eatfish.ca ltd.

What eatfish.ca ltd. does

eatfish.ca ltd. (legally Fresh Ideas Start Here, operating as eatFISH.ca and F.I.S.H. Market) is a small, family-run, privately held specialty seafood company founded in 2008 and headquartered in Vancouver, British Columbia. The company sources premium wild-caught and sustainably farmed BC seafood — including fresh whole fish, IQF frozen items, sashimi-grade seafood, smoked salmon and candied products, premium caviar, and ready-to-heat meals — and sells them under a boat-to-table traceability narrative backed by an official Ocean Wise Seafood Partner certification and direct relationships with local fishermen (including the company's own boats).

The business operates a multi-channel go-to-market: a Shopify-based D2C e-commerce site (eatfish.ca) with same-day and next-day delivery across Metro Vancouver (Vancouver, Richmond, Burnaby, New Westminster, Coquitlam, and North Shore on Thursdays only, with a $99 free-delivery minimum), two physical FISH Market retail stores in Burnaby and Kitsilano, and a bulk/wholesale channel serving professional chefs and restaurants. Product pricing is unit-based and transactional, with no subscriptions or enterprise contracts visible; revenue mechanics are straightforward retail/wholesale markup on seafood SKUs.

The technology stack is intentionally lightweight — Shopify storefront, Google Analytics, Mailchimp for email, and PayPal/Moneris for payments — with no disclosed AI/ML, proprietary platform, or API surface. Operations are confined to Metro Vancouver, the company has 1–10 employees, there are no funding rounds, and there is no parent company, making eatfish.ca a lifestyle-scale regional specialty retailer rather than a venture-backed growth business.

Name

eatfish.ca ltd.

Legal name

Fresh Ideas Start Here

Website

https://eatfish.ca

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

eatfish.ca (Fresh Ideas Start Here) is a small, family-run BC sustainable seafood company selling premium traceable fish via Shopify D2C delivery, two FISH Market retail stores in Metro Vancouver, and a wholesale program for chefs and restaurants.

Ownership category

akta.pro rank

Product category

Sustainable Seafood Retail

NAICS

Fish and Seafood Retailers (44525), Fish and Seafood Merchant Wholesalers (42446), Seafood Product Preparation and Packaging (311710), Seafood Product Preparation and Packaging (3117)

SIC

Prepared Fresh Or Frozen Fish & Seafoods (2092), Wholesale-Groceries & Related Products (5140), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Seafood Markets & Fishmongers (CRAHAHAC)

akta.pro secondary industries

Seafood Wholesale (Fresh & Frozen) (AFAIADAD), Smoked, Cured & Salted Seafood (Lox, Kippers, Bacalao) (AFANADAF), Seafood Meal Kits & Heat-and-Eat Entrées (Prepared Meals Featuring Seafood) (AFANALAH), Sushi/Sashimi-Grade & Raw Ready-to-Serve Seafood (Including Poke) (AFANALAI), Frozen Seafood Meals & Value-Added Seafood (CRADADAG)

Keywords

• Sustainable seafood retail
• Fresh fish delivery
• Smoked salmon products
• Ready-to-heat seafood meals
• Ocean Wise seafood

Headquarters

HQ city

Burnaby

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Product Sales (B2C E-commerce): Online sales of premium BC seafood products to consumers through eatfish.ca website. Products include fresh whole fish, frozen seafood, smoked products, sashimi grade seafood, caviar, ready-to-heat meals, and specialty items. One-time transaction-based purchases with delivery to customer addresses.
2. Bulk/Wholesale Orders: Bulk buying options for restaurant and chef customers purchasing larger quantities of seafood products at wholesale pricing.
3. Retail Store Sales: Physical retail store locations (Burnaby and Kitsilano FISH Market) selling directly to walk-in customers including home cooks and restaurant operators.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

eatfish.ca sells premium, sustainably sourced BC seafood — including fresh whole fish, frozen seafood, sashimi-grade products, smoked salmon, caviar, and ready-to-heat prepared meals — directly to home cooks via an online storefront with home delivery across Metro Vancouver and through physical FISH Market retail stores in Burnaby and Kitsilano. The company also operates a wholesale/bulk-buy program supplying traceable BC seafood to restaurants and chefs. Products are Ocean Wise certified and fully traceable from boat to table.

Product overview

eatfish.ca is an e-commerce platform offering premium BC sustainable seafood delivered from boat to table. The company operates primarily through its Shopify-based online store, offering a portfolio of fresh whole fish, frozen seafood, sashimi-grade seafood, smoked products, and specialty items. Key product lines include the Heat 'N Eat ready-to-heat meal category (featuring seafood congee and udon dishes), FISHcuterie Box for curated seafood selections, premium caviar, and bulk buying options. The company also sells pantry essentials and gift cards as complementary offerings. Products are fully traceable and sourced from local BC fishermen with Ocean Wise certification, with delivery available across Metro Vancouver including Vancouver, Richmond, Burnaby, New Westminster, Coquitlam, and North Shore.

