Child in the Wild Inc.

What Child in the Wild Inc. does

Child of Wild, operating under legal entity Eminent, Inc., is a privately held direct-to-consumer jewelry and lifestyle brand headquartered in San Diego, California. The company curates culturally significant jewelry and objects rather than manufacturing its own pieces, sourcing from more than a dozen independent designers worldwide including Cashmere Cactus, De La Fuente, Erea Jewelry, Incausa, J. Alexander Rustic, La Kaiser, Magic of I, Matriarch Candles, Mountainside, SC Collection, St Soleil, and Temple of the Sun. Its proprietary CW Designs / Core Gold Collection recreates historical symbols and totems into wearable pieces, alongside Solid Gold Fine Jewelry, Vintage Native American jewelry, custom Charm Bar builds, and lifestyle objects such as tarot decks, journals, incense, and candles.

The business operates through a Shopify-powered global e-commerce site and two retail shoppes in San Diego County: the Leucadia Shoppe in Encinitas (opened 2019) and the Point Loma Shoppe + Atelier in San Diego (opened 2024), which is co-located with headquarters and provides in-house jewelry repair. Product pricing spans approximately $8 for incense items to over $1,100 for solid gold and pavé diamond pieces, with a bestseller concentration in the $68-$198 range and gift cards issued in $25-$250 denominations. Marketing centers on brand storytelling through Instagram, Facebook, Pinterest, and TikTok, supplemented by an email/SMS program, an astrology blog, and seasonal lookbooks.

The company targets two primary consumer segments: conscious consumers seeking adornment with cultural and historical depth, and spirituality and wellness enthusiasts interested in astrology, meditation, tarot, and ritual practices. No funding rounds, parent company, or institutional investors are disclosed; ownership is private with no revenue figure publicly available, and headcount is described only as a small team. The company has demonstrated charitable giving across environmental, social, and humanitarian causes and, in January 2026, closed both retail locations to participate in a nationwide Strike opposing ICE.

Name

Child in the Wild Inc.

Legal name

Eminent, Inc.

Website

https://childofwild.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Child of Wild is a privately held, San Diego-based direct-to-consumer jewelry and lifestyle brand that curates culturally significant adornment from 12-plus independent designers worldwide, selling through a Shopify storefront and two San Diego County retail shoppes to conscious consumers and spirituality and wellness enthusiasts.

Ownership category

akta.pro rank

Product category

Curated Jewelry Retail

NAICS

Jewelry Retailers (458310), Jewelry Retailers (45831), Gift, Novelty, and Souvenir Retailers (459420)

SIC

Retail-Jewelry Stores (5944), Costume Jewelry & Novelties (3960)

akta.pro primary industry

Religious & Cultural Fine Jewelry (CRAKAAAH)

akta.pro secondary industries

Custom Religious, Cultural & Ceremonial Jewelry (CRAKAHAK), Novelty & Humor Gifts Retail (CRALAJAB)

Keywords

• Curated jewelry retail
• Fashion jewelry
• Fine gold jewelry
• Vintage jewelry
• Lifestyle accessories

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Jewelry Sales: One-time purchase revenue from jewelry products ranging from fashion jewelry under $100 to fine solid gold pieces. Products include necklaces, earrings, rings, bracelets, body jewelry, and vintage/antique pieces. Also sells complementary lifestyle products including oracle decks, journals, incense, and candles.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Child of Wild is a jewelry curator and retailer that sources and curates culturally rich jewelry from independent designers worldwide. It operates direct-to-consumer through an owned e-commerce store and two physical retail showrooms in San Diego, California, offering everything from fashion jewelry under $100 to fine solid gold pieces alongside complementary lifestyle products such as oracle decks, journals, incense, and candles.

Product overview

Child of Wild is a jewelry and lifestyle brand that curates culturally rich adornment rather than manufacturing its own pieces. The core offering centers on the proprietary CW Designs/Core Gold Collection alongside curated collections from independent designers worldwide. The product portfolio includes Solid Gold Fine Jewelry (solid gold and pavé diamond pieces), Vintage Native American Jewelry (antique pieces with cultural significance), and branded collections including Temple of the Sun (Thai-made gold vermeil), St Soleil (tarot decks and ritual journals), SC Collection (New York-designed chunky chains), Magic of I (astrological planners), Incausa (sacred ritual products), and De La Fuente (Mexican handmade jewelry). Additional offerings include gift cards and a custom Charm Bar service where customers build personalized necklaces. The brand operates two retail locations in San Diego, California.

Differentiator

Problem solved

Functional benefit

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered minor and core.

