Artonis
Artonis is a small Estonian e-commerce retailer, founded in 2002, that distributes more than 15 European lighting brands alongside carpets, mats, and home safety products to residential consumers and small businesses in Estonia and Finland via its artonis.ee storefront.
- Company typePrivate
- Founded2002
- HeadquartersJärveküla, Estonia
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Artonis does
Artonis is a privately held Estonian e-commerce retailer headquartered in Rae Küla (near Tallinn) that distributes and resells lighting, home furnishings, carpets, and home safety/automation products to residential and small-business customers in Estonia and Finland. Founded in 2002 and operating with 1–10 employees, the company runs a multi-language storefront (Estonian, Finnish, English) at artonis.ee and positions itself as a single-source catalog of European lighting brands — including Lucide (Belgium), Neuhaus Lighting Group / Paul Neuhaus (Germany), FocusLight, Polux, Muller Licht, Leuchten Direkt, ELMARK, Halo-Tech, Light & Living, and others — totaling more than 15 manufacturer relationships.
The product range spans core lighting categories (LED fixtures, ceiling/pendant/recessed lights, floor and table lamps, wall and outdoor lighting, cabinet and bathroom lighting, children's lamps, sauna LEDs, lamp shades, and bulbs), adjacent home goods (entrance/kitchen/outdoor mats, rugs in multiple style subcategories), and light climate-control items (fans, air conditioners, heaters), plus seasonal Christmas lighting. All items are stated to meet European safety certifications (TÜV/GS and EMC/CE). The underlying platform is a standard ASP.NET-style product catalog with filter facets for material, color, lamp holder, dimmability, IP rating, and stock status; there is no proprietary technology, no mobile app, no public API, and no AI/ML capabilities disclosed.
Artonis makes money through one-time product sales — there is no subscription, licensing, or recurring revenue model — distributing other manufacturers' branded goods at fixed per-item prices to a long tail of individual consumers and a secondary base of business buyers (restaurants, hotels, offices, retail spaces). Go-to-market is purely direct-to-consumer via its own storefront, with no disclosed marketing channels beyond the website and no disclosed traffic, GMV, or revenue figures. There are no funding rounds, no acquisitions, no parent company, and no management team publicly listed in the input data.
Artonis firmographics
Firmographics- Name
- Artonis
- Legal name
- Artonis
- Website
- https://artonis.ee
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Artonis is a small Estonian e-commerce retailer, founded in 2002, that distributes more than 15 European lighting brands alongside carpets, mats, and home safety products to residential consumers and small businesses in Estonia and Finland via its artonis.ee storefront.
- Ownership category
- akta.pro rank
Artonis industry classification
Industry- Product category
- Lighting Retail
- NAICS
- Electric Lamp Bulb and Other Lighting Equipment Manufacturing (335139)
- SIC
- Electric Housewares & Fans (3634)
- akta.pro primary industry
- Light Bulbs & Lamp Replacements Retail (LED, Smart Bulbs, Specialty) (CRAIAHAD)
- akta.pro secondary industry
- Lighting Parts, Shades & Accessories Retail (Harps, Finials, Glass, Mounting) (CRAIAHAI)
Keywords
Where Artonis is headquartered
LocationHeadquarters
- HQ city
- Järveküla
- HQ country
- Estonia
- HQ region
- Europe
Offices1 record
Markets served
Artonis business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D
Revenue model
- Product Sales: Artonis generates revenue through the sale of lighting products and home goods. The company acts as a distributor/reseller of multiple international lighting brands including Lucide, FocusLight, Paul Neuhaus, Novaluce, Polux, and others. Products are sold as one-time purchases with no subscription model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | — | Individual product pricing - no tiered subscription model |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Artonis product offering
Product offeringCore offering
Artonis is an Estonian e-commerce retailer that distributes and resells wholesale and retail lighting, home furnishings, carpets, and home safety/automation products sourced from multiple European manufacturers. The company operates a multi-brand online storefront at artonis.ee offering pendant lights, ceiling lights, floor lamps, table lamps, wall lights, outdoor lighting, LED fixtures, sauna lights, Christmas lights, mats, carpets, and heating/cooling products to consumers and businesses in Estonia and Finland.
Product overview
Artonis is an Estonian e-commerce company that operates as a B2C online retail platform for home lighting and safety products. The company offers a diverse portfolio of lighting solutions spanning multiple categories including ceiling lights (pendant, recessed, spot), floor lamps, wall lamps, table lamps, outdoor lighting, LED solutions, and climate control products. Artonis also carries home goods such as mats and carpets. The product lineup features multiple branded collections from European lighting manufacturers including Lucide (Belgium), FocusLight (Finland), Paul Neuhaus/Neuhaus Lighting Group (Germany), Novaluce, Polux, Muller Licht, Leuchten Direkt, and Halo-Tech. All products are tested and certified to meet European standards including TÜV/GS and EMC/CE compliance.
Differentiator
Problem solved
Functional benefit
Products and services
- LED Lighting Products
- Ceiling Lights
- Floor Lamps
- Wall Lamps
- Table Lamps
- Cabinet Lamps
- Children's Lamps and Night Lights
- Outdoor Lighting
- Lamp Shades
- Heating and Cooling Products
- Christmas Lights
- Sauna LED Lights
- Mats and Carpets
Companies that use Artonis
Customer profileSegments2 records
Ideal customer profiles2 records
Artonis technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Artonis partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and minor.
- LucidecoreLucide is a Belgian lighting manufacturer whose products are distributed by Artonis. Products include pendant lights, ceiling lights, wall lights, table lamps, and recessed lighting with various finishes and styles.