Differentiator

Problem solved

Functional benefit

Products and services

• FISHcuterie Box A curated selection of smoked and prepared seafood products packaged for convenient serving, entertaining, and gifting. Designed for home cooks and gift-givers who want a premium, ready-to-serve seafood assortment.
• Frozen Seafood Congee (500g) Frozen ready-to-heat seafood congee made with salmon, octopus, white fish, shrimp, and halibut stock, serving 2 people per 500g pack. Part of the Heat 'N Eat ready-to-heat meals line for home cooks and busy households.
• Wild BC Crab and Artichoke Dip Prepared dip featuring wild BC crab meat combined with artichoke, ready to serve. Part of the Heat 'N Eat appetizer line for home entertaining and quick meals.
• Uni Masago Udon (500g) Ready-to-heat udon noodle dish featuring uni (sea urchin) and masago (smelt roe) in a flavorful sauce. Part of the Heat 'N Eat ready-to-heat meals line targeting home cooks seeking premium convenience.
• Wild Halibut Cakes (4x65g) Ready-to-cook wild halibut cakes (4 pieces x 65g each) made from sustainable BC halibut. Part of the Heat 'N Eat appetizer line for home cooks and entertaining.
• Frozen At Sea B.C. Spot Prawns (1 kg) Spot prawns frozen at sea to preserve freshness, sold in 1 kg packages. Part of the BC frozen seafood line for home cooks and restaurants seeking premium BC shellfish.
• BULK BUY: Fresh Wild BC Sockeye Salmon Fillets (5lb) Bulk purchasing option for fresh wild BC sockeye salmon fillets in a 5 lb package. Designed for bulk buyers, restaurants, chefs, and home cooks needing larger volumes.
• E-Gift Card Digital gift card for purchase and gifting of eatfish.ca seafood products, redeemable online at eatfish.ca. Targets consumers buying gifts for friends, family, or special occasions.

Quantifiable outcome

• 100% product satisfaction guarantee with money-back policy

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature1 record

Partnerships

One partnership is on record.

• Ocean WisecoreStrategic or Co-development PartnerOfficial Seafood Partner of Ocean Wise, a leading marine conservation organization. This partnership validates the company's commitment to sustainable seafood sourcing and provides credibility for environmentally-conscious consumers. Products are certified under Ocean Wise program, which helps customers make well-informed, ocean-friendly seafood choices.

Scale indicators3 records

Expansion highlights5 records

Direct peers

• Skipper Otto's: Vancouver-based D2C community-supported fishery selling BC wild sustainable seafood directly to consumers. Operates a comparable direct-from-fishermen model with similar product mix (salmon, halibut, shellfish) and sustainability storytelling.
• Wild For Salmon: Online D2C retailer specializing in wild-caught Alaskan and Pacific seafood with direct-from-fishermen sourcing. Similar small-scale, family-run, traceability-led sustainable seafood e-commerce business.
• Pike Place Fish Market: Iconic Seattle retail fish market with strong e-commerce and nationwide shipping for premium fresh and smoked seafood. Closely comparable in product mix (fresh whole fish, smoked salmon, prepared seafood) and premium fishmonger positioning.
• Citarella: NYC-based specialty seafood market and online retailer offering premium fresh fish, shellfish, smoked fish, and prepared seafood. Comparable premium fishmonger model with both physical retail and e-commerce channels.
• Lobster Anywhere: Online D2C seafood retailer specializing in live lobster and premium shellfish shipped directly to consumers. Comparable online premium seafood D2C model with home-delivery cold-chain fulfillment.
• Vital Choice: Online D2C retailer of sustainable wild-caught seafood and organic foods. Directly comparable on the e-commerce premium sustainable seafood positioning, prepared/flash-frozen assortment, and nationwide delivery model.
• Fanny Bay Oysters: BC-based shellfish producer and retailer/wholesaler offering fresh, frozen, and ready-to-eat shellfish products. Comparable on BC sourcing heritage, premium positioning, multi-channel (retail + wholesale + DTC), and ready-to-eat prepared shellfish lines.

Broad incumbents

• Albion Fisheries: One of Canada's largest seafood distributors, supplying retail and foodservice across multiple provinces. Operates in the same BC seafood space but at vastly larger scale, with broader geographic and product reach.
• True North Seafood: Vertically integrated Canadian seafood processor and marketer with broad retail and foodservice distribution. Overlaps with eatfish.ca in BC sustainable seafood but operates at much larger scale and across multiple categories.
• Ocean Brands: Canadian seafood company producing shelf-stable and frozen seafood products under multiple brands. Competes with eatfish.ca's prepared/heat-and-eat and frozen meal offerings but at much broader retail distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/fish-market-fresh-ideas-start-here-

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about eatfish.ca ltd.