PURE IT SUPPORT LTD
Pure IT was a Southampton-based managed IT services provider founded in 1998, delivering IT support, cyber security, cloud, VoIP, and web hosting to SMBs in southern England. It was acquired by Croft Communications in February 2023.
- Company typePrivate
- Founded1998
- HeadquartersSouthampton, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What PURE IT SUPPORT LTD does
Pure IT Support Ltd was a private, founder-led managed IT services provider headquartered in Southampton, United Kingdom, founded in 1998 by Director Steve Macklin. The company delivered a consolidated portfolio of IT services to small and mid-sized businesses across the South of the UK, including general IT support, cyber security, cloud services, phones and VoIP, and web development and hosting. Its go-to-market was regional and direct, targeting SMB clients in southern England with relationship-driven service delivery and a reputation for customer service quality built over more than two decades.
Operationally, Pure IT functioned as a classic regional MSP with a lean team of 1-10 employees, delivering outsourced IT support and infrastructure services as an integrated suite rather than as discrete point products. No proprietary platform, software product, API, or app was disclosed; the underlying technology stack consisted of standard third-party IT management, security, communications, and hosting tooling resold and managed on behalf of clients. No pricing model, public rate cards, or contract value disclosures were available.
On February 27, 2023, Pure IT was acquired by Croft Communications Limited, a UK managed services provider with a broader portfolio spanning managed IT, communications and connectivity, and business mobile services. Following the transaction, Pure IT ceased to operate as an independent entity, with Steve Macklin and his team joining Croft. The acquisition gave Pure IT's customers access to greater UK coverage and additional resources while allowing Croft to absorb two decades of regional IT services experience.
PURE IT SUPPORT LTD firmographics
Firmographics- Name
- PURE IT SUPPORT LTD
- Legal name
- Pure IT Support Ltd
- Website
- https://pureitgroup.co.uk
- Company type
- Private
- Founded year
- 1998
- Operating status
- Acquired
- Headcount range
- 1–10 employees
- Short description
- Pure IT was a Southampton-based managed IT services provider founded in 1998, delivering IT support, cyber security, cloud, VoIP, and web hosting to SMBs in southern England. It was acquired by Croft Communications in February 2023.
- Ownership category
- akta.pro rank
PURE IT SUPPORT LTD industry classification
Industry- Product category
- Managed IT Services
- NAICS
- Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Helpdesk & End-User Support Services (BPAEABAB)
- akta.pro secondary industries
- IT Service Desk & End-User Support (L1/L2) (BPAAACAA), VoIP Access & ITSP Services (HDAIAHAD), Cloud & Infrastructure Support (Servers, Storage, Virtualization) (BPAAACAE)
Keywords
Where PURE IT SUPPORT LTD is headquartered
LocationHeadquarters
- HQ city
- Southampton
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
PURE IT SUPPORT LTD business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Distribution channels1 record
Marketing channels4 records
PURE IT SUPPORT LTD product offering
Product offeringCore offering
Pure IT Support Ltd is a managed IT services provider delivering general IT support, cyber security, cloud services, VoIP telephony, and web and hosting services to businesses across the South of the UK. The company bundles these capabilities into an integrated suite rather than offering them as standalone point products.
Product overview
Pure IT Support Ltd was a managed services provider offering a unified portfolio of IT services including General IT Support, Cyber Security, Cloud Services, Phones and VOIP, and Web and Hosting. These services were delivered as an integrated suite targeting businesses across the South of the UK. The company was acquired by Croft in February 2023.
Differentiator
Problem solved
Functional benefit
Products and services
- General IT Support
- Cyber Security
- Cloud Services
- Phones and VOIP
- Web and Hosting
Companies that use PURE IT SUPPORT LTD
Customer profileSegments1 record
Ideal customer profiles1 record
PURE IT SUPPORT LTD technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
PURE IT SUPPORT LTD partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Croft Communications LimitedcorePure IT was acquired by Croft Communications Limited, a managed services provider. The acquisition allows Pure IT customers to benefit from more resources, increased reach across the UK, and expanded capability to maintain quality of service. Both companies share a strong focus on customer service and dedication to understanding client business needs. Director Steve Macklin continues with the merged entity.
Scale indicators2 records
Recent moves3 records
Expansion highlights3 records
PURE IT SUPPORT LTD competitors and assessment
Company assessmentDirect peers
- Air-IT: Air-IT is a Midlands-based UK MSP offering managed IT support, cloud, cyber security, and VoIP to SMEs. Same core service mix and SMB target market as Pure IT.
- Mirus IT: Mirus IT is a UK managed services provider focused on cloud, IT support, and strategic technology services for SMBs. Directly comparable in service portfolio and customer profile to Pure IT.
- Central Technology: Central Technology is a UK managed IT services provider serving small and mid-sized businesses with IT support, cyber security, and cloud services. Same SMB managed services positioning as Pure IT.
- BDR Group: BDR Group is a UK-based managed services and IT support provider delivering cloud, security, and connectivity to regional SMBs. Highly comparable business model and customer base to Pure IT.
- Icomm: Icomm is a UK managed IT services and communications provider offering IT support, VoIP, cloud, and connectivity to SMBs. Overlapping service portfolio (especially VoIP) and customer base with Pure IT.
- Redsquid: Redsquid is a UK-based managed services provider delivering IT support, cyber security, cloud, and connectivity to UK SMBs. Directly comparable business model and customer segment to Pure IT.
- Croft Communications Limited: Croft is a UK managed services provider offering managed IT, cyber security, cloud, unified communications, and business mobile services. It is the most direct comparable — both an acquirer of Pure IT and an MSP with overlapping service lines and similar SMB customer focus.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks4 records
Key highlights5 records
Customer concentration
PURE IT SUPPORT LTD social profiles
Digital presencePURE IT SUPPORT LTD financial estimates
Financial estimateRevenue estimate
Valuation estimate
PURE IT SUPPORT LTD leadership team
Management profileNumber of profiles
PURE IT SUPPORT LTD funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PURE IT SUPPORT LTD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PURE IT SUPPORT LTD
What does PURE IT SUPPORT LTD do?
Pure IT Support Ltd is a managed IT services provider delivering general IT support, cyber security, cloud services, VoIP telephony, and web and hosting services to businesses across the South of the UK. The company bundles these capabilities into an integrated suite rather than offering them as standalone point products.
Is PURE IT SUPPORT LTD a public or private company?
PURE IT SUPPORT LTD is a private company. It is classified as corporate owned and is currently acquired.
When was PURE IT SUPPORT LTD founded?
PURE IT SUPPORT LTD was founded in 1998. It employs 1 to 10 people.
Where is PURE IT SUPPORT LTD based?
PURE IT SUPPORT LTD is headquartered in Southampton, United Kingdom, in the Europe region.
Who are PURE IT SUPPORT LTD's main competitors?
Direct peers on record are Air-IT, Mirus IT, Central Technology, BDR Group, Icomm, Redsquid and Croft Communications Limited.
Does PURE IT SUPPORT LTD have an API?
No public API is recorded for PURE IT SUPPORT LTD.
What industry is PURE IT SUPPORT LTD in?
PURE IT SUPPORT LTD's product category is Managed IT Services. Its primary akta.pro industry code is BPAEABAB, Helpdesk & End-User Support Services, with a secondary code of BPAAACAA, IT Service Desk & End-User Support (L1/L2). Its NAICS code is 54151 and its SIC code is 7370.