DARM GROUP LIMITED
- Company typePrivate
- Founded2019
- HeadquartersLondon, United Kingdom
- Headcount—
- GTM typeB2C
- OfferingServices
DARM GROUP LIMITED firmographics
Firmographics- Name
- DARM GROUP LIMITED
- Legal name
- DARM GROUP LIMITED
- Website
- https://darm.uk
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Ownership category
- akta.pro rank
DARM GROUP LIMITED industry classification
Industry- Product category
- Property Management Services
- NAICS
- Residential Property Managers (531311)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Affordable & Subsidized Housing Property Management (LIHTC, Section 8) (BPAJAFAD)
Keywords
Where DARM GROUP LIMITED is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
DARM GROUP LIMITED business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Property Management Fees: Fixed monthly subscription fees for property management services. Pricing tiers based on rental income of the property: £75/month for properties with rent up to £1,000, £99/month for rent £1,001-£5,000, and £299 for tenant find service.
- Construction & Maintenance Services: One-time project-based revenue from refurbishment, bathroom installations, and general maintenance/repair services for residential and commercial properties.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Fully Managed - Properties with rent up to £1,000 |
| Subscription | Monthly | Fully Managed - Properties with rent between £1,001 to £5,000 |
| Unit Pricing | Pay-as-you-go | Tenant Find Service |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
DARM GROUP LIMITED product offering
Product offeringCore offering
DARM GROUP LIMITED provides fixed-fee residential property management services in London for landlords, including rent collection, property inspections, maintenance coordination, legal compliance, and tenant placement, starting at £75 per month per property. The company also delivers construction and maintenance services via an in-house team of tradesmen and vetted specialists, covering refurbishments, bathroom installations, and general repairs for residential and commercial property owners.
Product overview
DARM GROUP LIMITED is a London-based hybrid property company offering two interconnected service lines: Property Management and Construction & Maintenance. The Property Management service provides fixed-fee, all-inclusive management for residential landlords starting at £75/month per property, handling rent collection, inspections, maintenance coordination, and legal compliance. The Construction & Maintenance division supports this by providing in-house trade services for property upkeep, refurbishments, and bathroom installations. Both services are designed to work together under one roof, allowing landlords to access property management and construction needs through a single company.
Differentiator
Problem solved
Functional benefit
Products and services
- Property Management Hands-on, bespoke property management service in London for residential landlords on a fixed monthly fee basis. Includes rent collection, 6-month property inspections, maintenance coordination up to £500, legal compliance tracking, single point of contact, and tenancy renewals. Additional services include rent protection up to £100,000 and free utilities during void periods.
- Construction & Maintenance Construction and maintenance service for residential and commercial properties in London, delivered by an in-house team of experienced tradesmen and a vetted specialist network. Covers simple repairs through to full refurbishments, with insurance up to £5m and a 12-month guarantee on works.
- Refurbishment Full property refurbishment service covering enhancement of living space, modernization of properties, and ensuring building regulation compliance for residential and commercial property owners.
- Bathroom Services Complete bathroom services from design stage through to completion, including layout planning, colour consultation, and installation, with a 12-month guarantee on all works.
- Tenant Find Service Tenant finding service for London landlords with preferential rates through a panel of partner agents across London, offering reduced finders fees and no renewal fees.
Quantifiable outcome
- 57 properties currently under management demonstrating scale and trust
- +2 more outcomes
Companies that use DARM GROUP LIMITED
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
DARM GROUP LIMITED technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
DARM GROUP LIMITED partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- PRS (Property Redress Scheme)minorMembership in Property Redress Scheme for dispute resolution and regulatory compliance. Displayed as logo on website footer indicating industry compliance and consumer protection.
- CheckatrademinorVerified trade membership demonstrating trustworthy construction and maintenance services. Logo displayed on website as credibility indicator for quality assurance.
- MyDepositminorPartnered deposit protection scheme provider ensuring tenant deposits are secured through Client Money Protect (CMP). Logo displayed indicating compliance with deposit protection requirements.
- Panel of Letting Agents (London)coreNetwork of letting agents across London offering preferential rates to DARM landlords for tenant placement. Enables reduced finder's fees and no renewal fees for clients while providing tenant choice.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
DARM GROUP LIMITED competitors and assessment
Company assessmentBroad incumbents
- Foxtons: London's largest high-street estate and letting agent. Broad incumbent competitor with established brand, branch network, and overlapping landlord services.
- Chestertons: London-headquartered estate and letting agency with a long branch heritage. Overlaps with DARM in residential landlord services across central London.
- Savills: Global real estate services firm offering residential property management across London. Established incumbent with broader portfolio services than DARM.
- Knight Frank: Global estate agency with significant London residential lettings and management operations. Competes for higher-end London landlord business.
Direct peers
- Mashroom: London-focused online letting and management agent targeting individual landlords. Closest like-for-like competitor in geography, channel (digital-first), and customer segment.
- Goodlord: PropTech platform offering referencing, contracts, and rent collection to letting agents and landlords. Competes in the same digital property management workflow that DARM operates.
- OpenRent: UK's largest online letting agent serving landlords directly with fixed fees and self-serve tools. Direct competitor to DARM's online-first, fixed-fee property management model.
- Lettings Hub: UK property management technology and services provider for landlords and agents. Overlaps directly with DARM's end-to-end landlord service proposition.
Others
- PayProp: Automated rental payment and reconciliation platform used by UK letting agents. Enabling technology that competes at the rent collection layer of DARM's service.
Emerging players
- Arthur Online: Cloud property management software used by smaller UK letting agents and portfolio landlords. Indirect competitor on the technology layer underpinning property management.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights4 records
Customer concentration
DARM GROUP LIMITED social profiles
Digital presenceDARM GROUP LIMITED compliance and trust
Trust signalCompliance1 record
DARM GROUP LIMITED financial estimates
Financial estimateRevenue estimate
Valuation estimate
DARM GROUP LIMITED leadership team
Management profileNumber of profiles
DARM GROUP LIMITED funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DARM GROUP LIMITED M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DARM GROUP LIMITED
What does DARM GROUP LIMITED do?
DARM GROUP LIMITED provides fixed-fee residential property management services in London for landlords, including rent collection, property inspections, maintenance coordination, legal compliance, and tenant placement, starting at £75 per month per property. The company also delivers construction and maintenance services via an in-house team of tradesmen and vetted specialists, covering refurbishments, bathroom installations, and general repairs for residential and commercial property owners.
Is DARM GROUP LIMITED a public or private company?
DARM GROUP LIMITED is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DARM GROUP LIMITED founded?
DARM GROUP LIMITED was founded in 2019.
Where is DARM GROUP LIMITED based?
DARM GROUP LIMITED is headquartered in London, United Kingdom, in the Europe region.
How does DARM GROUP LIMITED make money?
Two revenue lines are on record. Property Management Fees are the primary driver. The others are construction & Maintenance Services.
Who are DARM GROUP LIMITED's main competitors?
Broad incumbents on record are Foxtons, Chestertons, Savills and Knight Frank. Direct peers are Mashroom, Goodlord, OpenRent and Lettings Hub. PayProp is listed as an others. Arthur Online is listed as an emerging player.
Does DARM GROUP LIMITED have an API?
No public API is recorded for DARM GROUP LIMITED.
What industry is DARM GROUP LIMITED in?
DARM GROUP LIMITED's product category is Property Management Services. Its primary akta.pro industry code is BPAJAFAD, Affordable & Subsidized Housing Property Management (LIHTC, Section 8). Its NAICS code is 531311 and its SIC code is 6531.