HUSTL HAVEN INC.

What HUSTL HAVEN INC. does

Hustle/Haven Inc. is a privately held boutique wellness studio operating a single location at 355 Campbell Avenue Southwest in Roanoke, Virginia, founded in August 2020. The studio delivers a dual-format fitness experience combining infrared-heated hot yoga (75°–105°F across formats such as Hustle Flow, Signature Flow, Haven Hour, Barkan Flow, and Yin & Juice), rhythm-based indoor cycling (Cycle 45, Cycle Express, Cycle Strength with LED lighting and music-synchronized choreography, and no metrics or leaderboards), and HIIT strength training. Differentiated infrastructure includes Heating Green infrared radiant panels and antimicrobial cork flooring in the yoga studio, supported by full amenities (showers, USB charging lockers, indoor/outdoor lounges).

The business operates a multi-revenue model with subscriptions and class credits as the primary stream. Monthly memberships are offered at 8- and 12-class tiers with 3- and 12-month minimums, alongside pay-as-you-go drop-in credits at a 30% member discount. Ancillary revenue includes the Potion Bar (adaptogenic beverages and espresso developed by Adam Trott), a 200-hour Yoga Teacher Training certification priced $2,888–$3,500, corporate wellness packages sold to local businesses via a direct outreach motion, private classes and events, retail (ALO, Thrive Societe, and Hustle/Haven branded apparel), and equipment rentals ($2 mat/shoe). Commerce runs on Shopify, booking on Squarespace, and member access via custom iPhone/Android apps, with Google Analytics for site measurement. Customer segments are individual fitness consumers (primary), corporate clients (B2B), and yoga teacher training aspirants.

Name

HUSTL HAVEN INC.

Legal name

Hustle/Haven

Website

https://hustlehaven.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Boutique wellness studio in Roanoke, Virginia, founded in 2020, offering infrared-heated hot yoga, rhythm-based indoor cycling, HIIT classes, a Potion Bar, and a 200-hour Yoga Teacher Training program, serving individual fitness consumers, corporate clients, and yoga teacher training aspirants.

Ownership category

akta.pro rank

Product category

Boutique Fitness Studio

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness) (THAJAHAA)

akta.pro secondary industries

Cycling/Spin Classes (HSADABAE), Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI)

Keywords

• Boutique fitness studio
• Hot yoga classes
• Indoor cycling
• Adaptogenic beverages
• Wellness studio services

Headquarters

HQ city

Roanoke

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Class Credits and Memberships: Primary revenue stream from fitness class sales. Customers purchase individual class credits, multi-class packs, or recurring monthly memberships (unlimited or class-count based). Memberships provide access to yoga, cycling, and HIIT classes with various commitment levels. Members can purchase up to 3 drop-in credits monthly at discounted rates.
2. Potion Bar Sales: Beverage revenue from adaptogenic drinks (potions), espresso beverages, refreshers, and bottled water. Available to both members and non-members. No membership required to purchase from the Potion Bar.
3. Yoga Teacher Training Program: 200-hour yoga teacher certification program offered annually. Pricing includes early bird ($2,888), one-time payment ($3,500), and payment plan options. Non-refundable deposit of $200 required. Includes unlimited studio membership during training period.
4. Corporate Wellness Services: Custom employee wellness plans for corporations and small businesses, including corporate memberships, membership discounts, and private group classes. Revenue from B2B contracts with local businesses.
5. Retail Sales: Sale of athletic apparel (ALO, Thrive Societe, and Hustle/Haven branded merchandise), yoga mats, cycle shoes, water bottles, and amenity items. Includes rental services for yoga mats and cycle shoes.
6. Private Classes and Events: Revenue from bachelor/bachelorette parties, birthday celebrations, corporate team building, and one-on-one private yoga instruction. Includes cycle shoe and mat rentals, custom playlists, and post-class potion add-ons.
7. Equipment and Apparel Rentals: Rental income from cycle shoes ($2 per rental, unlimited monthly rental option for $15/month) and yoga mats ($2 per rental). First cycle shoe rental is free for new clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Hustle/Haven operates a single boutique social wellness studio in Roanoke, VA, selling in-person hot yoga, rhythm-based indoor cycling, HIIT strength classes and combination classes. The studio also sells an adaptogenic Potion Bar beverage menu, retail apparel, private event bookings, corporate wellness packages, and an annual 200-hour Yoga Teacher Training certification program.

Product overview

Hustle/Haven operates as a boutique social wellness studio offering a dual-format fitness experience combining hot yoga and rhythm-based indoor cycling. The core offerings include various heated yoga classes (ranging from 75° to 105° using infrared heating), indoor cycling sessions, and HIIT strength training. The studio's product ecosystem includes the Potion Bar (adaptogenic beverages and espresso), Yoga Teacher Training certification programs, private class bookings for events, and corporate wellness packages. The studio positions itself as a 'social wellness house' focused on mental health over physique, fostering community through fitness.

