NAPTime Ltd.
NAPTime Ltd. (naptime.games) is a privately-held indie game studio that develops and publishes casual, family-friendly video games across Nintendo Switch, Xbox, PlayStation, PC, and mobile, targeting casual gamers, families, and children with relaxing, creative, and multiplayer titles plus DLC and third-party publishing.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount—
- GTM typeB2C
- OfferingSoftware
What NAPTime Ltd. does
NAPTime Ltd., operating as naptime.games, is a privately-held game development and publishing studio that produces casual, family-friendly video games for Nintendo Switch, Xbox, PlayStation, PC, and mobile platforms. The studio focuses on three themed pillars: relaxation, creativity, and integration (multiplayer). Its ~15-title catalog spans paint-by-numbers (Love Colors, Coloring Book, Calm Colors, Stencil Art), puzzles (Logic Pic, Puzzle Galaxy, Tiny Lands, Swap Puzzles, Not Not A Brain Buster, Ink & Paper: DoodleCut), educational children's content (Momolu and Friends), party games (Party Treats), platformers (Jumping Joe & Friends, Lila's Tale and the Hidden Forest), and quizzes (Planet Quiz). Many franchises are extended through paid DLC packs and complete bundles, with notable depth in Love Colors (4 DLCs / 600+ pictures), Logic Pic (3 DLCs / 810 puzzles), and Puzzle Galaxy (4 DLCs / 165 puzzles).
NAPTime's core technology stack is not publicly disclosed, but the products are built for native deployment on each platform's marketplace SDK and are designed around local multiplayer (up to 4 players), touch and Joy-Con input, and accessibility features such as color blind mode. The company makes money primarily through one-time purchase pricing on digital marketplaces at the $2.49-$3.99 price point, supplemented by DLC and complete-edition bundles, and a free-base-game / paid-content freemium model for Coloring Book. It also operates an open publishing program that accepts third-party game submissions for distribution under the NAPTime label, turning the studio into a small publisher as well as a developer.
The company is privately held with no disclosed funding rounds, no parent company, no public headcount, and no management team information. The website's Privacy Policy uses Polish language, suggesting Polish operational roots, while gameplay distribution is global across console and PC storefronts. Key customer segments are casual gamers and families (primary) and children (educational), with Not Not A Brain Buster notably reaching #1 puzzle game ranking in 14 countries including the USA, UK, Australia, and Canada.
NAPTime Ltd. firmographics
Firmographics- Name
- NAPTime Ltd.
- Legal name
- NAPTime Ltd.
- Website
- https://naptime.games
- Company type
- Private
- Operating status
- Operating
- Short description
- NAPTime Ltd. (naptime.games) is a privately-held indie game studio that develops and publishes casual, family-friendly video games across Nintendo Switch, Xbox, PlayStation, PC, and mobile, targeting casual gamers, families, and children with relaxing, creative, and multiplayer titles plus DLC and third-party publishing.
- Ownership category
- akta.pro rank
NAPTime Ltd. industry classification
Industry- Product category
- Casual Video Games
- NAICS
- Software Publishers (5132)
- SIC
- Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)
- akta.pro primary industry
- Casual/Hypercasual Game Studios (MPAFAAAG)
- akta.pro secondary industry
- Educational Games & Kids/Families Game Studios (MPAFAAAI)
Keywords
NAPTime Ltd. business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Game Sales: One-time purchase model for full game releases across Nintendo Switch, Xbox, PlayStation, and PC platforms. Games like Jumping Joe & Friends ($2.49) and Stencil Art ($3.99) are sold as complete titles.
- DLC and Add-on Content: Expansion packs and additional content sold as separate purchases. Games like Love Colors have multiple DLC bundles (Happy Pixels, Pixel Adventure, Pixel Seasons, Everyday Pixels) with 100-130+ pictures each. Logic Pic and Puzzle Galaxy also offer DLC expansions.
- Freemium: Coloring Book is offered as a free download with additional content available for purchase, representing a freemium approach.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Jumping Joe & Friends - $2.49 one-time purchase |
| One time/ perpetual license | Pay-as-you-go | Stencil Art - $3.99 one-time purchase |
| Freemium | Pay-as-you-go | Coloring Book - Free base game with optional DLC |
| Unit Pricing | Pay-as-you-go | Love Colors Complete Edition - bundle of base game plus 4 DLCs |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
NAPTime Ltd. product offering
Product offeringCore offering
NAPTime develops and publishes casual, family-friendly video games spanning puzzle, coloring, painting, party, platformer, educational, quiz, and adventure genres. Titles are sold as one-time purchases on Nintendo Switch, Xbox, PlayStation, PC, and mobile platforms, with many games supplemented by paid DLC expansion packs and complete-edition bundles. The studio also operates a publishing program that accepts and releases third-party game submissions under the NAPTime label.
