The Robot Garage Inc

What The Robot Garage Inc does

The Robot Garage Inc is a privately held, family-founded STEAM education company operating from a 4,000 sq. ft. facility in Birmingham, Michigan, founded in 2011 by Jonathan and Sarah Jacobs. The company delivers hands-on LEGO-based robotics, coding, and engineering programs to children ages 4-14, using a proprietary, in-house developed, NGSS-aligned curriculum built on LEGO WeDo 2.0, LEGO Spike Prime, LEGO Mindstorms EV3, and MIT Scratch. The product ladder spans Young Engineers (ages 4-6), Robot Academy Jr. (Grades 1-3), Robot Academy (Grades 3-5), SPIKE Robotics (Grades 4-8), and Video Game Design, and is delivered through in-person classes, a nationwide video subscription service launched in 2020-2021, summer camps, birthday parties, field trips, traveling camps, and a classroom curriculum package for schools.

The business operates a hybrid DTC + B2B/B2G model. Consumer revenue is generated through small-ticket, recurring subscriptions ($29-$99/month), week-long summer camps at $449, and birthday party packages starting at $499. Institutional and event revenue is generated through school field trips ($18-$39 per student), traveling camps at $5,000+/week, classroom curriculum pilots ($975-$2,950), and event activity booths ($799 for 2 hours). Distribution combines a single physical flagship, a self-serve nationwide subscription platform (subscriptions.therobotgarage.com), an online store (shop.therobotgarage.com), and outreach into Detroit Public Schools and the FIRST Robotics ecosystem.

The company serves 7,000+ students annually and over 100,000 lifetime, with no disclosed external funding, no parent company, and no subsidiaries. Operational structure is lean and family-led, with key executives including a VP overseeing educational content and a Director of Education Development; the VP of Education has won two FRC world championships as a mentor, anchoring the company's credibility in competitive youth robotics. Marketing is primarily community-driven, relying on local Detroit earned media, social channels (Instagram, YouTube, Facebook, Pinterest), and word-of-mouth referrals.

Name

The Robot Garage Inc

Legal name

The Robot Garage, Inc.

Website

https://therobotgarage.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

The Robot Garage Inc is a family-founded Birmingham, Michigan education company delivering hands-on LEGO robotics, coding, and engineering classes to children ages 4-14 via in-person programs, a nationwide video subscription service, summer camps, birthday parties, school field trips, and classroom curriculum.

Ownership category

akta.pro rank

Product category

Children's STEM and Robotics Education

NAICS

Educational Support Services (61171), Computer Training (61142)

akta.pro primary industry

Robotics After-School & Enrichment Clubs (EDAMADAA)

akta.pro secondary industries

Robotics & Engineering Summer Camps / Bootcamps (EDAMADAF), Robotics Learning Platforms (EDAFANAB), Robotics, Engineering & Makers Camps (EDAMALAE), Educational & Hobby Robotics Kits (Consumer) (CRACARAG)

Keywords

• Robotics education
• STEM education services
• Coding classes for kids
• STEAM learning programs
• Youth enrichment programs

Headquarters

HQ city

Birmingham

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. In-Person Classes: Monthly recurring revenue from in-person robotics and coding classes at Birmingham, MI location. Classes for ages 4-14 cover Young Engineers, Robot Academy Jr., Robot Academy, SPIKE Robotics, and Scratch Game Design. Billed monthly at $79-$99/month per student.
2. Video Subscription Classes: Monthly and quarterly subscription plans for video-based classes delivered nationwide. Includes Young Engineers ($79/mo), Robot Academy Jr. ($79/mo), and Scratch Game Design ($29/mo). One-time materials fees of $19-$119 for electronic kits. Free shipping in USA.
3. Summer Camps: One-week summer camp programs at Birmingham location and traveling programs to other facilities. Themes include LEGO Masters/Pokemon, Video Game Coding, Minecraft, and Battle Bots. Priced at $449/week per camper with before/after care available.
4. Birthday Parties: Private birthday party packages starting at $499 for up to 12 children. Includes 2-hour party with activities, staff, materials, and birthday robot surprise. Additional participants charged at $15 each.
5. Field Trips: School field trip programs with hands-on STEAM projects. Priced per student based on group size ($18-$39 for 1-2 hours) with 10-student minimum. Activity booths for events priced at $799 for 2 hours.
6. Classroom Curriculum: Video curriculum packages for schools including Robot Academy Jr. (starting at $2,950) and Scratch Game Design (starting at $975). Includes professional development and material kits.
7. Traveling Camps: One-week traveling camp programs brought to external facilities. Starting at $5,000 per week for full camp program with themes including LEGO Master Builders, Minecraft, Video Game Design, and Battle Bots.
8. Event Activity Booths: Mobile activity booths for community events, corporate events, and parties. Includes LEGO build station and Robot Battle station with 2 staff members. Starting at $799 for 2 hours.

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels8 records

Core offering

The Robot Garage delivers hands-on LEGO robotics, coding, and engineering education programs for children ages 4-14 through weekly in-person classes at its Birmingham, Michigan facility, a nationwide video subscription program with monthly LEGO kit deliveries, summer and traveling camps, birthday party packages, school field trips, and a classroom curriculum program for schools. Programs use LEGO WeDo 2.0, LEGO Spike Prime, LEGO Mindstorms EV3, and MIT Scratch, supported by a proprietary NGSS-aligned curriculum developed in-house over 10+ years.

