Multiple Births Canada

What Multiple Births Canada does

Multiple Births Canada (MBC) is a registered Canadian charity (CRA Registration 895390110 RR0001) that provides support, education, advocacy, and community resources for Canadian families of twins, triplets, quadruplets, and quintuplets. Founded in 1978 by Sheryl McInnes and headquartered in Hamilton, Ontario, MBC operates through a distributed volunteer-driven model with local chapters across Canada (coast to coast), supplemented by online peer-support groups such as the MBC Preemies Network and a blog featuring member birth stories. Its mission addresses elevated health risks in multiple-birth pregnancies, including high rates of prematurity (58% of twins, 96% of triplets) and elevated cerebral palsy incidence, and connects families with clinical resources for conditions such as TTTS, TAPS, and SIUGR via partnerships with Mount Sinai Hospital, IWK Health Centre, and international bodies ISTS and ICOMBO.

The organization has no proprietary technology product; its digital footprint is a Wix-hosted website, email newsletter, blog, and Facebook communities. Revenue is generated through a $10/year individual direct membership, charitable donations (credit card, PayPal, CanadaHelps), and commission-based fundraising programs with Tru Earth (20% commission), Mabel's Labels (20%), and FlipGive (percentage of purchases from Amazon.ca, Nike, Best Western, HP, Indigo, Expedia). Annual programming includes National Multiple Births Awareness Day (May 28), the AGM & Conference, and the Making A Difference Awards (MADA) established in 1999.

As announced on its website, MBC suspended all active operations effective October 1, 2025, with the website remaining accessible but no longer actively monitored. Headcount is reported at 1-10 employees. The organization's customer segments are horizontal: parents of multiples across Canada at all stages, from prenatal through childhood. Strategic position is best characterized as a niche national community broker with international advocacy affiliations rather than a technology-enabled enterprise.

Name

Multiple Births Canada

Legal name

Multiple Births Canada / Naissances Multiples Canada

Website

https://multiplebirths.ca

Company type

Private

Founded year

1987

Operating status

Closed

Headcount range

1–10 employees

Short description

Multiple Births Canada is a registered Canadian charity providing peer support, education, and advocacy for families of twins, triplets, and higher-order multiples; founded in 1978 and suspended active operations as of October 1, 2025.

Ownership category

akta.pro rank

Product category

Family Support Services

NAICS

Voluntary Health Organizations (813212), Grantmaking and Giving Services (81321), Civic and Social Organizations (8134)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Maternal, Child & Family Health Organizations (BPAGACAF)

akta.pro secondary industry

Federated Giving Organizations (e.g., United Way-type) (BPAGAKAG)

Keywords

• Multiple birth support
• Family support services
• Nonprofit advocacy
• Peer support networks
• Parental education resources

Headquarters

HQ city

Hamilton

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations: Charitable donations from individuals, collected via credit card, PayPal, or through CanadaHelps platform. Donations fund projects and initiatives that serve multiple birth families across Canada.
2. Membership Fees: Direct membership costs $10/year, providing access to vibrant community, monthly newsletter, member discounts, discounted conference fees, voting rights, and representation in international organizations.
3. Fundraising Programs: Ongoing fundraisers through partner programs including Tru Earth (20% commission on eco-strip purchases), Mabel's Labels (20% commission), and FlipGive (percentage of purchases from participating retailers including Amazon.ca, Nike, Best Western, HP, Indigo, Expedia).

Pricing tiers

Distribution channels3 records

Marketing channels6 records

Core offering

Multiple Births Canada is a national registered Canadian charity that provides support, education, advocacy, and community connection for families with multiple births (twins, triplets, quadruplets, and quintuplets). Its core deliverable is an annual direct membership ($10/year) plus access to a coast-to-coast network of local chapters, free expert-reviewed resources, peer support groups, and annual events such as National Multiple Births Awareness Day and the AGM & Conference. The organization is funded by member dues, charitable donations, and affiliate fundraising programs, and as of October 1, 2025 has suspended all active operations.

Product overview

Multiple Births Canada is a national Canadian charity that provides support services, resources, and community programs for families with multiple births (twins, triplets, quadruplets, and quintuplets). The organization does not offer technology products; instead, it delivers support through local chapter networks, educational resources, advocacy initiatives, annual conferences, and awareness campaigns such as National Multiple Births Awareness Day and the Making A Difference Awards. Services include peer support, member discounts, a monthly newsletter, educational materials by subject matter experts, and volunteering opportunities.

Differentiator

Problem solved

Functional benefit

Brands

• Making A Difference Awards (MADA): Awards established to recognize contributions and achievements of dedicated volunteers, chapters, corporations, media, healthcare professionals and others.
• National Multiple Births Awareness Day (NMBAD)

Products and services

• Annual Direct Membership Annual subscription-style membership for individual families not served by a local chapter; provides access to the monthly newsletter, member discounts, discounted conference fees, voting rights at the AGM, access to Canadian zygosity testing, research participation opportunities, and representation in ISTS and ICOMBO.
• Local Chapter Membership Membership through one of MBC's coast-to-coast local chapters (e.g., Halifax, Durham, Toronto, Windsor Essex, Edmonton, Saskatoon, Calgary, Manitoba, Ottawa), providing in-person peer support, local events, and community connection; chapter membership includes MBC membership.
• Annual Conference & AGM Virtual annual general meeting combined with education sessions for members and the broader multiple-birth community, with discounted fees for MBC members; includes conference notes made available to members.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered minor and core.

