OR MOSHE LTD

What OR MOSHE LTD does

Or Moshe Ltd, operating under the brand Tevello, is a privately held, bootstrapped software company that builds and distributes Tevello Courses & Communities, a Shopify-native learning management system (LMS) and community platform. The application is delivered exclusively as an app on the Shopify App Store, enabling merchants to create, sell, and deliver online courses, digital products, membership communities, subscription-based learning modules, certification programs, interactive workshops, drip content series, quizzes, and customized learning paths without redirecting customers to external platforms. The technology is built natively on Shopify's infrastructure with deep integration into Shopify checkout, customer accounts, and Shopify Flow for automation, and supports both native video hosting and embeds from Vimeo, Wistia, and YouTube. The underlying infrastructure relies on CloudFlare for CDN and security, AWS and Google Cloud for hosting, and Crisp for live chat support.

The company's go-to-market is purely product-led and self-serve through the Shopify App Store, supplemented by direct demo bookings with founder Or Moshe via Calendly and an extensive help center with video tutorials. There is no external sales team, no channel partners, and no resellers. Distribution is global, with active merchant bases across more than 50 countries spanning North America, Europe, Latin America, Asia-Pacific, the Middle East, and Africa, supported by multi-lingual platform capabilities. Marketing relies on App Store ratings, customer testimonials, word-of-mouth referrals, a content blog, and YouTube tutorials.

Tevello operates on a single flat-rate subscription model priced at $29 per month, providing unlimited access to all features with no transaction fees, no revenue share, and no per-user charges. Revenue is therefore purely recurring subscription income, with each merchant paying a fixed monthly fee regardless of course volume, student count, or revenue generated. The company is founder-led, with Or Moshe serving as primary developer, support contact, and product lead, supported by a very small team. Named customers are predominantly SMB and mid-market course creators and educators across diverse verticals including crafts, gardening, homeschool curriculum, art, psychology, children's education, SaaS tools, e-commerce platforms, and wellness.

Name

OR MOSHE LTD

Legal name

Or Moshe Ltd

Website

https://tevello.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Or Moshe Ltd (Tevello) is a bootstrapped, founder-led software company that builds Tevello Courses & Communities, a Shopify-native LMS and membership platform enabling merchants to create, sell, and deliver online courses, digital products, and communities within their existing Shopify storefront.

Ownership category

akta.pro rank

Headquarters

HQ city

Liverpool

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Infrastructure, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Subscription - Unlimited Plan: Single unlimited subscription plan at $29/month providing access to all features with no transaction fees or sales commissions. Merchants pay a flat monthly fee to access all Tevello features including courses, communities, memberships, and all platform capabilities.

Pricing tiers

Go-to-market motion4 records

Distribution channels2 records

Marketing channels6 records

Core offering

Or Moshe Ltd, operating as Tevello, develops and sells a Shopify-native learning management and community platform that enables merchants to create, sell, and deliver online courses, membership communities, digital products, and certifications directly within their Shopify store. The product bundles course delivery, video hosting, quizzes, drip content, and community features into a single integrated app, with deep Shopify checkout, customer account, and Shopify Flow integration. It is sold as a flat $29/month subscription with no transaction fees or revenue share, distributed exclusively through the Shopify App Store.

Product overview

Tevello Courses & Communities is a unified Shopify-native LMS platform that combines course delivery, membership communities, and digital product management into a single integrated offering. The core platform, Tevello Courses & Communities, provides the foundational infrastructure for creating and selling online courses directly within Shopify stores. Around this core, the platform offers specialized modules including Product-Based Courses (linking digital education to physical product purchases), Membership Communities (with configurable visibility levels), Subscription-Based Learning Modules, Certification Programs, Interactive Workshops, Drip Content Series, Limited-Time Access Courses, Community-Driven Challenges, Quizzes and Assessments, and Customized Learning Paths. The platform differentiates itself by enabling merchants to keep customers within their Shopify ecosystem without redirecting to separate platforms, while creating upselling and cross-selling opportunities between digital courses and physical products.

