BRAVE INNOVATIONS LTD

What BRAVE INNOVATIONS LTD does

Brave Innovations Ltd is a privately held UK-based software and IT consultancy founded in 2017 and operating from High Wycombe. The company builds and distributes Catalyst, an all-in-one CRM and business automation platform targeted at SMB construction and trade businesses including builders, roofers, chimney sweeps, and other service-based construction operators. The founders, Charity Haynes (CEO) and Kaitlin Augustine (COO), position themselves as a two-person operator team with prior company exits and collectively market Catalyst as a done-for-you automation solution rather than a self-serve SaaS product.

Catalyst's product surface consolidates lead capture from missed calls, automated follow-up sequences, Google review automation, payment reminders, contract and invoice management, a centralized sales pipeline CRM, and a custom website builder into a single integrated system. The platform advertises integration with several third-party tools displayed on the product page and is delivered with a 30-day setup commitment and a 100% money-back guarantee. Although the product is branded 'AI-powered,' the underlying features described are deterministic workflow automations rather than documented machine learning systems, and no proprietary AI assets, models, or research outputs are disclosed.

Commercially, Brave Innovations operates a subscription-based SaaS model on monthly billing with quote-based, customized pricing that the company positions against 'the cost of one lost job.' Its go-to-market is high-touch and founder-led: prospective clients book a demo or consultation directly with Charity or Kaitlin, after which the founders personally configure the system. The company deliberately limits the number of new clients onboarded per month to preserve quality. It claims 500+ construction businesses use Catalyst, but no revenue, headcount beyond the two founders, external funding, or pricing disclosures are available to validate scale.

Name

BRAVE INNOVATIONS LTD

Legal name

Brave Innovations Ltd

Website

https://braveinno.com

Company type

Private

Founded year

2017

Operating status

Operating

Short description

Brave Innovations Ltd is a UK-based, founder-operated SaaS company offering Catalyst, an all-in-one CRM and automation platform for SMB construction and trade businesses. It delivers a done-for-you, subscription-priced service combining lead capture, follow-up automation, payment reminders, review automation, CRM, and custom websites.

Ownership category

akta.pro rank

Product category

Construction CRM and Automation Software

NAICS

Software Publishers (5132), Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)

akta.pro primary industry

Marketing Automation & Campaign Management CRM (HDAEAFAB)

akta.pro secondary industry

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

Keywords

• Construction automation software
• Construction CRM platform
• Lead capture automation
• Payment reminder software
• Trade business SaaS

Headquarters

HQ city

High Wycombe

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Subscription-based SaaS: Catalyst operates as a subscription service for construction businesses with personalized onboarding and setup included. The company offers a done-for-you automation service where they build and configure the entire system for the client. Revenue is generated through recurring subscription fees for platform access and automation features, with the 30-day money-back guarantee reducing customer acquisition risk.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Brave Innovations sells Catalyst, a subscription-based, AI-powered CRM and automation platform built specifically for construction and trade-based SMBs. It combines lead capture, automated follow-ups, Google review automation, payment reminders, invoicing/contracts, an all-in-one CRM pipeline, and a custom website builder into one system, delivered as a done-for-you service with founder-led onboarding and a 30-day money-back guarantee.

Product overview

BRAVE INNOVATIONS LTD offers Catalyst as a unified, all-in-one business automation system built specifically for construction and trade businesses. The platform consolidates lead capture, customer relationship management, automated follow-ups, payment reminders, Google review automation, custom website creation, and contract/invoice management into a single integrated system. The product is marketed as a done-for-you automation solution with a 30-day money-back guarantee, designed to eliminate administrative burden and help businesses capture more leads and increase revenue.

Differentiator

Problem solved

Functional benefit

Brands

• Catalyst: AI-powered CRM and automation system for construction and building businesses. Features include lead management, Google review automation, custom websites, follow-up automation, payment reminders, and an all-in-one CRM platform.

Products and services

• Catalyst

Quantifiable outcome

• Over 500 construction businesses already using automation service

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators3 records

Expansion highlights3 records

Direct peers

• GoHighLevel: All-in-one CRM, marketing automation, and white-label platform for agencies and SMBs; comparable because Brave Innovations' Catalyst appears to be built on GoHighLevel/LeadConnector infrastructure and offers overlapping lead capture, review, and follow-up automation features to the same SMB-services buyer.
• Jobber: Vertical SaaS for trades and home-service businesses (CRM, scheduling, invoicing, follow-ups) targeting the same SMB construction and tradesperson buyer that Brave Innovations serves with Catalyst.
• Housecall Pro: Field-service SaaS for home-services businesses with CRM, dispatch, automated communications, review requests, and payment collection — a feature-by-feature analogue of Catalyst for the same trades/construction SMB segment.
• Buildertrend: Construction-vertical SaaS for builders and remodelers covering CRM, customer communication, scheduling, and invoicing — directly comparable to Brave Innovations' construction-industry focus and CRM-led automations.

Broad incumbents

• ServiceTitan: Large, well-capitalized vertical SaaS for trades (HVAC, plumbing, electrical, construction) with marketing automation, call handling, and review management; overlaps heavily with Catalyst's value proposition at the higher end of the SMB market.
• HubSpot: General-purpose CRM and marketing-automation suite widely adopted by SMBs; comparable incumbent whose Marketing Hub and Service Hub cover most of Catalyst's automation and CRM capabilities, often at lower effective price points for self-serve users.
• Thryv: Small-business CRM and marketing automation suite with reputation/review management, automated follow-ups, and payment tools; comparable as a broader incumbent competing for the same SMB-services customer wallet.

Emerging players

• Markate: Marketing automation and CRM platform targeted at small service businesses with reputation, email, and customer follow-up tools — an emerging direct competitor in the SMB-services CRM/automation niche.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/brave-innovations

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BRAVE INNOVATIONS LTD