AURO WELLNESS LTD.

What AURO WELLNESS LTD. does

Auro Wellness, founded in 2011 by pharmacist Dr. Nayan Patel, is a privately-held wellness and skincare company that develops topical glutathione supplements and antioxidant skincare products. Its core technology is the multi-patented Auro GSH™ Antioxidant Delivery System, a sub-nano transdermal platform that stabilizes the inherently unstable glutathione molecule against oxidation and delivers it through the skin for systemic absorption. Clinical absorption data, published in the MDPI Antioxidants journal, report a 100% increase in peripheral blood mononuclear cell (PBMC) levels within 72 hours and a reduction in MDA oxidative-stress markers. The product portfolio spans the Glutaryl and Glutaryl Plus topical glutathione sprays, an antioxidant skincare line (G Antioxidant Serum, Copper Tri-Peptide, CITRINE Vitamin C, REST + REPAIR, RISE + REVIVE), bundled protocols priced up to $769, and a small dietary supplements range; products are produced in the company's lab in Orange County, California, and the company is registered as AURO WELLNESS LTD. in Chelmsford, United Kingdom.

The company operates a hybrid go-to-market model. Direct-to-consumer revenue is generated through its own Shopify e-commerce storefront at aurowellness.com, with both one-time purchases and a Subscribe-and-Save subscription option on Glutaryl and Glutaryl Plus. A parallel B2B practitioner channel sells at wholesale prices to verified healthcare professionals — medical doctors, dentists, osteopathic physicians, integrative health practitioners — gated by an application requiring a valid medical license, with affiliate commissions, practitioner-exclusive education, and a minimum 6-unit post-initial-order requirement. Distribution is concentrated in the United States with USD pricing.

R&D is led by Dr. Patel (PharmD, USC School of Pharmacy, adjunct faculty) and Head of R&D Dr. Chinh Tran (PhD in Physiology and Biophysics, USC; 25 years at USC including a lead R&D role at Keck Medical School). The business is founder-owned with no disclosed institutional funding and reports 1-10 employees. The company has generated earned media coverage in Forbes, CNN, USA Today, Women's Health, Byrdie, and Whole Foods Magazine, and counts Tony Robbins as a high-profile public endorser.

Name

AURO WELLNESS LTD.

Legal name

Auro Wellness

Website

https://aurowellness.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Auro Wellness is a privately-held wellness and skincare company that sells topical glutathione sprays and antioxidant skincare products powered by its patented sub-nano Auro GSH™ transdermal delivery system, sold direct-to-consumer and via a verified-license practitioner wholesale channel.

Ownership category

akta.pro rank

Product category

Topical Wellness and Skincare

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Health and Personal Care Retailers (4561), Soap and Cleaning Compound Manufacturing (32561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Dermocosmetics & Medical-Grade Skincare (CRABAAAF)

akta.pro secondary industries

Natural/Organic & Clean Skincare (CRABAAAH), Professional Skincare & Facial Treatments (CRABALAF), Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC)

Keywords

• Topical glutathione supplements
• Antioxidant skincare products
• Transdermal delivery systems
• Peptide skincare serums
• Wellness supplement formulations

Headquarters

HQ city

Chelmsford

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Marketing or Sales, Technology or R&D, Supply Chain, Operations, Infrastructure

