What MY WORKING DAY LIMITED does

My Working Day Limited, trading as MyWorkingDay, is a UK private limited company founded in 2024 and headquartered in Birmingham, England. The company operates a mobile-first employee feedback and workplace wellbeing platform with native iOS and Android applications and a web-based admin dashboard. Employees submit daily mood scores on a 1-5 scale and optional free-text feedback via the mobile app, using a Company ID onboarding flow that requires no individual password or account creation. The platform supports anonymous submissions subject to a three-submission-per-rolling-seven-day limit to prevent abuse, customisable feedback questions, configurable automated responses for negative feedback, email alerts for very negative submissions, and real-time analytics dashboards with filtering by date, department, employee, and feedback level.

The platform is GDPR and PCI DSS compliant, with Stripe handling payment processing under PCI DSS standards, and the company positions the product as a tool to support ISO 45003 psychological health at work compliance. Features include employee data deletion tooling aligned with UK GDPR Article 17 and a 12-month automatic data erasure policy. The product is sold on a subscription basis with annual billing, pricing is not publicly disclosed and is established during account setup, indicating a quote-based, sales-assisted model for larger customers and self-serve onboarding for smaller employers. The company claims to be trusted by 200+ companies, with named case studies spanning technology firms (TechCorp, GrowthStart, InnovateLab) and a UK remote workforce deployment (Up To Speed Training & Assessment Ltd). Distribution is through mobile app stores and the company website, with marketing reliant on content, case studies, and a contact form for sales conversion.

The company is bootstrapped and founder-owned, with no disclosed external funding, acquisitions, or institutional investors. Operating geographies are concentrated in the United Kingdom, while mobile app distribution is global. The primary buyer is HR teams and people managers, with secondary use cases in supporting remote and dispersed workforces and assisting organisations pursuing ISO 45003 wellbeing certification.

Name

MY WORKING DAY LIMITED

Legal name

My Working Day Limited

Website

https://myworkingday.com

Company type

Private

Founded year

2024

Operating status

Operating

Short description

MyWorkingDay is a UK-based mobile-first employee feedback and workplace wellbeing platform that enables HR teams and people managers to collect daily mood scores, run anonymous pulse surveys, and trigger real-time wellbeing interventions across distributed workforces.

Ownership category

akta.pro rank

Product category

Employee Engagement & Wellbeing Software

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Wellness Program Design & Accountability Coaching (HSADAGAC)

akta.pro secondary industry

Corporate/Workplace Wellness Coaching (HSADAGAL)

Keywords

• Employee feedback platform
• Workplace wellbeing software
• Employee engagement surveys
• Anonymous feedback app
• HR analytics dashboard

Headquarters

HQ city

Kings Norton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription: Service access is provided on a subscription basis with fees billed in advance. Subscription fees are non-refundable except as required by law. Users may cancel subscription at any time without refund for unused portion. Payments processed securely by Stripe.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

MyWorkingDay is a mobile-first employee feedback and workplace wellbeing platform that lets companies collect daily mood scores (1–5), written comments, and optional anonymous submissions from employees via native iOS and Android apps. A web-based admin dashboard provides HR teams with real-time analytics, customizable survey questions, automated wellbeing responses, and smart email alerts on negative feedback, all delivered as a SaaS subscription.

Product overview

MyWorkingDay is a single, unified employee feedback platform consisting of a mobile app (available on iOS and Android) and a web-based admin dashboard. The core platform collects daily mood scores and feedback from employees, while additional modules provide anonymous feedback capabilities, automated wellbeing responses, smart alerts for negative feedback, customizable questions, and GDPR-compliant data deletion. The platform is designed for real-time workplace wellbeing monitoring and mental health support.

Differentiator

Problem solved

Functional benefit

Products and services

• MyWorkingDay Mobile App

Quantifiable outcome

• Employee satisfaction increased by 40% in just 6 months (TechCorp case study)
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability3 records

Feature8 records

Partnerships

One partnership is on record.

• StripecoreTechnology or IntegrationStripe is used as the payment processor for MyWorkingDay's subscription service. When customers make payments, some personal data is shared with Stripe to process transactions securely and prevent fraud. All payment transactions are processed over secure SSL/HTTPS connection and are fully PCI DSS compliant. MyWorkingDay does not store payment card details on their servers.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Limeade: Limeade is an established corporate wellbeing and engagement platform offering surveys, wellbeing programs, and analytics — comparable to MyWorkingDay's wellbeing-monitoring use case but as part of a much broader enterprise wellbeing suite.
• Virgin Pulse / Personify Health: Virgin Pulse (now Personify Health) is an incumbent corporate wellbeing and engagement platform combining health risk assessments, wellbeing programs, and engagement surveys — comparable to MyWorkingDay's wellbeing-monitoring focus but at far greater enterprise scale.
• Workhuman: Workhuman is a broader employee recognition and culture platform that includes pulse surveys and wellbeing signals as part of a wider rewards and recognition suite — adjacent in capability but not focused on daily pulse feedback like MyWorkingDay.

Direct peers

• TINYpulse: TINYpulse is an anonymous employee feedback and engagement platform with weekly pulse surveys and analytics — a focused direct peer in the same anonymous-feedback niche MyWorkingDay targets.
• Officevibe: Officevibe is a directly competing employee pulse-survey and feedback platform (acquired by Workday) that targets HR teams with anonymous surveys, mood scoring, and real-time analytics — the same core use case MyWorkingDay serves.
• Lattice: Lattice offers employee engagement surveys alongside performance management, OKRs, and HR analytics for the same HR buyer as MyWorkingDay, with overlapping pulse-survey and wellbeing signal capabilities.
• Peakon (Workday Peakon): Peakon (now Workday Peakon) is a directly competing employee engagement platform offering continuous pulse surveys, anonymous feedback, and analytics to enterprise HR — overlapping nearly identically with MyWorkingDay's product.
• 15Five: 15Five is a continuous performance management and employee feedback platform targeting HR teams with pulse surveys, weekly check-ins, and engagement analytics — directly comparable to MyWorkingDay's daily mood/feedback loop.
• Culture Amp: Culture Amp is a leading employee engagement and performance platform offering pulse surveys, feedback collection, and analytics to HR teams — the same customer segment and core capability as MyWorkingDay, though at significantly larger scale.
• Glint: Glint (acquired by LinkedIn) provides employee engagement surveys, sentiment analysis, and real-time analytics to HR teams — directly overlapping with MyWorkingDay's continuous wellbeing feedback value proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MY WORKING DAY LIMITED