JANETTE ESTATE AGENTS LTD

What JANETTE ESTATE AGENTS LTD does

Janette Estate Agents Ltd is a family-owned residential estate agency operating in London and Surrey, UK. The company provides a vertically integrated property service covering sales, lettings, and full management for landlords, alongside buyer and seller representation. Revenue is generated from transaction commissions on sales and lettings, recurring managed-service fees for landlord portfolios, and affiliate referrals for conveyancing and mortgage advisory through partner networks.

The firm's technology stack is a website-based property listing and search platform (janetteestates.com), supplemented by syndication to the Zoopla property portal. Products span a property search portal with filters for type, beds, baths, and price; a home valuation lead-capture tool; landlord service packages; tenant support and aftercare; and curated featured-property showcases. The company also holds Client Money Protect, MyDeposits, and Which? Propertymark accreditations, meeting UK regulatory requirements for client money handling and tenancy deposit protection.

Commercially, Janette Estates pursues a sales-led, direct-to-consumer go-to-market targeting individual landlords, tenants, buyers, and sellers in the mid-market UK residential segment. Customer acquisition is driven by portal listings, organic website traffic, and content marketing via a blog. The business operates from a registered office in London (Devonshire House, Honeypot Lane) and a business office in Hounslow, serving a localised catchment without disclosed geographic expansion plans beyond London and Surrey.

Name

JANETTE ESTATE AGENTS LTD

Legal name

Janette Estate Agents Ltd

Website

https://janetteestates.com

Company type

Private

Founded year

2022

Operating status

Operating

Short description

Janette Estate Agents Ltd is a family-owned London-based estate agency providing residential sales, lettings, property management, valuations, and conveyancing referrals for individual landlords, tenants, buyers, and sellers across London and Surrey.

Ownership category

akta.pro rank

Product category

Residential Estate Agency

NAICS

Offices of Real Estate Agents and Brokers (53121), Residential Property Managers (531311)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

Keywords

• Residential estate agency
• Property lettings services
• Property sales services
• Property management services
• Home valuation services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Property Sales Commission: Commission earned on successful property sales transactions
2. Property Lettings/ Rentals: Fees from rental property placements and ongoing management services for landlords and tenants
3. Property Management Services: A-to-Z property management services for landlords including tenant vetting and property maintenance
4. Conveyancing Services: Fast, cost-effective conveyancing provided through trusted solicitor network
5. Mortgage Advisory Services: Access to best mortgage rates through trusted network of experienced mortgage advisers

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Janette Estates is a family-owned estate agency that facilitates residential property sales, lettings, and management across London and surrounding areas. The agency provides comprehensive A-to-Z services for landlords (including tenant vetting, rent collection, and maintenance coordination), buyers and sellers (with valuations and personalized marketing), and tenants (with ongoing aftercare support). They also offer access to conveyancing and mortgage advisory services through trusted partner networks.

Product overview

Janette Estates operates as a family-owned estate agency offering a unified property platform centered on residential sales, lettings, and management services. The core offering comprises property sales and lettings, supported by property management, home valuation tools, and dedicated tenant and landlord services. The platform features an interactive property search portal and a curated showcase of featured properties. All services are delivered through the company's website at janetteestates.com, with listings syndicated to third-party property portals.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Sales and Lettings
• Property Management Services
• Home Valuation Tool
• Tenant Support and Aftercare
• Landlord Packages
• Conveyancing Services
• Mortgage Advisory Services
• Property Search Portal

Named customers9 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• ZooplacoreGTM or Marketing PartnerZoopla listing partnership where Janette Estates properties are advertised on Zoopla property portal. The partnership includes Zoopla branding and links on property details pages, expanding property visibility to Zoopla's user base of active property seekers in the UK.
• Client Money ProtectminorOthersClient Money Protect is a government-approved tenancy deposit protection scheme. Janette Estates displays their accreditation on the website footer, indicating compliance with client money protection requirements.
• Which? PropertymarkminorOthersWhich? accreditation scheme displayed on website footer. Indicates compliance with industry standards and consumer protection requirements.
• MyDepositsminorOthersGovernment-approved tenancy deposit protection scheme. Janette Estates displays MyDeposits accreditation indicating proper deposit protection for tenants.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Emerging players

• OpenRent: Online lettings platform enabling landlords to list and manage rental properties directly. Overlaps with Janette's lettings and tenant-finding services but with a self-serve, low-fee proposition targeting cost-conscious landlords.
• Purplebricks: UK online/hybrid estate agency offering flat-fee residential sales and lettings services nationally. Competes with Janette for the same customers but differentiates on price, technology, and 24/7 online self-service versus Janette's traditional high-touch model.

Direct peers

• Foxtons: London-headquartered estate agency offering residential sales, lettings, and property management across the capital and surrounding areas. Directly comparable to Janette in geography, service mix, and target customer segments (buyers, sellers, landlords, tenants).
• Winkworth: UK franchise estate agency network offering residential sales, lettings, and property management with strong London and southern England presence. Closely comparable business model, services, and customer base to Janette's London/Surrey focus.
• Chestertons: Long-established London estate agency providing residential sales, lettings, and property management with deep London borough coverage. Operates in the same niche as Janette with similar full-service positioning for landlords, tenants, buyers, and sellers.
• Benham and Reeves: London-focused estate agency and letting specialist offering residential sales, lettings, and property management across the capital. Closely comparable to Janette in geographic focus and full-service landlord/tenant offering.

Others

• Rightmove: UK's largest property portal where estate agencies list homes for sale and rent. Functions as an upstream channel for Janette's lead generation alongside Zoopla, making it a critical ecosystem participant rather than a direct competitor.

Broad incumbents

• Savills: Global real estate services firm with substantial UK residential sales, lettings, and property management operations. Overlaps Janette's service offering but operates at far greater scale, with broader geographic reach and a wider portfolio of services.
• Knight Frank: International residential and commercial real estate agency with significant London prime-market presence. Comparable in residential sales, lettings, and management services, but serves a broader and more upmarket clientele than Janette.

Regional players

• Hunters Property Group: UK franchised estate agency network offering residential sales, lettings, and management services across regional UK markets. Comparable in service mix to Janette but with national franchise distribution rather than a single London/Surrey cluster.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JANETTE ESTATE AGENTS LTD