GetSmart
- Company typePrivate
- Founded2010
- HeadquartersHarju, Estonia
- Headcount1–10
- GTM typeB2B
- OfferingServices
GetSmart firmographics
Firmographics- Name
- GetSmart
- Legal name
- GetSmart OÜ
- Website
- https://getsmart.ee
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
GetSmart industry classification
Industry- Product category
- Corporate Training Video Production
- NAICS
- Educational Support Services (61171), Professional and Management Development Training (611430)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Services-Educational Services (8200)
- akta.pro primary industry
- Interactive Multimedia Learning Content (Video, Audio, Interactive Lessons) (EDAFACAG)
- akta.pro secondary industry
- Interactive Video & Video-Based Learning Authoring (EDAFAHAC)
Keywords
Where GetSmart is headquartered
LocationHeadquarters
- HQ city
- Harju
- HQ country
- Estonia
- HQ region
- Europe
Offices1 record
Markets served
GetSmart business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Training Video Production: B2B professional training video production services. Creates bite-sized format training videos (5-8 minutes), typically completed in 2-3 weeks per project. Prices vary by project scope.
- AI Training Videos: AI-powered training video creation from text content, supporting 65+ languages. Subscription or per-project pricing model.
- E-Learning Material Development: Custom e-learning material creation combining video, illustration, text, and interactive elements.
- Consultation Services: Customer-oriented consulting on training-related topics and organizational development.
- Product/Marketing Videos: Product videos, marketing videos, brand/reputation videos, and event aftermovies for corporate clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
GetSmart product offering
Product offeringCore offering
GetSmart produces bite-sized (5-8 minute) training videos and interactive e-learning materials for B2B clients using teleprompter-based production, VAK learning methodology, and AI-powered virtual avatar video creation with speech synthesis in 65+ languages. Projects are typically completed in 2-3 weeks with a focus on training effectiveness based on the Kirkpatrick evaluation model.
Product overview
GetSmart is a video production company specializing in impactful and engaging training videos. The core offering consists of three main products: (1) Traditional Training Videos using teleprompter and professional production in bite-sized 5-8 minute formats; (2) AI Training Videos using artificial intelligence to generate videos from text with virtual avatars and speech synthesis in 60+ languages; and (3) E-Learning Materials combining video, illustrations, text, and interactive elements. These are supplemented by consulting services including training needs analysis, learning strategy development, and effectiveness evaluation using the Kirkpatrick model. The company also produces other video types including product videos, marketing videos, brand/reputation videos, and aftermovies. GetSmart operates with a professional adult educator and video production specialist team, delivering projects in 2-3 weeks on average.
Differentiator
Problem solved
Functional benefit
Products and services
- Training Video (Koolitusvideo)
Quantifiable outcome
- Employees are 75% more likely to watch training videos compared to reading text materials (Forrester Research)
- +1 more outcomes
Companies that use GetSmart
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
GetSmart technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature4 records
GetSmart partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Coursy.iosupporting partnerCoursy.io is an all-in-one e-learning platform for employee development. GetSmart recommends Coursy as a learning management system option for clients needing an e-learning environment, and collaborates for e-learning implementation projects.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
GetSmart competitors and assessment
Company assessmentDirect peers
- Elai.io: AI avatar video generator for e-learning and corporate training, with text-to-video and multilingual narration. Overlaps with GetSmart's AI training video offering for the same enterprise buyer persona.
- Powtoon: Video creation platform widely used for training, explainer, and internal corporate communications. Competes with GetSmart in the enterprise training video and e-learning content category.
- DeepBrain AI: AI human avatar video platform used for training, onboarding, and explainer videos. Comparable to GetSmart's avatar-based multilingual training videos.
- Vyond: Long-established animated training video platform used by enterprises for compliance, onboarding, and training content. Comparable to GetSmart's traditional training video service line.
- Colossyan: AI video platform purpose-built for corporate learning and training, with multilingual avatars and templates. Directly comparable use case to GetSmart's enterprise training videos.
- D-ID: Generative AI platform for avatar-based video from text, used for corporate training and e-learning. Comparable to GetSmart's AI training video workflow for multilingual content creation.
- HeyGen: AI video generator with multilingual avatar avatars and text-to-video used for training, onboarding, and product explainers. Competes with GetSmart's AI training video service for the same enterprise L&D buyers.
- Synthesia: AI avatar video platform widely used for corporate training and e-learning in 60+ languages. Closest category competitor to GetSmart's AI training video offering, though operating as self-serve SaaS rather than a services firm.
Others
- Coursy.io: Estonian all-in-one e-learning platform / LMS that GetSmart partners with and recommends to clients for hosting training content. Adjacent rather than competitive — represents a go-to-market ally in the same Estonian market.
Emerging players
- Synthesys: AI voice and video generation suite used for training and marketing content. Adjacent competitor to GetSmart's AI training video workflow, with broader content focus.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
GetSmart social profiles
Digital presenceGetSmart financial estimates
Financial estimateRevenue estimate
Valuation estimate
GetSmart leadership team
Management profileNumber of profiles
Profiles2 records
GetSmart funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GetSmart M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GetSmart
What does GetSmart do?
GetSmart produces bite-sized (5-8 minute) training videos and interactive e-learning materials for B2B clients using teleprompter-based production, VAK learning methodology, and AI-powered virtual avatar video creation with speech synthesis in 65+ languages. Projects are typically completed in 2-3 weeks with a focus on training effectiveness based on the Kirkpatrick evaluation model.
Is GetSmart a public or private company?
GetSmart is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GetSmart founded?
GetSmart was founded in 2010. It employs 1 to 10 people.
Where is GetSmart based?
GetSmart is headquartered in Harju, Estonia, in the Europe region.
How does GetSmart make money?
Five revenue lines are on record. Training Video Production is the primary driver. The others are AI Training Videos, E-Learning Material Development, consultation Services and product/Marketing Videos.
Who are GetSmart's main competitors?
Direct peers on record are Elai.io, Powtoon, DeepBrain AI, Vyond, Colossyan, D-ID, HeyGen and Synthesia. Coursy.io is listed as an others. Synthesys is listed as an emerging player.
Does GetSmart have an API?
No public API is recorded for GetSmart.
What industry is GetSmart in?
GetSmart's product category is Corporate Training Video Production. Its primary akta.pro industry code is EDAFACAG, Interactive Multimedia Learning Content (Video, Audio, Interactive Lessons), with a secondary code of EDAFAHAC, Interactive Video & Video-Based Learning Authoring. Its NAICS code is 61171 and its SIC code is 7812.