HOUSE OF ODDITIES LTD

What HOUSE OF ODDITIES LTD does

House of Oddities Ltd (HOO) is an award-winning independent creative agency headquartered at 1st Floor, 77 Fortess Road, London NW5 1AG, operating as a private limited company registered in England and Wales (company number 15127356). The agency delivers creative advertising and content production services to enterprise clients across automotive (Kia, Audi, Skoda), charity and NGO (NSPCC, Childline, Movember, Teenage Cancer Trust, United Nations), food and beverage (Tony's Chocolonely, M&S, Butternut Box, James Wellbeloved), finance (Credit Suisse, American Express, Schroders), travel (British Airways, Celebrity Cruises, Expedia), entertainment (Universal Pictures, National Geographic), government (Sport England), beauty (Suqqu), and technology/social (Snapchat). Service scope spans campaign strategy, creative development, TV and digital video production, print, social media content, experiential events, and long-form documentary production.

The core team comprises 10-12 members, with 100% drawn from underrepresented groups (women, people of colour, working class, disabled, LGBTQ+); 73% of extended 2024 production teams also came from these groups. Co-founder Sachini Imbuldeniya serves as Chief Executive Oddity; co-founder Darren Smith serves as Chief Creative Oddity (also CCO); supporting leadership includes Juan Leon (Chief Production Oddity), Lou Gordon (Director of Creative Services), Mark Small and Megan Revell (Creative Leads), Anna Haywood (Account Manager), and Jordan Edwards (Creative Producer). The agency is positioned as one of approximately 0.01% of agencies owned and run by a woman of colour, and its operating ethos is explicitly editorial-first, leveraging former newsroom experience to produce unconventional creative at faster cadences than traditional ad-agency models.

HOO generates revenue through project-based professional services engagements, with no publicly disclosed pricing and no channel partners, resellers, or marketplace distribution. The sales-led go-to-market motion relies on reputation, referrals, direct outreach, portfolio case studies, industry awards (Campaign Agency of the Year Gold 2024 and 2025; two Purpose Awards 2026), and earned media coverage. Documented campaign outcomes include Kia £2.2M directly attributable sales, Tony's Chocolonely 20% YOY sales increase, Movember 51M+ views and 16% donation uplift, NSPCC 1200%+ website traffic increase, and the 'You Clap For Me Now' viral film exceeding 300M views. The company is privately held with no institutional investors or parent company disclosed.

Name

HOUSE OF ODDITIES LTD

Legal name

House of Oddities Ltd

Website

https://hoodares.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

House of Oddities (HOO) is an award-winning independent creative agency based in London that produces unconventional advertising campaigns, video, social content, experiential work, and documentaries for enterprise clients across automotive, charity, finance, retail, travel, and entertainment sectors.

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Advertising Agencies (541810)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

Keywords

• Creative advertising services
• Video production agency
• Brand campaign production
• Social media content
• Experiential marketing

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Creative Agency Services: House of Oddities generates revenue by providing creative advertising services to brands and organizations. Services include campaign strategy, creative development, video production, print, digital, social media content, experiential events, and long-form documentary production. Revenue is project-based, driven by client campaigns.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

HOUSE OF ODDITIES LTD is an independent London-based creative agency that develops and produces multi-format advertising and brand content for enterprise clients. Core services include creative strategy, TV/video advertising production, social media campaign creation, print advertising, long-form documentary production, and experiential/live event marketing.

Product overview

House of Oddities Ltd is an award-winning independent creative agency that offers creative campaign services including video production, social media campaigns, documentary creation, experiential marketing, and multi-platform content creation across print, digital, and broadcast media. The company works with various clients on campaign projects spanning charity awareness, brand marketing, documentary production, and social impact content. As a service-based agency rather than a product company, HOO does not offer discrete software products or modules.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative Advertising Campaign Development
• Video and TV Production Production of TV commercials and digital video advertising content for enterprise brand clients.
• Social Media Campaign Production Creation of social-first advertising and brand content campaigns for enterprise clients across social platforms.
• Documentary Production Long-form documentary production for brand storytelling and editorial-led campaigns for enterprise clients.
• Experiential and Live Marketing Design and execution of experiential marketing events and live brand activations for enterprise clients.
• Print Advertising Production Print advertising creative and production services for enterprise brand clients.

Quantifiable outcome

• NSPCC campaign: 5M+ views, 7% CTR (3x benchmark), 1200%+ website visits increase
• +4 more outcomes

Named customers25 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered flagship, core and minor.

