Gerber Media Inc.
Gerber Media is a Toronto-based, founder-led paid media management agency that plans and runs advertising campaigns across Google, Meta, LinkedIn, TikTok, Pinterest, and DV360 for B2B SaaS, eCommerce, real estate developers, and SMB service businesses, with retainer pricing and a 6-person in-house team.
- Company typePrivate
- Founded2020
- HeadquartersToronto, Canada
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Gerber Media Inc. does
Gerber Media Inc. is a Toronto-based, founder-led paid media management agency that plans and executes advertising campaigns for businesses across Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, Pinterest Ads, and Google DV360 programmatic. The firm was founded in 2020 by Diel Gerber and operates with a 6-person internal team with no outsourcing, holding partner certifications with Google, Meta, TikTok, Pinterest, LinkedIn, DV360, and IAB Canada. Its service portfolio comprises a core Paid Media Management retainer offering and adjacent services including Ad Account Audit, White-Label Paid Media for other agencies, Paid Media Training, Fractional CMO, SEO/AEO/GEO, eCommerce Marketing, B2B Marketing, and Pre-Construction Paid Media.
The agency's commercial model is a custom monthly retainer (subscription recurring revenue) sized to scope, with a 3-month minimum commitment and quote-based pricing determined after a free 45-minute strategy call; the firm explicitly avoids percentage-of-media-spend ("media fee") pricing. It serves a diversified client base of 51+ customers spanning B2B technology and SaaS, eCommerce, coaching/professional services, pre-construction real estate developers, wellness/fitness/local services, and other digital agencies via white-label. Named customers include Points, EllisDon Developments (Arcadia District), Originate Developments, Knockri, Fluf Bags, Mindful Mommy Doula, and Toronto Restaurant Group, with reported case-study outcomes including a 77% sales lift, 30% conversion-rate increase, and 25% CPA reduction.
Technically, Gerber Media does not operate a proprietary software platform; its core competency is media buying strategy, real-time (daily) optimization, and a structured 5-step campaign process delivered through third-party ad-platform interfaces and Google Looker Studio for client reporting. Distribution is direct-to-business only via founder-led sales and a Calendly-booked strategy call funnel, with no public pricing tiers and minimal published disclosures around revenue, funding, or ownership beyond founder ownership.
Gerber Media Inc. firmographics
Firmographics- Name
- Gerber Media Inc.
- Legal name
- Gerber Media Inc.
- Website
- https://gerbermedia.ca
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Gerber Media is a Toronto-based, founder-led paid media management agency that plans and runs advertising campaigns across Google, Meta, LinkedIn, TikTok, Pinterest, and DV360 for B2B SaaS, eCommerce, real estate developers, and SMB service businesses, with retainer pricing and a 6-person in-house team.
- Ownership category
- akta.pro rank
Gerber Media Inc. industry classification
Industry- Product category
- Digital Advertising Agency Services
- NAICS
- Media Buying Agencies (54183), Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)
- akta.pro secondary industries
- Media Planning, Buying & Optimization (BPAFAAAC), Programmatic Display & Retargeting (DSP) (MPAAACAE)
Keywords
Where Gerber Media Inc. is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Gerber Media Inc. business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Monthly Retainer — Paid Media Management: Charges a flat monthly retainer based on the volume of work, not a percentage of media spend. This model allows clients to direct most of their budget toward active marketing dollars rather than agency fees. Minimum engagement is 3 months. Ad hoc support is available for clients with live campaigns.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Custom Monthly Retainer — Scope-Based |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Gerber Media Inc. product offering
Product offeringCore offering
Gerber Media is a paid media management agency that plans, executes, and optimizes cross-platform digital advertising campaigns on behalf of business clients across Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, Pinterest Ads, and Google DV360 programmatic. The agency charges a flat monthly retainer (not a percentage of media spend) for management, optimization, creative support, and reporting, with a minimum 3-month engagement and daily campaign optimization. It also offers white-label execution for other agencies, paid media training, fractional CMO services, and SEO/AEO/GEO.
Product overview
Gerber Media Inc. is a paid media management agency offering a comprehensive suite of advertising and digital marketing services rather than a unified software platform. The core offering is Paid Media Management, which encompasses campaign execution across Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, Pinterest Ads, and DV360 Programmatic. Supporting services include Ad Account Audits for performance analysis, White Label services for agency partners, Paid Media Training for teams, and Fractional CMO for strategic leadership. The company also offers complementary digital marketing services including SEO/AEO/GEO, eCommerce Marketing, B2B Marketing, and Pre-Construction Paid Media. All services are delivered by an internal team based in Toronto and the GTA area.
Differentiator
Problem solved
Functional benefit
Products and services
- Paid Media Management
Quantifiable outcome
- Reduced cost per lead for EllisDon Developments' pre-construction project
- +4 more outcomes
Companies that use Gerber Media Inc.
Customer profileNamed customers14 records
Segments6 records
Ideal customer profiles5 records
Gerber Media Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Gerber Media Inc. partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and supporting.
- GooglecoreGoogle Partner status — certified to manage Google Ads campaigns including Search, Display, YouTube, Shopping, and Performance Max. Enables access to Google's partner resources, beta features, and certification requirements demonstrating platform expertise.
