HOPE IT STICKS LTD

What HOPE IT STICKS LTD does

Hope It Sticks Ltd is a UK private limited company founded in 2025 and registered in Dronfield, Derbyshire, that sells an AI-powered marketing automation and CRM SaaS platform to small businesses in South Yorkshire and the East Midlands (Sheffield, Chesterfield, Dronfield, Derby, Nottingham). The company is bootstrapped and founder-led, with Director Martin Walker — who has over 15 years of sales and marketing experience — acting as the principal sales interface. Headcount is reported at 1–10, and there is no external investment, parent company, or subsidiary structure disclosed.

The product is an all-in-one suite built on the GoHighLevel SaaS platform rather than on proprietary technology, combining six modular capabilities: Funnels & Lead Capture, AI Call Handling, Automation, CRM & Pipeline Management, Sales & Nurture Campaigns, and Reporting & Optimisation. AI features include conversational chat agents that handle enquiries 24/7, AI-assisted call flows with smart routing and outbound follow-ups, generative AI for personalised messaging, and behaviour-triggered process automation across SMS, email, voicemail drops, reminders, and tasks. Integration footprint is limited to the GoHighLevel backbone plus standard web analytics tooling (Google Analytics, Facebook Pixel, Microsoft Clarity).

The business model is subscription-based with three founding-member tiers — Ignite at £100/month, Elevate at £300/month, and Dominate at £500/month — billed monthly in advance under an initial 12-month contract term. These are discounted lifetime rates that customers forfeit permanently if they cancel, downgrade, or miss payments; standard non-founding pricing is not publicly disclosed. Additional usage-based charges apply for SMS, emails, voicemails, calls, contacts, and automations beyond plan thresholds, and one-time onboarding/consultation fees are referenced in payment terms. Go-to-market is sales-led and consultative: prospective clients arrive via the company's website, book a free 30-minute consultation with the Director, and are then onboarded into a customised build — there are no free trials and payments are non-refundable absent written agreement.

Name

HOPE IT STICKS LTD

Legal name

Hope It Sticks Ltd

Website

https://hopeitsticks.co.uk

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

Hope It Sticks Ltd is a UK-based SaaS provider of AI-powered marketing automation, CRM, and lead management solutions for small businesses in South Yorkshire and the East Midlands, built on the GoHighLevel platform.

Ownership category

akta.pro rank

Product category

Marketing Automation Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Marketing Automation & Campaign Management CRM (HDAEAFAB)

akta.pro secondary industry

Customer Service/Support CRM & Contact Center Platforms (BPAFAFAK)

Keywords

• AI marketing automation
• CRM software
• Lead capture systems
• Sales automation platform
• Small business automation

Headquarters

HQ city

Dronfield

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription (Three Tiers): Monthly subscription fees billed in advance with three founding business tiers: Ignite (£100/month), Elevate (£300/month), and Dominate (£500/month). These are discounted lifetime rates for founding members who maintain good standing, make timely payments, and do not cancel or downgrade. Additional usage-based charges apply for exceeding plan thresholds (SMS, emails, voicemails, calls, contact volume, automations). Standard (non-founding) pricing not publicly disclosed.
2. Usage-Based Charges: Accounts may incur additional charges when exceeding included thresholds for system activity including SMS messages, emails, contacts stored/imported, automations triggered beyond plan limits, and call/voicemail activity. Usage limits vary by subscription tier and are billed at applicable rates invoiced monthly.
3. Onboarding/Consultation Fees: One-time upfront fees for onboarding or consultation services are mentioned in payment terms.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Hope It Sticks provides an all-in-one AI-powered marketing automation and CRM SaaS platform for small businesses, built on the GoHighLevel platform. The system combines funnels and lead capture, AI-assisted call handling, automated multi-channel follow-ups (SMS, email, voicemail, calls), CRM and pipeline management, sales nurture campaigns, AI chat agents, and reporting into a single connected solution delivered under monthly subscription tiers.

Product overview

Hope It Sticks provides an all-in-one AI-powered marketing automation and CRM SaaS platform for small businesses. The platform is built on GoHighLevel and offers a modular suite of connected products including Funnels & Lead Capture, AI Call Handling, Automation, CRM & Pipeline Management, Sales & Nurture Campaigns, and Reporting & Optimisation. These modules work together to capture enquiries, respond instantly via AI chat agents, automate follow-ups through SMS, email, voicemail and calls, and track all leads in a central CRM. The company offers three subscription tiers (Ignite, Elevate, Dominate) with additional usage-based charges for texts, emails, voicemails, calls, and system activity.

Differentiator

Problem solved

Functional benefit

Products and services

• Hope It Sticks AI Automation and CRM Platform An integrated SaaS platform that delivers funnels and lead capture, AI-assisted call handling, automated SMS/email/voicemail follow-ups, CRM and pipeline management, sales and nurture campaigns, AI chat agents, and reporting as a single connected system for small businesses in the UK.
• Funnels & Lead Capture Service High-converting landing pages, forms, and call tracking systems that capture enquiries from every channel and route them into the right workflow for small businesses.
• AI Call Handling Service Automated call flows, smart routing, call logging, and optional AI-assisted call handling for FAQs, appointment booking, and outbound follow-ups delivered to small businesses.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability5 records

Feature6 records

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Keap (Infusionsoft): Keap offers CRM, sales automation, and marketing automation purpose-built for small businesses, with tiered subscription pricing and bundled campaigns — directly competing for the same UK SMB customer profile.
• ActiveCampaign: ActiveCampaign is an SMB-focused email marketing automation and CRM platform with comparable automation, pipeline, and AI features, targeting the same small-business buyer that Hope It Sticks serves.
• Zoho CRM: Zoho CRM is an affordable, broad CRM platform popular with UK SMBs, offering sales automation, lead capture, and multi-channel communications that overlap with Hope It Sticks' feature set.
• HighLevel (UK Agency Partners): Other UK-based GoHighLevel agency resellers offering similar white-label CRM and marketing automation bundles to SMBs, competing head-to-head with Hope It Sticks for the same regional customer base.
• Vendasta: Vendasta provides a white-label SaaS platform and marketplace for agencies serving SMBs, directly paralleling Hope It Sticks' model of reselling an underlying platform with bundled services, CRM, and marketing automation for local businesses.
• GoHighLevel: GoHighLevel is the underlying SaaS platform on which Hope It Sticks is built. SMBs in the UK can subscribe to GoHighLevel directly, making it both the company's technology foundation and its most direct substitute.

Broad incumbents

• Mailchimp: Mailchimp is a dominant SMB email and marketing automation incumbent with simple onboarding, competing directly for the same lead-nurturing and small-business marketing use cases.
• Salesforce Sales Cloud / Account Engagement (Pardot): Salesforce is a broad CRM incumbent with marketing automation capabilities; while its scale and price point are well above Hope It Sticks', it competes for any growing UK SMB that considers scaling into a more enterprise-grade stack.
• HubSpot: HubSpot is a leading broad CRM and marketing automation suite used by SMBs worldwide, including UK small businesses. It competes with Hope It Sticks' offering but targets a self-serve, multi-product portfolio rather than consultative regional deployment.

Emerging players

• SharpSpring: SharpSpring is an SMB-focused marketing automation platform with CRM and sales enablement features, targeting smaller agencies and small businesses — overlapping with Hope It Sticks' customer profile.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hope-it-sticks

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HOPE IT STICKS LTD