JANTON LIMITED
Janton Limited (trading as JTS Biker Clothing) is a UK motorcycle clothing specialist founded in 1990 that designs, manufactures, and retails its own JTS brand alongside third-party labels, serving UK riders through e-commerce, phone ordering, and a physical store in Coalville, Leicestershire.
- Company typePrivate
- Founded1990
- HeadquartersCoalville, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What JANTON LIMITED does
Janton Limited, trading as JTS Biker Clothing, is a UK motorcycle clothing specialist founded in 1990 and headquartered in Coalville, Leicestershire. The company designs and manufactures its own JTS brand of CE-certified protective riding apparel and also retails a wide range of third-party brands, operating both a physical retail showroom at 235-237 Ashby Road and a long-running e-commerce site at jtsbikerclothing.com. Across more than 36 years of trading, it has built a catalogue of over 23,000 SKUs spanning helmets, textile and leather jackets, motorcycle jeans, boots, gloves, waterproof and thermal layers, body armour, and bike accessories.
Its proprietary JTS line is the structural differentiator: products are CE-certified to EN17092 (with AAA, AA, and A ratings) and incorporate technical components such as REISSA and Gore-Tex waterproof membranes, removable thermal linings, CE Level 1 and 2 body armour, Dupont Kevlar-reinforced denim, and ventilation systems. The company claims the UK's largest size range, with jackets sized 38-66 inch chest up to 12XL and jeans from 28-60 inch waist. Distribution is direct-to-consumer via the website, the physical store, and phone ordering, with same-day dispatch before 3pm via DPD and free UK delivery and returns.
The business model is a hybrid of own-brand manufacturing plus multi-brand retail, monetised through one-time unit sales at fixed retail prices with discounts on sale items. Customer segments are UK-based motorcycle riders across touring, commuting, sports, and casual use cases, with a particular emphasis on inclusive sizing. Marketing is conducted through email, Facebook, YouTube, and Instagram. No public revenue, ownership, management team, app, API, or AI/ML capabilities are disclosed, and the company operates exclusively within the United Kingdom.
JANTON LIMITED firmographics
Firmographics- Name
- JANTON LIMITED
- Legal name
- Janton Ltd
- Website
- https://jtsbikerclothing.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Janton Limited (trading as JTS Biker Clothing) is a UK motorcycle clothing specialist founded in 1990 that designs, manufactures, and retails its own JTS brand alongside third-party labels, serving UK riders through e-commerce, phone ordering, and a physical store in Coalville, Leicestershire.
- Ownership category
- akta.pro rank
JANTON LIMITED industry classification
Industry- Product category
- Motorcycle Clothing & Accessories
- NAICS
- Clothing and Clothing Accessories Retailers (45811)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Motorcycle Riding Gear & Apparel Retail (CRAMANAA)
- akta.pro secondary industries
- Riding Gloves & Hand Protection Retail (CRAMANAE), Riding Jackets, Pants & Suits Retail (Leather/Textile) (CRAMANAF)
Keywords
Where JANTON LIMITED is headquartered
LocationHeadquarters
- HQ city
- Coalville
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
JANTON LIMITED business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Retail Sales - E-commerce and Store: The company operates as a direct-to-consumer retailer selling motorcycle clothing and accessories through its website and physical store. Products are sold at fixed retail prices with discounts on sale items.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | JTS own-brand motorcycle jackets and clothing |
| Unit Pricing | Pay-as-you-go | Third-party branded motorcycle clothing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
JANTON LIMITED product offering
Product offeringCore offering
Janton Limited, trading as JTS Biker Clothing, designs and manufactures its own JTS brand of motorcycle clothing (jackets, jeans, trousers, boots, gloves, body armour) and retails it alongside third-party motorcycle apparel brands (Richa, Alpinestars, Dainese, Shark, HJC, Furygan, Oxford, ARMR, Garmin). It sells through both an e-commerce website (jtsbikerclothing.com) and a physical retail store in Coalville, Leicestershire, offering over 23,000 SKUs with CE EN17092-rated protection and the UK's biggest size range (up to 12XL).
Product overview
JANTON LIMITED (trading as JTS Biker Clothing) is a UK-based motorcycle clothing specialist and online retailer operating since 1990, offering over 23,000 products. The company operates a multi-brand retail model combining its proprietary JTS own-brand line with third-party branded products. The JTS brand portfolio includes textile jackets (Tourmax Evo, Urban Evo, Cool Evo 2, Road Warrior, Gunner, Orlando), leather jackets (Roco, Leon), motorcycle jeans (Ultimate Warrior, Cool Ryder AAA), boots (Tourmax, Aqua 2 Wide-Fit), gloves (Blade), back protectors, and accessories. Third-party brands sold include Shark, HJC, Alpinestars, Richa, Furygan, Dainese, Oxford, ARMR, Cardo, Garmin, D3O, and Nikwax. The company also provides waterproof and thermal layers, bike accessories, and operates physical retail stores alongside its e-commerce platform. Products are CE certified to EN17092 standards (AAA, AA, A ratings) with various levels of body armour protection.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- CE EN17092 certification with AAA, AA, and A ratings ensures compliance with European safety standards
- +1 more outcomes
Companies that use JANTON LIMITED
Customer profileSegments3 records
Ideal customer profiles1 record
JANTON LIMITED technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
JANTON LIMITED partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- JTS (Own Brand)coreJTS is the company's own proprietary brand, not a third-party partnership. The company manufactures its own JTS brand motorcycle clothing including jackets, jeans, boots, and gloves. This own-brand is a core part of their product portfolio and differentiates them from pure retailers.
