What METRICHUB LTD does

Metric Hub is a UK-based digital marketing agency founded in June 2019 by Tom Sangers and headquartered at Kings Wharf, Quay House in Exeter. The firm specializes in integrated PPC, SEO, and Paid Social services for ecommerce brands, operating with a headcount of 1-10 employees. Customer concentration spans roughly 11 named logos across at least nine verticals including lighting, insurance, legal, healthcare, veterinary, construction, holiday lettings, and home/garden, with a stated 95% customer retention rate over the trailing 12 months. Geographic coverage extends from South West England to the broader UK and into European markets via remote delivery.

The agency's service portfolio is organized into four pillars: Paid Search (Google Ads management, Google Shopping, Microsoft Advertising, remarketing, display, and YouTube), Organic Search/SEO (local, technical, on-page, content writing, link building), Paid Social (Meta, Reddit, Pinterest, LinkedIn), and Digital Intelligence (analytics, Challenger Labs innovation program, weekly reporting). Underlying technology is built on third-party platforms including Google Analytics 4, Google Tag Manager, Google Merchant Center, Microsoft UET Tag, and Reddit Pixel — there is no proprietary platform or in-house AI model. The company holds Google Partner certified agency status and has been a UK Search Awards Finalist for three consecutive years.

Revenue is generated primarily through fixed-fee managed services subscriptions and project-based professional services. Disclosed pricing includes a £395/month flat management fee for Google Ads at the entry tier (£0-£2,000 monthly ad spend), with tiered pricing above that and reduced fees for Microsoft Advertising when bundled with Google Ads. The go-to-market motion is sales-led with inside sales support, free Google Ads audit offers as lead magnets, and content marketing via blog-driven thought leadership. Metric Hub is founder-owned with no disclosed external institutional investors, subsidiaries, or M&A activity, and operates as a private limited company under the legal name METRICHUB LTD with the trading names Metric Hub and MetricHub Digital.

Name

METRICHUB LTD

Legal name

METRICHUB LTD

Website

https://metrichub.co.uk

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Metric Hub is a UK-based digital marketing agency specializing in integrated PPC, SEO, and Paid Social services for ecommerce and mid-market brands across the UK and Europe. Founded 2019 in Exeter, the firm operates with under 10 employees and a Google Partner certified, sales-led model.

Ownership category

akta.pro rank

Headquarters

HQ city

Exeter

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Google Ads PPC Management: Fixed-fee management model for Google Ads campaigns. Clients pay a flat management fee based on monthly ad spend tier. Services include proactive account management, video reviews, strategic analysis, Quality Score optimization, and campaign optimization.
2. Microsoft Advertising Management: Bing/Microsoft Ads management offered as an extension to Google Ads. Management fees are reduced when run alongside Google Ads (not charged as full additional fee). Typically ranges from £500 to £3K ad spend.
3. SEO Services: Search engine optimization services including local SEO, technical SEO, on-page optimization, SEO content writing, and link building. Customized packages tailored to business objectives.
4. Paid Social Advertising: Paid social management across Meta (Facebook/Instagram), Pinterest, LinkedIn, and Reddit advertising platforms. Performance-led campaigns with ROI focus.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Metric Hub is an ecommerce digital marketing agency that manages paid search (Google Ads, Microsoft Advertising, Google Shopping), organic search/SEO, paid social (Meta, Reddit, Pinterest, LinkedIn), and analytics/digital intelligence services for online brands. The agency delivers integrated campaigns focused on ROAS and profitability, with transparent weekly reporting, free Google Ads audits, and a subscription-based fixed management fee.

Product overview

Metric Hub is a premier ecommerce digital marketing agency specializing in integrated search marketing that combines PPC (Paid Search), SEO (Organic Search), and Paid Social. The company offers a comprehensive suite of digital marketing services organized into four core pillars: Paid Search (encompassing Google Ads management, Google Shopping, Microsoft Advertising, remarketing, display, and video advertising), Organic Search/SEO (including local SEO, technical SEO, on-page optimization, and content writing), Paid Social (covering Meta/Facebook, Reddit, Pinterest, and LinkedIn advertising), and Digital Intelligence (analytics, Challenger Labs innovation program, and digital reporting). The agency operates geographic specializations for Exeter and Taunton, and provides a free Google Ads review as a lead generation tool. The overall approach emphasizes data-driven decision making, A/B testing, and measurable ROI across all services.

Differentiator

Problem solved

Functional benefit

Products and services

• Paid Search (PPC)

Quantifiable outcome

• 102% increase in transactions with 41% reduction in cost per conversion
• +5 more outcomes

Named customers11 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability3 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• GooglecoreTechnology or IntegrationCertified Google Partner agency. Partnership provides access to Google Ads platform, Google Analytics, Google Tag Manager, and Google Shopping. Being a Google Partner signifies verified expertise and adherence to Google's best practices.
• EcologiminorOthersCarbon offset partnership through Ecologi. Company offsets carbon footprint via Ecologi platform as part of environmental commitment.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• WPP: Global advertising holding company encompassing major media, creative, and digital agencies (including GroupM, Ogilvy, VML). Represents the 'big agency' archetype against which Metric Hub explicitly positions itself, and the most likely strategic acquirer of a boutique competitor.

Direct peers

• ClickThrough Marketing: UK digital agency focused on PPC, SEO, and conversion rate optimisation. Directly comparable service mix and results-led positioning, targeting similar mid-market ecommerce and B2B clients.
• Distinctly: UK digital marketing agency specialising in PPC, SEO, and analytics for growth-stage and ecommerce brands. Directly comparable in service stack, ecommerce vertical focus, and UK boutique agency positioning.
• ROAS Digital: UK PPC-focused agency with explicit ROAS-driven positioning. Highly comparable to Metric Hub on paid-search specialisation and ecommerce client focus.
• Brainlabs: Globally scaled UK-headquartered digital marketing agency offering paid search, SEO, programmatic, and analytics services. Comparable to Metric Hub in service menu (PPC, SEO, Paid Social) and ecommerce focus, but operates at materially larger scale.
• Clicteq: UK-based PPC and paid social agency serving ecommerce and direct-to-consumer brands. Comparable in channel mix and ecommerce-first approach.
• Koozai: UK-based PPC, SEO, and content marketing agency with strong ecommerce credentials. Comparable in integrated digital marketing offering, vertical specialisation, and mid-market client targeting.
• Croud: UK-based digital marketing agency combining paid media, SEO, content, and analytics with a crowdsourced delivery model. Closely comparable to Metric Hub in channel mix and ecommerce/B2C client base, with a more developed tech layer.
• Herdify: Boutique UK paid-media agency focused on Google Ads, Microsoft Ads, and Paid Social. Comparable in service scope, ecommerce vertical emphasis, and results-led boutique positioning.

Regional players

• Eskimoz: European (France-headquartered) SEO and PPC agency operating across multiple EU markets. Comparable in integrated paid/organic digital marketing services, but geographically centred on continental Europe rather than the UK.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/metrichub

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about METRICHUB LTD