What GROOVE TECHNOLOGIES LIMITED does

Groove Technologies Limited operates as a B2B iGaming platform provider, delivering a cloud-native game aggregation platform and turnkey casino solution to online casino operators globally. The company's core offering is a single API integration that consolidates access to 20,000+ games from 150+ third-party providers, alongside a modular turnkey suite (branded Groove On) encompassing back-office management, CRM, payments gateway, affiliate system, UI/UX design, and BI/reporting. Underlying platform features include predictive auto-scaling, atomic transactions, and a real-time compliance mesh designed to support multiple regulated jurisdictions simultaneously. Groove is operated by Groove Technologies N.V., incorporated in Curaçao under gaming license OGL/2024/309/0142, with an additional Brazilian operating license enabling regulated LATAM operations, including Argentina.

The company monetizes through three primary streams: recurring game aggregation fees (operators pay for portfolio access via the single API), turnkey platform licensing (subscription-based access to the full Groove On suite), and professional services for API integration, typically completed in under four weeks. Go-to-market combines an API-first product strategy with consultative enterprise sales, event-driven acquisition via major iGaming conferences (ICE, SiGMA, SBC, G2E, iGB L!VE), and dedicated account management. The company has expanded beyond traditional online casino aggregation into adjacent verticals including sweepstakes casino frameworks for regulated European, Latin American, and African markets, and crypto-friendly payment infrastructure.

Groove is privately held with no disclosed institutional funding, parent entity, or financial reporting. Co-founder Yahale Meltzer serves as CEO, supported by a distributed management team including Head of Partnerships, Business Development Director, and functional managers in operations, marketing, and development. The platform serves 500+ global operators and reports 99.99% average uptime. Strategic activity in 2025–2026 reflects an expansion phase: new regulated market entry (Brazil), aggressive ecosystem buildout (provider count and game title milestones), and product capability extensions (Tournament Tool, sweepstakes leadership).

Name

GROOVE TECHNOLOGIES LIMITED

Legal name

Groove Technologies N.V.

Website

https://groovetech.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Groove Technologies is a B2B iGaming platform provider offering a single-API game aggregation platform connecting 150+ providers to 500+ global casino operators, complemented by a turnkey casino solution suite, with regulated operations in Curaçao and Brazil.

Ownership category

akta.pro rank

Product category

iGaming Platform Software / Casino Aggregation

NAICS

Gambling Industries (7132), Other Gambling Industries (713290)

akta.pro primary industry

Online Casino Aggregators & Game Hubs (Multi-Brand Portals) (MPAEABAI)

akta.pro secondary industries

iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA), Online Casino Platform Providers (PAM, Wallet, CMS, Back Office) (MPAEABAK), Gaming-Focused Payment Gateways & Orchestration (MPAEALAB)

Keywords

• IGaming platform
• Casino aggregation
• Game aggregator API
• Turnkey casino software
• Sweepstakes casino platform

Headquarters

HQ city

Sliema

HQ country

Malta

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Game Aggregation Fees: Revenue generated from aggregating and providing access to games from 150+ providers to casino operators through a single API integration. Operators pay for access to the game portfolio and platform tools.
2. Turnkey Platform Licensing: Revenue from licensing the complete turnkey casino solution including back office, CRM, payments, affiliate system, and BI tools. Offered as a comprehensive package for operators launching or scaling their online casino.
3. API Integration Services: Revenue from integration services supporting operators in connecting to the platform. Integration typically completes in under 4 weeks with dedicated onboarding support.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Groove Technologies is a B2B iGaming platform provider that aggregates more than 20,000 casino games from over 150 game studios through a single API integration for online casino operators. Its core offering is the Groove Game Aggregator, complemented by a Turnkey Solution (Groove On) bundling back office, CRM, payments, affiliate, BI, and UI/UX modules, and a dedicated Sweepstakes Game Aggregation product for regulated social casino markets.

Product overview

Groove Technologies is a B2B iGaming platform provider offering a modular ecosystem combining game aggregation with turnkey casino solutions. The core offering consists of the Game Aggregator platform (20,000+ games from 150+ providers via Single API and Marketing API) and the Turnkey Solution (Groove On), which includes integrated modules for Back Office management, UI/UX Design, CRM System, Payments Gateway, Affiliate System, and BI System. The platform also includes Sweepstakes Game Aggregation for regulated markets. Operators access everything through one API integration, one back office, and one pipeline.

Differentiator

Problem solved

Functional benefit

Brands

• Groove Play: Game portfolio platform offering access to over 8,000 games including classic slots, jackpots, table games, and live casino content.
• Groove On
• Groove API

Products and services

• Groove Game Aggregator A comprehensive game aggregation platform connecting casino operators to 20,000+ games from 150+ providers through a single API integration, with real-time content management, game catalog, reports, and round history.
• Groove Single Casino API A unified API solution that streamlines online casino content integration by providing access to thousands of games from multiple providers through one practical and efficient integration.
• Groove Marketing API API for managing Free Round Bonuses (FRBs) along with marketing assets and materials, enabling operators to streamline casino marketing and drive player engagement from a single platform.
• Sweepstakes Game Aggregation A compliance-ready framework for sweepstakes casino operators featuring player engagement tools and monetisation strategies tailored for regulated European and key markets including Latin America and Africa.
• Groove Turnkey Solution (Groove On) An end-to-end casino platform providing everything needed to launch and manage a successful online casino, including game portfolio access, crypto-friendly tools, full customisation, and seamless third-party service integration.
• Gaming Back Office All-in-one game management system allowing casino operators to integrate and manage games from multiple providers, monitor performance, issue reports, configure game settings, and optimise offerings from a single dashboard.
• CRM System (Groove On) Customer relationship management system for managing player accounts, games, bonuses, deposits, withdrawals, reports, system configurations, and marketing tools from one unified platform.
• Payments Gateway (Groove On) User-friendly financial infrastructure providing instant access to international payment providers with multiple payment methods for quick and secure transactions.
• Affiliate System (Groove On) Partnership program management system with its own back office and customisable commission builder for creating and managing casino affiliate programs.
• BI System (Groove On) Business intelligence and reporting system featuring intelligent dashboards and detailed records to help operators optimise casino business performance.
• UI/UX Design (Groove On) Customisable user interface design service enabling operators to create branded lobbies with personalised aesthetics, easy navigation, and simple-to-use formats.
• Tournament Tool Feature released into the Back Office that enables operators to create and manage time-limited tournaments directly within Back Office, including single-game and multi-game tournaments, combined with Free Round Bonuses for coordinated promotions.