Revenue model

1. Direct-to-Consumer Product Sales: One-time and subscription-based purchases of topical glutathione wellness products and skincare serums through the company's e-commerce storefront (aurowellness.com). The company offers a 'Subscribe and Save' model for repeat replenishment purchases.
2. Direct-to-Consumer Product Sales (One-Time): One-time purchase of products across Wellness, Skincare, and Supplement categories. Customers can buy individual products without a subscription commitment.
3. Practitioner/Wholesale B2B Sales: Sales to verified healthcare practitioners and wholesalers at discounted bulk pricing. Practitioner accounts require a valid medical license. The company generates wholesale revenue by selling to practitioners who then resell or recommend products to their patients.
4. Affiliate/Referral Commissions: The company operates an affiliate partnership program where brand partners earn affiliate links or referral codes when they refer patients and clients, generating revenue through referral commissions.
5. Book Sales - The Glutathione Revolution: Sale of the book 'The Glutathione Revolution: Fight Disease, Slow Aging & Increase Energy' authored by Dr. Nayan Patel for $25.00, educating readers on glutathione benefits and natural boosting methods.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Auro Wellness develops, manufactures, and sells topical glutathione sprays, antioxidant skincare serums and creams, and supporting dietary supplements, all powered by its patented Auro GSH™ sub-nano transdermal delivery system. The company also sells a book authored by its founder to educate consumers on glutathione science and offers a wholesale/affiliate channel for healthcare practitioners who recommend the products to patients.

Product overview

Auro Wellness is a wellness and skincare company founded in 2011 by Dr. Nayan Patel, offering a portfolio of topical glutathione-based products powered by the proprietary Auro GSH sub-nano delivery technology. The core product line includes Glutaryl and Glutaryl Plus (topical glutathione sprays for systemic wellness benefits), alongside a skincare line featuring G Antioxidant Serum, Copper Tri-Peptide, CITRINE Vitamin C, and REST + REPAIR night cream. The company also offers bundled protocols (The Moisture Protocol, The Complete Protocol, The Ultimate Protocol) combining multiple products, plus dietary supplements (multivitamins, CoQ10, digestive enzymes, and other targeted nutrients) and educational resources through Dr. Patel's book 'The Glutathione Revolution.'

Differentiator

Problem solved

Functional benefit

Products and services

• Glutaryl Topical glutathione spray powered by the Auro GSH sub-nano delivery system for whole-body cleansing, immune support, and lasting vitality; designed for health-conscious consumers and practitioners seeking absorbable glutathione supplementation.
• Glutaryl Plus Higher-dose (1.75× stronger than Glutaryl) topical glutathione spray for individuals with high oxidative stress or high-performance athletes seeking recovery support, using the Auro GSH sub-nano delivery system.
• G Antioxidant Serum High-potency antioxidant serum powered by glutathione and the Auro GSH sub-nano delivery technology; clinically proven to improve fine lines, wrinkles, discoloration, and defend against future skin damage within one week.
• Copper Tri-Peptide High-potency copper tri-peptide (GHK-Cu) serum that optimizes collagen to restore youthful fullness and bounce, utilizing the Auro GSH patented delivery system; clinically shown to improve skin firmness, density, and elasticity within one week.
• CITRINE Vitamin C Radiance Complex Vitamin C serum with 25% Ascorbic Acid combined with glutathione and the Auro GSH delivery technology for skin brightening and antioxidant defense.
• REST + REPAIR Night Cream Multitasking moisturizing night cream with Cycloastragenol and Resveratrol adaptogen complex designed to smooth and firm skin while supporting overnight repair.
• RISE + REVIVE Day Cream Day moisturizer in the Moisture Protocol duo, paired with REST + REPAIR for day-to-night skin support powered by the Auro GSH Antioxidant Delivery System.
• The Moisture Protocol Bundle Day-to-night moisturizer duo bundling RISE + REVIVE (day) and REST + REPAIR (night) powered by the Auro GSH Antioxidant Delivery System.
• The Complete Protocol Bundle Complete multi-product skincare bundle for a dramatic transformation of skin appearance, leveraging multiple Auro GSH-powered products.
• The Ultimate Protocol Bundle Top-tier comprehensive protocol bundle offering the most complete skincare and wellness solution in the Auro lineup.
• B-Replenish Supplement B-vitamin dietary supplement supporting energy production and metabolic function.
• Betaine HCI Plus Supplement Digestive support supplement containing betaine hydrochloride to support stomach acid levels and digestion.
• CoQ10 - Nol 100 Supplement Coenzyme Q10 dietary supplement for cellular energy production and cardiovascular support.
• Digestive Enzymes Supplement Enzyme dietary supplement designed to support digestive function and nutrient absorption.
• E-Tocotrienol 150 Supplement Vitamin E tocotrienol dietary supplement providing potent antioxidant support.
• Magnesium Complex Supplement Magnesium dietary supplement supporting muscle function, energy production, and stress management.
• Multi-Men Multivitamin Comprehensive multivitamin dietary supplement formulated specifically for men's nutritional needs.
• Multi-Women Multivitamin Comprehensive multivitamin dietary supplement formulated specifically for women's nutritional needs.
• Vitamin D3 + K Supplement Combination dietary supplement combining Vitamin D3 and K2 to support bone health and calcium absorption.
• Copper Peptide Serum (Next Generation) Next-generation high-potency copper tri-peptide serum using an enhanced delivery system for GHK-Cu to improve skin penetration and support anti-aging effects.
• The Glutathione Revolution (Book) Book authored by founder Dr. Nayan Patel addressing how to boost glutathione levels and revitalize the body, with action plans for natural glutathione production; sold through the company's e-commerce storefront for $25.00.

