PROPER MINT MARKETING LTD

What PROPER MINT MARKETING LTD does

Proper Mint Marketing Ltd is a UK-based digital marketing consultancy headquartered in Hartlepool, founded by Adam Foster. The firm specialises in SEO, content marketing, and social media marketing services aimed at UK business owners who want to improve Google rankings, attract more website traffic, and convert that traffic into revenue. Service components include site auditing, technical on-page optimisation, on-page content optimisation, keyword research, content writing, off-site SEO and digital PR (including Google Business Listing optimisation and local outreach), social media strategy and post creation, and marketing consultancy, training and workshop delivery.

Operationally, the firm is a small, founder-led practice with 1-10 employees, trading under the "Proper Mint" brand and operating as a UK private limited company. The founder also delivers marketing and digital marketing programmes on a teaching basis at Teesside, Sunderland and Northumbria Universities. Its go-to-market is direct, sales-led engagement with prospective clients, leveraged through a free SEO audit as a lead generation tool and through the firm's own organic search and content marketing presence.

The client base spans UK SMBs and a handful of mid-to-large brands across retail/e-commerce (Myprotein, The Protein Works, Muscle Food, GoNutrition, Snackfully, Workwear Express, Barker and Stonehouse), pest control (Kill Line), veterinary (The London Cat Clinic), automotive conversions (Luna Van Conversions), manufacturing (Caterpillar, CNC Services, Sommer, Prismatic, Isoclad), financial services (Carey's Personal Credit, Tees Mutual), education (Teesside, Sunderland, Northumbria Universities), and charity (Butterwick Hospice). Publicly disclosed outcomes include over £1.4 million of attributable annual revenue lift for Myprotein from SEO activity and over 130% year-on-year organic traffic growth for Kill Line Pest Control. Revenue is generated through professional-services engagements (project-based and retainer work); the firm discloses no pricing tiers publicly and has no outside investment, parent company, or known M&A activity.

Name

PROPER MINT MARKETING LTD

Legal name

Proper Mint Marketing Ltd

Website

https://propermintmarketing.co.uk

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Proper Mint Marketing Ltd is a founder-led UK digital marketing consultancy in Hartlepool offering SEO, content marketing, and social media services to UK SMB and enterprise clients seeking improved Google rankings and traffic-driven revenue growth.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Enterprise SEO (Large Sites, Governance, Workflow) (BPAFAJAF)

akta.pro secondary industry

Lead Generation & Performance Media (B2B/B2C) (MPAAACAK)

Keywords

• Search engine optimization
• Content marketing services
• Social media marketing
• Digital marketing consultancy
• Local SEO services

Headquarters

HQ city

Hartlepool

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. SEO Services: Full-service SEO offerings including site auditing, technical optimisation, on-page content optimisation, keyword research, and off-site SEO and digital PR. Revenue appears to be generated through project-based or retainer engagements with business clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Proper Mint Marketing is a digital marketing consultancy that provides full-service SEO, content marketing, and social media marketing services to UK businesses. Service delivery spans site auditing, technical and on-page optimisation, keyword-driven content creation, off-site SEO and digital PR, Google Business Listing optimisation, social media strategy, and marketing consultancy/training. The founder Adam Foster engages business clients directly through free SEO audits and retainer or project-based engagements aimed at improving Google rankings, organic traffic, and revenue.

Product overview

Proper Mint Marketing is a digital marketing agency offering a unified suite of SEO and marketing services. The core offering consists of three main products: SEO Services (National & Local SEO), Content Marketing, and Social Media Marketing. These are delivered through underlying service components including SEO Auditing, On-page Technical Optimisation, On-page Content Optimisation, Keyword Research, Content Marketing & Copy Writing, Off-site SEO and Digital PR, Consulting, Training & Workshops, and Marketing Consultancy. The company, founded by Adam Foster in 2011, focuses on helping businesses attract more customers by ranking websites higher in Google.

Differentiator

Problem solved

Functional benefit

Products and services

• SEO Services Full-service National and Local SEO services including site auditing, technical and on-page optimisation, content writing, and off-site SEO. Aimed at UK businesses seeking higher Google rankings, more organic traffic, and increased revenue. Delivered using 12 years of SEO experience.
• Content Marketing Keyword-driven content strategies and optimised content creation that attracts customers at all stages of the buying journey, positioning brands as experts to increase sales and leads.
• Social Media Marketing Social media strategy development and content creation services that help brands reach audiences, acquire new customers, and generate more sales and leads through engaging social posts.
• Marketing Consultancy Strategic marketing guidance to help brands understand the bigger picture, implement growth strategies, and develop marketing competency.
• Consulting, Training & Workshops

Quantifiable outcome

• Increased annual revenue for Myprotein by over £1.4 million from SEO activity
• +1 more outcomes

Named customers24 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Blue Array: UK SEO consultancy specialising in technical SEO, enterprise site optimisation, and digital PR. Comparable as a UK SEO services specialist serving both SMB and enterprise clients.
• The SEO Works: Sheffield-based UK SEO agency offering technical SEO, content, and digital PR for SMB and enterprise clients. Directly comparable in offering, geography, and client profile to Proper Mint Marketing.
• Branded3: London-based SEO and digital marketing agency delivering organic search, content, and technical SEO services. Comparable in service scope and UK market focus.
• Click Intelligence: UK-based SEO and link-building agency offering SEO audits, content marketing, and digital PR. Directly comparable in service offering and SMB-to-mid-market positioning.
• Kaizen: UK digital marketing agency providing SEO, content, paid media, and CRO services. Comparable as a multi-disciplinary UK agency serving a mix of SMB and enterprise clients.
• Rise at Seven: UK-based SEO and digital PR agency serving enterprise brands with content-led organic search strategies. Closely comparable in service mix (SEO, digital PR, content) and UK SMB-to-enterprise client orientation.
• Builtvisible: London-based digital marketing agency focused on SEO, content, and analytics for enterprise and challenger brands. Comparable service stack and organic-search-led approach.

Broad incumbents

• Semrush: Global SaaS platform for SEO, content, and competitive research. Comparable as an SEO-adjacent provider, but competes with agency services by enabling in-house teams and therefore a substitution risk for agencies like Proper Mint Marketing.
• Ahrefs: Global SEO tools platform offering keyword research, backlink analysis, and content tools. Indirect competitor as DIY tooling that empowers clients to reduce reliance on external SEO agencies.
• HubSpot: Global all-in-one marketing, sales, and CRM platform including content and SEO tooling. Represents the broader incumbent landscape of integrated marketing platforms competing for the same SMB marketing budget.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/ProperMintMarketing23
• LinkedInlinkedin.com/company/proper-mint-marketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PROPER MINT MARKETING LTD