased separately or as part of Transformation Pack bundle.
- Coaching Services: 1:1 Cold Start Coaching Call with Damien (Co-Founder & Certified Cold Water Coach) at £29 (normally £49). 30-minute private session including personalized plan, Cold Start Blueprint PDF, How To Plunge Safely PDF, and 7-Day Cold Starter Plan.
- Digital Products: The Cold Start E-Book at £9.99 provides a practical guide to starting cold exposure, including safety fundamentals, mindset tools, and guidance for building sustainable routines.
- Bulk/B2B Sales: Bulk pricing for wellness spaces, gyms, coaches, and event organizers. Includes exclusive pricing plus support on setup and delivery for orders of more than one tub.
- Charitable Donation Program: £1 from every sale donated to Tiny Changes, a Scottish youth mental health charity. This is not a revenue stream but a charitable commitment embedded in the pricing model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | XL Cold Tub Only |
| One time/ perpetual license | Pay-as-you-go | XL Cold Tub with Transformation Pack |
| One time/ perpetual license | Pay-as-you-go | Cold Start Coaching Call |
| One time/ perpetual license | Pay-as-you-go | The Cold Start E-Book |
| Unit Pricing | Pay-as-you-go | Mat |
| Unit Pricing | Pay-as-you-go | Towel |
| Unit Pricing | Pay-as-you-go | Being Well Cold Hat |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels8 records
BEING WELL COLD LTD product offering
Product offeringCore offering
Being Well Cold sells an XL portable cold plunge tub (440-litre capacity, Chill Shield lining, 5-layer insulation, all-weather cover) directly to UK consumers for home cold water therapy, with pricing starting at £69.99. The company also offers a bundled Transformation Pack (tub plus accessories), individual accessories (mat, towel, ice mould, floating thermometer, branded hat), a 1:1 Cold Start Coaching Call with a certified cold water therapy coach, and The Cold Start E-Book digital guide. Secondary offerings include bulk B2B sales to wellness spaces, gyms, coaches, and event organizers.
Product overview
Being Well Cold is Scotland's first dedicated cold plunge company, offering a single core product — the Being Well Cold Tub (XL portable cold tub, 440 litres, Chill Shield lining, reinforced insulated walls, all-weather cover) — supplemented by a curated range of accessories and digital coaching services. The Transformation Pack bundles the XL tub with an ice mould, floating thermometer, branded hat, branded towel, inflation pump, and puncture repair kit. Individual accessories available separately include the Floating Thermometer, Being Well Cold Hat, Non-Slip Mat, Ice Mould, and Towel. Digital offerings include The Cold Start E-Book (a science-backed beginner guide) and the Cold Start Coaching Call (a 30-minute 1:1 session with founder and certified cold water coach Damien). The company also provides free community resources through the Cold Crew, including guides and a 7-day starter plan accessed via Stan Store. A £1 donation from every sale supports Tiny Changes, a Scottish youth mental health charity.
Differentiator
Problem solved
Functional benefit
Products and services
- Being Well Cold Tub An XL portable cold tub designed for daily cold water immersion, featuring a foldable and lightweight construction with 440-litre capacity, Chill Shield inner lining, reinforced walls, 5 layers of insulation, and an all-weather cover. Suitable for users up to 6'8" and intended for year-round outdoor use. Sold to UK consumers for £69.99 with home delivery.
- Floating Thermometer A floating thermometer for tracking water temperature during cold plunges, sitting on the water surface for easy reading to support consistent, safe, and intentional cold exposure sessions.
- Being Well Cold Hat A warm, comfortable knit beanie designed for cold mornings and post-plunge recovery, made from soft fabric to help retain body heat after cold water immersion.
- Mat A 1-metre diameter non-slip round mat made from diatom mud, designed to sit under or beside the cold tub to keep the area slip-free and clean during use.
- Ice Mould An oversized ice tray measuring 25 × 12 × 7 cm, designed to create large, slow-melting ice blocks to keep plunge water colder for longer, as an alternative to supermarket bagged ice.
- Towel A black microfibre towel measuring 130 × 80 cm, lightweight and quick-drying, designed for cold plunges and recovery with high absorbency and compact portability for home or travel use.
- The Cold Start E-Book A digital e-book providing practical guidance on starting cold exposure, covering first-plunge nerves, building a sustainable routine, safety fundamentals, and mindset tools for consistent practice without extremes.
- Cold Start Coaching Call A 30-minute 1:1 coaching session with co-founder Damien, a Certified Cold Water Coach, providing personalised guidance on plunge duration, temperature, frequency, and building a consistent cold exposure habit from day one, including bonus PDF resources.
- Transformation Pack (Tub + Accessories Bundle) A bundled accessory pack added to the Being Well Cold Tub, including an ice mould, floating thermometer, branded hat, branded towel, inflation pump, and puncture repair kit, offering a total retail value of £175.00 for £99.00.
Quantifiable outcome
- Cold exposure boosts dopamine by up to 250% (Huberman Lab, 2022)
- +4 more outcomes
Companies that use BEING WELL COLD LTD
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
BEING WELL COLD LTD technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
BEING WELL COLD LTD partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Tiny ChangescoreScottish youth mental health charity receiving £1 donation from every product sold. This was a founding promise of the company, not a formal partnership agreement. The donation comes directly from Being Well Cold's revenue, not profits or percentages. Customers who purchase any product contribute to supporting young people's mental health in Scotland.
