E-MOTIVE UK ONLINE LIMITED

What E-MOTIVE UK ONLINE LIMITED does

E-MOTIVE UK ONLINE LIMITED, operating as EMOTIV Corp, is a UK-incorporated private company (Company Number 10331344) founded by Andrew Rowson that provides outsourced automotive parts marketplace management and brand control services for enterprise brands on global marketplaces, primarily eBay and Amazon. The company operates through four sub-brands: EMOTIV Online (automotive parts marketplace services managing brands such as SKF, Schaeffler, Valeo, MAT Holdings and Aston Martin), EMOTIV Data (B2C data enhancement services that optimize inventory listings to marketplace 'Gold standards'), EMOTIV Events (industry networking dinners and live events across UK, Middle East, Asia and US) and Online Marketplace Control (brand control services for sellers on eBay and Amazon, including sports clients such as Liverpool Football Club). The business is delivered via an enterprise field-sales GTM motion directly to brand manufacturers, supplemented by event-driven thought leadership through CEO speaking engagements and content contributions.

Name

E-MOTIVE UK ONLINE LIMITED

Legal name

E-MOTIVE UK ONLINE LIMITED

Website

https://emotivcorp.com

Company type

Private

Founded year

2016

Operating status

Operating

Short description

EMOTIV Corp provides outsourced automotive parts marketplace management, B2C data enhancement, and industry events services to enterprise brands such as SKF, Schaeffler, Valeo, Aston Martin and Liverpool FC on eBay and Amazon.

Ownership category

akta.pro rank

Product category

Marketplace Management Services

akta.pro primary industry

Marketplace Enablement, Seller Tools & E-commerce Infrastructure (BPAMAGAK)

Keywords

• Automotive marketplace management
• Online marketplace services
• Brand control services
• B2C data enhancement
• Industry event management

Headquarters

HQ city

Northampton

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Marketplace Control Services: Services to sellers and brands for marketplaces like eBay and Amazon, helping control brand presence and increase sales. Includes managing brand listings and protecting brand integrity on marketplace platforms.
2. EMOTIV Data - B2C Data Services: Business to Consumer data services specializing in enhancing inventory listing data to marketplace Gold standards to protect brands and help customers find products.
3. EMOTIV Events: Organizing events focused on Automotive and Online industries across UK, Middle East, Asia and US, including networking dinners, live events and industry events.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

E-MOTIVE UK ONLINE LIMITED operates as a multi-brand service provider helping automotive brands and manufacturers control their presence on major online marketplaces such as eBay and Amazon. Through its sub-brands EMOTIV Online, EMOTIV Data, EMOTIV Events, and Online Marketplace Control, the company delivers marketplace management services, B2C inventory listing data enhancement to marketplace Gold standards, and organizes automotive and online industry networking events across the UK, Middle East, Asia and US.

Product overview

EMOTIV operates as a multi-brand service provider with four distinct but complementary offerings: EMOTIV Online is the core automotive parts marketplace platform managing major brands on eBay and Amazon; EMOTIV Data provides B2C data enhancement services to optimize inventory listings to marketplace standards; EMOTIV Events organizes industry networking events across global regions; and Online Marketplace Control delivers brand control services for major marketplaces. The company employs approximately 80 professionals serving clients including Liverpool Football Club, Valeo, Aston Martin, SKF, and major automotive brands.

Differentiator

Problem solved

Functional benefit

Brands

• EMOTIV Online: Automotive Parts Marketplace experts with over 30 years experience managing brands like SKF, Schaeffler, MAT Holdings and Valeo, controlling brands on marketplaces such as eBay and Amazon
• EMOTIV Data
• EMOTIV Events
• Online Marketplace Control

Products and services

• EMOTIV Online Automotive parts marketplace services for brands such as SKF, Schaeffler, MAT Holdings, and Valeo on eBay and Amazon, controlling brand presence and making marketplaces non-conflicting channels.
• EMOTIV Data B2C data services that enhance and optimize inventory listing data to meet marketplace Gold standards in order to protect brands and help customers find products.
• EMOTIV Events Organization of automotive and online industry events across the UK, Middle East, Asia and US, bringing industry leaders together through networking dinners and live industry events.
• Online Marketplace Control Services for sellers and brands on major marketplaces like eBay and Amazon, helping control brand presence and increase sales; clients include Liverpool Football Club.

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Two partnerships are on record, tiered core.

• eBaycoreTechnology or IntegrationMajor marketplace platform where EMOTIV helps brands manage their presence and control their listings. EMOTIV enables brands to make eBay a non-conflicting sales channel.
• AmazoncoreTechnology or IntegrationMajor marketplace platform where EMOTIV helps brands manage their presence and control their listings. Services include brand control and sales optimization on Amazon.

Scale indicators4 records

Recent moves1 record

Expansion highlights5 records

Emerging players

• Acorn iHub: Acorn iHub is an emerging marketplace acceleration partner helping brands grow on Amazon and other marketplaces with a focus on data-driven optimization — comparable in service model to EMOTIV but smaller and earlier-stage.

Direct peers

• Perpetua (formerly Sellics / Feedvisor): Perpetua provides Amazon and eBay advertising, analytics, and marketplace optimization software for brands — overlapping with EMOTIV's data-driven marketplace control and brand performance offerings.
• CommerceHub: CommerceHub is a drop-ship and marketplace integration platform that connects brands with major marketplaces like Amazon and Walmart — comparable to EMOTIV in providing brands with managed marketplace presence, but at enterprise SaaS scale.
• ChannelAdvisor (now part of CommerceHub): ChannelAdvisor (now part of CommerceHub) provides marketplace management and brand enablement software for sellers on Amazon, eBay, and other global marketplaces — directly comparable to EMOTIV's marketplace-control offering, though at much larger scale and with a SaaS-led model.
• Mirakl: Mirakl provides marketplace enablement infrastructure for brands and retailers to launch and operate their own marketplaces — thematically aligned with EMOTIV's marketplace enablement work, though focused on launching third-party marketplaces rather than managing existing ones.
• Pattern: Pattern is a marketplace acceleration company that helps brands own and grow their presence on Amazon and other marketplaces with proprietary technology — comparable to EMOTIV's brand-control services but typically with deeper capital and software IP.

Broad incumbents

• Bazaarvoice: Bazaarvoice is a broad ratings/reviews and product content network integrated across major retailers and marketplaces — adjacent to EMOTIV's data and brand-protection work, though focused on UGC and content syndication rather than marketplace operations.
• Salsify: Salsify is a product information management (PIM) and commerce experience platform used by brands to manage product data across marketplaces like Amazon and eBay — comparable to EMOTIV Data's B2C inventory-data enhancement services but at much larger SaaS scale.
• Wunderman Thompson Commerce: Wunderman Thompson Commerce is the commerce arm of a major global agency network offering marketplace management, brand strategy, and digital transformation services — comparable to EMOTIV's brand-control offerings but as part of a much broader marketing services portfolio.

Others

• MakerSights: MakerSights provides product line optimization and consumer insights for brands selling through retailers and marketplaces — adjacent to EMOTIV Data's B2C data enhancement work but oriented to product decisions rather than listing optimization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/EMotiveOnline
• YouTubeyoutube.com/@e-motiveonline784
• Facebookfacebook.com/Emotivcorp
• LinkedInlinkedin.com/company/emotivcorp
• Instagraminstagram.com/emotiv_corp

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about E-MOTIVE UK ONLINE LIMITED