Inner Compass Well-being Inc.

What Inner Compass Well-being Inc. does

Inner Compass Well-being Inc. is a privately held Canadian mental health practice founded in 2024 and headquartered in Kitchener, Ontario, delivering culturally responsive psychotherapy primarily to BIPOC individuals and couples across Canada through virtual sessions, with limited Saturday in-person availability in Guelph. The practice is built around a trauma-informed framework that combines CBT, the Gottman Method, narrative therapy, somatic tools, and mindfulness, and is staffed by three identified clinicians (Chioma Janelle Efejedia as Founder/Registered Social Worker, Thelma Abankwa, and Manal Alhamwi). Pricing is pay-as-you-go at $150 per 50-minute individual session, $180 per couples session, and $270 per extended couples session, with sliding-scale options and direct billing through Manulife, Green Shield, and Canada Life. Client acquisition flows through self-serve booking on the Jane App platform, an active organic social presence on Instagram and TikTok, and a long-form blog covering anxiety, depression, trauma, and wellness topics.

The company operates a hybrid services-plus-software model. Its second pillar is a B2B workshops and training business selling customizable mental health, equity, and cultural-humility programming to schools, nonprofits, and corporate workplaces. The third pillar is the Inner Compass Wellness App (branded omaLife), launched in April 2025 on World Health Day after user testing that produced a 75% engagement rate; the app offers journaling, mood tracking, affirmations, a therapist directory, and mindfulness tools designed for BIPOC users. To date the company has reported 350+ client sessions, 20+ workshops and trainings, and a 4.9-star rating across 2,488 platform reviews.

The business is founder-led with no external institutional capital or parent company evidenced, and operates with a sub-10-employee team. Revenue is generated from three streams: individual therapy sessions, couples therapy sessions, and professional-services workshop fees, with the app positioned for future subscription recurring revenue. The competitive positioning rests on cultural specificity for BIPOC clients rather than on technology differentiation, and the company's distribution advantages include insurance direct-billing, Jane App integration, and a culturally targeted organic content engine.

Name

Inner Compass Well-being Inc.

Legal name

Inner Compass Well-being Inc.

Website

https://embraceyourinnercompass.ca

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Inner Compass Well-being Inc. is a Canadian mental health practice that provides culturally responsive psychotherapy, corporate wellness workshops, and a BIPOC-focused wellness app (omaLife), serving individuals, couples, schools, and workplaces primarily through virtual delivery across Canada.

Ownership category

akta.pro rank

Product category

Mental Health Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Other Individual and Family Services (624190)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Educational Services (8200)

akta.pro primary industry

Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG)

akta.pro secondary industries

Mindfulness-Based Coaching & Training (MBSR/MBCT-style) (HSADAJAB), Meditation Retreats, Workshops & Immersive Programs (HSADAJAF), Mindfulness & Mental Wellbeing Experiences (Stress Management, Sleep Retreats, Coaching) (THAJAHAH)

Keywords

• Culturally responsive psychotherapy
• Mental health counseling
• Couples therapy services
• Wellness workshops training
• Mental health mobile app

Headquarters

HQ city

Kitchener

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Individual Therapy Sessions: One-on-one psychotherapy sessions at $150 per 50-minute session. Primary revenue stream.
2. Couples Therapy Sessions: Couples counseling at $180 per session, with extended sessions at $270.
3. Workshops and Training: Customizable mental health workshops and training for organizations including topics on mental health, burnout, equity, cultural humility, and workplace wellness.
4. Wellness App: Digital mental health tools and resources delivered through mobile app for BIPOC users, including journaling, mood tracking, and mindfulness content.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Inner Compass Well-being provides culturally responsive psychotherapy and counseling services for individuals and couples, delivered in-person and virtually using evidence-based approaches such as CBT, the Gottman Method, narrative therapy, and somatic therapy. The company complements its clinical practice with the Inner Compass Wellness App (omaLife), a digital platform offering journaling, mood tracking, affirmations, a therapist directory, and mindfulness tools designed for BIPOC users, and delivers customizable mental health, equity, and wellness workshops to schools, workplaces, nonprofits, and community organizations.

