FLORIST MANAGEMENT AND CONSULTANCY SERVICES LTD

What FLORIST MANAGEMENT AND CONSULTANCY SERVICES LTD does

Florist Management and Consultancy Services Ltd is a UK private limited company operating out of Farnworth, Bolton, that owns and licenses the Direct2florist platform — a vertical e-commerce system purpose-built for the floristry industry and developed over more than 20 years. The platform is composed of three interconnected products: the D2F App, a mobile application used by florists to accept orders and capture photos; the D2F Website, a public-facing storefront where consumers place orders with member florists; and the Florist Control Panel, a back-office dashboard for storefront setup and order management. Together the products form an order-to-fulfilment pipeline that handles consumer checkout, florist-side order acceptance, and payments/payouts.

The company's commercial model is built around licensing rather than direct sales. It generates revenue through (i) franchise and territory-license fees from florists and business investors who deploy the Direct2florist system under their own operators in a given geography, and (ii) white-label licensing arrangements where third parties rebrand the entire software stack under their own identity. Pricing is quote-based and not publicly disclosed; lead generation is handled via direct phone and email outreach with prospective franchisees, supported by the company's corporate website. Direct2florist positions itself as a multi-award winning platform with UK heritage dating to 2002 and is led by Directors Simon and Jill Stirling, whose backgrounds combine floristry, e-commerce technology development, and industry training.

The company markets its offering globally, recruiting both individual florists and non-florist business angels as franchisees, while remaining a small founder-operated entity with no disclosed institutional capital, headcount, revenue, or third-party integrations. Its competitive pitch is the incumbency, depth, and operational fit of its software rather than novel technology.

Name

FLORIST MANAGEMENT AND CONSULTANCY SERVICES LTD

Legal name

Florist Management Services & Consultancy LTD

Website

https://floristmanagementservices.com

Company type

Private

Founded year

2002

Operating status

Operating

Short description

FLORIST MANAGEMENT AND CONSULTANCY SERVICES LTD operates the Direct2florist platform — a 20+ year bespoke florist e-commerce system (App, Website, Control Panel) — and monetizes it through franchise/licensing and white-label arrangements aimed at florists and business investors worldwide, led by directors Simon and Jill Stirling from Bolton, UK.

Ownership category

akta.pro rank

Product category

Florist E-commerce Software

NAICS

Software Publishers (5132)

akta.pro primary industry

Software License Resale & Optimization (Perpetual/Subscription) (BPAEAOAC)

Keywords

• Florist e-commerce software
• White-label marketplace platform
• Franchise software licensing
• Florist order management
• Retail florist technology

Headquarters

HQ city

Bolton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Franchise/License Fees: The company offers franchise and licensing opportunities for their Direct2florist software system. Partners pay to access and use the proprietary platform in their territory.
2. White-label Software Licensing: The company licenses its complete florist software system to third-party businesses under white-label arrangements, generating recurring licensing revenue.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Florist Management and Consultancy Services Ltd develops, owns, and licenses the Direct2florist florist e-commerce platform, a bespoke software system built over 20+ years that connects retail florists with end customers through a customer-facing website, a mobile app for florists, and a florist control panel. The company monetises this platform primarily through franchise and white-label licensing arrangements with florists and business investors globally, alongside information technology consultancy services.

Product overview

Florist Management and Consultancy Services Ltd operates the Direct2florist platform, a unified e-commerce ecosystem for the floristry industry. The platform consists of three interconnected products: the D2F App (for florists to accept orders and take photos), the D2F Website (for customers to place orders with member florists), and the Florist Control Panel (for florists to manage their web pages and orders). The company offers this software system for franchise or white-label licensing opportunities to business angels and florists globally.

Differentiator

Problem solved

Functional benefit

Brands

• D2F App: Mobile application where florists accept orders, take photos and more
• D2F Website
• Florist Control Panel

Products and services

• Direct2florist Platform Award-winning, custom-built e-commerce platform for the floristry industry that connects member florists with end customers ordering flowers online; offered globally through franchise, licence and white-label arrangements to florists and business investors.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Direct2florist Member FloristscoreChannel Partner/ Reseller/ DistributorIndividual retail florists join the Direct2florist network as member partners. They use the D2F software platform to accept online orders, manage their business pages, and process floral orders from consumers. The florists are independent operators who pay for access to the platform technology.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Interflora: Interflora is a leading UK and global flower delivery network and brand. It is a relevant broader incumbent competing in the same UK florist marketplace space where Direct2florist operates.
• Shopify: Shopify is a dominant horizontal e-commerce platform used by many small merchants including florists. Comparable as a broad incumbent that competes with vertical florist platforms on website, payments, and order management.
• Teleflora: Teleflora is a large US-based floral wire service and gift delivery network connecting retail florists with consumers. Comparable as a broader florist network incumbent with overlapping technology and marketplace services.
• FTD (1-800-Flowers): FTD is a major global flower delivery brand and parent of BloomNet. Comparable as a broad incumbent in flower delivery and florist network services.

Emerging players

• Floriday: Floriday is a digital platform for the international floriculture supply chain connecting growers and traders. Comparable as an emerging digital platform in the florist/floriculture value chain, though more focused on upstream supply.

Direct peers

• BloomNet (FTD): BloomNet is a florist network and technology provider offering order transmission, POS, and websites to retail florists. It competes directly with Direct2florist for florist software and network services.
• FloristWare: FloristWare is a florist-specific POS and business management software vendor serving retail florists. Comparable as a vertical SaaS provider targeting the same florist customer segment.
• Flower Shop Network: Flower Shop Network operates a florist directory and provides online ordering and marketing tools to member florists. It is comparable as a florist marketplace and online services platform.
• Floranext: Floranext provides florist-specific e-commerce websites, POS, and marketing software to retail florists in North America. It is the most direct competitor to Direct2florist's vertical SaaS offering for florists.

Regional players

• Simpleshop: Simpleshop is a regional e-commerce platform serving Central European florists. Comparable as a regional vertical e-commerce platform targeting florists in a specific geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FLORIST MANAGEMENT AND CONSULTANCY SERVICES LTD