Autofrend OÜ

Name

Autofrend OÜ

Legal name

Autofrend OÜ

Website

https://motokaubad.ee

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Powersports and Motorcycle Retail

NAICS

Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227), Motor Vehicle and Parts Dealers (441)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Retail-Auto & Home Supply Stores (5531)

akta.pro primary industry

ATV/UTV (Side-by-Side) Riding Gear Retail (CRAMANAH)

akta.pro secondary industry

E-Mobility Safety, Security & Accessories (helmets, locks, lights, mounts) (CRACASAL)

Keywords

• Powersports retail
• Motorcycle equipment
• ATV UTV sales
• Riding gear
• Vehicle accessories

Headquarters

HQ city

Kuressaare

HQ country

Estonia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Direct sales of motorcycles, ATVs, UTVs, scooters, riding gear, accessories, spare parts, and universal powersports products through e-commerce platform and retail stores. Revenue generated from one-time product transactions with optional financing through installment payments or leasing.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Autofrend OÜ operates the Motokaubad.ee e-commerce platform and physical retail stores in Estonia, retailing motorcycles, ATVs, UTVs, scooters, riding gear, accessories, spare parts, and BRENTEX trailers directly to consumers and businesses. The company also facilitates vehicle purchases through third-party installment and leasing partners (ESTO, Inbank, Liisi) and provides vehicle registration services.

Product overview

Motokaubad is an Estonian e-commerce platform operated by Autofrend OÜ, specializing in motorcycle and powersports equipment retail. The platform offers a comprehensive product portfolio organized into distinct categories: SÕIDUKID (vehicles including ATV, UTV, motorcycles, scooters, enduro, electric vehicles, and children's vehicles), SÕIDUVARUSTUS (riding gear including clothing, helmets, boots, gloves, protective equipment), SÕIDUKITE LISAVARUSTUS (vehicle accessories for ATVs, UTVs, motorcycles), BRENTEX branded trailers, UNIVERSALSED TOOTED (universal products like batteries, tires, oils, filters), VARUOSAD (spare parts for Keeway, Benelli, Rieju, STACYC), QUAD LOCK mounting systems, and KINKEKAARDID gift cards. The platform also provides installment financing services through third-party providers. With 17 years of industry experience, the company operates physical stores in Tallinn and Kuressaare while serving customers across Estonia through courier and pickup point delivery.

Differentiator

Problem solved

Functional benefit

Brands

• Motokaubad järelmaks (ESTO): In-house installment financing option offered to customers.
• MOTOSERVICE
• PROOVISÕIT

Products and services

• Vehicles (SÕIDUKID) New and used powersports vehicles including ATVs, UTVs/Bagi, motorcycles, scooters/mopeds, enduro/supermoto, electric vehicles, children's vehicles, and moped cars, sold to individual enthusiasts and business buyers across Estonia.
• Riding Gear (SÕIDUVARUSTUS) Riding equipment assortment including clothing, helmets, boots, gloves, goggles, protective gear, bags, winter clothing, and cross/off-road gear for motorcycle and powersports riders.
• Vehicle Accessories (SÕIDUKITE LISAVARUSTUS) Vehicle-specific accessories and tools for ATV/UTV, motorcycles, scooters, balance bikes, and moped cars.
• BRENTEX Trailers BRENTEX-branded single-axle trailers and trailer accessories for transporting vehicles and equipment.
• Universal Products (UNIVERSAALSED TOOTED) Universal automotive products including batteries, tires, oils and maintenance products, filters, spark plugs, lights and bulbs, mirrors, vehicle covers, locks and anti-theft, communication devices, and tools.
• Spare Parts (VARUOSAD) Spare parts for Keeway, Benelli, Rieju, and STACYC brands, plus variator belts for scooters and ATVs.
• Quad Lock Mounting Systems Quad Lock mounting systems and phone mounts for motorcycles, bicycles, cars, and everyday use, including Quad Lock 360 and protective cases.
• Gift Cards (KINKEKAARDID) Digital gift cards available in variable denominations for purchasing any products on the Motokaubad.ee platform.
• Installment Financing (Järelmaks) Installment financing service offering payment plans through ESTO, Inbank, and Liisi with interest rates starting from 6.5%, plus 0% interest-free installments for 3-6 months for private individuals, and leasing options for businesses via Inbank Liising, Coop Pank, Tenor Liising, Svea Liising, and Täisteenusliising.

Quantifiable outcome

• 14-day return policy on all products

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• DPD EstoniaminorChannel Partner/ Reseller/ DistributorCourier delivery partner for shipping products across Estonia. Products are delivered to customers via DPD parcel terminals and home delivery.
• OmnivaminorChannel Partner/ Reseller/ DistributorParcel terminal and courier delivery partner for Estonian market shipments. Customers can receive orders at Omniva pickup points.
• Itella (SmartPOST)minorChannel Partner/ Reseller/ DistributorParcel delivery services provider for Estonian e-commerce shipments via Itella/SmartPOST terminals.
• Maksekeskus AScoreTechnology or IntegrationPayment gateway provider processing card transactions securely. All card payments are handled through Maksekeskus secure environment where card data is entered directly into their servers.

Scale indicators3 records

Expansion highlights4 records

Broad incumbents

• 24MX: Large European online motocross, enduro, ATV, and motorcycle parts/accessories retailer operating across multiple EU countries. Comparable to Motokaubad as a multi-category online powersports retailer with broad assortment and brand-name distribution, but operating at much larger scale.
• RevZilla: Major US online motorcycle and powersports gear retailer (owned by Comoto Holdings). Comparable e-commerce-led powersports retailer with curated assortment and content-driven marketing, though serving a much larger US market.
• MotoSport: US-based online retailer of motorcycle, ATV, snowmobile, and powersports gear, parts, and accessories. Operates a similar multi-vertical e-commerce model with brand-name distribution matching Motokaubad's catalog strategy.
• Chaparral Motorsports: US motorcycle, ATV, and UTV dealer with both online storefront and large physical superstore. Mirrors Motokaubad's omnichannel retailer model (vehicle + gear + accessories) at a much larger scale.
• Rocky Mountain ATV/MC: Large US powersports retailer (motorcycles, ATVs, UTVs, parts, gear) with online and physical stores. Directly comparable in product-mix breadth to Motokaubad but at significantly larger scale and North American footprint.

Others

• Quad Lock: Brand-owner of the Quad Lock mounting systems currently distributed by Motokaubad. Included as a supplier/ecosystem partner rather than a competitor — illustrates a brand Motokaubad retails and the type of premium accessory partnership that supports differentiation.

Regional players

• Bikesport: Estonian retailer focused on motorcycle and motocross apparel, helmets, and accessories. Overlaps Motokaubad's SÕIDUVARUSTUS (riding gear) category and shares the Estonian local market context.
• MotoSpirit: Estonian motorcycle and powersports retailer serving the same domestic market as Motokaubad. Closest regional competitor because both target Estonian riders with motorcycle, gear, and accessories.
• Thibault Racing: French motorcycle and parts dealer with online store and physical retail serving the French market. Comparable business model (online + physical retail of motorcycle and motocross products) but geographically focused on France rather than Estonia.

Direct peers

• MX24: German/European online retailer specializing in motocross, off-road, ATV, and motorcycle gear and parts. Direct competitor to Motokaubad's off-road, ATV, and protective-gear categories with comparable B2C e-commerce model and similar brand portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/motokaubad
• Instagraminstagram.com/motokaubad.ee

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Autofrend OÜ