PROCHAINE CO LTD

Name

PROCHAINE CO LTD

Legal name

Prochaine

Website

https://prochaine.co.uk

Company type

Private

Founded year

2019

Operating status

Operating

Ownership category

akta.pro rank

Headquarters

HQ city

Nottingham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Infrastructure, Personnel

Revenue model

1. Direct Product Sales: One-time transaction sales of curated women's fashion items including clothing, accessories, swimwear, lingerie, and footwear from sustainable and responsible fashion brands.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Prochaine is an online direct-to-consumer fashion retailer that curates and sells sustainable women's apparel, accessories, swimwear, lingerie, and footwear through its Shopify e-commerce store. The assortment combines its own Prochaine branded essentials with products from more than 30 independent sustainable designer brands, emphasizing season-less, ethically sourced fashion with carbon-neutral delivery.

Product overview

Prochaine is an online fashion retailer operating a multi-brand e-commerce platform that curates sustainable and contemporary fashion from independent designers. The company sells its own Prochaine branded collection alongside products from approximately 20+ third-party fashion brands. Their own brand offers essential wardrobe pieces including t-shirts, jumpers, bracelets, caps, and socks. The broader portfolio spans dresses, tops, bottoms, outerwear, lingerie, swimwear, shoes, and accessories. Prochaine emphasizes sustainability and season-less fashion, positioning itself as a curated destination for conscious fashion consumers seeking both its own label and designer alternatives.

Differentiator

Problem solved

Functional benefit

Brands

• Prochaine. The company's own collection of simple wardrobe essentials including t-shirts, jumpers, socks, bracelets, and caps.

Products and services

• Prochaine Brand Collection

Quantifiable outcome

• 1 tree planted for every item sold
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• 1% For The PlanetcoreOthersProchaine is a member of 1% For The Planet organization, donating at least 1% of annual profits to environmental protection causes. As they grow, they aim to increase this contribution.
• SOJO AppminorStrategic or Co-development PartnerPartnership with SOJO App to provide tailoring and repair services for items purchased through Prochaine, helping extend product lifecycle. Currently available in London with plans for expansion.
• Royal MailcoreChannel Partner/ Reseller/ DistributorPrimary shipping partner using Royal Mail tracked service for nationwide package delivery. Where possible, parcels are delivered by hand to reduce excess pollution from couriers.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Depop: Peer-to-peer fashion resale marketplace with a strong sustainability and Gen-Z female buyer base. Comparable on the circular-fashion, sustainability-aligned DTC marketplace thesis, though transacting resale rather than new goods.
• The RealReal: Online marketplace for authenticated pre-owned luxury fashion and accessories. Comparable on the curated-sustainable-fashion DTC marketplace model, with overlapping supplier brands (designer contemporary labels) in the assortment.
• Farfetch: Global online marketplace for independent fashion brands and boutiques. Same curated-multi-brand DTC marketplace construct as Prochaine, though serving a much broader luxury price band and brand universe.
• SSENSE: Curated multi-brand designer fashion e-commerce retailer with an editorial, discovery-led positioning. Directly comparable in curating emerging and contemporary designers for a style-conscious customer base.
• Vestiaire Collective: Global resale marketplace for pre-owned luxury fashion with strong sustainability credentials. Comparable on the DTC fashion marketplace construct and aligned on the conscious-consumer / circular-fashion positioning.
• Reformation: US-based sustainable fashion DTC brand selling its own collection of women's clothing with strong ESG positioning. Closely comparable brand-side on the conscious-consumer, sustainability-led value proposition Prochaine curates.
• Moda Operandi: Online retailer offering curated access to designer collections via trunk shows and direct-to-consumer sales. Comparable multi-brand DTC model with a strong editorial and discovery layer, serving a similar fashion-curious female customer.
• NET-A-PORTER: Global curated luxury and designer multi-brand fashion e-commerce retailer. Most direct comparable in business model — multi-brand marketplace serving style-conscious women via an owned digital storefront — though operating at materially larger scale and price point.
• The Outnet: Multi-brand designer fashion outlet e-commerce site carrying 300+ brands at reduced prices. Closely comparable curated multi-brand DTC model with a similar sale-driven pricing structure (Prochaine runs sitewide 50%-off sales).
• Everlane: DTC sustainable fashion basics retailer with transparent supply-chain positioning. Directly comparable on the sustainable-women's-fashion thesis and Shopify-style owned-DTC distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/prochaineco
• TikToktiktok.com/@prochaineco

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PROCHAINE CO LTD