• Cashmere CactusminorStrategic or Co-development PartnerKiki Tahiri, owner and designer of Cashmere Cactus, hand makes each piece of jewelry with love in Arizona. Inspired by the desert, the divine feminine, and her Moroccan roots. Believes jewelry transcends aesthetic and gives power to the wearer's intentions and vibration.
• De La FuenteminorStrategic or Co-development PartnerHandmade and sourced in Juchitán de Zaragoza, Mexico. Ring collection designed with a nod to antiquity, old world chic aesthetic that is elegant and statement-worthy but simple enough for everyday wear.
• Erea JewelryminorStrategic or Co-development PartnerFounded by designer Julieta Verdaro, born from a moment of personal transformation. Started in a small home studio and has grown into a California-based brand with international presence.
• IncausaminorStrategic or Co-development PartnerCreates product lines for sacred rituals that are pure, potent, and purposeful. Made with divine intention to support Indigenous heritage and sovereignty, cultivating opportunities to connect authentic artisans to retailers.
• J. Alexander RusticminorStrategic or Co-development PartnerHandmade one at a time in Dallas, Texas by interior designer Jason Lenox. Crafted with German Silver by hand-tooled artisans using techniques inspired by 1900 southwestern stamp work.
• La KaiserminorStrategic or Co-development PartnerSwiss native Cindy Kaiser designs and manufactures locally between Chicago and Los Angeles. Donates a percentage of profits to charity and draws on colorful travels and European adventures for design inspiration.
• Magic of IminorStrategic or Co-development PartnerShares guides connecting day-to-day lives with universal realms. Curated for those ready to become full participants in life. Purpose is to share tools of interconnectedness to live with awareness in alignment with earth and cosmos.
• Matriarch CandlesminorStrategic or Co-development PartnerBased in Los Angeles, California. Offers abundance of fresh floral arrangements and candles plus self-care products.
• MountainsideminorStrategic or Co-development PartnerHandmade in Santa Cruz mountains. Crafted through combination of water, fire and earth. Inspired by rawness of nature and rustic aesthetic while harnessing modernity.
• SC CollectionminorStrategic or Co-development PartnerDynamic jewelry brand delivering lifestyle-inspired designs specializing in vintage-inspired chunky chains adorned with freshwater pearls, gold charms, and globally sourced beads. Designed by Sofia Cuccia and handmade in New York.
• St SoleilminorStrategic or Co-development PartnerQuiet imprint devoted to creation and independent publication of contemplative works. Founded in Australia in 2016, operates at intersection of symbolic language, celestial cycles, mythology, esoterica, and natural world. Publications include journals, tarot decks, and companion texts.
• Temple of the SunminorStrategic or Co-development PartnerBased in Byron Bay, Australia. Draws on deep appreciation for ancient European symbology and contemporary design to craft desirable, timeless and unique styles. Sustainably sourced metals handmade in Thailand.
• ShopifycoreTechnology or IntegrationE-commerce platform powering the online store with payment processing through Shopify Payments,Shop Pay, and Authorize.net for international orders

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Etsy (Vintage Jewelry Marketplace): Etsy operates a broad online marketplace hosting thousands of independent jewelry makers including significant vintage Native American, Tibetan, and antique jewelry listings. Comparable as a discovery layer for one-of-a-kind and culturally significant jewelry from independent sellers.

Direct peers

• Local Eclectic: Local Eclectic operates an online marketplace curating jewelry from independent designers, similar to Child of Wild's multi-designer model. Comparable as a curated marketplace platform for independent jewelry designers targeting consumers seeking unique, non-mass-produced pieces.
• Mejuri: Mejuri is a direct-to-consumer fine and fashion jewelry brand offering solid gold, diamonds, and gemstones through owned e-commerce and physical retail. Most directly comparable peer: same DTC model, overlapping price ladder ($50-$1,500+), and shared customer base of conscious consumers seeking everyday fine jewelry.
• Gorjana: Gorjana is a Southern California-based DTC jewelry brand operating multiple retail locations plus e-commerce. Comparable as a SoCal-rooted, multi-channel jewelry retailer targeting fashion and fine jewelry consumers with an emphasis on everyday wear.
• Catbird: Catbird operates curated fine and delicate jewelry through its Brooklyn flagship and DTC site, with a strong in-store customization and stacking experience. Highly comparable as a boutique jewelry retailer offering curated designer assortments plus proprietary pieces with experiential retail.
• Aurate: Aurate is a DTC fine jewelry brand selling solid gold pieces at transparent pricing with both online and physical retail (NYC flagship). Comparable on direct-to-consumer fine jewelry positioning, owned e-commerce, and physical store strategy.
• Anna Sheffield: Anna Sheffield is a designer jewelry brand offering fine jewelry with symbolic, talismanic, and culturally-inspired collections through DTC and select retailers. Comparable on fine jewelry positioning, designer-led storytelling, and spiritually-resonant collections like Child of Wild's vintage cultural pieces.
• Maya Brenner: Maya Brenner is a designer-driven jewelry brand known for curated, themed collections (e.g., initial necklaces) sold through DTC and select retailers. Comparable on curated themed jewelry with designer-led storytelling and similar price points.

Emerging players

• Maison Miru: Maison Miru is a DTC fine jewelry brand focusing on solid gold pieces designed for everyday wear, sold primarily online. Comparable as a digitally-native fine jewelry brand targeting similar conscious consumers, though without Child of Wild's cultural provenance and in-store experience.

Others

• Temple of the Sun: Temple of the Sun is an Australian jewelry brand offering gold vermeil and fine jewelry with ancient European symbology, already carried by Child of Wild. Comparable as a designer partner with overlapping aesthetic, materials, and spiritual/cultural positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ChildOfWild
• Instagraminstagram.com/child_of_wild
• TikToktiktok.com/@child_of_wild
• Pinterestpinterest.com.au/child_of_wild
• LinkedInlinkedin.com/company/child-of-wild

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Child in the Wild Inc.