Product overview

Inner Compass Well-being operates as a mental health and wellness practice offering culturally responsive psychotherapy and counseling services alongside a digital wellness product. The core offering consists of in-person and virtual therapy services for individuals and couples, covering anxiety, depression, trauma, stress, and relationship challenges, using evidence-based approaches such as CBT, the Gottman Method, narrative therapy, and somatic therapy. Supplementing the clinical services is the Inner Compass Wellness App — a digital platform launched in April 2025 that provides journaling, mood tracking, affirmations, a therapist directory, and mindfulness tools tailored for BIPOC users. The company also delivers customizable workshops and training programs on mental health, equity, and wellness for schools, workplaces, and community organizations.

Differentiator

Problem solved

Functional benefit

Brands

• omaLife: A tech-powered wellness app offering mindfulness exercises, journaling, mood tracking, affirmations, therapist directory, and mental health resources tailored for BIPOC users.

Products and services

• Individual Therapy One-on-one culturally responsive counseling for anxiety, depression, stress, trauma, identity, burnout, and life transitions, delivered via a trauma-informed, client-centered approach at $150 per 50-minute session.
• Couples Therapy Culturally responsive couples therapy using the Gottman Method and narrative interventions to support communication, conflict resolution, emotional connection, premarital counseling, and relationship strengthening, at $180 per standard session and $270 for extended sessions.
• Anxiety and Depression Treatment Specialized therapy for anxiety and depression using CBT, mindfulness, narrative therapy, and somatic work to help clients understand root causes and build coping tools.
• Trauma Counselling Trauma-informed, culturally responsive counseling integrating somatic-based tools, CBT for managing triggers, and narrative therapy to help clients heal from racial trauma, generational trauma, and other adverse experiences.
• Stress Management Personalized, culturally grounded stress management support using CBT, mindfulness, somatic tools, and boundary-setting strategies to help clients understand triggers and build sustainable well-being routines.
• Workshops and Training Customizable mental health, equity, cultural humility, burnout, stress management, and wellness workshops and training sessions sold to schools, workplaces, nonprofits, and community groups.
• Inner Compass Wellness App (omaLife) A digital wellness platform offering journaling, mood tracking, affirmations, a therapist directory, mindfulness exercises, and self-care tools tailored for BIPOC students and professionals.

Quantifiable outcome

• 350+ client sessions completed
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators6 records

Recent moves13 records

Expansion highlights6 records

Direct peers

• Alma: Network and practice platform helping independent therapists run culturally responsive practices with insurance billing support. Comparable private-practice enablement model with insurance integration.
• Lyra Health: Mental health benefits platform providing therapy and workshops to employer clients. Comparable hybrid of therapy services plus B2B/workshop delivery, though at much larger enterprise scale.
• Ayana Therapy: Online therapy platform specifically matching clients with BIPOC and culturally responsive therapists. Most directly comparable peer given shared mission to close cultural gaps in mental health care delivery.
• Sondermind: Therapist network and practice platform offering in-person and virtual therapy with insurance billing. Comparable private-practice therapy delivery model, though US-focused and broader in therapist population.
• Two Chairs: Therapy practice operating hybrid in-person and virtual clinics with measurement-based care. Comparable hybrid clinic-plus-tech model and focus on therapy quality/outcomes.
• Hurdle Health: Mental health company focused on BIPOC communities, offering culturally responsive therapy and teletherapy. Directly comparable in target population and culturally responsive positioning.

Broad incumbents

• Talkspace: Large online therapy platform serving individuals and couples via subscription. Comparable delivery model (virtual 1:1 therapy) but operates at vastly greater scale and breadth, with B2B employer channel.
• BetterHelp: Largest online therapy platform with broad therapist matching and subscription pricing. Comparable virtual therapy model, but does not specialize in culturally responsive BIPOC care and competes for the same end clients.
• Headspace: Major mindfulness and mental wellness app with employer/B2B channel and content similar to Inner Compass's app offering. Comparable digital product category and corporate workshop/training angle.
• Calm: Leading meditation, mindfulness, and sleep app with employer partnerships. Direct competitor in the digital wellness app space where the Inner Compass Wellness App is positioned.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/innercompasswellbeing
• TikToktiktok.com/@innercompasswellbeing
• LinkedInlinkedin.com/company/innercompasswell-being

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Inner Compass Well-being Inc.