MobiFix
MobiFix is an Estonian smart-device repair service operating three retail branches in Tartu, Viljandi, and Kuressaare, plus the MobiShop e-commerce store for phone accessories, spare parts, and refurbished devices. It serves Estonian consumers and businesses with screen, battery, motherboard, and liquid-damage repairs via micro-soldering.
- Company typePrivate
- Founded2014
- HeadquartersTallinn, Estonia
- Headcount1–10
- GTM typeB2C
- OfferingServices
What MobiFix does
MobiFix Estonia OÜ is a privately held, bootstrapped smart-device repair company headquartered in Tallinn with operational branches in Tartu, Viljandi, and Kuressaare, Estonia. The company diagnoses and repairs smartphones, tablets, and laptops, with services spanning screen and battery replacement, charging-port repair, liquid-damage restoration, and component-level motherboard work via micro-soldering — a capability it markets as a differentiator against competitors who write off damaged devices. Its go-to-market is direct-to-consumer through owned retail storefronts inside shopping centers, an Omniva parcel-locker mail-in service, and a September 2025 pickup-point partnership with Luutar that adds 20+ drop-off locations across Estonia.
Revenue is generated from professional repair labor and parts, plus an e-commerce sub-brand called MobiShop (operating since 2017) that sells 30,000+ phone accessories, spare parts, and refurbished devices with a 24-month warranty. Supplementary revenue streams include insurance-claim damage assessment reports and a B2B offering with e-invoicing and personalized service terms. Operational claims include repairs starting from 60 minutes, 90% same-day completion, a 12-month warranty, and installment payment availability through partner ESTO. The company employs 1-10 staff, holds no disclosed external funding, and operates exclusively within Estonia.
MobiFix firmographics
Firmographics- Name
- MobiFix
- Legal name
- MobiFix Estonia OÜ
- Website
- https://mobifix.ee
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MobiFix is an Estonian smart-device repair service operating three retail branches in Tartu, Viljandi, and Kuressaare, plus the MobiShop e-commerce store for phone accessories, spare parts, and refurbished devices. It serves Estonian consumers and businesses with screen, battery, motherboard, and liquid-damage repairs via micro-soldering.
- Ownership category
- akta.pro rank
MobiFix industry classification
Industry- Product category
- Consumer Electronics Repair Services
- NAICS
- Appliance Repair and Maintenance (811412)
- SIC
- Wholesale-Computers & Peripheral Equipment & Software (5045)
- akta.pro primary industry
- Mobile Device (Smartphone/Tablet) Trade-in & Recycling (BPALAIAG)
Keywords
Where MobiFix is headquartered
LocationHeadquarters
- HQ city
- Tallinn
- HQ country
- Estonia
- HQ region
- Europe
Offices3 records
Markets served
MobiFix business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Repair Services: Professional repair services for smartphones, tablets, and laptops including screen replacement, battery replacement, diagnostics, and component-level repairs. Revenue generated from labor and parts for repair work.
- MobiShop E-commerce: Online store selling spare parts, accessories, and refurbished devices. Products include screens, batteries, charging ports, cameras, cases, and screen protectors for popular phone models. Over 30,000 products in stock.
- Insurance Claims Processing: Damage assessment reports prepared for insurance companies, helping customers claim reimbursement for repair costs or equipment replacement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Repair Service |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
MobiFix product offering
Product offeringCore offering
MobiFix provides smartphone, tablet, and laptop repair services including screen replacement, battery replacement, motherboard micro-soldering repair, liquid damage restoration, and software support across Estonia. The company also operates MobiShop, an online store selling phone spare parts, accessories, and refurbished devices, supported by a Luutar pickup-point network and Omniva-based mail-in repairs.
Product overview
MobiFix is a phone, tablet, and laptop repair service company based in Estonia with three physical branches (Tartu, Viljandi, Kuressaare) and over 20 pickup points through Luutar partnership. The company offers rapid repair services starting from 60 minutes with a 12-month warranty. Its core product portfolio includes screen, battery, and motherboard repairs, complemented by specialized services like liquid damage repair, software development, and phone SPA cleaning. The company also operates MobiShop, a separate online retail store for accessories and spare parts. Additional services include insurance claims processing, installment payment options via ESTO, device identification tools, mail-in repair, and a network of pickup points across Estonia. The company serves all major phone brands including Apple iPhone, Samsung, OnePlus, Honor, Huawei, Xiaomi, Google, Sony, Nokia, and others.
Differentiator
Problem solved
Functional benefit
Brands
- MobiShop: Online store for phone accessories, spare parts, screen protectors, cases, and smart devices. Offers over 30,000 products with 24-month warranty and 2-3 day delivery across Estonia. Operational since 2017.
Products and services
- Phone Screen and Battery Replacement In-store replacement of damaged smartphone screens and degraded batteries, available across all device models serviced at the Tartu, Viljandi, and Kuressaare service points for individual consumers and corporate clients.
- Motherboard and Micro-Soldering Repair Component-level motherboard repair and micro-soldering service for phones and other electronics that authorized centers typically do not handle, performed by technicians with authorized-service-center experience.
- Liquid Damage Restoration Specialist restoration of phones, tablets, and laptops that have suffered liquid damage, delivered as a stand-alone repair service.
- Laptop and Tablet Repair Repair services for laptops and tablets, complementing the smartphone repair offering and addressing component, screen, and software faults for consumer and business customers.
