What AU OPERATING SYSTEMS LIMITED does

Au Operating Systems Limited (trading as AuOS) is a United Kingdom-based private limited company founded by Director Luke Tarbuck. It sells AuOS, a cloud-based, modular retail operating system purpose-built for jewellery retailers. The platform combines POS, RFID stock management, AI customer profiling, marketing automation, workshop management, luxury watch allocation, multi-branch optimisation, encrypted data storage with blockchain authentication, and native integrations with open banking APIs, accounting platforms, and major website/e-commerce platforms. The system is delivered as a base 'AuOS Core' subscription at £500/month with priced add-on modules (Additional Stores £250/month, Luxury Watch Assistant £300/month, Workshop Manager £300/month, Marketing & CRM £300/month, RFID Inventory Tracking £300/month, Dedicated Support from £150/month, Website API Syncing £100/month) plus a £9,450 Early Access onboarding package.

The go-to-market is primarily direct and community-led, targeting independent jewellery stores, jewellery retail chains, luxury watch dealers, and jewellers with in-house workshops. Sales are driven through the company's website (auos.app) with a public quote calculator, plus phone/email outreach and on-site implementation for larger multi-branch deployments. A Steering Board of four influential jewellery trade leaders — Dom Wakefield (Wakefields Jewellers), John Neville (Neville Jewellers), Steve Twigger (LDP Luckmans), and Jerry Anderson (AG Group) — provides product direction, credibility, and referral pathways into the trade. Named customer logos include Wakefields Jewellers, Neville Jewellers, Lumbers, Allum Sidaway, and Bentley & Wood.

The company operates from the United Kingdom, is privately held with no disclosed external institutional investors, and runs with an approximately eight-person team spanning Director/Head of Support/Product Experience, Technical Lead, Software Lead, Senior Software Engineer, Front-End Developer, Senior Data Analyst, and IT Systems Manager. Revenue, funding, customer count, and founded-year data are not publicly disclosed; the case studies page currently indicates upcoming customer stories.

Name

AU OPERATING SYSTEMS LIMITED

Legal name

Au Operating Systems Limited

Website

https://auos.app

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

AuOS is a UK-based SaaS company that sells a cloud-based, modular retail operating system purpose-built for jewellery retailers, offering POS, RFID inventory, AI customer profiling, CRM, workshop, and multi-branch modules on a subscription-plus-services basis.

Ownership category

akta.pro rank

Headquarters

HQ city

Coventry

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Core Platform Subscription: Monthly SaaS subscription for the AuOS operating system, including the base platform (AuOS Core) at £500/month and per-store pricing at £250/month per additional store. This is the primary recurring revenue stream.
2. Add-on Module Subscriptions: Optional paid modules including Luxury Watch Assistant (waitlist, allocation, communications), Workshop Manager, RFID Inventory Tracking, CRM & Marketing, Dedicated Support (from £150/month), and Website API Syncing (£100/month). Sold as additional monthly subscriptions on top of the core plan.
3. Implementation & Onboarding Services: One-time upfront fees for early access migration, hardware calibration, on-site staff training, and 6 months of free dedicated support. Total upfront cost in the quote calculator example is £9,450.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

AuOS sells a cloud-based, modular retail operating system purpose-built for jewellery retailers. The core platform (AuOS Core at £500/month) provides point of sale, business processing, marketing and analytics, and security, with optional paid modules for additional stores, luxury watch management, workshop management, RFID inventory tracking, marketing and CRM, dedicated support, and website API syncing. The system is sold on subscription with one-time implementation/onboarding fees for early access customers.

Product overview

AuOS is a unified, cloud-based retail operating system purpose-built for jewellers by jewellers, delivered as a modular platform-plus-modules architecture. The core platform (AuOS Core at £500/month) provides foundational sales processing, business processing, marketing and analytics, and security capabilities. Additional paid modules extend functionality: Additional Stores (£250/month), Luxury Watch Assistant (£300), Workshop Manager, Marketing & CRM, RFID Inventory Tracking, Website API Syncing (£100), and Dedicated Support (from £150). The system is positioned as a gold standard retail jewellery operating system that seamlessly connects all departments—from POS and inventory management to customer engagement and analytics—creating a connected platform where efficiency becomes standard.

