Pedal Works Café & Studios Inc.

What Pedal Works Café & Studios Inc. does

Pedal Works Café & Studios Inc. is a single-location integrated wellness and community destination headquartered at 101C 1412 Princess Street, Kingston, Ontario, Canada, operating under founder Martha Williams. The business combines four co-located verticals: Studio I, a Spinning® indoor cycling studio running 20+ classes per week from 6:30 AM to 6:30 PM on Spinner® NXT Power bikes with SPINPower® Studio Console power meters and individual bike fitting; Studio II, a restorative studio capped at nine participants offering yoga, Pilates, Qi Gong, and meditation; an artisan café serving Honduran coffee imported by D'vine Connexions, Indigenous tea from Kebaonish, and gluten-free baked goods from nonprofit Jobwell; and a fine art gallery featuring work from at least ten local Kingston artists. The site also functions as an event venue renting café, studio, and full-space configurations at $90–$250 per hour plus HST.

The underlying platform is built on proprietary Spinning® and SPINPower® technology — strain-gauge-equipped NXT Power bikes, a Personal Spinning® Threshold Test (PST) that produces individualized wattage and heart rate parameters, and a periodized 5-zone training program (Introduction, Active Recovery, Aerobic, Threshold, Anaerobic). Martha Williams, one of only three Spinning® Master Instructors in Canada (one of 140 globally) and a 30+ year fitness industry veteran with credentials including ACE, Spin® Power, US Cycling Coach Level II, and Cycle-Ops Power, anchors the talent base. Other certifications held include Mental Health First Aid and First Aid/AED. The company is privately held, founder-owned, and Ontario-incorporated with no disclosed external investors.

Revenue is generated from six streams: monthly memberships (Studio II-only at $114/month), drop-in classes ($15 per visit), PST tests ($24/session), café food and beverage sales ($2.25–$14 per item), event space rentals ($90–$250/hour plus HST with catering), and consignment fine art and gift sales plus outdoor rides ($5 for non-members). Distribution is entirely direct-to-consumer via walk-in retail, in-person classes, on-site gallery, and email-based event bookings; there is no e-commerce platform or mobile app. Marketing relies on the website, email newsletter, Instagram, Facebook, and community events. Customer segments include fitness enthusiasts, mindfulness/restoration seekers, café visitors, event hosts, and art buyers — all consumer or small-group SMB.

Name

Pedal Works Café & Studios Inc.

Legal name

Pedal Works Café & Studios, Inc.

Website

https://pedalworkscafe.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Pedal Works Café & Studios operates a single Kingston, Ontario venue combining a Spinning® indoor cycling studio, restorative fitness classes, an artisan café, a local-art gallery, and event space rentals for individual consumers and community event hosts.

Ownership category

akta.pro rank

Product category

Cafés

NAICS

Snack and Nonalcoholic Beverage Bars (722515), Limited-Service Restaurants (722513)

SIC

Services-Membership Sports & Recreation Clubs (7997), Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Bike Fit, Performance & Training Retail/Studios (CRAMAHAI)

akta.pro secondary industries

Health-Focused Cafes (Organic/Vegan/Wellness) (THAFADAL), Cafe-Bakeries (Coffee + Pastry Focus) (THAFADAG), Independent Neighborhood Cafes (THAFADAC)

Keywords

• Café services
• Coffee shop
• Studio rentals
• Event space
• Food and beverage

Headquarters

HQ city

Kingston

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Membership Subscriptions: Monthly recurring memberships for Spinning® classes and Studio II restoration classes. Studio II-only membership available for $114/month. Includes access to bikes and studio space.
2. Class Passes / Drop-in Classes: Individual class credits and drop-in visits available. PST (Personal Spinning Threshold) tests sold at $24 per session. Open studio use available at $15 per visit.
3. Café Food and Beverage Sales: On-site café serving coffee, tea, cold beverages, baked goods, and light meals. Coffee sourced from Honduras via D'vine Connexions, with offerings including lattes, cappuccinos, matcha, and food items from local partners.
4. Event Space Rental: Rental of café, studio, and combined spaces for events, workshops, parties, and meetings. Rates vary by space type (weekday/weekend) from $90-$250/hour plus HST. Catering and equipment rental additional.
5. Fine Art and Gift Sales: Sale of fine art, prints, jewelry, ceramics, and handmade goods from local artists on consignment in the gallery space. Also includes general gift items.
6. Outdoor Rides and Special Events: Outdoor cycling events and community gatherings. Members attend free, non-members pay $5 per outdoor ride. Special events like Afternoon Tea also available for registration.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Pedal Works Café & Studios Inc. operates as a combined café and studio venue, offering food and beverage service alongside studio space for creative, fitness, or community activities. The integrated format suggests a single physical location serving walk-in consumers with both hospitality and studio-based offerings.