- Meta (Facebook / Instagram)coreMeta Partner status — certified to manage Facebook and Instagram ad campaigns. Gerber Media accesses Meta Ads Manager and related tools as part of their paid media management services for clients. Also integrates with Meta's email opt-in extensions.
- TikTokcoreTikTok Ads Partner — certified to manage TikTok advertising campaigns. Represents early adoption of emerging platform capabilities including TikTok's new business solutions launched at TikTok World Canada summit.
- PinterestcorePinterest Partner status — certified to manage Pinterest advertising campaigns for brands. Pinterest Partner badge displayed on site as credential.
- IAB CanadasupportingIAB Canada member — Industry Advisory Board membership demonstrating commitment to industry standards, best practices, and professional development in digital advertising and media buying in Canada.
- Google DV360 (Programmatic)coreManages programmatic display campaigns using Google Display & Video 360 (DV360) as part of their paid media offering. Manages private DSPs and direct media deals in addition to DV360.
- LinkedIncoreCertified LinkedIn Ads management for B2B advertising campaigns. LinkedIn Ads Manager access is used to run professional targeting campaigns for B2B and SaaS clients.
- SquarespacesupportingSquarespace Circle member — demonstrates proficiency in building and managing websites on the Squarespace platform, which the agency uses for its own website and potentially for client landing page builds.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Gerber Media Inc. competitors and assessment
Company assessmentDirect peers
- Directive Consulting: Directive is a B2B-focused digital marketing agency running paid media campaigns on Google, LinkedIn, and programmatic channels. It overlaps directly with Gerber Media's B2B/SaaS segment and LinkedIn Ads specialization.
- AdVenture Media: AdVenture Media is a digital advertising agency offering Google and Meta ads management plus agency training. Like Gerber Media, it sells both managed services and educational offerings to clients and other agencies.
- Disruptive Advertising: Disruptive Advertising is a Utah-based paid media agency specializing in Google Ads, Meta Ads, and SEO for eCommerce and B2B clients. It mirrors Gerber Media's offering of multi-platform certified paid media management with a retainer-based model.
- KlientBoost: KlientBoost is a US-based digital advertising agency offering PPC, paid social, and conversion rate optimization services. It directly competes with Gerber Media in the cross-platform paid media management space, serving similar mid-market and SMB clients.
- CPC Strategy: CPC Strategy (now part of Wpromote) is an eCommerce-focused paid media agency specializing in Google Shopping, Amazon, and Meta. Its eCommerce Marketing focus mirrors Gerber Media's eCommerce segment and Shopping ads competency.
- Power Digital Marketing: Power Digital Marketing is a full-service performance marketing agency running paid media, SEO, and content for mid-market and enterprise brands. It is a comparable cross-channel agency with a similar retainer and project-based model.
- JumpFly: JumpFly is a paid search and PPC management agency with Google Premier Partner status. It is comparable to Gerber Media's Google Ads and DV360 programmatic offering, especially for eCommerce and SMB clients.
Broad incumbents
- WebFX: WebFX is a large full-service digital marketing agency with proprietary reporting technology (MarketingCloudFX) and broad paid media offerings. It is an incumbent with overlapping capabilities to Gerber Media but a much larger footprint and proprietary tooling.
- Wpromote: Wpromote is a large US digital marketing agency offering paid media, SEO, and creative across all major platforms. It serves the same client profiles as Gerber Media but at materially greater scale and with broader service breadth.
- Tinuiti: Tinuiti is a large independent performance marketing agency managing paid search, paid social, programmatic, and Amazon ads. It overlaps with Gerber Media's full-funnel media buying approach but at significantly larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Gerber Media Inc. social profiles
Digital presenceGerber Media Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gerber Media Inc. leadership team
Management profileNumber of profiles
Profiles1 record
Gerber Media Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gerber Media Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gerber Media Inc.
What does Gerber Media Inc. do?
Gerber Media is a paid media management agency that plans, executes, and optimizes cross-platform digital advertising campaigns on behalf of business clients across Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, Pinterest Ads, and Google DV360 programmatic. The agency charges a flat monthly retainer (not a percentage of media spend) for management, optimization, creative support, and reporting, with a minimum 3-month engagement and daily campaign optimization. It also offers white-label execution for other agencies, paid media training, fractional CMO services, and SEO/AEO/GEO.
Is Gerber Media Inc. a public or private company?
Gerber Media Inc. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Gerber Media Inc. founded?
Gerber Media Inc. was founded in 2020. It employs 1 to 10 people.
Where is Gerber Media Inc. based?
Gerber Media Inc. is headquartered in Toronto, Canada, in the North America region.
How does Gerber Media Inc. make money?
One revenue line is on record: monthly Retainer — Paid Media Management.
Who are Gerber Media Inc.'s main competitors?
Direct peers on record are Directive Consulting, AdVenture Media, Disruptive Advertising, KlientBoost, CPC Strategy, Power Digital Marketing and JumpFly. Broad incumbents are WebFX, Wpromote and Tinuiti.
Does Gerber Media Inc. have an API?
No public API is recorded for Gerber Media Inc..
What industry is Gerber Media Inc. in?
Gerber Media Inc.'s product category is Digital Advertising Agency Services. Its primary akta.pro industry code is BPAFABAB, Digital & Programmatic Media Buying (Display, Video, CTV, Audio), with a secondary code of BPAFAAAC, Media Planning, Buying & Optimization. Its NAICS code is 54183 and its SIC code is 7311.