What PROPERLYTICS LIMITED does

Properlytics Limited is an Australian property technology company that operates a subscription-based property investment analysis platform under WLTH Pty Ltd (ACN 618 439 839), headquartered in Brisbane, Queensland. The platform serves two primary customer segments: sophisticated individual property investors and property industry professionals (including real estate agents, mortgage brokers, financial advisors, and property managers). Its core product executes over 100,000 calculations across a structured multi-step workflow covering property details, acquisition costs, funding structure, investment outcomes, expenses, economic assumptions, deductions, income, and cashflow/returns, and is delivered via a web application (app.properlytics.com.au), iOS app, and Android app, supplemented by a free standalone Stamp Duty Calculator covering all Australian states and territories.

Name

PROPERLYTICS LIMITED

Legal name

WLTH Digital Pty Ltd

Website

https://properlytics.com.au

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Properlytics is an Australian PropTech platform that runs 100,000+ calculations to deliver subscription-based property investment analysis, year-on-year cashflow projections, and customizable reports for individual investors and property professionals in Australia via web, iOS, and Android.

Ownership category

akta.pro rank

Headquarters

HQ city

Watford

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Personal Subscription: Monthly or annual subscription for individual property investors accessing the platform on any device with up to 10 properties, year-on-year projections, and customized reports
2. Business Subscription: Per-user monthly or annual subscription for teams managing unlimited properties, unlimited clients, and unlimited customized reports

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Properlytics is a cloud-based property calculations and projections platform that helps property investors and industry professionals analyze the true value of their investments. The platform performs over 100,000 calculations across hundreds of variables through a guided multi-step workflow covering property details, acquisition costs, funding structure, investment outcomes, expenses, deductions, income, and year-on-year cashflow returns. It is delivered via web application and native iOS/Android mobile apps, with subscription-based access in Australia.

Product overview

Properlytics is a single unified property investment analysis platform consisting of a web application, mobile apps for iOS and Android, and supporting tools. The core Properlytics Platform provides comprehensive property calculations and projections through a 9-step analysis process, complemented by the Stamp Duty Calculator as a free standalone tool. The platform integrates live data feeds from CoreLogic and uses Yodlee for account aggregation, with payment processing via Stripe. The mobile apps sync with the web platform to allow investors to manage portfolios across multiple devices.

Differentiator

Problem solved

Functional benefit

Products and services

• Properlytics Platform Property calculations and projections tool for industry professionals and sophisticated investors, providing in-depth property investment analysis through a 9-step process covering property details, acquisition costs, funding structure, investment outcomes, expenses, economic assumptions, deductions, income, and cashflow returns. Available to individual property investors and business teams via subscription.
• Properlytics Mobile App (iOS) Native iOS application allowing investors to manage and track property portfolio performance on iPhone and iPad. Distributed via the Apple App Store in Australia and syncs with the Properlytics web platform.
• Properlytics Mobile App (Android) Native Android application allowing investors to manage and track property portfolio performance on Android devices. Distributed via the Google Play Store in Australia and syncs with the Properlytics web platform.
• Stamp Duty Calculator Free standalone online tool that calculates stamp duty for property purchases across Australian states and territories, accounting for property type, owner-occupier vs investment use, and first home buyer status.

Quantifiable outcome

• 100,000+ complex calculations performed per analysis to ensure accuracy
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability1 record

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• StripecoreTechnology or IntegrationStripe Australia Pty Limited provides secure payment processing services for Properlytics. All subscription fees are processed through Stripe's secure service, and Properlytics does not store credit or debit card numbers for payment purposes.
• YodleecoreTechnology or IntegrationYodlee, Inc. provides financial data aggregation services enabling Properlytics to access and link to users' Third Party Accounts, retrieve account information, and provide real-time financial data integration. Servers storing user information are located in the United States.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Suburbtrends: Australian property data and analytics platform providing suburb-level market trends, median prices, and investor-oriented insights. Partial overlap with Properlytics' market-data and investment-analysis use case for Australian property investors.

Regional players

• Mashvisor: US-focused property investment analytics SaaS offering cashflow projections, neighbourhood analytics, and deal analysis. Comparable in product concept to Properlytics (investment-analysis SaaS for investors and agents) but operating in the US rather than Australian market.
• Acaboom: UK-based PropTech offering digital property reports and analytics for estate agents, including investment and buyer-engagement tools. Comparable SaaS-to-professionals motion and report-generation workflow to Properlytics' Business tier, though geographically focused on the UK.

Direct peers

• Real Estate Investar: Australian subscription platform offering property investment analysis, suburb research, and cashflow forecasting for investors and buyers' agents. Closest direct competitor to Properlytics in the AU investor-analysis SaaS category, with overlapping Personal/Pro tiering.
• PropHero: Australian PropTech using data and analytics to help investors identify and analyse investment properties. Targets a similar sophisticated-investor and advisor segment in Australia with property analysis workflows overlapping Properlytics' cashflow-projection use case.
• Bricks + Agent: Australian property data and analytics platform targeting real estate agents and property professionals with buyer-engagement tools, comparable market analyses, and investment insights. Closely overlaps Properlytics' Industry Professionals use case and self-serve SaaS distribution.

Broad incumbents

• PropertyMe: Established Australian cloud-based property management SaaS serving real estate agencies and property managers. Comparable SaaS distribution motion into the same Australian property-professional buyer, though focused on management workflows rather than investment analysis.
• REA Group (realestate.com.au / PropTrack): Australia's largest property portal and parent of PropTrack, offering property data, insights, and digital advertising to consumers, agents, and investors. A scale incumbent with deep data assets that could commoditise third-party analysis tools like Properlytics over time.
• Domain Group: Major Australian property portal providing listings, market data, and increasingly investment/buyer analytics to consumers and agents. Represents a bundled, brand-strong incumbent that could absorb investment-analysis features competing with Properlytics.
• CoreLogic (RP Data) Australia: Dominant Australian property data and analytics provider supplying valuations, market trends, and insights to agents, lenders, and investors. A broad incumbent whose property-data breadth and lender relationships could anchor competing analytics offerings against Properlytics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/properlyticsau
• LinkedInlinkedin.com/company/properlytics
• Instagraminstagram.com/properlytics

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PROPERLYTICS LIMITED