Product overview

Pedal Works Café & Studios operates as an integrated wellness destination combining four distinct but complementary offerings: Studio I (Spinning® Classes) featuring Spinner® NXT Power bikes with SPINPower® technology for heart rate and power zone training led by Spinning® Master Instructor Martha Williams; Studio II (Restorative Classes) providing yoga, Pilates, meditation, and Qi Gong in an intimate nine-person setting; an artisan Café serving locally sourced coffee, tea, and baked goods with event rental capabilities; and a Fine Art & Gifts Gallery showcasing local Kingston artists. The business also offers Personal Spinning® Threshold Tests for individualized training optimization, event space rental for private gatherings, and various membership/class pass options. All spaces are designed to foster community connection, inclusivity, and well-being.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Member's blood pressure improved from high to normal after consistent 3x/week attendance
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• D'vine ConnexionscoreStrategic or Co-development PartnerWoman-led local business that directly imports Honduran coffee for the café. Provides the rich, imported coffee featured throughout the café menu including lattes, cappuccinos, and cold brews.
• JobwellcoreStrategic or Co-development PartnerLocal nonprofit organization providing gluten-free baked goods for the café. Partnership supports the café's commitment to offering gluten-free options to customers.
• KebaonishminorStrategic or Co-development PartnerIndigenous tea company directly from Tyendinaga that provides organic tea selections for the café menu, including pot of tea service and takeaway options.
• MWCreative2022minorChannel Partner/ Reseller/ DistributorLocal artist featuring Sing Sister Sing prints in the gallery and gift shop.
• Karen T. Rochon - Tudor Rose Art GalleryminorChannel Partner/ Reseller/ DistributorLocal artist offering fine art oil paintings and prints displayed and sold at the gallery.
• Second Spin Designs - Andi WintersminorChannel Partner/ Reseller/ DistributorLocal artist creating unique and original art and jewelry made from discarded bike parts, perfectly fitting the cycling theme.
• Cher Mère Skin CareminorChannel Partner/ Reseller/ DistributorLocal vendor offering all natural products for skin and hair, and handmade ceramics including mugs, bowls, and vases through Simple Studios.
• Cha-Cha TeaminorStrategic or Co-development PartnerJapanese tea provider supplying Ceremonial-Grade Matcha for the café's matcha and matcha latte offerings.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CycleBar: Franchised boutique indoor cycling studio with premium in-studio experience, performance metrics, and membership pricing. Comparable format, target customer, and price-point anchoring to Pedal Works' Spinning® studio.
• BURN Fitness: Independent boutique fitness studio offering cycling and strength classes with a community focus. Comparable operating model, class-pack economics, and small-format studio footprint to Pedal Works.
• SoulCycle: Premier boutique indoor cycling studio with strong community and instructor-brand identity. Directly comparable to Pedal Works on the Spinning®/cycling core, instructor-led experience, and community-driven positioning, though at much larger scale in the US.
• SWEAT440: Boutique cycling franchise with 40-minute interval-style classes. Overlaps with Pedal Works on indoor cycling focus, instructor-led small-group format, and recurring class-pack/membership economics.
• Alchemy 365: Boutique fitness studio combining cycling, strength, and recovery modalities under one membership. Closely comparable to Pedal Works' integrated Studio I / Studio II (Spinning® + restoration) structure.

Broad incumbents

• Equinox: Premium global fitness brand with boutique cycling, yoga, and integrated hospitality/food offerings. Comparable premium positioning and multi-modality wellness concept, though at much larger scale and urban footprint.
• GoodLife Fitness: Largest Canadian fitness chain with broad member base across Ontario. Overlaps with Pedal Works on the Ontario fitness consumer and price-sensitive membership segment, but lacks Pedal Works' boutique and integrated wellness positioning.
• Barry's Bootcamp: Iconic boutique fitness brand with structured instructor-led classes and a hospitality-driven studio experience. Comparable premium positioning and member experience, though broader in modalities and global in scale.
• Peloton: Connected indoor cycling platform with hardware, content, and a branded in-studio experience. Comparable on the indoor cycling core but operates at global scale and competes with Pedal Works for member time and willingness-to-pay.

Emerging players

• Y7 Studio: Boutique yoga and wellness studio with hip-hop-driven branding and strong community identity. Comparable on the wellness and community-led positioning, but anchored in yoga rather than cycling.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pedal Works Café & Studios Inc.