What Floston OÜ does

Floston OÜ is an Estonian-registered private limited company that designs and distributes PC hardware components, operating under a brand that traces back to 1995. Its product portfolio spans four categories: gaming PC cases (11 SKUs such as Blade RGB Strip, Blue Style, Pandora SE RGB, and Turbo Red) supporting ATX, Micro ATX, and Mini ITX motherboards; RGB-enabled cooling fans and fan kits (e.g., Halo Rainbow Dual RGB, Aurora RGB 3xfan KIT, Frameless Gaming RGB Fan); power supply units ranging from 500W to a 1650W 80 PLUS Gold model supporting multi-GPU configurations; and peripherals including a 1080P webcam and oversized RGB mousepads. The core technology is standardized PC hardware with proprietary RGB lighting integration (dual-ring LEDs, frameless fan architecture, 80 PLUS certified PSUs with multiple PCI-e connectors).

Floston generates revenue through one-time hardware sales, with no subscription or recurring component. It does not sell directly to consumers; instead, it operates a channel-partner GTM model, distributing exclusively through a network of Romanian retailers and e-tailers including eMAG, CEL, PC Garage, evoMAG, PROstore, Atex Computers, Itgalaxy, and Vexio. Its primary customer segments are PC gamers and enthusiasts seeking affordable RGB-lit gaming builds, DIY PC builders and system integrators, and mainstream consumers assembling office or multimedia systems.

The company is privately held by its founders with no disclosed institutional investors, funding rounds, or M&A activity. Its strategic footprint remains concentrated in Romania and Eastern European markets, with an active "Become Partner" recruitment push on its website suggesting intent to broaden channel reach. There is no disclosed headcount, no management team listed, and no revenue figures publicly available.

Name

Floston OÜ

Legal name

Floston OÜ

Website

https://floston.eu

Company type

Private

Founded year

1995

Operating status

Operating

Short description

Floston OÜ designs and distributes affordable PC hardware — gaming cases, RGB cooling fans, power supplies, and peripherals — selling exclusively through Romanian retailers and online resellers to PC gamers, DIY builders, and mainstream consumers.

Ownership category

akta.pro rank

Product category

PC Hardware Components

NAICS

Computer and Peripheral Equipment Manufacturing (3341), Audio and Video Equipment Manufacturing (3343)

SIC

Electronic Components & Accessories (3670)

akta.pro primary industry

PC Cases, Chassis & Case Accessories (HDACAGAG)

akta.pro secondary industries

Modding, RGB Lighting & Aesthetics Components (HDACAGAL), Gaming PCs (Desktops & Laptops) (HDACAAAH)

Keywords

• Gaming PC cases
• PC cooling fans
• Power supply units
• RGB peripherals
• PC components

Headquarters

HQ city

Not specified

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Hardware Product Sales: Floston generates revenue through the sale of physical PC hardware products including gaming cases, cooling solutions (fans), power supply units, and peripherals (mousepads, webcams). Products are sold through distributors and retailers in European markets. Revenue is primarily one-time hardware sales with no recurring subscription component.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels3 records

Core offering

Floston OÜ designs and distributes PC hardware components including gaming and multimedia cases, RGB cooling fans, ATX power supply units (PSUs), and PC peripherals such as mousepads and webcams. Products are manufactured for the gaming and PC enthusiast segment with a focus on affordable, RGB-styled components supporting ATX, Micro ATX, and Mini ITX motherboard standards. The company sells its branded hardware through a network of Romanian distributors and retailers rather than directly to end consumers.

Product overview

Floston OÜ is a hardware company founded in 1995 that designs and manufactures PC components and peripherals. The company offers four main product categories: gaming and multimedia PC cases (11 models including Blade RGB Strip, Blue Style, Blue Wind, Dark Brushed RGB, Glossy Tempered RGB, Hero RGB Strip TG, Honey Tempered Blue, Pandora SE RGB, Red Bars, Red Fire, and Turbo Red), PC cooling solutions (6 products including Halo Rainbow Dual RGB, Halo RGB LED3xfan KIT, Aurora RGB 3xfan KIT, and Frameless Gaming RGB Fan), power supply units (6 models ranging from 500W to 1650W including FL500-1650W series), and computer peripherals (4 products including Eagle Eye 1080P webcam and mousepads with RGB and geographic designs). All products target gamers, PC enthusiasts, and users seeking affordable yet quality PC components.