Differentiator

Problem solved

Functional benefit

Products and services

• Hot Yoga Classes
• Indoor Cycling Classes
• Hustle HIIT
• Potion Bar
• HHYTT Yoga Teacher Training
• Private Classes
• Corporate Wellness

Quantifiable outcome

• Classes limited to 15 participants ensuring personalized attention
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• You Are Love FoundationcoreStrategic or Co-development Partner · 27 June 2026Annual fundraiser partnership honoring the life of Jim Haines. The foundation strives to make yoga practice free and accessible to all, providing scholarships for Yoga Teacher Training. Hustle/Haven hosts the annual fundraising event and offers scholarship opportunities through the YTT program.
• Huddle Up Moms (H.U.M.)minorStrategic or Co-development Partner · 23 March 2023Community conversation event benefited H.U.M., which provides education, connection, and support for mothers in various situations including NICU, working moms, single moms, foster/adoptive moms, and LGBTQ+ families.
• Roanoke Pride/PRISMminorStrategic or Co-development Partner · 3 December 2022Drag Ride events benefiting PRISM's Angel Tree fund which supports children and people experiencing homelessness during holidays. Proceeds from classes donated to the cause.
• Agenacare AestheticsminorStrategic or Co-development PartnerProvider of B12 booster shots offered during wellness events. B12 shots available for $35 during special wellness programming.
• Wellness Wagon with Queen PinacuminorStrategic or Co-development PartnerAcupuncture services provided donation-based ($15-$25 recommendation) during wellness events.
• Field Day JuiceminorStrategic or Co-development PartnerPartnered to debut Holiday Tiki Cocktail kit at client appreciation party. Provides cocktail products for events.
• US Law Enforcement Park RangersminorStrategic or Co-development PartnerPersonal Safety & Self-Defense Workshop providers during 7 Days of Self-Care event. Officers Katy Yody and Kelly Lott conducted free workshops.
• Adam Trott (formerly of Momofuku Milk Bar and Cha Cha Matcha)coreStrategic or Co-development PartnerCreator of the Potion Bar menu - signature adaptogenic drink recipes for the studio's signature potion bar offerings.
• Heating GreencoreTechnology or IntegrationManufacturer of infrared radiant heating panels used in the yoga studio. Provides health benefits over conventional forced-air heating systems including better air quality without blowing dust or allergens.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SoulCycle: Pioneer of the rhythm-based indoor cycling category that Hustle/Haven directly emulates with choreography, LED lighting, and music-led rides. Closest large-brand comparison for the cycling side of the Hustle/Haven offering.
• Y7 Studio: Boutique hot yoga studio chain known for hip-hop music, dim lighting, and a vibe-driven, non-competitive experience. Highly comparable to Hustle/Haven's 'no metrics, no body shaming' philosophy and infrared-heated signature formats.
• CorePower Yoga: Largest US heated yoga chain offering hot power vinyasa classes in a studio format. Closest large-scale analog to Hustle/Haven's heated yoga + wellness beverage + retail model, and a benchmark for what a multi-unit rollout of Hustle/Haven's concept could look like.
• CycleBar: Premium indoor cycling franchise emphasizing community, music, and boutique experience. Comparable as a community-driven cycling concept that has scaled to multiple locations — a potential franchising/expansion analog.
• Barry's: Iconic boutique fitness brand combining indoor cycling/treadmill intervals with strength training. Direct comparison for Hustle/Haven's combo Hustle Sculpt and HIIT-class format and a benchmark for premium boutique pricing.
• Pure Yoga: Premium yoga studio chain offering heated vinyasa, yin, and teacher training programs. Comparable to the Hustle/Haven yoga + YTT combination and a benchmark for studio-with-certification business models.

Emerging players

• [solidcore]: Boutique strength-focused fitness brand with a similar small-group, premium-pricing model. Relevant as an adjacent boutique fitness peer tracking the same mid-market consumer demographic Hustle/Haven serves.

Broad incumbents

• Orangetheory Fitness: National boutique HIIT/strength franchise. Comparable to Hustle/Haven's Hustle HIIT and Hustle Sculpt offerings, though Orangetheory emphasizes metrics-driven coaching rather than Hustle/Haven's anti-metric philosophy.
• Peloton: At-home cycling and yoga digital platform plus physical studios. Competes for the same consumer wallet on the cycling and yoga side and represents both a substitute (at-home) and an adjacent physical studio player.
• YogaWorks: Multi-location yoga studio chain with a teacher training program. Comparable to Hustle/Haven's broader yoga-plus-YTT positioning at scale, and a relevant benchmark for studio chain economics.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hustlehaven

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HUSTL HAVEN INC.