ELOMI UK LIMITED

What ELOMI UK LIMITED does

ELOMI UK LIMITED operates the Elomi brand, a plus-size lingerie and swimwear label specializing in D–KK cup sizes across UK band sizes 32–48. The product portfolio spans bras (plunge, half-cup, banded, bandless, molded, bralettes, full-cup, soft-cup, spacer, sports, strapless, nursing, and lace styles), briefs and panties (S–4XL), basques and babydolls, and swimwear (bikinis, swimsuits, tankinis), alongside named signature collections such as Matilda, Morgan, Teagan, Lucie, Nerina, and Energise, plus themed sub-collections (Bridal, Statement Florals, Animal Print). The company also offers a Virtual Bra Fitting service as a non-product conversion asset. Commercial operations are conducted through dedicated regional e-commerce storefronts for the UK, US, Germany, and Rest of World, each with localized pricing, sizing, and shipping, paired with a wholesale channel via independent retail stockists accessed through a 'Find a Stockist' locator and a B2B portal. Payments are processed via PayPal, Mastercard, and Visa; UPS is the primary shipping partner; standard shipping is €5.95 in Germany with free UK delivery over £50 and 90-day free returns across regions. There is no disclosed subscription or recurring revenue model — all revenue is one-time product sales.

Elomi is a wholly-owned brand within the Wacoal Holdings Corp group. The legal operating entities are Wacoal EMEA Limited (registered in England and Wales, Company Number 00171167, with headquarters at The Corsetry Factory, Rothwell Road, Desborough, Northants) and Eveden Online LLC (Massachusetts, US), supplemented by a German branch office of Wacoal EMEA Limited in Frankfurt am Main. The technology stack is composed of standard third-party e-commerce, analytics, payments, shipping, and consent-management tools (SAP, Google Analytics, Dynatrace, Microsoft Clarity, Facebook Pixel, OneTrust, PayPal, UPS) — no proprietary technology platforms were identified. Marketing is multi-channel: email newsletters, Instagram, Facebook, Twitter/X, YouTube, Pinterest, an editorial section (Live Limitless), and an advice/fit-guides content hub. Distribution is geographically restricted from Alaska, Hawaii, US Territories, and non-US residents (on the US storefront).

Revenue, headcount, and funding rounds are not publicly disclosed; Elomi is not independently funded and operates without external investment rounds within the provided data. The most recent material strategic action identified is the launch of the AW25 Styles collection in 2025, supported by ongoing seasonal product-line refreshes, the virtual fitting service channel, and continued multi-region storefront operation. The Elomi legal entity is recorded as founded in 2023, while the underlying UK corporate entity (00171167) has a substantially longer registration history, indicating a recent corporate restructuring within the longer-established Wacoal EMEA group.

Name

ELOMI UK LIMITED

Legal name

Wacoal EMEA Limited

Website

https://elomilingerie.com

Company type

Private

Founded year

2023

Operating status

Operating

Short description

Elomi UK Limited operates the Elomi plus-size lingerie and swimwear brand, serving fuller-figured women (D–KK cup) with bras, briefs, swimwear, and virtual fitting services through regional DTC e-commerce sites in the UK, US, Germany, and ROW, plus independent retail stockists, as a wholly-owned brand of Wacoal Holdings Corp.

Ownership category

akta.pro rank

Product category

Plus-Size Lingerie & Swimwear

NAICS

Clothing and Clothing Accessories Retailers (45811), Clothing and Clothing Accessories Retailers (458110), Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Retail-Apparel & Accessory Stores (5600), Women's, Misses', Children's & Infants' Undergarments (2340), Retail-Women's Clothing Stores (5621)

akta.pro primary industry

Intimates, Lingerie, Swimwear & Sleepwear Brands (CRAAAAAF)

akta.pro secondary industries

Bras & Bralettes (CRAAAIAA), Lingerie & Seduction (Sets, Bodysuits, Teddies) (CRAAAIAD), Swim & Surf Performance Wear (CRAAAEAG), Intimates, Lingerie & Sleepwear Retail (CRAAABAF)

Keywords

• Plus size lingerie
• Full figure bras
• Intimate apparel
• Plus size swimwear
• Supportive undergarments

Headquarters

HQ city

Warrington

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: One-time purchase revenue from direct sale of lingerie and swimwear products to consumers through e-commerce websites. Products include bras (various styles: plunge, molded, banded, strapless, sports, etc.), panties/briefs, basques, babydolls, swimsuits, tankinis, and bikini tops/bottoms. No subscription or recurring revenue model.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Elomi designs, manufactures, and sells plus-size lingerie, swimwear, and sports bras for fuller-figure women (D-KK cup, band sizes 32-48). The portfolio spans plunge, half cup, banded, molded, spacer, strapless, soft cup, full cup, bralette, nursing, and sports bras, alongside briefs/panties, basques, babydolls, and bra-sized swimwear (bikinis, swimsuits, tankinis). Products are sold directly through regional e-commerce sites in the UK, US, Germany, and Rest of World, and through independent retail stockists.

