67DEGREES LTD

What 67DEGREES LTD does

67DEGREES LTD is a UK-based, founder-led digital agency exclusively serving the automotive retail industry. Founded in 2016 by Laura (CEO) and Justin (Lead Front End Developer) from a garden shed, the company has grown to a team of 20+ specialists operating from offices at Brighton City Airport in Shoreham-by-Sea. It provides automotive dealerships with proprietary websites across three tiers (Template, Custom, and Bespoke), e-commerce modules (Reserve Online and Full End-to-End buying journey with Stripe payments), and a suite of digital marketing services including Paid Social, PPC, SEO, PR & Content, and Google Vehicle Ads.

The technical platform is built specifically for dealer workflows, with bidirectional real-time integrations into the AutoTrader Connect (Retail Essentials) marketplace, multiple Dealer Management Systems (Gemini Systems, Codeweavers, Cap2, DMS nav), finance providers (Octane Finance, Santander, Evo, Ivendi), eBay Motors, and review platforms (Trustpilot, Feefo). The build process uses heat-mapping and customer-behavior data to inform UX design, and the company holds AutoTrader Connect Partner status.

The business model combines one-time website build fees (three pricing tiers) with monthly recurring retainers for marketing services and dedicated account management. Distribution is sales-led via website enquiry, phone, and WhatsApp, targeting UK car dealers across independent, prestige, supermarket, franchise, commercial vehicle, and caravan/motorhome segments. The company is self-funded (no disclosed external funding), privately held by its founders, and has won the Car Dealer Power Awards' Website Provider for Independent Dealers category for nine consecutive years (2017–2026).

Name

67DEGREES LTD

Legal name

67DEGREES LTD

Website

https://67degrees.co.uk

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

67DEGREES LTD is a UK-based, founder-led digital agency that builds proprietary automotive websites and runs digital marketing services — paid social, PPC, SEO, PR, and Google Vehicle Ads — exclusively for UK car, commercial vehicle, and caravan/motorhome dealerships.

Ownership category

akta.pro rank

Headquarters

HQ city

Shoreham-by-sea

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Website Design & Development: Template, custom, and bespoke website packages for automotive dealerships. Pricing varies by design complexity and page count. Includes initial build plus ongoing hosting/maintenance.
2. Paid Social Media Marketing: Monthly managed social media campaigns including custom graphics and paid advertising. Ongoing retainer model with dedicated marketing executive.
3. PPC Management: Pay-per-click campaign management including account setup, keyword research, ad copy creation, and monthly reporting. Ongoing retainer structure.
4. SEO Services: Organic search optimization including on-page, content, technical SEO, and off-page activities. Monthly/quarterly retainer with dedicated SEO manager.
5. PR & Content Services: Press releases, blog content writing, and ad campaigns. Quarterly reporting with dedicated PR manager.
6. Google Vehicle Ads: Campaign management for Google's automotive-specific advertising product. Pay-per-click model managed by agency.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

67 Degrees designs, builds, and hosts bespoke and template websites exclusively for UK automotive dealerships, integrating each site with Dealer Management Systems, classified platforms (AutoTrader, eBay Motors), finance providers, and Stripe payment processing. The company also provides ongoing digital marketing services including paid social, PPC, SEO, PR, and Google Vehicle Ads under monthly retainer contracts.

Product overview

67 Degrees is an automotive marketing agency offering a multi-tiered website platform with three website packages (Template, Bespoke, and specialized dealer-focused solutions) plus e-commerce capabilities (Reserve Online and Full End-to-End). The core platform integrates with dealer management systems (AutoTrader Connect, Cap2, Codeweavers, DMS nav, Gemini Systems), classified sites for daily stock feeds, and payment processors (Stripe). Marketing services include Paid Social, PPC, SEO, PR & Content, and Google Vehicle Ads. The company serves car dealers, commercial vehicle dealers, and caravan/motorhome dealers across the UK.

Differentiator

Problem solved

Functional benefit

Products and services

• Template Websites Pre-designed, tested website templates ready for customization, offering car dealers an affordable solution that can go live within 30 days with access to DMS integration, finance calculators, and support.
• Bespoke Websites Fully custom-built websites starting from a blank canvas, created by award-winning developers for any type of dealership. Includes multiple integrations, custom animations, and dedicated maintenance hours.
• Car Dealer Websites Automotive web design platform serving independent, prestige, supermarket, and franchise dealerships with tailored design elements and functionality specific to each dealership vertical.
• Commercial Vehicle Websites Website solutions for van and commercial vehicle dealers, ranging from template options to customized and bespoke designs, with e-commerce capabilities for online sales of commercial vehicles.
• Caravan and Motorhome Websites Specialized websites for motorhome and caravan retailers featuring lifestyle-focused design, vehicle-specific specifications (berth, weight, length), and integration with caravan DMS providers.
• Paid Social Media Marketing Social media marketing service including paid advertising campaigns on Facebook, Twitter, YouTube, Instagram, LinkedIn, and WhatsApp with dedicated marketing executives, custom graphics, and monthly reporting on a retainer basis.
• PPC Management Bespoke pay-per-click campaign management including account setup, keyword research, ad copy creation, tracking implementation, and monthly reporting for automotive dealerships, delivered on an ongoing retainer with a dedicated PPC manager.
• SEO Services Organic search engine optimization services including on-page optimization, content creation, technical SEO, and off-page activities for automotive dealerships, delivered on a monthly or quarterly retainer with a dedicated SEO manager.
• PR & Content Services Public relations and content creation services including blog articles, press releases, and ad campaigns for automotive industry clients, with quarterly reporting and a dedicated PR manager.
• Google Vehicle Ads Campaign management for Google's automotive-specific advertising product, promoting vehicle listings directly in Google search results with make, model, year, mileage, and price details on a pay-per-click model.

