What MRYELLOW LTD does

MRYELLOW LTD operates Mr Yellow, a mobile-first appointment-booking and professional-advertising marketplace headquartered in Kuwait City and targeting the Gulf region. The product is delivered through a consumer-facing application available on Google Play (Android) and Apple App Store (iOS), branded in both English ("Mr Yellow") and Arabic ("مستر يلو"), and combines three core functions: appointment discovery and booking between users and service providers, in-app messaging (text, voice, and media), and paid advertising/promoted posts for professionals and businesses. The technical stack is built on Google Firebase for cloud storage, authentication, and crash/usage telemetry, with no proprietary AI/ML components disclosed in the available material.

The company's primary customer base is healthcare providers in Kuwait — hospitals, clinics, and individual doctors — who use the platform to publish professional profiles, set operating hours, accept bookings, and run advertisements. A secondary segment comprises general small businesses, freelancers, and professionals (outside healthcare) seeking a digital advertising and booking channel in Kuwait. The platform does not publish pricing for either its advertising or its booking-commission offering; all business inquiries are routed through a single mobile number (+96555577999) and a personal Gmail address ([email protected]), which signals a lean operational footprint rather than an enterprise sales motion.

The stated business model has two streams: (1) advertising revenue from professionals and businesses who post promoted content within the platform, and (2) booking commissions or transaction fees on appointments facilitated through the marketplace. The company is privately held, with no disclosed funding rounds, institutional investors, management team, parent entity, or revenue figures. Its forward positioning explicitly targets the broader Gulf Cooperation Council and Middle East markets beyond Kuwait, although no localized versions, regional offices, or country-specific go-to-market motions have been disclosed.

Name

MRYELLOW LTD

Legal name

MRYELLOW LTD

Website

https://mr-yellow.net

Company type

Private

Founded year

2024

Operating status

Operating

Short description

Mr Yellow is a Kuwait-based mobile marketplace that lets consumers discover and book appointments with healthcare providers and other professionals while enabling those providers to advertise and manage bookings through in-app messaging.

Ownership category

akta.pro rank

Product category

Service Marketplace Platform

NAICS

Offices of Other Health Practitioners (6213)

SIC

Services-Personal Services (7200)

akta.pro primary industry

Personal Care & Wellness Booking Platforms (Beauty, Fitness, Spa) (BPAMAHAF)

akta.pro secondary industry

Multi-Specialty Telehealth Provider Marketplaces (HLALALAA)

Keywords

• Appointment booking platform
• Professional service marketplace
• Healthcare booking app
• Online service advertising
• Gulf digital marketplace

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales

Revenue model

1. Advertising Revenue: Professionals and businesses can post advertisements and promoted content within the platform to reach potential customers.
2. Booking Commission: Platform likely charges commissions or transaction fees on bookings made through the platform between users and service providers.

Go-to-market motion1 record

Distribution channels1 record

Core offering

MRYELLOW LTD operates a mobile-first appointment booking and professional advertising platform that connects individual users with service providers such as hospitals, clinics, doctors, businesses, and freelancers. The platform enables users to discover providers, book appointments, communicate via in-app messaging, and for professionals to create accounts and post advertisements. The service is delivered through a mobile application on Android and iOS, primarily serving the Kuwait and Gulf region market.

Product overview

Mr Yellow operates as a unified platform combining a mobile application with a web-based service marketplace. The core offering consists of the Mr Yellow Mobile Application (available on Android and iOS) paired with the Mr Yellow Platform, which together enable professional service discovery, appointment booking, and direct communication between users and service providers across healthcare and other professional sectors in Kuwait and the Gulf.

Differentiator

Problem solved

Functional benefit

Products and services

• Mr Yellow Mobile Application A smart mobile application enabling users to discover service providers, book appointments, track reservations, and communicate with professionals through in-app messaging. Available on Android (Google Play) and iOS (App Store). Targeted at consumers and service providers in Kuwait and the Gulf region.
• Mr Yellow Professional Platform A professional advertising platform enabling healthcare providers, businesses, professionals, and freelancers to create accounts, post advertisements, chat with users, accept bookings, and publish content in the exploration section. Designed for institutions, professionals, and companies in Kuwait and the Gulf region.

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Firebase (Google)coreTechnology or IntegrationFirebase provides cloud storage infrastructure for the Mr Yellow platform, enabling reliable data management for user accounts, messages, and booking data.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Emerging players

• BookDoc: Asia-focused healthcare appointment booking app with provider and patient modules. Comparable in mobile-first booking model and provider profile features but serves Southeast Asia.
• AlTibbi: Arabic-language digital health platform offering doctor consultations and health information across the Arab world. Comparable in Arabic-first e-healthcare positioning, though more telehealth-conversational in model.

Regional players

• Bayut: Major UAE/Gulf listings marketplace. Comparable as a regional mobile-first classifieds/advertising platform though focused on real estate rather than healthcare bookings.
• Dubizzle: UAE-led classifieds marketplace with categories including services. Comparable in the regional Gulf marketplace/advertising model that connects local businesses with consumers.
• Jeel: Saudi-based platform connecting users with local service providers. Comparable as a Gulf mobile-first booking platform for professional services, though serves Saudi rather than Kuwait.
• OpenSooq: MENA classifieds platform allowing individuals and businesses to post ads across multiple categories. Comparable in the advertising/marketplace model for Gulf professionals, though broader vertical focus.
• Tabeeb: Saudi Arabia-based doctor appointment booking platform. Closely comparable in regional Gulf positioning, healthcare focus, and booking/messaging workflow though focused on the Saudi market rather than Kuwait.

Broad incumbents

• Practo: Large-scale healthcare booking and telemedicine platform serving patients and providers. Comparable in appointment booking and provider profile mechanics but serves a much larger geography with deeper capital.

Direct peers

• Vezeeta: MENA digital healthcare booking platform connecting patients with doctors and enabling appointment scheduling. Highly comparable to Mr Yellow's healthcare-booking core, though operating at greater scale and across more markets.
• Doctoralia: Global doctor appointment booking marketplace operating in multiple countries. Comparable as a multi-sided healthcare booking platform with provider profile and patient discovery functionality.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MRYELLOW LTD