Differentiator

Problem solved

Functional benefit

Products and services

• Tevello Courses & Communities A Shopify-native learning management and community platform that enables merchants to create, sell, and deliver online courses, membership communities, and digital products directly within their Shopify store. Combines course delivery, video hosting, quizzes, certifications, drip content, multi-lingual support, and configurable membership communities with native Shopify checkout, customer accounts, and Shopify Flow automation. Priced at $29/month flat subscription with no transaction fees or revenue share, sold exclusively through the Shopify App Store.

Quantifiable outcome

• Merchants can achieve 60%+ product upsell rates by combining courses with physical products
• +3 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature12 records

Partnerships

Eight partnerships are on record, tiered core, infrastructure and integration.

• ShopifycoreTechnology or IntegrationPrimary platform partnership. Tevello is a Shopify-native app that integrates deeply with Shopify's ecosystem. Uses Shopify for e-commerce platform, checkout processing, customer accounts, and Shopify Flow for automation. Data Processing Agreement in place for data transfers to USA.
• CloudFlareinfrastructureTechnology or IntegrationInfrastructure partner providing content delivery and security services for Tevello's platform.
• Amazon AWSinfrastructureTechnology or IntegrationCloud infrastructure provider for Tevello apps and services.
• Google CloudinfrastructureTechnology or IntegrationCloud computing services partner for Tevello's platform infrastructure.
• CrispcoreTechnology or IntegrationCustomer support chat and dashboard provider enabling Tevello's live chat support functionality.
• VimeointegrationTechnology or IntegrationSupported video hosting platform for embedding course videos. Tevello supports Vimeo, Wistia, and YouTube video embeds.
• WistiaintegrationTechnology or IntegrationSupported video hosting platform for embedding course videos alongside Vimeo and YouTube.
• YouTubeintegrationTechnology or IntegrationSupported video hosting platform for embedding course videos. Part of Tevello's multi-platform video hosting support.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Podia: Podia is an all-in-one platform for courses, downloads, memberships, and coaching aimed at solo creators. Referenced in customer reviews as a previous solution merchants migrated away from when switching to Tevello.
• Teachable: Teachable is one of the largest independent LMS platforms serving course creators, including many who also run Shopify storefronts. Comparable in target customer and core use case (course hosting, memberships, subscriptions), though not Shopify-native.
• Thinkific: Thinkific is a leading all-in-one course creation platform targeting entrepreneurs and SMB educators. Direct competitor on courses, communities, and subscription learning, though it operates as a standalone platform rather than embedded in Shopify.
• Kajabi: Kajabi is a premium all-in-one platform combining courses, communities, coaching, and digital products. Targets the same creator/educator SMB segment with higher price points; cited in Tevello's competitive set as a higher-fee alternative.
• Shopify (Courses app): Shopify operates its own first-party Courses app (apps.shopify.com/courses-app), placing the platform owner in direct competition with Tevello for Shopify-native course creation. Most directly comparable competitor given identical channel, customer base, and feature scope.

Direct peers

• Mighty Networks: Mighty Networks combines community, courses, and memberships into a single SaaS platform for creators and brands. Competes for the same use case (membership + course communities) at higher price points.
• Circle: Circle is a community platform with native course and membership features. Targets creators building paid communities with educational content — overlapping meaningfully with Tevello's membership community modules.
• Sky Pilot: Sky Pilot is a long-standing Shopify-native LMS app for digital courses and memberships. It competes with Tevello on the exact same product surface (courses + memberships within Shopify) and serves a similar SMB course-creator audience.

Emerging players

• LearnDash: LearnDash is a widely deployed WordPress LMS plugin offering courses, quizzes, and certifications. Comparable on course-creation feature depth; serves a different platform (WordPress vs Shopify).
• Whop: Whop is a marketplace and platform enabling creators to sell courses, communities, and digital products. Increasingly targets the same SMB creator cohort that Tevello serves, with a different distribution model (marketplace vs Shopify app).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/tevello

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OR MOSHE LTD