• Tru Earth Eco-StripsminorGTM or Marketing PartnerOngoing fundraiser where MBC earns 20% commission from every purchase of Tru Earth eco-strips (biodegradable, vegan laundry product made in Canada with no plastic bottles).
• Mabel's LabelsminorGTM or Marketing PartnerOngoing fundraiser where MBC earns 20% commission from orders of personalized name labels. Free shipping for supporters who select Multiple Births Canada as their organization.
• FlipGiveminorGTM or Marketing PartnerOngoing fundraiser where a percentage of purchases from participating retailers comes back to MBC at no additional cost to supporters. Participating retailers include Amazon.ca, Nike, Best Western, HP, Indigo, and Expedia.
• International Society for Twin Studies (ISTS)minorOthersMBC provides representation in ISTS as a member benefit, connecting Canadian families with international twin research and resources.
• International Council of Multiple Birth Organizations (ICOMBO)minorOthersMBC provides representation in ICOMBO, connecting with global multiple birth organizations for shared learning and advocacy.
• Volunteer CanadaminorOthersMBC participates in National Volunteer Week activities and aligns with Volunteer Canada's messaging around empathy and community service.
• Mount Sinai Hospital (Toronto)coreStrategic or Co-development PartnerExpert medical facility for TTTS laser surgery referrals. Multiple member stories document travel to Toronto for treatment by Dr. Greg Ryan. The hospital receives fundraising support from MBC families (e.g., Miles for Miracles events).
• IWK Hospital (Halifax)coreStrategic or Co-development PartnerRegional children's hospital providing maternal-fetal medicine and TTTS monitoring for Atlantic Canada families. Members report being referred to Mount Sinai from IWK for advanced care.
• Fetal Health FoundationminorOthersOne of three nonprofit organizations MBC works with to support families experiencing TTTS, TAPS, or SIUGR, providing resources and connections to world-renowned doctors.
• TAPS Support FoundationminorOthersCollaborating nonprofit providing support for Twin Anemia-Polycythemia Sequence, one of three conditions MBC connects families with specialized help for.
• TTTS Support TeamminorOthersCollaborating nonprofit providing support for Twin to Twin Transfusion Syndrome, working with world-renowned doctors to provide up-to-date info and research.

Scale indicators4 records

Recent moves6 records

Expansion highlights2 records

Direct peers

• TAPS Support Foundation: International nonprofit dedicated to Twin Anemia-Polycythemia Sequence support. A named MBC partner; directly comparable in disease-specific family-support scope within the multiples community.
• Australian Multiple Birth Association (AMBA): National Australian nonprofit for multiples families with local clubs, peer support, and advocacy. Operates a near-identical chapter-based support model and is a fellow ICOMBO member organization.
• TTTS Support Team: International nonprofit providing up-to-date information and research on Twin to Twin Transfusion Syndrome. Named MBC partner; comparable in narrow disease-focused family-support mission.
• Twins Trust: UK-based charity supporting families with twins, triplets, and more. Closest geographic peer to MBC in scope — provides peer support, resources on TTTS/TAPS/prematurity, and advocacy — and shares international affiliations via ICOMBO.
• Multiples of America: U.S. national nonprofit membership organization for families of multiples (formerly NOMOTC). Directly comparable to MBC in mission, chapter-based peer support model, and national advocacy focus, serving as the closest international peer.
• Fetal Health Foundation: International nonprofit supporting families experiencing TTTS, TAPS, and SIUGR. Already a named partner of MBC, with overlapping content focus on high-risk multiple-birth conditions and shared clinical referral networks.

Broad incumbents

• Kids Come First / Mothercraft: Canadian family-support nonprofit with early-childhood and parenting programming. Adjacent in maternal-child family support scope but operates more broadly across parenting topics rather than multiples-specific issues.
• March of Dimes Canada: Larger Canadian nonprofit focused on maternal and infant health, including prematurity. Broader incumbent serving overlapping populations (NICU families, high-risk pregnancies) but with a wider portfolio than MBC's multiples-only focus.
• La Leche League Canada: Established Canadian mother-to-mother breastfeeding support organization. Comparable volunteer-chapter model and maternal-child support scope, though with a different primary topic (breastfeeding vs. multiples).

Regional players

• Canadian Premature Babies Foundation: Canadian national nonprofit supporting families of premature infants. Overlaps with MBC's preemie peer support network (high rates of prematurity among multiples) but is not multiples-specific.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/multiplebirthscanada

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Multiple Births Canada