FITCOIN LTD
Fitcoin Ltd operates a cross-platform fitness rewards mobile app that converts tracked steps, workouts, and runs into FitCoin currency, redeemable for discounts with a marketplace of 100+ partner fitness, wellness, and lifestyle brands serving fitness-conscious consumers and local businesses.
- Company typePrivate
- Founded2025
- HeadquartersLondon, United Kingdom
- Headcount—
- GTM typeB2C
- OfferingSoftware
What FITCOIN LTD does
Fitcoin Ltd is a London-based fitness rewards platform that converts tracked physical activity into a proprietary in-app currency (FitCoin) redeemable for discounts at partner brands. The company operates a cross-platform mobile app (iOS launched December 2025, Android launched May 2026) that integrates with Apple HealthKit and Google Health Connect to read steps, workouts, heart rate, and active calories. A proprietary FitScore engine, designed by founders with sports-science credentials from Loughborough University, normalizes effort across modalities (running, cycling, strength, yoga) into a single daily score that mints FitCoins. A privacy-first architecture processes raw health data on-device and syncs only derived summaries to Firebase Cloud Firestore for cross-device continuity.
The product surface includes a rewards marketplace (100+ partner brands across fitness, nutrition, wellness, and lifestyle), social features (friends, leagues, leaderboards, stories, nudges), a built-in GPS Running Mode, a FitRaffle drawing feature, an Ask AI chat assistant, and a FitCoin Premium subscription that doubles accrual and removes ads. The company is bootstrapped and founder-controlled by two co-founders (CEO Vithuran Skandarajaah, a former PwC Deals Advisory Chartered Accountant, and CTO Harris Khan, the primary builder), with no disclosed external funding as of mid-2026. Monetization today consists of premium subscriptions (pricing not publicly disclosed), in-app advertising via Google AdMob, and a partner marketplace that is explicitly free for businesses to list and operate — partner-side fees and commissions are documented as currently zero.
Fitcoin's GTM is product-led growth: free app downloads through Apple and Google stores drive discovery, while social features and referral mechanics fuel organic viral spread within the fitness community. The company targets two customer segments: fitness-conscious individuals and families on the consumer side, and local fitness/wellness businesses (gyms, studios, cafes, health shops) on the partner side via a self-service dashboard. The company won the LUInc Pre-Accelerator 2026 pitch at Loughborough University in June 2026 and maintains active organic marketing across LinkedIn, Instagram, X, TikTok, YouTube, Facebook, and a 27-article content blog.
FITCOIN LTD firmographics
Firmographics- Name
- FITCOIN LTD
- Legal name
- FITCOIN LTD
- Website
- https://fitcoin.co
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Short description
- Fitcoin Ltd operates a cross-platform fitness rewards mobile app that converts tracked steps, workouts, and runs into FitCoin currency, redeemable for discounts with a marketplace of 100+ partner fitness, wellness, and lifestyle brands serving fitness-conscious consumers and local businesses.
- Ownership category
- akta.pro rank
FITCOIN LTD industry classification
Industry- Product category
- Health & Fitness Software
- NAICS
- Sporting Goods Retailers (45911)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Endurance & Running/Cycling Training (HSADAAAG)
- akta.pro secondary industries
- Fitness Wearables & Training Tech Retail (Heart-Rate Monitors, GPS Watches, Sensors) (CRAMADAH), Consumer Health Wearables & Fitness Trackers (Wellness Monitoring) (HLAHACAJ), Functional Fitness & Mobility Training (HSADAAAD)
Keywords
Where FITCOIN LTD is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
FITCOIN LTD business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- FitCoin Premium Subscription: Optional premium tier that removes native ads, grants a verified blue profile badge, and provides doubled FitScore accrual. Payment processed through Apple App Store or Google Play Billing.
- Partner Marketplace Commission: Partner brands offer discounts and deals through the marketplace to reach an engaged, active audience. The platform monetises through this partner ecosystem without charging partners listing fees or commissions (currently free for partners).
- Freemium Core App: Free fitness rewards app with optional premium upgrades. The core earning and redemption functionality is free, monetised through premium features and partner relationships rather than user fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free Tier - Core fitness rewards experience |
| Subscription | Monthly | FitCoin Premium - Ad-free with enhanced features |
| Freemium | Others | Partner Listing - Free business onboarding |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
FITCOIN LTD product offering
Product offeringCore offering
FitCoin operates a mobile fitness rewards application for iOS and Android that integrates with Apple Health and Google Health Connect to convert tracked physical activity (steps, workouts, runs, gym sessions, heart rate, active energy) into a proprietary FitScore and FitCoin in-app currency. Users redeem FitCoin for brand discounts and deals in a curated marketplace that includes fitness, wellness, nutrition, and local lifestyle businesses.
Product overview
FitCoin is a unified fitness rewards platform operated by FITCOIN LTD, consisting of a mobile app (iOS and Android), the FitScore scoring system, and a Rewards Marketplace. The core product is the FitCoin Mobile App, which integrates with Apple Health and Google Health Connect to track steps, workouts, runs, and active calories. FitScore serves as the universal metric that converts activity into FitCoin currency, which users redeem in the Rewards Marketplace for brand discounts and free items. The platform includes social features (Friends, Leagues, Leaderboards, Stories) and gamification (streaks, FitRaffle). Running Mode provides GPS run tracking within the app, while Ask AI offers conversational assistance. FitCoin Premium is a subscription add-on removing ads and providing enhanced earning rates. The Partner Dashboard enables businesses to join the network and offer deals to users.
Differentiator
Problem solved
Functional benefit
Brands
- FitScore: A universal fitness rating that measures effort, consistency, and progress across all activities using fitness tracker data.
