What Naistefysio does

Naistefysio, operating under the legal entity OÜ Kõhukliinik, is an Estonian women's health physiotherapy practice founded and run by Helle Nurmsalu. The practice specializes in pelvic floor and abdominal muscle rehabilitation, serving women across pregnancy, postpartum recovery, and broader life stages including perimenopause. Service scope spans postpartum screening, diastasis recti therapy, urinary incontinence treatment, pelvic organ prolapse rehabilitation, chronic pelvic pain management (endometriosis, vulvodynia, vaginismus), prenatal physiotherapy, and cesarean section recovery. The clinical approach integrates ultrasound imaging for abdominal assessment, EMG biofeedback for pelvic floor evaluation, and internal vaginal palpation assessment — modalities rarely combined in standard physiotherapy practice.

The business operates a dual delivery model. In-person services are delivered exclusively through Confido Medical Centre's clinic network in Tallinn and Tartu, with appointments booked via Confido's self-service portal (minu.confido.ee). Pricing is €100 for a 60-minute postpartum screening and €75 for 30-minute follow-up sessions, with most conditions requiring 3-5 sessions over 3-6 months. A digital extension runs through the Teachable platform, offering a 12-week postpartum web program ('Sinu keha pärast sünnitust') and a cesarean recovery webinar, enabling remote client access. Tervisekassa (Estonian Health Insurance Fund) reimbursement is available at the Tartu location with a specialist referral, and payment is also processed via the Stebby platform.

The practice is bootstrapped, founder-owned, and operated by a single clinician with 14 years of experience and 9,000+ clients served, supported by content marketing across Instagram, Facebook, podcast appearances, and an educational blog. No external funding, no hired clinical staff, and no parent company are disclosed. Strategic intent centers on expanding Estonian women's access to structured postnatal physiotherapy, with the founder benchmarking against established French, Belgian, and German postpartum rehabilitation models.

Name

Naistefysio

Legal name

OÜ Kõhukliinik

Website

https://kohukliinik.ee

Company type

Private

Founded year

2013

Operating status

Operating

Short description

Naistefysio is an Estonian women's health physiotherapy practice specializing in pelvic floor and abdominal rehabilitation for pregnant and postpartum women, operating via Confido Medical Centre clinics and digital programs through Teachable.

Ownership category

akta.pro rank

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. In-person physiotherapy consultations: Fee-for-service consultations including initial assessments and follow-up appointments, priced at 100 EUR for screening and 75 EUR for follow-up visits of 30 minutes. Operates through Confido Medical Centre clinics in Tallinn and Tartu.
2. Online web programs: A 12-week web program ('Sinu keha pärast sünnitust') sold through the Teachable platform, enabling remote access to guided rehabilitation content for clients unable to attend in-person sessions.
3. Webinar recordings: Recorded webinar (90 minutes) on caesarean section recovery sold through the Teachable platform as a digital product.
4. Gift cards: Gift cards for postpartum screening sold through Confido's store, available as gift options for new mothers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Naistefysio provides women's health physiotherapy services for pregnancy, postpartum recovery, and female pelvic health conditions, delivered by founder Helle Nurmsalu through Confido Medical Centre clinics in Tallinn and Tartu, Estonia. Core services include postpartum screening, diastasis recti treatment, urinary incontinence therapy, pelvic organ prolapse treatment, chronic pelvic pain management, prenatal physiotherapy, and caesarean section recovery, combined with digital web programs on Teachable. The practice uses ultrasound imaging, EMG biofeedback, manual therapy, and individualized exercise prescription as the foundation of its clinical approach.

Product overview

Naistefysio (operated by OÜ Kõhukliinik) offers women's health physiotherapy services centered on pelvic floor and abdominal muscle rehabilitation. The core offering consists of individual therapy sessions including initial consultations (€100, 60 min), follow-up visits (€75, 30 min), and specialized treatments for conditions such as diastasis recti, urinary incontinence, pelvic organ prolapse, chronic pelvic pain, prenatal and postpartum care, and cesarean recovery. Digital products include web programs hosted on Teachable platform: a 12-week 'Sinu keha pärast sünnitust' (Your body after childbirth) program and a 90-minute cesarean recovery webinar. Services are provided at Confido Medical Center clinics in Tallinn and Tartu, Estonia.

