Simpleshop
Simpleshop is a Czech-headquartered, no-code sales form platform operated by Redbit s.r.o., enabling 17,550+ Czech and Slovak freelancers and small businesses to sell digital products (courses, e-books, videos, memberships, tickets) via embedded forms, with localized payment gateway integrations and a capped 5% transaction fee model.
- Company typePrivate
- Founded2012
- HeadquartersKolín, Czechia
- Headcount—
- GTM typeB2B
- OfferingSoftware
What Simpleshop does
Simpleshop is a Czech-origin sales form and digital product delivery platform operated by Redbit s.r.o., founded in 2012 by Martin Dostál and headquartered in Kolín. The product enables Czech and Slovak freelancers, solo entrepreneurs, educators, and small businesses to sell digital goods — online courses, e-books, videos, membership subscriptions, event tickets, audio recordings, and select physical products — by embedding no-code sales forms on their own websites. The platform is built on a PHP stack with an API-first architecture, offering a public REST API (documented via Apiary), a PHP SDK on GitHub, and an official WordPress plugin. Core functionality includes drag-and-click form creation, multi-gateway payment routing (Stripe, GoPay, ComGate, ThePay, PayPal, Global Payments, Pays, plus Česká spořitelna bank pairing), automated invoice generation with QR codes, Pohoda/Fakturoid accounting export, member sections with gradual content release, e-book security protections, and a companion mobile application (SimpleTicket) for contactless event ticket check-in on iOS, Android, and Huawei AppGallery.
The company operates a pure self-serve, product-led growth model with free trial access requiring no credit card. Its monetization is structured as a 5% transaction fee on completed orders, with a 5 CZK minimum per order and a 2,000 CZK + VAT monthly cap per seller, resulting in zero fees for inactive sellers. A secondary affiliate channel pays 30% commission for 12 months on referred customer payments, complemented by a tiered Ambassador program (Bronze/Silver/Gold) that drives referral-led acquisition. Customer acquisition relies on content marketing (Czech-language blog, SEO, social channels), the affiliate/ambassador program, and event participation (e.g., Barcamp Kolín).
Simpleshop serves a long-tail base of 17,550+ active sellers as of 2025, with no disclosed enterprise anchors or material revenue concentration. The company operates without external funding and shares operational infrastructure (development, customer support, accounts) with the sibling invoicing product Vyfakturuj.cz under the Redbit s.r.o. parent. Geographic focus remains Central Europe (CZE, SVK), with localized payment and accounting integrations serving as the principal differentiator against international checkout and form-builder competitors.
Simpleshop firmographics
Firmographics- Name
- Simpleshop
- Legal name
- Redbit s.r.o.
- Website
- https://simpleshop.cz
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Short description
- Simpleshop is a Czech-headquartered, no-code sales form platform operated by Redbit s.r.o., enabling 17,550+ Czech and Slovak freelancers and small businesses to sell digital products (courses, e-books, videos, memberships, tickets) via embedded forms, with localized payment gateway integrations and a capped 5% transaction fee model.
- Ownership category
- akta.pro rank
Where Simpleshop is headquartered
LocationHeadquarters
- HQ city
- Kolín
- HQ country
- Czechia
- HQ region
- Europe
Offices1 record
Markets served
Simpleshop business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Transaction Fee Model: 5% of revenue per completed order, minimum 5 CZK per order, maximum 2,000 CZK + VAT per month. No fee if no orders completed in a month. Test orders don't count toward fees.
- Affiliate Commission: 30% commission for 12 months on payments made by customers referred through affiliate links.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Monthly | Pay-per-transaction model with no monthly minimum |
| Other | Pay-as-you-go | 30% commission for 12 months on referred customers |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Simpleshop product offering
Product offeringCore offering
SimpleShop is an online sales form platform (SaaS) that lets sellers create no-code checkout/registration forms, embed them on any website, accept payments through integrated Czech and international gateways, auto-generate invoices and reconcile payments, and automatically deliver digital products (courses, e-books, videos, memberships, tickets) to buyers. Pricing is pay-per-transaction at 5% with a CZK 2,000 + VAT monthly cap and no fee in months with no completed orders.
Product overview
SimpleShop is a unified online sales platform operated by Redbit s.r.o. that provides a sales form builder enabling sellers to sell various digital products (online courses, e-books, videos, memberships, tickets) and some physical products directly on their own websites. The platform integrates with multiple payment gateways (Stripe, GoPay, Comgate, ThePay, PayPal, Global Payments), accounting software (Pohoda, Fakturoid), and email marketing tools (MailChimp). A companion mobile application called SimpleTicket handles ticket verification at events. The system automates order processing, payment matching, invoice generation, and instant digital product delivery. Pricing is based on 5% commission with a maximum cap of 2,000 CZK + VAT per month.
Differentiator
Problem solved
Functional benefit
Brands
- SimpleTicket: A mobile application for ticket validation and event attendee management, developed as part of the SimpleShop ecosystem.
Products and services
- SimpleShop A smart online sales-form SaaS platform that lets sellers create no-code checkout/registration forms, embed them on any website, accept payments through integrated gateways, auto-generate invoices, and automatically deliver digital products to buyers. Target users are Czech/Slovak freelancers, solo entrepreneurs, and small businesses selling courses, e-books, videos, memberships, and tickets.
- SimpleTicket (Mobile Application) Mobile application for ticket verification and event check-in, with online and offline capability, instant ticket invalidation, capacity settings, and personalized wristband/label printing. Used by event organizers running conferences, trainings, exhibitions, concerts, and festivals.
