What CYBERSAFE COACH PLUS LTD does

CyberSafe Coach Plus Ltd is a UK-based (Preston, Lancashire) software company, founded in 2024 by Lee Lawrenson, that operates a cloud-based online safety assessment and behavior-change platform marketed as CyberSafe Coach+. The platform targets individuals, families, small and medium businesses, schools, nonprofits, and care providers with a behavior-first methodology: users complete a short safety check that produces a normalized CyberSafe Score out of 100, receive a personalized action plan, weekly tailored tasks with Thursday reminders, and rolling 28-day behavioral tracking across five dimensions (consistency, responsiveness, awareness, follow-through, resilience). The technical stack includes weighted risk-and-impact scoring, automatic compliance mapping to frameworks including NIST CSF, FERPA, COPPA, HIPAA, ISO 27001, FTC Safeguards Rule, CMMC, and US state privacy laws, and an age-gated children's learning pathway with gamification tied to the iDEA Digital Award. Optional read-only integrations with Microsoft 365 and Google Workspace provide sign-in posture checks, and AI is used only for plain-English explanations and scam-message triage with explicit consent requirements and no content retention.

The company monetizes through a freemium individual tier, organizational annual subscriptions starting at £450 per year, school staff licenses, care-provider and nonprofit plans, and a one-off Team Safety Snapshot assessment priced at $100 (with limited founding-partner spots at $50). A wholly-owned charitable arm, CyberSafe Foundation CIC, receives 2% of every subscription and snapshot sale to fund free or subsidized access for qualifying nonprofits with turnover under £100,000. Distribution combines self-serve product-led growth with community-led and partner-led channels, anchored by flagship international partnership with NTEN (50,000+ nonprofit technology professionals), an embedded content partnership with imabi (180,000 active users, 600,000+ downloads), acceptance onto the June 2026 DiSH Accelerator cohort in Manchester, and Microsoft for Startups membership with an AppSource pathway. The company reports 1-10 employees, no disclosed external funding, and no publicly disclosed revenue.

Name

CYBERSAFE COACH PLUS LTD

Legal name

CyberSafe Coach Plus Ltd

Website

https://cybersafecoach.co.uk

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

CyberSafe Coach Plus Ltd is a UK-based cloud platform that runs behavior-first online safety assessments, weekly habit tasks, and compliance-mapping tools for individuals, SMBs, schools, nonprofits, and care providers, monetizing via freemium, subscriptions, and one-off team snapshots.

Ownership category

akta.pro rank

Product category

Cybersecurity Awareness and Online Safety Training

NAICS

Computer Training (61142), Professional and Management Development Training (611430), Educational Support Services (61171)

SIC

Services-Educational Services (8200), Services-Prepackaged Software (7372)

akta.pro primary industry

Fraud Prevention & Identity Theft / Account Takeover Awareness (EDABAGAO)

akta.pro secondary industries

Cybersecurity Training & Awareness Programs (BPAEANAF), Cybersecurity Learning Platforms (EDAFANAF), Cybersecurity (EDAAAPAC)

Keywords

• Online safety training
• Cybersecurity awareness
• Behavioral security assessment
• Staff awareness training
• Compliance readiness platform

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Organizational Subscriptions: Annual subscription plans for businesses, nonprofits, schools, and care providers. Plans start from £450/year for organizational access with staff training and ongoing guidance.
2. Team Safety Snapshot: One-off payment for team safety assessment. Manager pays and receives unique team link. Staff complete 5-minute check. Manager gets instant dashboard, sector benchmark, and downloadable PDF evidence report. No subscription required.
3. Individual Freemium: Free safety check and practical guidance for individuals and families. No sign-up required for basic features.
4. CyberSafe Foundation CIC Donations: 2% of every subscription and Team Safety Snapshot sale goes to CyberSafe Foundation CIC, funding free/subsidized access for qualifying nonprofits with turnover under £100,000.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

CyberSafe Coach+ is a cloud-based online safety assessment and behavioral training platform that delivers a free 5-minute safety check, a proprietary weighted CyberSafe Score out of 100, personalised weekly tasks, 28-day behavioral tracking, automatic compliance framework mapping, and AI-assisted plain-English explanations. It sells annual organisational subscriptions to businesses, nonprofits, schools, and care providers, plus a one-off Team Safety Snapshot product, and offers free consumer-facing tools such as Digital 911, Feel Safer Online, and a children's gamified learning adventure.

Product overview

CyberSafe Coach+ is a unified cloud-based online safety platform built around a core assessment engine and Safety Habit Framework. The main CyberSafe Coach+ platform provides safety checks, personalized action plans, weekly tasks, and gamification (XP, badges, milestones). It integrates specialized modules including: Team Safety Snapshot (one-off team assessment), Digital 911 (emergency guided help), Feel Safer Online (free elder-focused guidance), Compliance Readiness Assessment (8 US framework assessments), What Would You Do? interactive scenarios, and the Children's Adventure (age-gated gamified learning with iDEA award integration). The CyberSafe Foundation programme provides charity access funded by the CyberSafe Pledge. The platform is architecture-agnostic for end users but connects technically to Microsoft 365, Google Workspace, Stripe, Google Analytics 4, and Resend for specific functions.