- Neuhaus Lighting Group (Paul Neuhaus)coreGerman lighting manufacturer Neuhaus Lighting Group (brands include Paul Neuhaus) whose lighting products are distributed by Artonis. Products include modern LED fixtures and contemporary designs.
- FocusLightcoreFocusLight is a lighting brand whose products are distributed by Artonis. Products include pendant lights, ceiling lights, spot lights, and LED fixtures.
- NovaluceminorNovaluce is a lighting brand whose products including bamboo and rattan pendant lights are distributed by Artonis.
- PoluxminorPolish lighting manufacturer Polux whose LED lighting products are distributed by Artonis.
- Muller LichtminorGerman lighting manufacturer Muller Licht whose products are distributed by Artonis.
- Leuchten DirektminorGerman lighting manufacturer Leuchten Direkt whose ceiling lights and LED fixtures are distributed by Artonis.
- EurolampminorLighting brand Eurolamp distributed by Artonis.
- ELMARKminorLighting brand ELMARK distributed by Artonis.
- ACA LightingminorLighting brand ACA Lighting distributed by Artonis.
- Light & LivingminorLighting and home décor brand Light & Living distributed by Artonis.
- FestivalminorLighting brand Festival distributed by Artonis.
- LaleeminorLighting brand Lalee distributed by Artonis.
- RagolleminorLighting brand Ragolle distributed by Artonis.
- MD EntréeminorLighting brand MD Entrée distributed by Artonis.
- PR HomeminorLighting brand PR Home distributed by Artonis.
- Halo-TechminorLighting brand Halo-Tech whose products including MILANO and CAGE fixtures are distributed by Artonis.
Scale indicators2 records
Recent moves3 records
Expansion highlights3 records
Artonis competitors and assessment
Company assessmentDirect peers
- Lights.co.uk (Lumimania): UK online lighting specialist retailing pendant, ceiling, wall, and outdoor fixtures from multiple European brands. Closely mirrors Artonis's curated multi-brand marketplace approach for residential lighting.
- LightInTheBox: Online cross-category retailer with a strong lighting assortment covering fixtures, LED bulbs, and outdoor lights. Comparable in being a multi-brand online lighting destination, though much larger and global in reach.
- Lyco: UK online lighting retailer with a broad multi-brand catalog covering LED, ceiling, wall, outdoor, and commercial fixtures. Comparable multi-brand specialist retailer model to Artonis.
- Lampenwelt (lights.de): Germany-based online specialist lighting retailer carrying multiple European brands across pendants, ceiling, wall, and outdoor fixtures. Directly comparable to Artonis in model (multi-brand e-tail, no manufacturing) though larger in geography and scale.
- Pooky: UK-based online lighting specialist focused on decorative pendants, table and floor lamps sourced from multiple designers and brands. Directly comparable category and multi-brand distribution model.
- Där Lighting: UK lighting retailer offering a broad assortment of ceiling, wall, table, floor, and outdoor lighting. Comparable in that it aggregates multiple lighting brands into a single retail destination.
Broad incumbents
- Wayfair: Large online home goods marketplace with extensive lighting coverage from many third-party brands. Competes with Artonis on selection, pricing, and logistics in European markets.
- West Elm: Home furnishings retailer with a curated lighting assortment (pendants, floor and table lamps) sold alongside broader décor. Comparable overlap in decorative residential lighting, though much larger and US-rooted.
- Maisons du Monde: European home furnishings retailer with a strong lighting and home décor assortment across multiple brands and private-label lines. Overlaps with Artonis on decorative lighting but serves a much broader category.
- IKEA: Global home furnishings incumbent with a sizable lighting assortment across indoor, outdoor, and integrated LED fixtures. Competes for the same residential lighting wallet as Artonis but as part of a much broader home category offering.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Artonis social profiles
Digital presenceArtonis compliance and trust
Trust signalCompliance2 records
Artonis financial estimates
Financial estimateRevenue estimate
Valuation estimate
Artonis leadership team
Management profileNumber of profiles
Artonis funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Artonis M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Artonis
What does Artonis do?
Artonis is an Estonian e-commerce retailer that distributes and resells wholesale and retail lighting, home furnishings, carpets, and home safety/automation products sourced from multiple European manufacturers. The company operates a multi-brand online storefront at artonis.ee offering pendant lights, ceiling lights, floor lamps, table lamps, wall lights, outdoor lighting, LED fixtures, sauna lights, Christmas lights, mats, carpets, and heating/cooling products to consumers and businesses in Estonia and Finland.
Is Artonis a public or private company?
Artonis is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Artonis founded?
Artonis was founded in 2002. It employs 1 to 10 people.
Where is Artonis based?
Artonis is headquartered in Järveküla, Estonia, in the Europe region.
How does Artonis make money?
One revenue line is on record: product Sales.
Who are Artonis's main competitors?
Direct peers on record are Lights.co.uk (Lumimania), LightInTheBox, Lyco, Lampenwelt (lights.de), Pooky and Där Lighting. Broad incumbents are Wayfair, West Elm, Maisons du Monde and IKEA.
Does Artonis have an API?
No public API is recorded for Artonis.
What industry is Artonis in?
Artonis's product category is Lighting Retail. Its primary akta.pro industry code is CRAIAHAD, Light Bulbs & Lamp Replacements Retail (LED, Smart Bulbs, Specialty), with a secondary code of CRAIAHAI, Lighting Parts, Shades & Accessories Retail (Harps, Finials, Glass, Mounting). Its NAICS code is 335139 and its SIC code is 3634.