Quantifiable outcome

• 100% increase in peripheral blood mononuclear cell (PBMC) levels within 72 hours of topical Glutaryl application (clinical pilot study published in MDPI Antioxidants journal)
• +5 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Healthcare Practitioners (Practitioner Network)coreChannel Partner/ Reseller/ DistributorA network of verified healthcare practitioners (dentists, osteopathic physicians, neuro-optometrists, integrative health practitioners) who purchase Auro products at wholesale pricing for recommendation or resale to patients. The company provides affiliate commissions when practitioners refer patients. Practitioner benefits include wholesale pricing on bulk orders, affiliate commissions, practitioner-exclusive education and webinars, marketing resources, and early access to new products.

Scale indicators7 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Life Extension: Large established supplement and wellness brand offering a broad portfolio including glutathione formulations. Comparable as a science-led, premium-priced supplement brand but operates at significantly greater scale across many categories.
• The Ordinary: Accessible clinical skincare brand offering ingredient-focused serums at disruptive prices. Comparable for science-forward skincare positioning but competes on affordability rather than premium delivery technology.

Direct peers

• Perricone MD: Anti-aging skincare brand built around a celebrity doctor's scientific reputation. Comparable for science-led branding, premium pricing, and a multi-product anti-aging portfolio centered on antioxidants and peptides.
• Quicksilver Scientific: Specializes in liposomal nutrient delivery including glutathione supplements, targeting both consumers and practitioners. Directly comparable as a premium, science-driven supplement brand with a practitioner-channel focus and emphasis on superior bioavailability.
• Thorne: Premium practitioner-channel supplement and wellness brand offering NSF-certified supplements. Comparable for its strong B2B practitioner channel, premium pricing, and science-backed positioning targeting healthcare professionals.
• iS Clinical: Cosmeceutical skincare brand offering clinical-grade serums with antioxidant and peptide formulations. Directly comparable for its science-backed, clinically-tested skincare positioning and premium price points.
• SkinMedica: Medical-grade skincare brand owned by Allergan/AbbVie focused on anti-aging with patented ingredient technologies. Comparable for clinical-grade positioning, dermatologist channel, and premium pricing on antioxidant/peptide-based serums.
• Osmosis Beauty: Skincare brand built on patented delivery technologies including liposomal and frequency-based systems. Highly comparable for its emphasis on novel delivery mechanisms enabling superior ingredient absorption.

Regional players

• Some By Mi: Korean skincare brand featuring glutathione and antioxidant products at accessible price points. Comparable for glutathione-centered skincare positioning but primarily serves Asian markets and competes on affordability rather than patented delivery.

Others

• Bulletproof: Premium wellness and supplement brand with high-profile founder endorsement (Dave Asprey). Comparable for the playbook of leveraging celebrity founder credibility and content marketing to drive premium wellness product sales.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@aurowellness
• LinkedInlinkedin.com/company/aurowellness

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AURO WELLNESS LTD.