Product overview

Elomi is a plus-size lingerie and swimwear brand owned by Wacoal EMEA Ltd, offering supportive yet stylish products for fuller figures. The core product portfolio spans multiple bra styles (plunge, half cup, banded, bandless, molded, bralettes, full cup, soft cup, spacer, sports, strapless, nursing, and lace), briefs/panties (S–4XL), basques and babydolls, and swimwear (bikini tops, bikini bottoms, swimsuits, tankinis). The brand specializes in UK-sized bras from D to KK cup and band sizes 32–48, with international size conversions. Key named collections include Matilda (plunge bra), Morgan (banded bra), Teagan (padded half cup), Lucie (stretch plunge), Nerina (spacer molded), Energise (sports bra), and Fiji Falls/Plain Sailing (swimwear). Sub-brands include the Essentials, Most Loved, Bridal Lingerie, Statement Florals, and Animal Print collections. The company also offers a Virtual Bra Fitting service. Products are sold primarily through the e-commerce website, with regional operations in the UK, US, Germany, and Rest of World markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Matilda Plunge Bra An underwired plunge bra in multiple colorways, part of Elomi's signature plus-size collection (Matilda).
• Teagan Padded Half Cup Bra An underwired padded half cup bra offering shape and support for plus-size figures, available in seasonal colorways.
• Energise Sports Bra An underwired sports bra designed to support active wearers during workouts, available in Rosewood, Black, Navy, Nude, and White.
• Smooth Moulded Strapless Bra A moulded underwired strapless bra offering shape and support without straps, available in Sahara and Black.
• Briefs/Panties Matching briefs/panties in sizes S to 4XL with international size conversion guides (UK, Europe, France, Australia/NZ, USA, Japan).
• Plus-Size Swimwear Bra-sized swimwear including bikini tops, bikini bottoms, swimsuits, and tankinis designed for fuller figures.
• Basques & Babydolls Shapewear and babydoll styles offering shaping and aesthetic options for plus-size figures.
• Nursing Bras Specialized bras for nursing mothers, offering comfort and convenient feeding access in plus sizes.
• Bridal Lingerie Collection Bridal-themed lingerie collection designed for plus-size figures for special occasions.
• Virtual Bra Fitting

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Wacoal EMEA LtdcoreStrategic or Co-development PartnerParent company and brand owner of Elomi. Wacoal EMEA Ltd (VAT: GB 638 2876 02) owns and operates the Elomi brand, providing corporate structure, manufacturing, and brand oversight. UK registered company 00171167.
• UPScoreOthersPrimary shipping and delivery partner. UPS handles all order shipments with standard delivery in 1-3 business days. Tracking information provided via UPS portal.
• PayPalcoreTechnology or IntegrationPayment processing partner enabling secure checkout transactions. PayPal cookies essential for fraud protection and login functions.
• iluminominorImplementation/ SI/ Consulting PartnerAccessibility consulting firm hired to help achieve WCAG 2.2 Level A & AA accessibility compliance for the website. Conducted manual testing using NVDA, JAWs, VoiceOver and automated testing.
• Credit Reference AgenciesminorOthersThird parties engaged for creditworthiness assessment and identity verification as part of payment processing.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Playful Promises: UK-based lingerie and loungewear brand offering inclusive sizing up to a G cup. Overlaps with Elomi in the fuller-figure lingerie space but focuses more on fashion-forward, occasion-driven styles rather than everyday support.
• ThirdLove: US-based DTC intimates brand offering half-cup sizing and extended size ranges. Direct-to-consumer digital-first competitor to Elomi in the inclusive intimates space, though broader in size range than Elomi's plus-size specialty.

Direct peers

• Curvy Kate: UK-based brand focused on fuller-bust bras (D-K cup) and swimwear. Competes directly with Elomi in the same size range, target demographic, and product categories including bras, panties, and swimwear.
• Cacique (Lane Bryant): Plus-size intimates brand owned by Lane Bryant/Talkspace. Specializes in bras and lingerie for curvier figures with strong North American retail and DTC presence, directly competing with Elomi in the US plus-size segment.
• Freya Lingerie: Fitter-focused lingerie brand for fuller busts, also owned by Wacoal EMEA. Operates in the same cup-size range as Elomi and shares corporate infrastructure, making it a directly comparable brand within the same portfolio.
• Goddess Lingerie: Wacoal-affiliated brand specializing in D-L cup bras for fuller figures. Sister brand to Elomi within the Wacoal EMEA portfolio, targeting the same plus-size customer with similar size range and product focus.
• Fantasie Lingerie: Wacoal-owned lingerie brand with full-figure and fuller-bust bra expertise, sharing UK manufacturing and distribution with Elomi. Closely comparable in fit-specialization and DTC-plus-stockist distribution model.
• Panache Lingerie: UK-based intimate apparel brand specializing in fuller-figure and D-K+ cup bras, sports bras, and swimwear. Direct competitor to Elomi in size range, geography, and product category, with overlapping DTC and wholesale distribution.
• Bravissimo: UK-based retailer specializing in bras, lingerie, and swimwear for small-to-fuller busts (A-L cup). Competitor in the fuller-bust DTC and physical retail space with comparable size range and product assortment.
• Pour Moi: UK lingerie and swimwear brand offering inclusive sizing including plus-size ranges. Competes with Elomi in the lingerie and swimwear categories for fuller figures, with comparable DTC focus and seasonal collections.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/Elomi_lingerie
• Facebookfacebook.com/ElomiUSA
• Instagraminstagram.com/elomilingerie/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ELOMI UK LIMITED