MODULAR COMMERCE LIMITED

What MODULAR COMMERCE LIMITED does

Modular Commerce Limited is a privately held UK-based Shopify e-commerce agency that builds, manages, and markets online stores for independent footwear and fashion retailers and brands. The company, co-founded by CEO Matt Walsh (23 years at Clarks, including as Sales Director) and Head of Delivery Clare Woodhead, operates from a head office in Coventry, with additional sales offices in London and Newburyport, Massachusetts, serving clients across the UK and the United States. Its core offering is fully managed Shopify website builds and ongoing maintenance, delivered in tiered plans (Standard, Premium, Concierge, and Concierge PLUS) starting at GBP £199 / USD $300, complemented by managed digital marketing across Google Ads, Meta (Facebook/Instagram), and email, and by POS and inventory integrations with Lightspeed, Top To Toe, and Stok.ly.

The business model is primarily subscription/managed services: clients pay recurring monthly fees for website hosting, content updates, product data management, and ad campaign optimization, with add-on tiers for higher-touch support and enterprise marketing. The go-to-market is sales-led and consultative, anchored by free, no-obligation consultations, and reinforced by channel partnerships — notably as the official UK e-commerce partner for BOBUX and SIOUX and as a member of the British Footwear Association and the Accessories Council USA. The company serves over 60 independent businesses with a 12-person team spanning delivery, creative, business development, data management, and web development, and a 1-2 month typical implementation timeline with reported 5:1 average ROI on Google campaigns.

Name

MODULAR COMMERCE LIMITED

Legal name

Modular Commerce Ltd.

Website

https://modularcommerce.co.uk

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Modular Commerce is a UK-based Shopify e-commerce agency that builds, manages, and markets online stores for independent footwear and fashion retailers and brands across the UK and USA.

Ownership category

akta.pro rank

Product category

E-commerce Agency Services

akta.pro primary industry

Marketplace Enablement, Seller Tools & E-commerce Infrastructure (BPAMAGAK)

Keywords

• Shopify e-commerce agency
• Managed website services
• Digital marketing services
• Footwear retail solutions
• Fashion e-commerce platform

Headquarters

HQ city

Coventry

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Shopify Website Build & Maintenance Services: Fully managed Shopify website services with tiered pricing (Standard, Premium, Concierge, Concierge PLUS). Includes web design, development, ongoing maintenance, and management. Pricing starts at GBP £199/USD $300 for entry-level services.
2. Digital Marketing Services: Google Ads & Shopping campaigns, Facebook and Instagram advertising, email newsletters and seasonal campaigns. Tiered from Basic/Standard to Growth/Enterprise marketing packages. Clients see average 5:1 ROI on Google campaigns.
3. Product Data Management: Data management services including product uploads, content updates, image and description management for Shopify stores.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Modular Commerce Limited is a Shopify-focused e-commerce agency that designs, builds, and fully manages online stores for independent footwear and fashion retailers and brands. Its core offering bundles end-to-end Shopify website development and ongoing maintenance (design, product data, content, SEO, mobile optimization) with managed digital marketing services including Google Ads, Meta (Facebook/Instagram) advertising, and email campaigns.

Product overview

Modular Commerce is a Shopify-focused e-commerce agency offering a suite of services for independent footwear and fashion retailers. The core offering consists of fully managed Shopify website build and maintenance services, complemented by digital marketing management (Google Ads, Meta ads, email campaigns). The company provides tiered service plans (Standard, Premium, Concierge, Concierge PLUS) and marketing packages (Basic/Standard, Google Growth, Enterprise) that clients can combine for a complete e-commerce strategy. Additional services include POS and inventory system integrations with platforms like Lightspeed, Top To Toe, and Stok.ly, as well as free consultation and demo services. The company supports over 60 independent retailers across the UK and USA.

Differentiator

Problem solved

Functional benefit

Products and services

• Shopify Website Build & Maintenance
• Digital Marketing Services Managed Google Ads & Shopping, Facebook and Instagram advertising, and email/seasonal campaign services for independent footwear and fashion retailers, with certified Google Ads expertise and real-time performance dashboards.
• POS & Inventory Integration Technical integration service that connects client POS and inventory systems (Lightspeed, Top To Toe, Stok.ly) with their Shopify stores so that online and physical-store stock remain synchronized.

Quantifiable outcome

• Average 5:1 return on investment on Google campaigns for clients
• +2 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• British Footwear Association (BFA)coreGTM or Marketing PartnerModular Commerce is a proud partner of the British Footwear Association, an organization that champions, connects, and supports the UK footwear industry. The partnership provides networking, industry credibility, and access to heritage brands and modern startups across the UK footwear sector.
• Accessories Council USAcoreGTM or Marketing PartnerStrategic partnership with the Accessories Council, a leading US-based not-for-profit dedicated to supporting and promoting the global accessories industry. Through collaboration, Modular Commerce provides strategic e-commerce support including website development, digital marketing, and retail consulting to member brands looking to grow online.
• ShopifycoreTechnology or IntegrationModular Commerce builds all sites using the Shopify platform to provide class-leading stability, security, and customer experience. Shopify also provides a fully integrated POS solution for physical stores, enabling unified commerce operations.
• GooglecoreTechnology or IntegrationCertified Google Ads Partner status. Modular Commerce plans, manages, and optimizes paid search and shopping campaigns that deliver strong ROI. The partnership leverages Google's advertising platform for client campaigns.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Vervaunt: London-based e-commerce growth agency serving fashion and lifestyle brands on Shopify, with a similar blend of strategic consulting and performance marketing services targeting premium UK retailers.
• Shape Works: UK Shopify and Shopify Plus agency offering design, development, and digital marketing services to retail and DTC brands, competing for similar independent retail clients in the UK market.
• Eastside Co: UK-based Shopify Plus agency with strong fashion and footwear retail focus, offering similar build, marketing, and CRO services. Operates in the same Shopify partner ecosystem with comparable service tiering.
• Underwater Pistol: UK Shopify agency specializing in fashion, lifestyle, and apparel brands with design-led build and ongoing management services. Direct overlap in vertical focus and Shopify-native delivery model.
• MakeBeCool: Shopify-focused design and development agency serving fashion and lifestyle brands with similar fully-managed store builds and ongoing optimization services.

Broad incumbents

• OuterBox: US-based e-commerce design and development agency with broader vertical reach and larger team, offering Shopify and Magento services with similar managed marketing capabilities.
• Lounge Lizard: US digital agency offering web design, e-commerce development, and digital marketing with a brand-and-marketing integrated approach similar to Modular Commerce's full-service model.
• Disruptive Advertising: US digital marketing agency with strong paid search, paid social, and CRO offerings comparable to Modular Commerce's marketing services layer, though at significantly larger scale and broader vertical reach.
• Absolute Web: Full-service e-commerce agency in the US offering design, development, and digital marketing across multiple platforms including Shopify, comparable in managed services model though at larger scale and broader vertical exposure.
• SmartSites: Larger US digital marketing and web design agency offering paid search, paid social, and e-commerce development across multiple platforms, competing for marketing services budget at SMB retailers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/modularcommerce
• LinkedInlinkedin.com/company/modular-commerce-limited
• Instagraminstagram.com/mod_comm

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MODULAR COMMERCE LIMITED