MINDWAY.EN LTD
Mindway is a D2C mobile wellness app delivering CBT-based exercises, mindfulness lessons, mood tracking, and human-coach chat support to individual consumers seeking relief from overthinking and anxiety, sold via a $6.93/month subscription across global app stores.
- Company typePrivate
- Founded2024
- HeadquartersLondon, United Kingdom
- Headcount—
- GTM typeB2C
- OfferingSoftware
What MINDWAY.EN LTD does
Mindway is a D2C mobile wellness application operated by UAB \"Medical Score\" (Lithuanian private limited company), targeting individual consumers seeking relief from overthinking, anxiety, and racing thoughts. The app packages Cognitive Behavioral Therapy (CBT) principles and mindfulness exercises into a subscription product, supplemented by a paid human-coaching chat program delivered by three named coaches (Emma R., Jordan M., Naomi G.) and AI-powered chatbot support for in-app assistance. Core mechanics include a personalized onboarding quiz that generates an individual \"anti-overthinking\" plan, daily ~5-minute guided sessions, mood and habit tracking, and adaptive content tied to user progress.
Under the hood, Mindway is a fairly conventional mobile app stack — iOS and Android distribution via Apple App Store and Google Play Store — rather than a proprietary clinical platform. Differentiation rests on UX choices (the upfront personalization quiz, short-form daily lessons, integrated human + AI coaching) rather than novel technology. The sole proprietary data asset referenced is longitudinal mood and habit tracking, which is described as enabling adaptive content but is not tied to a disclosed model.
Commercially, Mindway runs on subscription revenue only, with no free tier. Pricing starts at $6.93 per month, auto-renews, and is finalized after the onboarding quiz (varying by country). Go-to-market is product-led and self-serve: discovery is driven by Instagram, Facebook, and TikTok presence plus app-store listings. There is no enterprise channel, no B2B offering, and no disclosed institutional funding. Customer segments are horizontal — busy professionals, students, parents, and individuals with anxiety — rather than vertical-specific. The company operates from Vilnius, Lithuania, with a registered office in Panevezys, and claims \"thousands of users\" without further quantification.
MINDWAY.EN LTD firmographics
Firmographics- Name
- MINDWAY.EN LTD
- Legal name
- UAB "Medical Score"
- Website
- https://mindway.app
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Short description
- Mindway is a D2C mobile wellness app delivering CBT-based exercises, mindfulness lessons, mood tracking, and human-coach chat support to individual consumers seeking relief from overthinking and anxiety, sold via a $6.93/month subscription across global app stores.
- Ownership category
- akta.pro rank
MINDWAY.EN LTD industry classification
Industry- Product category
- Digital Mental Wellness
- NAICS
- Offices of Mental Health Practitioners (except Physicians) (62133)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Meditation Apps, Digital Courses & Online Communities (HSADAJAH)
- akta.pro secondary industry
- Mindfulness-Based Coaching & Training (MBSR/MBCT-style) (HSADAJAB)
Keywords
Where MINDWAY.EN LTD is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
MINDWAY.EN LTD business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Subscription Revenue: The app operates on a subscription-based model with monthly billing. Users subscribe after completing an onboarding quiz and start at $6.93 per month. Subscriptions auto-renew unless canceled at least 48 hours before the end of the current period. Trial subscriptions may be offered at the company's discretion.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard Subscription |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
MINDWAY.EN LTD product offering
Product offeringCore offering
Mindway operates a consumer mobile wellness application that delivers CBT-based exercises, daily 5-minute mindfulness sessions, mood and habit tracking, and chat-based certified coaching to help individual users reduce overthinking and anxiety. The app is sold as a monthly subscription starting at $6.93 and distributed globally through the Apple App Store and Google Play Store.
Product overview
Mindway is a single, unified mental wellness mobile application that provides a comprehensive anxiety relief and overthinking management solution. The app combines personalized onboarding quizzes to build individual plans, daily mindfulness exercises, CBT-based techniques, mood and habit tracking, and access to certified coaches via a chat-based coaching program. Available via subscription starting at $6.93/month.
Differentiator
Problem solved
Functional benefit
Products and services
- Mindway App
Companies that use MINDWAY.EN LTD
Customer profileSegments4 records
Ideal customer profiles2 records
MINDWAY.EN LTD technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature5 records
MINDWAY.EN LTD partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights4 records
MINDWAY.EN LTD competitors and assessment
Company assessmentDirect peers
- Headspace: Headspace is a leading mindfulness and meditation app with a freemium model and content covering meditation, sleep, and focus. It directly competes with Mindway for the same paying consumer audience and offers an overlapping CBT-informed curriculum in its newer content tracks.