- SimpleShop API REST API with webhooks that allows developers to retrieve information about orders and integrate SimpleShop with other applications. Includes a PHP SDK available on GitHub and is documented via Apiary.
Quantifiable outcome
- 17,550+ active sellers on the platform
- +1 more outcomes
Companies that use Simpleshop
Customer profileNamed customers10 records
Segments6 records
Ideal customer profiles2 records
Simpleshop technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration17 records
Feature12 records
Simpleshop partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- WordPresscoreOfficial WordPress plugin for embedding SimpleShop sales forms and member sections. Plugin updated regularly for WordPress compatibility.
- StripecorePayment gateway integration supporting credit cards, Apple Pay, and Google Pay. Includes variable symbol in payment metadata.
- GoPaycoreCzech payment gateway integration for local payment methods and refunds.
- PayPalcorePayment gateway integration with refund notification support.
- ThePaycoreCzech payment gateway with 2.0 version integration. Supports refund notifications.
- ComGatecorePayment gateway integration with automatic card payment collection and refund notifications.
- PohodacoreAccounting software export including invoice documents, project identities, and VAT allocations.
- Česká spořitelnacoreBank payment pairing via notification emails and direct integration for payment matching.
- Vyfakturuj.cz (Redbit)coreSame parent company (Redbit s.r.o.) providing complementary invoicing system. Shared accounts, customer support team, and development resources.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Simpleshop competitors and assessment
Company assessmentBroad incumbents
- Shopify: Shopify is a global e-commerce platform that enables SMBs to sell physical and digital products online. Although much broader in scope, it offers digital-product sales and integrated payments that overlap with SimpleShop's value proposition, particularly for sellers scaling beyond digital-only offerings.
Direct peers
- Thinkific: Thinkific provides a platform for creators to build, market, and sell online courses and digital products with no-code tools. Its course-first product overlaps significantly with SimpleShop's online-course and member-section features, targeting the same individual-creator and SMB customer profile.
- Payhip: Payhip offers a no-code platform for creators to sell digital downloads, online courses, memberships, and physical products. Like SimpleShop, it targets solo entrepreneurs with simple pricing tiers and embeddable checkout, making it a direct functional competitor in the digital creator tools category.
- SendOwl: SendOwl specializes in selling digital products (downloads, subscriptions, services) with automated delivery and payment processing. Its core proposition—automated digital-product sales with embedded checkout—directly parallels SimpleShop's sales form and delivery functionality.
- Podia: Podia is an all-in-one platform for creators to sell online courses, digital downloads, webinars, and memberships with built-in checkout and email marketing. Its feature set closely mirrors SimpleShop's course, e-book, video, and member-section offerings, serving the same SMB creator segment.
- Kajabi: Kajabi is a premium all-in-one creator platform offering courses, memberships, podcasts, and digital products with built-in marketing automation. It competes with SimpleShop at the higher end of the SMB creator market, with overlapping course and membership features.
- ThriveCart: ThriveCart provides checkout, cart, and sales-flow software for digital product sellers, including courses and memberships. Its focus on simple, embeddable sales infrastructure for digital creators closely mirrors SimpleShop's no-code sales form and payment processing core.
- Gumroad: Gumroad is a global creator-focused platform enabling individuals to sell digital products, memberships, and courses online with simple checkout flows. It is directly comparable to SimpleShop in core functionality (no-code digital sales), though at much larger global scale and with international payment integrations.
- Teachable: Teachable is a leading online course creation and sales platform used by individual creators and SMBs. While more focused on courses than SimpleShop's broader digital-product scope, it directly competes for the same Czech/Slovak creator audience selling educational content.
Regional players
- Shoptet: Shoptet is the leading Czech e-commerce platform for SMBs to build online stores and sell physical goods with integrated payments. While focused on traditional e-commerce rather than digital products, it competes for the same Czech SMB budget and customer base as SimpleShop.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Simpleshop social profiles
Digital presenceSimpleshop financial estimates
Financial estimateRevenue estimate
Valuation estimate
Simpleshop leadership team
Management profileNumber of profiles
Profiles15 records
Simpleshop funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Simpleshop M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Simpleshop
What does Simpleshop do?
SimpleShop is an online sales form platform (SaaS) that lets sellers create no-code checkout/registration forms, embed them on any website, accept payments through integrated Czech and international gateways, auto-generate invoices and reconcile payments, and automatically deliver digital products (courses, e-books, videos, memberships, tickets) to buyers. Pricing is pay-per-transaction at 5% with a CZK 2,000 + VAT monthly cap and no fee in months with no completed orders.
Is Simpleshop a public or private company?
Simpleshop is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Simpleshop founded?
Simpleshop was founded in 2012.
Where is Simpleshop based?
Simpleshop is headquartered in Kolín, Czechia, in the Europe region.
How does Simpleshop make money?
Two revenue lines are on record. Transaction Fee Model is the primary driver. The others are affiliate Commission.
Who are Simpleshop's main competitors?
Shopify is listed as a broad incumbent. Direct peers are Thinkific, Payhip, SendOwl, Podia, Kajabi, ThriveCart, Gumroad and Teachable. Shoptet is listed as a regional player.
Does Simpleshop have an API?
Yes. SimpleShop API allows developers to retrieve information about orders and work with them in other applications. The API is documented via Apiary and PHP SDK samples are available on GitHub. Newsletters about API updates and planned outages are available for subscription. Developer documentation is at simpleshopcz.docs.apiary.io/#.