- FitCoin
Products and services
- FitCoin Mobile App Free consumer mobile app for iOS and Android that syncs with Apple Health and Google Health Connect to automatically track steps, workouts, runs, and gym sessions. Converts physical activity into a daily FitScore and FitCoin rewards currency, which users redeem in the in-app marketplace for brand discounts and partner offers.
- FitCoin Premium Subscription Subscription add-on to the FitCoin mobile app that removes native ads, grants a verified blue profile badge, and doubles the rate of FitScore accrual. Billed monthly through Apple App Store or Google Play Billing with auto-renewal.
- Partner Dashboard Self-service web portal where local businesses (gyms, studios, cafes, health shops, retailers) apply to join the FitCoin rewards network, create and edit promotional offers, manage multiple venue locations, and track listing performance. Free for partners with no listing fees or commissions.
Quantifiable outcome
- 5.0 star rating on App Store
- +1 more outcomes
Companies that use FITCOIN LTD
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
FITCOIN LTD technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability5 records
Feature5 records
FITCOIN LTD partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Local Partner Businesses (Gyms, Studios, Cafes, Health Shops)coreLocal fitness and wellness businesses join the FitCoin partner network to be discovered by thousands of health-motivated customers. Partners offer discounts and deals redeemable with FitCoins. The network includes gyms, studios, cafes, health shops, and retail stores across categories including Food & Drink, Gym & Fitness, Health & Wellness, Retail & Clothing, Beauty & Grooming. Partners use a self-service dashboard to manage listings and offers.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
FITCOIN LTD competitors and assessment
Company assessmentBroad incumbents
- Strava: The dominant fitness tracking platform with strong social and community features (segments, leaderboards, clubs). Competes for the same fitness-conscious user base and overlaps in social competition mechanics, though Strava does not currently offer a rewards marketplace.
- Freeletics: AI-driven fitness coaching app with a strong community and gamification mechanics. Overlaps in personalized training, community, and subscription monetization for fitness-motivated users.
- MyFitnessPal: Large-scale health and fitness tracking app focused on nutrition and exercise logging. Overlaps in health-data integration, user base of fitness-motivated consumers, and the freemium premium subscription model.
- BetterMe: Global fitness and wellness app offering personalized workout and meal plans with a freemium subscription. Competes for the same fitness-conscious consumer and overlaps in tracker integrations and gamified experience.
Emerging players
- Lifesum: Subscription health and fitness app with meal planning, workout tracking, and habit coaching. Competes for the wellness-conscious consumer wallet and overlaps in health-data integrations and freemium premium pricing.
- Yodo: Move-to-earn / fitness gamification app emerging from Eastern Europe, blending activity tracking with rewards. Comparable in the early-stage move-to-rewards category though currently smaller and with a different geographic focus.
Direct peers
- Evidation Health: Rewards users with cash and gift cards for tracking physical activity, sleep, and health behaviors. A direct comparable in the activity-to-rewards category, though Evidation leans more on research and pharma partnerships while Fitcoin is consumer-brand focused.
- Sweatcoin: The most direct comparable: a move-to-earn app that converts verified steps into a digital currency redeemable for goods, vouchers, and charitable donations. Both target consumer fitness users with a free app, in-app currency, and a partner marketplace.
- Charity Miles: Activity-tracking app that converts walking, running, and cycling into corporate sponsorship donations. Overlaps with Fitcoin on the activity-to-reward mechanic and on attracting brand sponsorship through engaged fitness users.
- StepBet: Gamified fitness app where users bet on meeting activity goals and earn money for success. Comparable in combining fitness tracking, social/community dynamics, and real monetary rewards — directly competing for the same motivational-spend wallet.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
FITCOIN LTD social profiles
Digital presenceFITCOIN LTD financial estimates
Financial estimateRevenue estimate
Valuation estimate
FITCOIN LTD leadership team
Management profileNumber of profiles
Profiles2 records
FITCOIN LTD funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FITCOIN LTD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FITCOIN LTD
What does FITCOIN LTD do?
FitCoin operates a mobile fitness rewards application for iOS and Android that integrates with Apple Health and Google Health Connect to convert tracked physical activity (steps, workouts, runs, gym sessions, heart rate, active energy) into a proprietary FitScore and FitCoin in-app currency. Users redeem FitCoin for brand discounts and deals in a curated marketplace that includes fitness, wellness, nutrition, and local lifestyle businesses.
Is FITCOIN LTD a public or private company?
FITCOIN LTD is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was FITCOIN LTD founded?
FITCOIN LTD was founded in 2025.
Where is FITCOIN LTD based?
FITCOIN LTD is headquartered in London, United Kingdom, in the Europe region.
How does FITCOIN LTD make money?
Three revenue lines are on record. FitCoin Premium Subscription is the primary driver. The others are partner Marketplace Commission and freemium Core App.
Who are FITCOIN LTD's main competitors?
Broad incumbents on record are Strava, Freeletics, MyFitnessPal and BetterMe. Emerging players are Lifesum and Yodo. Direct peers are Evidation Health, Sweatcoin, Charity Miles and StepBet.
Does FITCOIN LTD have an API?
No public API is recorded for FITCOIN LTD.
What industry is FITCOIN LTD in?
FITCOIN LTD's product category is Health & Fitness Software. Its primary akta.pro industry code is HSADAAAG, Endurance & Running/Cycling Training, with a secondary code of CRAMADAH, Fitness Wearables & Training Tech Retail (Heart-Rate Monitors, GPS Watches, Sensors). Its NAICS code is 45911 and its SIC code is 3949.