Differentiator

Problem solved

Functional benefit

Brands

• Kõhukliinik veebiprogramm: Web-based programs including 'Sinu keha pärast sünnitust' (Your body after childbirth) and webinars on cesarean section recovery

Products and services

• Postpartum Screening (Sünnitusjärgne skriining) Comprehensive 60-minute assessment of abdominal and pelvic floor muscles using ultrasound, palpation, and EMG, including a personalized exercise plan and guidance for returning to exercise. Priced at 100 EUR; available to women from 3 weeks postpartum onward.
• Diastasis Recti Therapy (Kõhu sirglihase lahknemise ravi) Treatment for abdominal muscle separation (diastasis recti) including ultrasound-based assessment, exercise guidance, therapy plan, and lifestyle counseling. Typically involves 3-5 sessions over 3-6 months.
• Urinary Incontinence Treatment (Uriinilekkete ravi) Pelvic floor muscle training for stress, urge, and mixed incontinence. Includes symptom mapping, vaginal examination, ultrasound/EMG assessment, and a personalized exercise program. Initial visit 60 minutes; follow-up visit 30 minutes at 75 EUR.
• Pelvic Organ Prolapse Treatment (Vaagnaelundi allavaje ravi) Conservative non-surgical treatment for pelvic organ prolapse through pelvic floor and core muscle assessment, specific exercises, and lifestyle guidance. Average recovery period 3-6 months.
• Chronic Pelvic Pain Therapy (Krooniline vaagnavalu teraapia) Multidisciplinary therapy for chronic pelvic pain conditions (endometriosis, vulvodynia, vaginismus, interstitial cystitis, IBS), including pain history assessment, musculoskeletal evaluation, breathing techniques, manual therapy, and home therapy plan using dilators, TENS, vibration, and biofeedback. Recommended minimum 2-3 sessions over 3 months.
• Physiotherapy for Pregnant Women (Füsioteraapia rasedale) Prenatal physiotherapy for women in the second and third trimester, including training guidance, pelvic floor and abdominal strengthening, relief for pregnancy-related discomfort (back pain, symphysis pain, bladder issues), and birth preparation.
• Caesarean Section Recovery Therapy (Keisrilõikest taastumise teraapia) Post-caesarean physiotherapy including abdominal muscle assessment via ultrasound, scar care counseling, and exercises for core coordination. Includes initial and follow-up consultations.
• Sinu keha pärast sünnitust (Web Program) 12-week online web program teaching postpartum women how to train abdominal and pelvic floor muscles and progress safely to regular exercise. Hosted and sold through the Teachable platform for remote access.
• Tugevam pärast keisrilõiget (Webinar) 90-minute recorded webinar on caesarean scar care, recovery questions, and when to resume exercise after a caesarean section. Sold as a digital product through the Teachable platform.
• Postpartum Screening Gift Card (Kinkekaart) Gift card for postpartum screening sold through Confido's online store as a gift option for new mothers.

Quantifiable outcome

• Pelvic floor muscles stretch over 300% during vaginal delivery — the body generally recovers in the first months, but specialized assessment identifies cases requiring targeted rehabilitation
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

One partnership is on record.

• Confido Medical CentrecoreChannel Partner/ Reseller/ DistributorNaistefysio operates exclusively through Confido's clinic network, with appointments at both Tallinn and Tartu Confido locations. Confido provides the clinic infrastructure, booking system, and payment processing. The practitioner is listed as a women's health physiotherapist on Confido's website.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Pelvic Rehabilitation Medicine: Multi-location US clinic network specializing in pelvic floor physical therapy for conditions including chronic pelvic pain, incontinence, and postpartum dysfunction. Comparable niche focus and treatment depth to Naistefysio.
• Beyond Basics Physical Therapy: US-based women's health and pelvic floor physiotherapy clinic offering specialized services for postpartum recovery, incontinence, and pelvic pain. Most directly comparable to Naistefysio in clinical focus, assessment modalities, and target patient population.

Emerging players

• Carrot Fertility: Global fertility and family-forming benefits platform serving employers and individuals. Touches an adjacent stage of women's reproductive health journey but operates as a benefits/coverage layer rather than a clinical service provider.
• Elvie: Consumer femtech company producing pelvic floor trainers and breast pumps. Targets the same women's health conditions (pelvic floor weakness, postpartum recovery) as Naistefysio but through consumer hardware rather than clinical physiotherapy.
• Tia: US women's health clinic network integrating gynecology, primary care, and wellness services. Targets a similar female patient demographic for in-person care but offers a broader clinical scope than physiotherapy-only Naistefysio.
• Maven Clinic: Virtual care platform for women's and family health covering fertility, pregnancy, postpartum, and pelvic health. Adjacent to Naistefysio's patient population but serves them through telehealth rather than hands-on physiotherapy.

Broad incumbents

• FYZICAL Therapy & Balance Centers: Large US physical therapy franchise with pelvic health and women's health programs among its service lines. Comparable core modality (PT) but operates as a broad incumbent across many specialties rather than focusing exclusively on women's health.

Others

• Confido Medical Centre: Estonian private medical clinic network that serves as Naistefysio's exclusive in-person delivery channel and infrastructure partner. Not a competitor but a key ecosystem participant whose commercial relationship directly governs Naistefysio's patient access.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/k6hukliinik
• Instagraminstagram.com/naistefysio

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Naistefysio