Product overview

The Robot Garage is a family-founded educational technology company offering hands-on LEGO robotics and coding programs for children. The portfolio includes in-person classes (Young Engineers ages 4-6, Robot Academy Jr. Grades 1-3, Robot Academy Grades 3-5, SPIKE Robotics Grades 4-8, Video Game Design Grades 3-5) at their Birmingham, MI location; video subscription classes for nationwide access with monthly LEGO kit deliveries; and summer camps with themes including Pokemon, Minecraft, Video Game Coding, and Battle Bots. Additional offerings include birthday parties, field trips, traveling camps, classroom curriculum packages for schools, and event activity booths. The company operates primarily as a service-based business rather than a software product company.

Differentiator

Problem solved

Functional benefit

Products and services

• Young Engineers (In-Person Class) Weekly in-person LEGO robotics class for children ages 4-6 using LEGO Technic, gears, motors, and battery packs. Students build three mechanical projects monthly focused on fine motor skills, engineering vocabulary, and confidence-building, billed monthly as a subscription.
• Robot Academy Jr. (In-Person Class) Weekly in-person robotics class for Grades 1-3 using the LEGO WeDo 2.0 system. Students build and code three robots monthly, learning mechanical engineering and introductory coding skills.
• Robot Academy (In-Person Class)

Quantifiable outcome

• 7,000+ students served annually
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and major.

• FIRST LEGO League / FIRST RoboticscoreStrategic or Co-development PartnerDeep partnership with FIRST organization spanning multiple programs. VP of education won 2 FRC world championships as mentor. The Robot Garage was inspired by founders' daughters' FLL experience. Company provides boot camps to rookie FRC teams, studio nights for FLL and FTC teams, and professional development to mentors. Classes align with FIRST LEGO League Discover through FIRST Tech Challenge by age level. FIRST in Michigan hired The Robot Garage to support majority of rookie teams.
• Detroit Public SchoolscoreStrategic or Co-development PartnerLong-standing partnership with Detroit Public Schools providing field trips and robotics programs. Almost a third of students eventually come from this underserved community. Principal reported 100% student engagement during Robot Garage field trips, a first for the school.
• Southeastern Michigan SchoolsmajorStrategic or Co-development PartnerExtensive network of school partnerships across Southeastern Michigan for field trips, after-school programs, and classroom curriculum. Company received grants to provide services to underserved schools.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• MakerKids: MakerKids operates in-person STEM and maker education programs for children including coding, robotics, and Minecraft-based classes. Compares to The Robot Garage in hands-on maker education positioning, age range, and per-student subscription-based class delivery.
• Code Ninjas: Code Ninjas is a nationwide franchise network that teaches kids to code through game-building and robotics programs in physical centers. Comparable to The Robot Garage in supplemental STEM enrichment for ages 7-14, subscription-based class model, and emphasis on building/coding projects with small student-teacher ratios.
• Bricks 4 Kidz: Bricks 4 Kidz is a franchise-based LEGO engineering education provider offering after-school classes, camps, and birthday parties for children using LEGO-based curricula. Closely comparable to The Robot Garage in target age group (pre-K through middle school), product format (LEGO build + code), and revenue model (subscription classes plus events).
• Mad Science: Mad Science runs franchise-based science and STEM enrichment programs including after-school classes, summer camps, birthday parties, and school workshops nationwide. Overlaps with The Robot Garage in franchise/operator model, target demographic (elementary and middle-school children), and multi-format revenue model (classes, camps, parties, school programs).
• iD Tech: iD Tech is a large-scale operator of summer STEM camps, after-school programs, and online private lessons focused on coding, robotics, and game design for kids and teens. Comparable to The Robot Garage in robotics/coding curriculum, summer camp program structure, and nationwide family demographic — though larger and broader in scope.
• Engineering For Kids: Engineering For Kids delivers STEM enrichment programs including robotics, coding, and engineering for kids in after-school, camp, and birthday-party formats. Operates through franchise/partner model similar to The Robot Garage's in-person and traveling camp structure serving PK-8 students.

Broad incumbents

• Sphero (incl. littleBits): Sphero is an educational robotics hardware and curriculum company (including littleBits) selling programmable robots and STEAM kits to schools and consumers. Comparable to The Robot Garage as a STEM/robotics education ecosystem serving K-8 with both hardware and curriculum — though focused on its own proprietary robots rather than LEGO platforms.

Emerging players

• Create & Learn: Create & Learn offers live online small-group STEM classes for ages 5-15 covering Scratch, Python, robotics, and AI. Comparable to The Robot Garage's video subscription classes in live-online small-group format and curriculum-aligned STEM content, though without a physical kit shipping component.
• RoboCamp: RoboCamp is an online educational platform providing ready-to-use robotics and coding lesson plans and kits for schools and educators. Comparable to The Robot Garage's video subscription and Classroom Curriculum product lines in NGSS-aligned STEM/robotics content delivered to schools, though operates as a software/content publisher.
• Tynker: Tynker is a self-paced online coding platform for children used in homes and schools, covering block coding (including Scratch-compatible), JavaScript, and Python. Comparable to The Robot Garage's Video Game Design (Scratch) subscription and Classroom Curriculum product lines for grades 2-5, though Tynker is software-only and does not ship physical kits.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/therobotgarage
• Facebookfacebook.com/TheRobotGarage
• Instagraminstagram.com/therobotgarage
• Pinterestpinterest.com/therobotgarage
• LinkedInlinkedin.com/company/the-robot-garage

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Robot Garage Inc