Differentiator

Problem solved

Functional benefit

Products and services

• CyberSafe Coach+ Platform Cloud-based online safety assessment and training platform providing safety checks, personalised action plans, weekly tasks, progress tracking, gamification (XP, badges, Bronze/Silver/Gold milestones), and AI-assisted plain-English explanations for individuals, families, and organisations.
• Team Safety Snapshot One-off team safety assessment that produces a CyberSafe Score out of 100, a branded PDF evidence report covering five risk areas (phishing, passwords, devices, data handling, social engineering), a sector benchmark, and a prioritised action plan, with no subscription required.
• Digital 911 (Digital Emergency Service) Free, sign-in-free step-by-step guided emergency help for users experiencing an active online safety incident, with a calm plain-language interface and big buttons; AI is used only with explicit consent and content is discarded after processing.
• Feel Safer Online Free, always-available online safety guidance page designed for older adults, caregivers, and anyone who needs things explained more gently, with simple help in plain words and no sign-in required.
• Children's Online Safety Adventure Interactive, gamified online safety learning for children aged 5-18, organised by age-specific mascots, with interactive games, scenarios, XP earning, and badge collection; collects no personal data and requires no accounts or logins.
• Compliance Readiness Assessment Plain-English compliance assessment covering NIST CSF 2.0, COPPA, FERPA, FTC Safeguards Rule, HIPAA Security Rule, ISO 27001, US Nonprofit Safeguarding, and US State Privacy Laws, delivering Framework Readiness Scores with actionable fixes and downloadable evidence packs.
• What Would You Do? Interactive Scenarios Interactive scenario-based exercises testing real-world decision-making in online safety situations, providing CPD credit and personalised recommendations to authenticated free-account users.
• CyberSafe Foundation Nonprofit Access Programme

Quantifiable outcome

• Free safety check completed in under 5 minutes with immediate actionable score
• +1 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability4 records

Feature6 records

Partnerships

Eight partnerships are on record, tiered core, flagship and minor.

• DiSH AcceleratorcoreStrategic or Co-development Partner · 1 June 2026DiSH (Digital Innovation Security Hub) is Manchester's dedicated cybersecurity accelerator, co-powered by Plexal Cyber and supported by Barclays Eagle Labs, based at the Greater Manchester Security Hub. CyberSafe Coach+ was accepted onto the DiSH Accelerator programme in June 2026, joining a cohort of UK cybersecurity innovators with access to expert mentorship, industry connections, and routes to market.
• Friends Against ScamscoreStrategic or Co-development Partner · 23 January 2026Friends Against Scams is a National Trading Standards initiative working to protect and prevent people from becoming victims of scams. CyberSafe Coach+ is a registered Friends Against Scams organization, with platform guidance aligned to the FAS mission of empowering people with awareness, confidence, and skills to protect themselves online.
• NTENflagshipGTM or Marketing PartnerCyberSafe Coach+ is the dedicated online safety and cyber awareness platform for NTEN's member community. Members access the platform via a dedicated entry point with tailored content and monthly impact report shared with NTEN leadership. This is CyberSafe Coach+'s first international partnership, serving 50,000+ nonprofit technology professionals worldwide.
• imabicoreGTM or Marketing Partnerimabi (formerly Travel Guardian) is a personal safety and travel companion app with over 600,000 downloads and 180,000 active users globally. CyberSafe Coach+ provides dedicated online safety content inside the imabi platform, including guides, scam alerts, and safety tips, extending reach to hundreds of thousands of active users.
• Microsoft for StartupscoreTechnology or IntegrationMicrosoft for Startups Founders Hub is Microsoft's global programme supporting early-stage technology companies with cloud credits, technical support, and access to the Microsoft partner and marketplace ecosystem. CyberSafe Coach+ is an enrolled member with access to Azure cloud credits and a pathway to Microsoft AppSource marketplace listing.
• Plexal CyberminorStrategic or Co-development PartnerPlexal Cyber co-powers the DiSH Accelerator programme, providing the cybersecurity network and resources for the accelerator cohort.
• Barclays Eagle LabsminorStrategic or Co-development PartnerBarclays Eagle Labs supports the DiSH Accelerator programme, providing resources and the wider Greater Manchester Security Hub ecosystem.
• GB SharedminorGTM or Marketing PartnerListed as trusted partner organization in the CyberSafe Coach+ ecosystem.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• SANS Institute: Largest cybersecurity training and certification organization globally, offering awareness, professional, and technical training programs. Comparable in cybersecurity training but skewed toward deep technical/professional education rather than SMB awareness.
• Proofpoint Security Awareness: Enterprise security vendor offering security awareness and phishing simulation as part of a broader people-centric security portfolio. Comparable in product category but operates at a much larger scale with broader enterprise buyers.
• Sophos Phish Threat: Security awareness and phishing simulation offered as part of Sophos's broader endpoint and network security portfolio. Comparable in awareness training but bundled into a larger incumbent product suite.

Direct peers

• NINJIO: Security awareness platform delivering episodic, behavior-driven training content to employees of SMB and mid-market organizations. Comparable in subscription-based, behavior-first training for non-technical end users.
• Hoxhunt: Security awareness platform with a strong behavior-change and gamification focus, using personalized simulations and training. Highly comparable to CyberSafe Coach+'s habit-building methodology and SMB/mid-market targeting.
• Living Security: Security awareness and human risk management platform combining training, phishing simulations, and behavioral analytics. Comparable in the human-cyber-risk category and behavior-change methodology.
• KnowBe4: Largest dedicated security awareness and phishing simulation platform globally, serving SMB through enterprise with similar subscription-based, behavior-focused training. Most direct competitor in product category, target customer, and business model.
• Curricula: Security awareness training built specifically for small and mid-sized businesses with an emphasis on engaging, story-based content. Comparable in SMB focus, plain-language approach, and subscription-based delivery.
• Wizer: Security awareness and phishing simulation platform targeting small and mid-sized businesses with short, digestible training. Comparable in product category, target customer, and emphasis on quick, practical lessons.

Emerging players

• Terranova Security: Security awareness and phishing simulation provider with strong content library and compliance-mapped training, including a nonprofit/government focus. Comparable in awareness training category and compliance-driven positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/cybersafecoach

Compliance14 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CYBERSAFE COACH PLUS LTD