Product overview
NAPTime Ltd. is a game studio focused on casual entertainment, offering a diverse portfolio of games for Nintendo Switch, Xbox, PlayStation, PC, and mobile platforms. The core product lineup includes relaxation and creativity-focused games such as paint-by-numbers (Love Colors), coloring (Coloring Book, Calm Colors, Stencil Art), puzzle games (Logic Pic, Puzzle Galaxy, Swap Puzzles, Tiny Lands, Not Not A Brain Buster), educational games for children (Momolu and Friends), party games (Party Treats), platformers (Jumping Joe & Friends, Lila's Tale), quizzes (Planet Quiz), and interactive drawing games (DoodleCut). Many games offer DLC expansions and bundle packages to extend gameplay content. The company positions itself around relaxation, creativity, and social integration themes.
Differentiator
Problem solved
Functional benefit
Products and services
- Party Treats
Companies that use NAPTime Ltd.
Customer profileSegments2 records
Ideal customer profiles2 records
NAPTime Ltd. technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
NAPTime Ltd. partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
NAPTime Ltd. competitors and assessment
Company assessmentDirect peers
- Raw Fury: Indie game publisher with a portfolio spanning casual, puzzle, and narrative titles across consoles and PC. Similar portfolio diversity and family-friendly positioning to NAPTime.
- Outright Games: Publisher specializing in family-friendly, all-ages video games (often based on licensed kids' IP) on Nintendo Switch, PlayStation, Xbox, and PC. Same customer segment and platform footprint as NAPTime.
- Eastasiasoft: Asia-based indie publisher with a broad multi-platform catalog of casual, puzzle, and family-friendly games across Nintendo, PlayStation, Xbox, and PC. Direct parallel in scope and platform strategy.
- QubicGames: Polish indie publisher focused on Nintendo Switch and multi-platform casual and family-friendly games. Strong geographic and business-model overlap with NAPTime.
- Ratalaika Games: Multi-platform indie publisher focused on Nintendo Switch, PlayStation, Xbox, and PC releases of casual and small-team titles. Highly similar publishing model and platform mix to NAPTime.
- Sometimes You: Independent publisher releasing a high volume of low-priced casual titles across consoles and PC. Comparable catalog breadth and pricing approach to NAPTime.
- RedDeerGames: Polish indie game publisher publishing multi-platform casual and family-friendly titles on Nintendo Switch, Xbox, PlayStation, and PC. Closely comparable to NAPTime by geography, business model, and target audience.
Broad incumbents
- Thunderful Games: Larger multi-platform indie publisher with both internal studios and distributed publishing services across console and PC. Comparable publishing function but materially larger scale and broader genre mix.
- HandyGames: THQ Nordic-owned publisher of multi-platform casual and family-friendly games. Comparable platform mix and casual-family genre, but operating as part of a larger publisher group.
Regional players
- Super Rare Games: UK-based publisher specializing in limited physical editions and digital releases of indie and casual games. Overlap in indie casual publishing model, though primarily focused on physical Nintendo Switch distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
NAPTime Ltd. social profiles
Digital presenceNAPTime Ltd. financial estimates
Financial estimateRevenue estimate
Valuation estimate
NAPTime Ltd. leadership team
Management profileNumber of profiles
NAPTime Ltd. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NAPTime Ltd. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NAPTime Ltd.
What does NAPTime Ltd. do?
NAPTime develops and publishes casual, family-friendly video games spanning puzzle, coloring, painting, party, platformer, educational, quiz, and adventure genres. Titles are sold as one-time purchases on Nintendo Switch, Xbox, PlayStation, PC, and mobile platforms, with many games supplemented by paid DLC expansion packs and complete-edition bundles. The studio also operates a publishing program that accepts and releases third-party game submissions under the NAPTime label.
Is NAPTime Ltd. a public or private company?
NAPTime Ltd. is a private company. It is classified as unknown and is currently operating.
When was NAPTime Ltd. founded?
NAPTime Ltd. was founded in -1.
How does NAPTime Ltd. make money?
Three revenue lines are on record. Game Sales are the primary driver. The others are DLC and Add-on Content and freemium.
Who are NAPTime Ltd.'s main competitors?
Direct peers on record are Raw Fury, Outright Games, Eastasiasoft, QubicGames, Ratalaika Games, Sometimes You and RedDeerGames. Broad incumbents are Thunderful Games and HandyGames. Super Rare Games is listed as a regional player.
Does NAPTime Ltd. have an API?
No public API is recorded for NAPTime Ltd..
What industry is NAPTime Ltd. in?
NAPTime Ltd.'s product category is Casual Video Games. Its primary akta.pro industry code is MPAFAAAG, Casual/Hypercasual Game Studios, with a secondary code of MPAFAAAI, Educational Games & Kids/Families Game Studios. Its NAICS code is 5132 and its SIC code is 3944.