Quantifiable outcome

• 9 consecutive Car Dealer Power Awards wins (2017-2026)
• +5 more outcomes

Named customers10 records

Segments7 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• CarwowminorGTM or Marketing Partner · 24 February 2026Collaboration announced February 2026 to expand used car opportunities for dealers. Carwow is a major automotive marketplace connecting car buyers with dealers.
• AutoTrader ConnectcoreTechnology or IntegrationAutoTrader Connect Retail Essentials enables real-time bidirectional data sync between dealer websites and AutoTrader's platform. Stock updates feed instantly between systems, eliminating manual entry and ensuring consistency. As the UK's most trusted vehicle marketplace, this partnership is fundamental to dealer inventory management.
• Octane FinancecoreTechnology or IntegrationMarket-leading vehicle finance broker providing funding solutions for car buyers. The partnership provides dealers with competitive finance rates and seamless integration into dealer websites for finance applications. Aligned values and ethics between the two businesses.
• Gemini SystemscoreTechnology or IntegrationGemini Systems provides dealer management system (DMS) with two-way API integration. Their open-door policy grants access to all vehicle information needed. Mutual referral relationship where 67 Degrees refers customers to Gemini and vice versa.
• Warranty FirstminorGTM or Marketing PartnerWarranty provider helping dealers generate additional revenue from warranty products. Partnership expands the dealer ecosystem and revenue opportunities.
• StripecoreTechnology or IntegrationPayment processing platform enabling secure online payments for vehicle reservations and purchases through dealer websites. Supports Apple Pay and other modern payment methods.
• TrustpilotminorGTM or Marketing PartnerReview platform integration displaying customer testimonials and ratings on dealer websites.
• FeefominorGTM or Marketing PartnerReviews and testimonials platform integration.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• CarGurus: CarGurus is an online automotive marketplace operating in the UK with dealer tools and lead generation services. As a broad incumbent, it competes for dealer marketing budgets and could expand its dealer website/solutions offering over time.
• Cox Automotive: Cox Automotive is a global automotive technology and services company offering dealer software, marketing, and inventory management solutions. It operates broadly in the automotive space and competes at the enterprise level with offerings that overlap with 67 Degrees' dealer website services.
• Cars.com: Cars.com is a major US-headquartered automotive marketplace with international operations and dealer software offerings. It serves as a broad incumbent comparable to 67 Degrees' target market of car dealers seeking digital presence and lead generation.
• Auto Trader UK: Auto Trader is the UK's leading automotive marketplace and a key partner/integration provider for 67 Degrees via AutoTrader Connect. As a broad incumbent, it offers overlapping capabilities (dealer listings, lead generation) and could potentially compete with bundled website tools.
• Keyloop: Keyloop (formerly CDK Global International) is a global automotive retailer technology platform providing DMS, CRM, and digital retailing solutions. It serves franchised dealer groups with capabilities that intersect with 67 Degrees' enterprise dealer offering.

Direct peers

• Spidersnet: Spidersnet is a UK automotive dealer website platform provider offering website design, stock management, and digital marketing for car dealers. It targets the same independent dealer segment as 67 Degrees with similar bespoke website and feed management offerings.
• GForces: GForces is a UK-based automotive e-commerce and website platform provider serving car dealers. It competes directly with 67 Degrees in providing DMS-integrated websites, online vehicle sales functionality, and digital marketing services to UK automotive retailers.
• Dragon2000: Dragon2000 is a UK provider of automotive dealer websites, dealer management software, and digital marketing solutions. It serves a similar UK automotive dealer customer base with comparable website build and e-commerce capabilities, making it a direct competitor.

Regional players

• Motors.co.uk: Motors.co.uk is a UK-focused automotive search site and marketplace operated by Haymarket Media Group. It provides dealers with listing and lead generation services in the same UK market where 67 Degrees operates, representing a regional incumbent in dealer digital marketing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/67degreesuk
• YouTubeyoutube.com/channel/UCYjxhGm4edr0uBF1Du2KdZA
• Facebookfacebook.com/67degreesuk
• LinkedInlinkedin.com/company/67degrees
• Instagraminstagram.com/67degrees

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 67DEGREES LTD