Bloom

What Bloom does

Bloom, operated by the Delaware/California-incorporated entity Meemo Media, Inc., is a mobile self-therapy application that delivers interactive video-guided cognitive behavioral therapy (CBT) sessions, therapeutic journaling exercises, mindfulness and breathwork activities, daily mental health habits, and mood-tracking to individual consumers. Founded in 2019 and headquartered at 45 Main Street, Suite 1004, Brooklyn, NY, the iOS app accumulated over 2 million lifetime App Store downloads and self-reported the #1 Self-Therapy App ranking, with stated user outcomes of a 5x improvement after one week of use and a 98% user recommendation rate. The product architecture centers on pre-recorded therapist video content fronted by a clinician identified as "Mike," combined with text-based CBT journaling, mood-check logging, daily habit modules, and a "hyper-personalization" content routing layer; the app is supported by analytics and subscription infrastructure including Stripe (web payments), Apple App Store billing (iOS in-app purchases), Google Analytics, Mixpanel, AppsFlyer, RevenueCat, CleverTap, and Facebook SDK.

Bloom's revenue model is direct-to-consumer subscription, with monthly and annual tiers distributed via the Apple App Store and the company website (enjoybloom.com, Stripe-processed). The annual plan includes a 7-day free trial, with a 30-day money-back guarantee, and monthly plans bill immediately. Customer segments are exclusively individual consumers seeking self-guided mental health support for anxiety, stress, panic attacks, and general wellness; there is no enterprise or B2B channel. Marketing relies on App Store optimization, earned media coverage in Business Insider, Newsweek, Washington Post, Vogue, and CNN, and on-user testimonials displayed on the website.

The company raised approximately $6 million in seed funding (led by Sequoia Capital with participation from Jason Calacanis) and operated with 1-10 employees. In February 2024, Bloom was acquired by Spring Health, a mental health benefits platform, and Bloom now operates as a subsidiary of Spring Health. The Bloom standalone app is scheduled to discontinue as of February 23, 2025, indicating the consumer product is in active wind-down rather than continued independent operation.

Name

Bloom

Legal name

Meemo Media, Inc.

Website

https://enjoybloom.com

Company type

Private

Founded year

2019

Operating status

Acquired

Headcount range

1–10 employees

Short description

Bloom, operated by Meemo Media, Inc., is a mobile self-therapy app delivering interactive video-guided CBT sessions, journaling, mood-tracking, and breathwork to individual consumers seeking mental health support; acquired by Spring Health in February 2024 with the standalone app scheduled to discontinue February 23, 2025.

Ownership category

akta.pro rank

Product category

Digital Mental Health Mobile App

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Behavioral Health & Neurocognitive Therapeutics (Digital) (HLACANAI)

akta.pro secondary industry

Mindfulness-Based Coaching & Training (MBSR/MBCT-style) (HSADAJAB)

Keywords

• Mental health app
• CBT therapy
• Self-therapy app
• Digital wellness
• Mindfulness platform

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. App Subscription: Monthly and yearly subscription plans for premium access to all therapy sessions and features. Yearly plan includes 7-day free trial. Subscription managed through Apple ID or direct credit card via Stripe.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Bloom is a self-guided mental health mobile application that delivers interactive video-guided cognitive behavioral therapy (CBT) sessions, CBT journaling exercises, mindfulness and breathwork activities, daily mental health habits, and mood-tracking tools. The product is hyper-personalized to each user's specific mental health needs and is sold to individual consumers via a monthly or yearly subscription through the Apple App Store and the Bloom website.

Product overview

Bloom is a single unified mobile application (self-therapy app) developed by Meemo Media Inc. that provides a comprehensive mental health platform combining interactive video-guided therapy sessions, CBT journaling exercises, mindfulness and breathwork activities, daily mental health habits, and mood-tracking features. The app uses hyper-personalization to tailor content to individual mental health needs. Bloom operated as a standalone product until its acquisition by Spring Health in February 2024, with the app scheduled to discontinue on February 23, 2025.

Differentiator

Problem solved

Functional benefit

Products and services

• Bloom App A self-therapy mobile application that provides interactive video-guided CBT therapy sessions, personalized journaling exercises, mood-tracking, mindfulness and breathwork activities, and daily mental health habits for individual consumers seeking accessible mental health support.

Quantifiable outcome

• 98% of users would recommend the app to family or friends
• +1 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability3 records

Feature5 records

Partnerships

One partnership is on record.

• Spring HealthmajorOthers · 1 February 2024Spring Health acquired Bloom in February 2024. Bloom app will discontinue as of February 23, 2025. This represents an acquisition rather than a partnership, with Spring Health taking ownership of Bloom's technology and user base.

Scale indicators5 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• BetterHelp: Online therapy platform connecting consumers to licensed therapists via subscription — directly overlapping with Bloom's mental health and CBT positioning, though delivered via live humans rather than self-guided video.
• Headspace: Direct competitor in consumer digital mental health and mindfulness, offering guided meditation, sleep, and focus content via a mobile subscription app to the same individual consumer segment Bloom targets.
• Sanvello (Optum): Mental health self-care app offering CBT, mindfulness, peer support, and coaching — directly comparable to Bloom and now part of UnitedHealth/Optum, illustrating the enterprise/payer distribution path Bloom did not achieve standalone.
• Talkspace: Online therapy and mental health subscription platform serving individual consumers and enterprise clients with text/audio therapy sessions — competing for the same anxiety/stress/depression use cases.
• Woebot Health: AI-driven mental health chatbot delivering CBT-informed conversational therapy via mobile — a direct emerging competitor to Bloom's video-guided, AI-personalized CBT model.
• Calm: Direct competitor offering a subscription mental wellness and self-help app (meditation, sleep, mental health coaching) targeting the same individual consumer use cases as Bloom.
• Happify: Self-guided mental wellness app using CBT and positive psychology activities and games for stress and anxiety — targeting the same self-therapy consumer use case as Bloom with a similar subscription model.
• Wysa: AI mental health companion app providing CBT-based self-guided exercises and conversational support to consumers and enterprise clients — comparable to Bloom in modality (self-guided, AI-personalized) and target use cases.

Broad incumbents

• Lyra Health: Enterprise mental health benefits provider offering therapy, coaching, and self-guided digital tools to employer clients — a broad incumbent operating in the same mental health category Bloom targets, but at B2B scale.
• Spring Health: Mental health benefits platform serving employers and health plans; acquired Bloom in Feb 2024, making it both the parent and a broad incumbent now operating in the same self-therapy/wellness space at enterprise scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/dailybloomapp
• Facebookfacebook.com/dailybloomapp

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bloom