CIRC APP LTD

What CIRC APP LTD does

Circ is a pre-launch peer-to-peer social fashion marketplace targeting the Nigerian market. The company operates Circ Marketplace, a web-based platform (circmarketplace.com) where individual sellers can list new and pre-owned fashion items and buyers can discover them through structured search and filter capabilities (size, brand, color). The platform's core differentiator versus the prevailing practice of conducting fashion resale via Instagram DMs is an escrow-based payment system that holds buyer funds until receipt and satisfaction are confirmed, addressing the fraud and trust issues that currently characterize informal social-commerce resale in Nigeria. The platform is accompanied by a community-building apparatus across WhatsApp and Instagram targeting fashion enthusiasts, thrift shoppers, and small reselling entrepreneurs.

The product is at a pre-revenue, pre-launch stage. The website is live with a waitlist signup flow, and the company's Privacy Policy and Terms of Service took effect on 30 Aug 2025. The legal entity is Circ Technologies Ltd., incorporated and operating in Lagos, Nigeria, with all contractual terms governed by Nigerian law. The revenue model is anticipated to involve marketplace transaction fees, but the Terms of Service explicitly state that "No selling fees" apply during the pre-launch period and that fee structures will be defined by separate in-app terms at launch. No funding rounds, institutional investors, headcount figures, or management team details are disclosed; ownership appears founder-controlled or bootstrapped. There is no mobile app, no disclosed AI capability beyond branding, and no third-party partnerships of strategic significance.

Name

CIRC APP LTD

Legal name

Circ Technologies Ltd.

Website

https://circmarketplace.com

Company type

Private

Founded year

2025

Operating status

Operating

Short description

Circ is a pre-launch peer-to-peer fashion marketplace based in Lagos, Nigeria, enabling individual sellers and buyers to trade new and pre-owned clothing via a web platform with search filters and escrow-protected payments.

Ownership category

akta.pro rank

Product category

Online Fashion Marketplace

NAICS

Clothing and Clothing Accessories Retailers (458110)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro industry

PRIMARYCRAFAGAM

Peer-to-Peer (C2C) Resale Marketplaces

Consumer Products & Retail/E-commerce & Marketplaces/Secondhand/Resale & Recommerce Platforms

SECONDARYCRAFAKAB

Fashion & Accessories C2C Resale

Consumer Products & Retail/E-commerce & Marketplaces/Consumer-to-Consumer (C2C) Marketplaces

SECONDARYCRAFABAA

Fashion & Accessories Marketplaces

Consumer Products & Retail/E-commerce & Marketplaces/Vertical/Specialist Marketplaces

Keywords

• Peer-to-peer fashion marketplace
• Pre-owned clothing resale
• Escrow payment platform
• Sustainable fashion marketplace
• Social commerce Nigeria

Headquarters

HQ city

Lagos

HQ country

Nigeria

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel

Revenue model

1. Marketplace Transaction Fees: The company mentions 'No selling fees' during pre-launch. According to Terms of Service, marketplace features including buying/selling fees will be governed by separate in-app terms at launch. A transaction fee/marketplace commission model is anticipated based on the escrow-protected marketplace model described.
2. Service Provider Relationships: Uses third-party service providers for email (Mailchimp/ConvertKit), analytics (Google Analytics), and hosting. These are cost centers rather than revenue generators.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Circ operates a peer-to-peer social fashion marketplace where individuals can buy and sell new and pre-loved clothing items. The platform combines smart multi-attribute search filters (by size, brand, and color) with an escrow-protected payment system that holds buyer funds until receipt is confirmed. Sellers can list items by snapping a photo and posting, while buyers benefit from 100% buyer protection against scams and ghosting.

Product overview

Circ operates as a single unified fashion marketplace platform connecting buyers and sellers in Nigeria. The core product, Circ Marketplace, provides a peer-to-peer social commerce experience where users can declutter closets and shop second-hand or new fashion items. Key features include smart search and filtering capabilities, escrow-protected payments, and a streamlined listing process for sellers.

Differentiator

Problem solved

Functional benefit

Products and services

• Circ Marketplace

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Depop: P2P C2C fashion resale marketplace with social discovery, smart filters, and seller self-listing. Closest functional analog to Circ's marketplace model in a developed market.
• Vestiaire Collective: Authenticated luxury and designer C2C resale marketplace with escrow-style payments and strong authentication; useful analog for Circ if it expands into authenticated/premium resale.
• Vinted: Leading C2C fashion and lifestyle resale marketplace with buyer/seller self-listing, search filters, and a transaction-based monetization model — the canonical global benchmark for Circ's business model.
• Poshmark: Social C2C fashion marketplace with seller self-listing, search/browse, and built-in shipping label integration; comparable in product flow and target seller (closet and reseller entrepreneurs).

Regional players

• Konga: Nigerian e-commerce marketplace with fashion assortment and integrated payments/logistics; relevant as a regional incumbent Circ must compete with for fashion demand and seller mindshare.

Broad incumbents

• Jumia: Pan-African e-commerce marketplace with strong Nigerian presence, integrated payments and logistics, and an apparel category that overlaps with Circ's target buyers and sellers.
• Jiji: Largest pan-African general C2C classifieds platform with deep Nigerian user base; competes for the same buyer/seller attention as Circ but across all categories, not fashion-verticalized.
• Facebook Marketplace: Massive incumbent C2C listings channel already used by Nigerian fashion sellers; the most entrenched indirect competitor Circ must differentiate against with trust and fashion-specific tooling.

Emerging players

• ThredUp: Online resale marketplace for apparel and accessories with managed logistics and pricing tools; comparable in vertical focus on secondhand fashion even though its model skews B2C/consignment rather than pure P2P.
• Mercari: C2C marketplace with significant fashion resale activity, escrow-style payments, and simple seller listing; relevant as a model for low-friction C2C onboarding.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CIRC APP LTD