- Calm: Calm is the leading consumer meditation and sleep app, offering guided meditations, sleep stories, and masterclasses on a subscription basis. It is the most directly comparable product to Mindway, targeting the same anxious-prosumer segment via a similar PLG app-store distribution motion, with significantly larger scale and brand.
- Insight Timer: Insight Timer is the largest free meditation app, offering a vast library of guided meditations, music tracks, and community features. It competes with Mindway for the same anxiety-management use case and uses a freemium model that anchors category expectations on free access.
Broad incumbents
- Sanvello: Sanvello (acquired by Optum) was a mental wellness app combining CBT, mindfulness, peer support, and coaching. It is a directly comparable consumer mental health subscription product that was successfully scaled and exited into the Optum behavioral health portfolio.
- Talkspace: Talkspace is an established online therapy platform offering messaging-based and live therapy with licensed therapists. It is comparable to Mindway as a digital consumer mental health subscription product, though it serves a higher-acuity clinical segment and operates at significantly greater scale.
- BetterHelp: BetterHelp is the largest online therapy platform, connecting users with licensed therapists via messaging and live sessions. It operates as a broader incumbent in digital mental wellness, overlapping with Mindway's certified-coach feature but at a higher price point and with licensed clinicians rather than mindfulness coaches.
Emerging players
- Wysa: Wysa is an AI-powered mental wellness app combining chatbot CBT exercises with optional therapist access. It targets a similar consumer audience to Mindway and uses an overlapping CBT framework, making it a strong emerging-player comparable on technology and positioning.
- Youper: Youper is an AI mental health app offering CBT-based chat therapy, mood tracking, and personalized exercises. It overlaps with Mindway's AI-chatbot + CBT + mood-tracking stack and serves a comparable early-stage consumer audience.
- Bloom (previously Bloom Therapy): Bloom is a self-help and therapy app using CBT, DBT, and mindfulness exercises with optional therapist support. It is comparable to Mindway as a CBT/mindfulness hybrid consumer subscription product targeting anxiety and overthinking.
- Woebot Health: Woebot is an AI-driven mental health chatbot that delivers CBT-based conversational support via a mobile app. It is comparable to Mindway as a CBT-anchored digital mental wellness product and represents the AI-only end of the spectrum Mindway's hybrid model partially competes against.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key highlights6 records
Customer concentration
MINDWAY.EN LTD social profiles
Digital presenceMINDWAY.EN LTD financial estimates
Financial estimateRevenue estimate
Valuation estimate
MINDWAY.EN LTD leadership team
Management profileNumber of profiles
Profiles3 records
MINDWAY.EN LTD funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MINDWAY.EN LTD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MINDWAY.EN LTD
What does MINDWAY.EN LTD do?
Mindway operates a consumer mobile wellness application that delivers CBT-based exercises, daily 5-minute mindfulness sessions, mood and habit tracking, and chat-based certified coaching to help individual users reduce overthinking and anxiety. The app is sold as a monthly subscription starting at $6.93 and distributed globally through the Apple App Store and Google Play Store.
Is MINDWAY.EN LTD a public or private company?
MINDWAY.EN LTD is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MINDWAY.EN LTD founded?
MINDWAY.EN LTD was founded in 2024.
Where is MINDWAY.EN LTD based?
MINDWAY.EN LTD is headquartered in London, United Kingdom, in the Europe region.
How does MINDWAY.EN LTD make money?
One revenue line is on record: subscription Revenue.
Who are MINDWAY.EN LTD's main competitors?
Direct peers on record are Headspace, Calm and Insight Timer. Broad incumbents are Sanvello, Talkspace and BetterHelp. Emerging players are Wysa, Youper, Bloom (previously Bloom Therapy) and Woebot Health.
Does MINDWAY.EN LTD have an API?
No public API is recorded for MINDWAY.EN LTD.
What industry is MINDWAY.EN LTD in?
MINDWAY.EN LTD's product category is Digital Mental Wellness. Its primary akta.pro industry code is HSADAJAH, Meditation Apps, Digital Courses & Online Communities, with a secondary code of HSADAJAB, Mindfulness-Based Coaching & Training (MBSR/MBCT-style). Its NAICS code is 62133 and its SIC code is 7372.