Differentiator

Problem solved

Functional benefit

Products and services

• Floston Blade RGB Strip Gaming PC case with RGB LED strip and effects, supporting ATX, MATX, ITX motherboards and 120/240mm AIO coolers with 370mm max VGA length. Designed for gaming systems with light effects and cooling efficiency.
• Floston Blue Style Gaming case favored by enthusiasts with angular design, three 120mm RGB fans included, supporting 160mm CPU coolers and 340mm GPUs.
• Floston Blue Wind Compact multimedia and light gaming case with two front blue LED fans, supporting ATX, Micro ATX, and Mini ITX motherboards.
• Floston Dark Brushed RGB Gaming case with brushed metal front panel and RGB strip, supporting 240mm AIO coolers and up to 7x 120mm fans.
• Floston Glossy Tempered RGB Gaming case with glass front panel, three RGB front fans, remote-controlled RGB lighting, supporting GPUs up to 330mm.
• Floston Hero RGB Strip TG Gaming case with piano-black finish and RGB LED strip, featuring glass side panel and included RGB fan.
• Floston Honey Tempered Blue Gaming case with hexagonal pattern front panel, three 120mm blue LED fans, supporting 240mm AIO coolers and GPUs up to 300mm.
• Floston Pandora SE RGB RGB-lit gaming case with steel and glass construction, supporting 360mm AIO coolers and up to 6x 120mm fans.
• Floston Red Bars Industrial steel gaming case with two 120mm red LED fans, supporting ATX, Micro ATX, ITX motherboards with magnetic dust filter.
• Floston Red Fire Gaming case with transparent side panel, red LED fans, supporting GPUs up to 370mm and featuring magnetic dust filter.
• Floston Turbo Red Compact mid-tower case with red LED accents, transparent side panel, supporting ATX, Micro ATX, Mini ITX with USB 3.0 connectivity.
• Floston Halo Rainbow Dual RGB Quiet 120mm cooling fan with dual LED ring design, 38 CFM airflow, 22 dB noise level, and RGB lighting for modding and gaming PCs.
• Floston Halo RGB LED 3xfan KIT Kit of three 120mm RGB LED fans with ring light design, 42 CFM airflow, 1500 RPM speed, and low 22 dB noise for PC cases and radiators.
• HALO RGB Rainbow PWM LED 3xfan KIT Kit of three fans with dual ring RGB LED lighting for creating affordable and beautiful cooling solutions for PC cases and water cooling radiators.
• Floston Aurora RGB 3xfan KIT Kit of three 120mm RGB fans with controller and remote control, 42 CFM airflow, 1500 RPM speed, featuring beautiful ring light design for modding and gaming PCs.
• Floston Frameless Gaming RGB Fan 120mm frameless RGB gaming fan with 53 CFM airflow, 1200 RPM speed, and unique frameless design with RGB LEDs for modding and gaming PCs.
• Floston FL700 EXTRA 700W power supply with 80+ certification, offering 20A on 3.3V rail and 32A on 5V rail, with full cable sleeving for medium to large PC cases.
• Floston 1650W 80 PLUS Gold High-wattage 1650W power supply with 80 Plus Gold certification, featuring 65A on +12V rails and support for multiple discrete GPUs with 6x 6+2 Pin PCI-e connectors, designed for demanding VGA systems including 3090 SLI.
• Floston FL500 EXTRA 500W power supply with 20A on 3.3V rail and 25A on +12V rail, supporting discrete GPUs with 1x PCI-E 6-pin connector for smaller to medium PC cases.
• Floston FL500-PCIE 500W power supply with active 120mm cooling fan, offering SCP, OCP, OVP protections, and 1x 6-pin PCI-E connector for multimedia or light gaming PCs.
• Floston FL600 EXTRA 600W power supply with partial cable sleeving, supporting discrete GPUs with 2x 6+2 Pin PCI-e power connectors for office, multimedia, or light gaming PCs.
• Floston FL650 EXTRA 650W power supply with 80+ certification, featuring 32A on 5V rail, full cable sleeving, and support for discrete GPUs with 1x 6-pin PCI-e power connector.
• Floston Eagle Eye 1080P Web Camera Full HD 1080P webcam with autofocus, face detection, and automatic exposure optimization for video conferencing applications including Zoom, Teams, Skype, and Google Meet.
• Floston Rainbow RGB Mousepad Giant RGB mouse pad (800x300x4mm) with cloth surface, rubber backing, optical fiber edge lighting with 14 RGB effects, and water-resistant design.
• Floston Topographic Mousepad Large mouse pad (900x400x3mm) with cloth surface, rubber backing, and detailed topographic map pattern for gaming spaces.
• Floston World Mousepad Extra-large mouse pad (900x400x3mm) with cloth surface, rubber backing, sewn edges, featuring a detailed world map design for desks and gaming spaces.

Quantifiable outcome

• Wide product range covering 4 main categories: cases, cooling, PSU, and peripherals
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Expansion highlights4 records

Direct peers

• Xigmatek: Xigmatek produces PC cases, cooling solutions, and PSUs for the budget gaming segment. Comparable to Floston in product mix and affordable positioning.
• Sharkoon Technologies: Sharkoon offers PC cases, fans, PSUs, and gaming peripherals across Europe at accessible price points. Comparable to Floston in product breadth, value positioning, and European retail distribution.
• NZXT: NZXT designs premium PC cases, cooling, and peripherals with strong aesthetic/RGB focus - overlapping Floston's categories but typically at a higher price tier with stronger brand recognition.
• Chieftec: Chieftec manufactures PC cases and power supplies, with established distribution in Eastern Europe. Overlaps with Floston in PSU and case categories at similar budget-tier price points.
• DeepCool: DeepCool manufactures PC cases, air and liquid coolers, PSUs, and PC peripherals with strong RGB focus and affordable-to-mid-tier pricing - a near-identical positioning to Floston, especially across the cooling and case categories.
• Thermaltake: Thermaltake produces PC cases, cooling solutions, and PSUs targeting gamers and modders, with a heavy RGB aesthetic emphasis that closely mirrors Floston's value proposition.
• be quiet!: be quiet! makes PC cases, cooling fans, and power supplies with a focus on quiet operation and efficiency - overlapping with Floston's PSU range (especially 80 Plus certified units) and case line.
• Aerocool (Aero): Aerocool targets the budget-to-mid gaming PC segment with cases, cooling, PSUs, and gaming peripherals, competing in essentially the same value-tier niche as Floston in European markets.
• Spire Technology: Spire manufactures PC cases, power supplies, and computer peripherals at value price points with European distribution. Comparable category overlap and tier positioning to Floston.
• Cooler Master: Cooler Master designs and sells PC cases, cooling fans, power supplies, and peripherals globally - the same four product categories Floston targets. It is the most directly comparable peer, though at much larger scale and broader geographic reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCzN3UQ61Plxfw0B9KvPptIg

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Floston OÜ