- Manufacturer (Same supplier as Sweden's leading cold therapy brand)coreThe cold tubs are manufactured by the same supplier that builds products for Sweden's leading cold therapy brand. This supplier relationship ensures product quality and durability. The company partnered with this manufacturer after trialing multiple suppliers to find proven, high-quality, built-to-last products.
- ShopifycoreE-commerce platform powering the beingwellcold.com online store. Handles payment processing, order management, and store operations. The company is powered by Shopify.
- Stan StorecorePlatform for the Cold Crew free community, digital product distribution, coaching sessions, and Q&A events. Backed by investors including Steven Bartlett and Gary Vee. Provides secure booking, downloads, and payment handling.
- Courier PartnersminorThird-party delivery partners for order fulfillment across the UK. Orders shipped with tracking available through delivery partner websites.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
BEING WELL COLD LTD competitors and assessment
Company assessmentDirect peers
- Ice Barrel: Portable upright cold plunge tub brand focused on affordability and accessibility for everyday consumers. Closest comparable in product format and value-led positioning, with established US brand recognition.
- Morozzo Design: Cold plunge tub designer and supplier offering modern portable cold immersion equipment for home use. Comparable in product format and premium positioning, serving the consumer wellness segment.
- Chill Tubs: UK-based cold plunge tub supplier offering portable and fixed cold water immersion solutions. Most direct geographic competitor serving the same UK market with overlapping product positioning.
- Renu Therapy: Cold plunge tub manufacturer offering both consumer and commercial models with focus on cold therapy benefits. Comparable in product offering and wellness marketing, serving overlapping customer segments.
- The Plunge Co: Cold plunge tub brand offering premium at-home cold therapy equipment with strong recovery-focused marketing. Comparable in product category and consumer wellness positioning, though at higher price points.
- Plunge: US-based category-leading cold plunge tub brand offering premium at-home cold therapy equipment with strong lifestyle branding. Most relevant direct competitor in portable cold plunge tubs, though at significantly higher price points.
Regional players
- Odin Ice Baths: UK-based ice bath supplier offering portable and permanent cold water immersion solutions for athletes and home users. Geographic peer serving the UK market with comparable product category.
Emerging players
- Brass Monkey: UK-focused cold therapy brand offering ice baths and recovery equipment with a community-driven growth model similar to Being Well Cold's Cold Crew approach.
- BlueCube Baths: UK-based ice bath supplier offering portable cold plunge solutions for home and commercial use. Smaller regional competitor serving overlapping customer segments in the UK market.
Broad incumbents
- Sun Home Saunas: Broader recovery and wellness equipment brand offering saunas, cold plunges, and contrast-therapy packages. Adjacent incumbent with overlapping product category and cross-sell opportunity for hot/cold contrast therapy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
BEING WELL COLD LTD social profiles
Digital presenceBEING WELL COLD LTD financial estimates
Financial estimateRevenue estimate
Valuation estimate
BEING WELL COLD LTD leadership team
Management profileNumber of profiles
Profiles2 records
BEING WELL COLD LTD funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BEING WELL COLD LTD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BEING WELL COLD LTD
What does BEING WELL COLD LTD do?
Being Well Cold sells an XL portable cold plunge tub (440-litre capacity, Chill Shield lining, 5-layer insulation, all-weather cover) directly to UK consumers for home cold water therapy, with pricing starting at £69.99. The company also offers a bundled Transformation Pack (tub plus accessories), individual accessories (mat, towel, ice mould, floating thermometer, branded hat), a 1:1 Cold Start Coaching Call with a certified cold water therapy coach, and The Cold Start E-Book digital guide. Secondary offerings include bulk B2B sales to wellness spaces, gyms, coaches, and event organizers.
Is BEING WELL COLD LTD a public or private company?
BEING WELL COLD LTD is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BEING WELL COLD LTD founded?
BEING WELL COLD LTD was founded in 2025. It employs 1 to 10 people.
Where is BEING WELL COLD LTD based?
BEING WELL COLD LTD is headquartered in Glasgow, United Kingdom, in the Europe region.
How does BEING WELL COLD LTD make money?
Six revenue lines are on record. Hardware Sales - Cold Tubs are the primary driver. The others are accessories, coaching Services, digital Products, bulk/B2B Sales and charitable Donation Program.
Who are BEING WELL COLD LTD's main competitors?
Direct peers on record are Ice Barrel, Morozzo Design, Chill Tubs, Renu Therapy, The Plunge Co and Plunge. Odin Ice Baths is listed as a regional player. Emerging players are Brass Monkey and BlueCube Baths. Sun Home Saunas is listed as a broad incumbent.
Does BEING WELL COLD LTD have an API?
No public API is recorded for BEING WELL COLD LTD.
What industry is BEING WELL COLD LTD in?
BEING WELL COLD LTD's product category is Cold Water Therapy Equipment. Its primary akta.pro industry code is HSADAKAD, Hot/Cold Contrast Therapy (Hot Tubs, Plunge Pools & Hydrotherapy), with a secondary code of HSADAKAE, Cryotherapy Services. Its NAICS code is 81219.