• Sky Media / Sky Zero Footprint FundflagshipGTM or Marketing Partner · 10 February 2025Partnership with Sky Media and Sky Zero Footprint Fund enabled Tony's Chocolonely's first national TV campaign. HOO helped Tony's win the Champions category, securing £500k worth of advertising airtime across Sky channels for 'There's Fight In Every Bite'.
• 23redcoreStrategic or Co-development PartnerStrategic partner within the 'This Girl Can Collective' alongside Multicultural Marketing Consultancy (MMC) and The Outsiders, working together on the Sport England 'This Girl Can: We Like The Way You Move' campaign.
• Multicultural Marketing Consultancy (MMC)coreStrategic or Co-development PartnerPart of the 'This Girl Can Collective' alongside 23red and The Outsiders for the Sport England campaign, providing multicultural marketing expertise.
• The OutsiderscoreStrategic or Co-development PartnerPart of the 'This Girl Can Collective' alongside 23red and Multicultural Marketing Consultancy (MMC) for the Sport England 'This Girl Can' campaign.
• Common People StudioscoreImplementation/ SI/ Consulting PartnerProduction company partner for Tony's Chocolonely 'There's Fight In Every Bite' campaign. Director Mary-Sue Masson led the 30-second TV spot production.
• RSA FilmscoreImplementation/ SI/ Consulting PartnerProduction company for Sport England 'This Girl Can' campaign. Director Priya Ahluwalia directed the TVC under RSA Films production.
• Bag of WormscoreImplementation/ SI/ Consulting PartnerProduction company for Childline 'Race To A Milli' campaign. Directed by Sachini Imbuldeniya and Liam Bagnall.
• Word on the CurbminorImplementation/ SI/ Consulting PartnerAudience engagement agency that conducted live panel sessions with teenagers to shape tone, pacing, creator selection, and content style for the Childline 'Race To A Milli' campaign.
• OMDminorGTM or Marketing PartnerMedia agency partner for Childline 'Race To A Milli' campaign.
• EssenceMediaComminorChannel Partner/ Reseller/ DistributorMedia planning partner for Sport England 'This Girl Can' campaign.
• OmnigovminorChannel Partner/ Reseller/ DistributorMedia implementation planning and buying partner for Sport England 'This Girl Can' campaign.
• CNBCcoreGTM or Marketing PartnerBroadcast partner for Credit Suisse 'Roger Federer: Portrait of a Champion' documentary. 45-minute premium film aired on CNBC in the US.
• OMDminorChannel Partner/ Reseller/ DistributorMedia planning partner for NSPCC 'Not Letting Go' campaign. Also supported by ITV, Channel 4, Sky, Digital Cinema Media, The Guardian, Newsquest.
• BandicootcoreImplementation/ SI/ Consulting PartnerAgency partner credited alongside HOO for the NSPCC 'Not Letting Go' campaign.

Scale indicators13 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Mother Design: Design-focused sister entity to Mother London, working with global brands on brand systems and creative campaigns. Comparable in indie model and enterprise client work.
• Uncommon Creative Studio: London-based independent creative agency built around purpose-led work for global brands (e.g., Unilever, Nike). Closely comparable in scale, indie status, and founder-led creative reputation.
• New Commercial Arts: London independent creative agency founded by senior industry figures, focused on brand-building work for major advertisers. Closely comparable in size, independence, and award-led positioning.
• Anomaly: Independently owned creative agency with London presence serving global brands. Comparable in operating model (integrated creative, strategy, and production) and enterprise client roster.
• The&Partnership: Independent London creative and media agency combining brand, content, and media planning. Comparable as an indie offering end-to-end campaign services to enterprise clients.
• Mother London: Iconic independent London creative agency of comparable size and brand-led positioning. Operates with a similar sales-led, project-based, award-driven model targeting enterprise and consumer clients across sectors.
• Lucky Generals: London-based independent creative agency serving enterprise and consumer clients. Comparable as a similarly sized indie known for bold, culturally resonant campaigns and integrated brand work.
• House 337: London-based independent creative and brand agency. Comparable scale and indie ethos, with a similarly diversified enterprise client base spanning consumer and charity sectors.

Broad incumbents

• Wieden+Kennedy London: Global creative agency with a London office producing award-winning brand campaigns. Competes for the same enterprise creative briefs but operates at significantly larger scale across multiple markets.
• adam&eveDDB: One of the UK's largest and most awarded creative agencies, serving many of the same enterprise clients (e.g., M&S, Audi, John Lewis). Competes for the same blue-chip pitches but as part of the DDB network with materially greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/houseofoddities

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HOUSE OF ODDITIES LTD