Differentiator

Problem solved

Functional benefit

Products and services

• AuOS Core Foundational cloud-based retail operating system for jewellery retailers, providing complete retail management including sales processing, business processing, marketing and analytics, security, and unlimited extensibility, sold as a monthly subscription at £500/month.
• Luxury Watch Assistant Specialist module for luxury watch retailers providing waitlist control, model allocation, customer communications, part ordering, and compliant repair tracking, sold at £300/month.
• Workshop Manager Workshop and repair management module tracking jewellery through every stage of production with labour and resource management, price calculations, quality assurance audits, part ordering, job allocation, and online customer updates.
• Marketing & CRM Customer engagement module providing unified engagement with customers in targeted segments across email, SMS, and WhatsApp, with workflow automation and custom events triggered by customer behaviour or key dates, sold at £300/month.
• RFID Inventory Tracking RFID-based stock movement tracking module enabling daily safe re-stocking, window display monitoring, and permission-based product data sharing, reducing manual stock handling and improving accuracy.
• Website API Syncing Module providing real-time synchronisation of sales, stock, pricing, and product data with the customer's existing website via API, sold at £100/month.
• Dedicated Support Premium dedicated support service from in-house AuOS experts, priced from £150/month, providing personalised assistance on demand.
• Marketplace Inter-retailer marketplace module enabling retailers to trade or sell old stock to other retailers, browse available stock, compare prices, and anonymously pool data for market insights.

Quantifiable outcome

• 97% of jewellery retailers surveyed believe a purpose-built platform could hugely improve productivity
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability9 records

Feature13 records

Partnerships

Six partnerships are on record, tiered flagship and core.

• Wakefields JewellersflagshipStrategic or Co-development PartnerDom Wakefield of Wakefields Jewellers serves on the AuOS Steering Board, guiding the strategic direction and evolution of the platform. As a major independent jewellery retailer, Wakefields provides real-world operational insight that shapes product development, and serves as a named reference and advocate within the trade community.
• Neville JewellersflagshipStrategic or Co-development PartnerJohn Neville of Neville Jewellers sits on the AuOS Steering Board, contributing deep expertise in jewellery retail operations and technology. Neville Jewellers is an established Irish jewellery business whose involvement lends credibility and ensures the platform remains aligned with real-world retailer needs.
• LDP LuckmanscoreStrategic or Co-development PartnerSteve Twigger of LDP Luckmans participates on the AuOS Steering Board, providing strategic guidance on platform development. LDP Luckmans appears to be a jewellery industry consultancy or solutions provider whose expertise supports the platform's market positioning.
• AG GroupcoreStrategic or Co-development PartnerJerry Anderson of AG Group serves on the AuOS Steering Board, contributing expertise in areas relevant to the platform's development. AG Group's involvement suggests additional industry-specific knowledge or network access that benefits the platform's rollout.
• Major Accounting Platforms (unspecified)coreTechnology or IntegrationThe solutions page references easy integration with leading accounts platforms, enabling seamless financial reporting. Specific platform names are not disclosed on the public site. Open banking API integration is also mentioned for bank account reconciliation.
• Major Website Platforms (unspecified)coreTechnology or IntegrationAuOS offers native integration with all major website platforms for product catalogue, stock, pricing, and sales data synchronisation. The specific platforms are not named on the public site. Website API Syncing is sold as a module at £100/month.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Square (Block): A widely-adopted retail POS and payments platform. Competes with AuOS at the SMB end of the jewellery retail market but lacks jewellery-specific modules (VAT margin, watch allocation, workshop).
• LS Retail: Retail management software platform (built on Microsoft Dynamics) used by multi-branch specialty retailers. Comparable to AuOS's multi-branch optimisation and ERP-adjacent functionality at the enterprise tier.
• Lightspeed Retail: A horizontal retail POS and e-commerce platform with broad retail footprint including jewellery stores. Competes with AuOS for the same wallet share but lacks the jewellery-specific workflows (RFID-native, watch waitlist, workshop).
• Toast: Vertical SaaS POS for restaurants. Not a direct competitor but a closely analogous business model — purpose-built cloud OS for a specific retail vertical with modular expansion revenue — making it a useful comparable for investors sizing AuOS.
• Shopify: The dominant e-commerce and retail platform; many jewellery retailers use Shopify for online and some retail operations. AuOS's Website API Syncing module is explicitly built to interoperate with Shopify-style platforms.
• Cegid: European retail and ERP software vendor with retail vertical coverage. Relevant comparable for AuOS at the larger jewellery chain end of the market on integrated POS, inventory, and CRM.

Direct peers

• JDS (Jewellery Database Solutions): Provides software tailored to jewellery retailers covering stock, repair tracking, valuations, and customer data. Competes head-to-head with AuOS in the UK independent-jeweller segment on similar core workflows.
• Logic Mate: Jewellery-specific retail and workshop management software vendor. Comparable to AuOS in serving independent and chain jewellers with POS, stock, repair, and CRM workflows.
• JEWELMADE: Jewellery retail and manufacturing software with features covering POS, stock, hallmarking, and workshop/job tracking. Overlaps with AuOS's Workshop Manager and inventory modules.
• Vinity Software: A UK-based jewellery-specific retail management software vendor. Directly comparable to AuOS as a vertical SaaS POS/inventory/CRM platform purpose-built for jewellers, with overlapping customer base in the UK independent retailer segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/auos-app

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AU OPERATING SYSTEMS LIMITED