Quantifiable outcome

• Most partners complete integration in under 4 weeks
• +2 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability3 records

Feature12 records

Partnerships

13 partnerships are on record, tiered core.

• NeverEnding TechcoreTechnology or Integration · 25 June 2026NeverEnding Technology is an online gaming provider from Cyprus run by industry veterans. They specialize in Hold and Win slot games with three distinct categories: Fruits & Coins, Modern Classics, and Specials. Their nine released titles include Thunder Diamonds x5000, 3 Chili Bundles, and Van Der Chicken, featuring RTPs ranging from 95.95% to 98.08%.
• ClawbustercoreTechnology or Integration · 22 June 2026Clawbuster is a creative iGaming studio founded by an experienced team, focusing on data-driven game development with unique claw machine mechanics. They specialize in slots, Plinko, and interactive casino experiences using AI-based behavioral analytics. Their games feature distinctive visual design and proven gameplay mechanics with titles like 3 Scarab Treasures: Hold & Win and Zeus 3 Pots.
• GalaxsyscoreTechnology or Integration · 1 June 2026Galaxsys provides an extensive range of crash, fast, skill, and slot games integrated into the Groove aggregation platform.
• WinfinitycoreTechnology or IntegrationWinfinity Live Casino integration provides operators with a powerful new edge in live game differentiation through the Groove aggregation platform.
• AmusnetcoreTechnology or IntegrationAmusnet expands Groove's portfolio with new game provider content lineup.
• InOut GamescoreTechnology or IntegrationInOut Games added to Groove's powerful content lineup for casino aggregation.
• BetGamescoreTechnology or IntegrationStrategic integration with BetGames, one of the market's leading game-and-live draw providers.
• AlizecoreTechnology or IntegrationAlize is a forward-thinking game developer known for producing quality content with a player-first focus, integrated into Groove's portfolio.
• Enjoy GamingcoreTechnology or IntegrationPartnership with Enjoy to offer growing selection of slot and live casino games.
• KingMidas GamescoreTechnology or IntegrationKingMidas Games provides over 150 games developed for mobile play, integrated into the Groove library.
• Urgent GamescoreTechnology or IntegrationUrgent Games offers fast-paced, dynamic gameplay built to retain players longer.
• BryogamescoreTechnology or IntegrationBryogames provides statistical probability machinery connecting to operators' ability to offer real-time RTP to players based on in-game occurrences.
• Game Providers (Portfolio Logos)coreTechnology or IntegrationFeatured game providers including Ruby-Play, Ezugi, Evolution, Evoplay, BetSoft, Getagaming, VTVBet, and SimplePlay among the 150+ providers in the network.

Scale indicators11 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• EveryMatrix: EveryMatrix is a B2B iGaming platform vendor with a casino engine, PAM, sportsbook, payments, and aggregation products targeting the same global online-casino operator base as Groove, with comparable multi-jurisdictional compliance investments.
• Slotegrator: Slotegrator is an iGaming aggregator and turnkey platform provider bundling thousands of games from dozens of studios with API integration, licences, and back-office tooling — closely aligned with Groove's single-API aggregator-plus-turnkey model.
• Hub88: Hub88 is a casino content aggregation platform connecting operators to a large library of third-party game providers through a single integration, closely aligned with Groove's core aggregation value proposition.
• ORYX Gaming (Bragg Gaming Group): ORYX Gaming, now part of Bragg, is a content aggregation and PAM platform offering a single-integration route to a broad game library plus operator back office — a comparable aggregation-plus-platform competitor to Groove.
• Relax Gaming: Relax Gaming operates both as a content studio and aggregator (Silver Bullet / Relax content distribution), making it a hybrid peer with comparable aggregation-side capabilities and overlapping game supplier relationships.
• NuxGame: NuxGame provides an iGaming turnkey platform and game aggregation API enabling operators to launch online casinos, comparable in product mix to Groove's Game Aggregator and Turnkey Solution offerings.
• iGaming Platform (iGP): iGP is a B2B iGaming platform and aggregator supplying online casino operators with PAM, content aggregation, payments, and CRM capabilities — directly overlapping with Groove's turnkey + aggregation stack.
• Pariplay (NeoGames): Pariplay, part of NeoGames, operates the Fusion aggregation platform distributing thousands of games from third-party studios to operators via a single integration, directly comparable to Groove's Single Casino API.
• Pragmatic Solutions: Pragmatic Solutions (Pragmatic Play's platform arm) provides a turnkey PAM, game aggregation, and back-office platform for online casino operators, overlapping with Groove's CRM, payments gateway, BI, and aggregation modules.
• SoftSwiss: SoftSwiss is a leading B2B iGaming software provider offering an online casino platform, game aggregation across thousands of titles, and turnkey solutions — directly comparable to Groove's combined aggregation-plus-turnkey positioning for online casino operators.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/groovetechnologies

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GROOVE TECHNOLOGIES LIMITED