- Mail-In Repair Service Mail-in repair service accessed through Luutar pickup points and Omniva parcel lockers across Estonia, enabling customers outside the three retail locations to send devices for repair.
- Corporate/B2B Repair Services Tailored repair, insurance-claim processing, and fleet device support offered to Estonian businesses for their employee or company-owned devices.
- MobiShop Online Store E-commerce store (mobishop.ee) operated by MobiFix, selling more than 30,000 phone spare parts, accessories, and refurbished devices to Estonian consumers.
Quantifiable outcome
- Repairs completed in as little as 60 minutes
- +2 more outcomes
Companies that use MobiFix
Customer profileSegments2 records
Ideal customer profiles2 records
MobiFix technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
MobiFix partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and supporting.
- LuutarcoreLuutar, a pawnshop chain with over 20 locations across Estonia established in 2006, partnered with MobiFix to enable convenient smartphone repairs nationwide. Customers can drop off devices at any Luutar location for secure forwarding to MobiFix technicians. The partnership extends MobiFix's reach beyond its 3 owned locations to 20+ pickup points across Estonia.
- ESTOsupportingESTO provides installment payment solutions for MobiFix customers, enabling payment in 3 equal installments at no extra cost (ESTO 3) or flexible installment plans with interest rates from 0% to 14.90% for up to 4 years.
- OmnivasupportingOmniva parcel locker service integrated into MobiFix's mail-in repair process, allowing customers to send devices for repair by generating shipping labels and dropping off at nearest parcel locker.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
MobiFix competitors and assessment
Company assessmentEmerging players
- iFixit: Online retailer of phone/device spare parts, tools, and free repair manuals. Directly comparable to MobiFix's MobiShop e-commerce arm and complements a third-party repair positioning; primarily DIY rather than service-based.
Broad incumbents
- uBreakiFix (Asurion): Largest U.S. phone/tablet repair franchise network, now part of Asurion. Operates an authorized-service-style model with retail storefronts, similar core offering (screen/battery/motherboard repair) but at vastly greater scale and geography.
- Samsung Authorized Service Centers: OEM-authorized Samsung repair network in Europe. Competes with MobiFix for Galaxy device repairs via official channels and warranty work.
- Geek Squad (Best Buy): Best Buy's electronics repair and support service. Overlaps with MobiFix in smartphone, tablet, and laptop repair but operates within a much broader consumer electronics retail portfolio.
- Apple Authorized Service Providers: OEM-authorized repair network providing warranty-backed iPhone/MacBook repair using genuine parts. The principal competitive incumbent to MobiFix for Apple device customers in Estonia.
- SquareTrade (Allstate): Allstate-owned device protection and repair service. Comparable to MobiFix's insurance-claims and damage-assessment work; broader in scope but adjacent in addressing the same broken-device customer pain points.
Direct peers
- iSmash: UK/EU-based smartphone and tablet walk-in repair chain offering same-day screen/battery repair. Closest Western European comparable to MobiFix in service speed, storefront model, and multi-brand device coverage.
- Dr. Phone Fix: Multi-location smartphone and tablet repair franchise with same-day repair, warranty, and component-level work. Closely comparable service model to MobiFix at slightly larger U.S./Canada scale.
- CPR Cell Phone Repair: Franchise-based smartphone, tablet, and computer repair chain with retail locations. Closest U.S. analog to MobiFix: walk-in stores, multi-device repair, warranty-backed service, and component-level work.
Others
- Mobilesentrix: Wholesale supplier of phone replacement parts, tools, and accessories. Directly comparable to MobiFix's MobiShop wholesale/inventory business as a parts supply ecosystem participant.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
MobiFix social profiles
Digital presenceMobiFix financial estimates
Financial estimateRevenue estimate
Valuation estimate
MobiFix leadership team
Management profileNumber of profiles
MobiFix funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MobiFix M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MobiFix
What does MobiFix do?
MobiFix provides smartphone, tablet, and laptop repair services including screen replacement, battery replacement, motherboard micro-soldering repair, liquid damage restoration, and software support across Estonia. The company also operates MobiShop, an online store selling phone spare parts, accessories, and refurbished devices, supported by a Luutar pickup-point network and Omniva-based mail-in repairs.
Is MobiFix a public or private company?
MobiFix is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MobiFix founded?
MobiFix was founded in 2014. It employs 1 to 10 people.
Where is MobiFix based?
MobiFix is headquartered in Tallinn, Estonia, in the Europe region.
How does MobiFix make money?
Three revenue lines are on record. Repair Services are the primary driver. The others are mobiShop E-commerce and insurance Claims Processing.
Who are MobiFix's main competitors?
iFixit is listed as an emerging player. Broad incumbents are uBreakiFix (Asurion), Samsung Authorized Service Centers, Geek Squad (Best Buy), Apple Authorized Service Providers and SquareTrade (Allstate). Direct peers are iSmash, Dr. Phone Fix and CPR Cell Phone Repair. Mobilesentrix is listed as an others.
Does MobiFix have an API?
No public API is recorded for MobiFix.
What industry is MobiFix in?
MobiFix's product category is Consumer Electronics Repair Services. Its primary akta.pro industry code is BPALAIAG, Mobile Device (Smartphone/Tablet) Trade-in & Recycling. Its NAICS code is 811412 and its SIC code is 5045.