- DPDminorDPD is used as the primary delivery partner for UK orders, offering same-day dispatch before 3pm and free returns service.
- PayPalminorPayPal is accepted as a payment method alongside major debit/credit cards for customer convenience.
Scale indicators4 records
Recent moves2 records
Expansion highlights3 records
JANTON LIMITED competitors and assessment
Company assessmentBroad incumbents
- RevZilla: Large US-based motorcycle gear retailer with strong brand and content-led e-commerce. Comparable multi-brand apparel and accessory offering at greater scale, but different geographic focus.
- Dainese: Italian motorcycle apparel and protection manufacturer whose products JTS resells. Comparable as a CE-certified protective motorcycle clothing provider and a competitor in JTS's own-brand segment.
Direct peers
- J&S Accessories: Long-established UK motorcycle clothing, helmets and accessories retailer with both physical showrooms and e-commerce. Directly comparable in channel mix and category focus.
- Sportsbikeshop: UK-based online motorcycle clothing and accessories retailer with multi-brand assortment. Directly comparable in category, GTM (e-commerce + showroom), and target customer (UK riders).
- BikeStop: UK motorcycle clothing and parts retailer with both storefront and online operations. Comparable in assortment of motorcycle apparel, helmets and accessories.
- Helmet City: UK motorcycle helmet and apparel retailer operating online with broad multi-brand assortment. Overlaps with JTS on helmets and riding apparel sold to UK riders.
- GetGeared: UK motorcycle clothing retailer offering own-brand and third-party riding gear through e-commerce. Closely matches JTS in assortment, customer segment and omnichannel approach.
- Motolegends: UK premium motorcycle clothing retailer combining own-brand and international labels. Comparable as a multi-brand UK specialist with similar product breadth and rider-focused customer base.
Regional players
- FC-Moto: Germany-based online motorcycle clothing retailer with broad multi-brand catalog. Comparable assortment and product breadth, but primarily serves the German/European market rather than the UK.
Emerging players
- Adventure Spec: UK-based specialist retailer focused on adventure/touring motorcycle gear. Comparable on motorcycle apparel distribution in the UK but narrower sub-segment focus than JTS's generalist assortment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
JANTON LIMITED social profiles
Digital presenceJANTON LIMITED financial estimates
Financial estimateRevenue estimate
Valuation estimate
JANTON LIMITED leadership team
Management profileNumber of profiles
JANTON LIMITED funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
JANTON LIMITED M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about JANTON LIMITED
What does JANTON LIMITED do?
Janton Limited, trading as JTS Biker Clothing, designs and manufactures its own JTS brand of motorcycle clothing (jackets, jeans, trousers, boots, gloves, body armour) and retails it alongside third-party motorcycle apparel brands (Richa, Alpinestars, Dainese, Shark, HJC, Furygan, Oxford, ARMR, Garmin). It sells through both an e-commerce website (jtsbikerclothing.com) and a physical retail store in Coalville, Leicestershire, offering over 23,000 SKUs with CE EN17092-rated protection and the UK's biggest size range (up to 12XL).
Is JANTON LIMITED a public or private company?
JANTON LIMITED is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was JANTON LIMITED founded?
JANTON LIMITED was founded in 1990. It employs 1 to 10 people.
Where is JANTON LIMITED based?
JANTON LIMITED is headquartered in Coalville, United Kingdom, in the Europe region.
How does JANTON LIMITED make money?
One revenue line is on record: retail Sales - E-commerce and Store.
Who are JANTON LIMITED's main competitors?
Broad incumbents on record are RevZilla and Dainese. Direct peers are J&S Accessories, Sportsbikeshop, BikeStop, Helmet City, GetGeared and Motolegends. FC-Moto is listed as a regional player. Adventure Spec is listed as an emerging player.
Does JANTON LIMITED have an API?
No public API is recorded for JANTON LIMITED.
What industry is JANTON LIMITED in?
JANTON LIMITED's product category is Motorcycle Clothing & Accessories. Its primary akta.pro industry code is CRAMANAA, Motorcycle Riding Gear & Apparel Retail, with a secondary code of CRAMANAE, Riding Gloves & Hand Protection Retail. Its NAICS code is 45811 and its SIC code is 5600.