PrimeHealthMD

What PrimeHealthMD does

PrimeHealthMD is a privately held, direct-to-consumer healthcare services company headquartered in Alpharetta, Georgia, that delivers physician-supervised medical weight loss, hormone optimization, and functional medicine to individual patients in the Atlanta metropolitan area. The company operates four physical clinic locations (Atlanta, Alpharetta, Kennesaw, Dunwoody) supplemented by telehealth/virtual visit capabilities, and markets itself as a market leader in Semaglutide and Tirzepatide (GLP-1 and dual GLP-1/GIP receptor agonist) weight loss programs, with subscriptions starting at $149/month and no membership fees. Service breadth extends beyond weight loss to include bioidentical hormone pellet therapy, testosterone replacement, thyroid treatment, low dose naltrexone, EmSculpt Neo body contouring, sexual health treatments (Alpharetta only), genetic testing, gut microbiome mapping, and food allergy/sensitivity testing.

The underlying technology stack is largely commodity infrastructure: Electronic Medical Records (EMR) software for patient record management, SSL encryption, Stripe and Celero Commerce for payment processing, and Google Analytics plus Meta platforms for marketing analytics and paid advertising. The company is HIPAA-compliant, employs a Privacy Officer, and positions HIPAA-trained clinical staff (nurse practitioners, physician assistants, a Nutritional Counselor, and an Associate Medical Director) across locations under the ownership of Sara Brzykcy, NP.

PrimeHealthMD runs a cash-pay, multi-revenue-stream business model: recurring monthly subscription revenue from GLP-1 and hormone programs, transactional revenue from in-person and telehealth consultations, one-time product sales (including an $18 Multi-Vitamin supplement), and procedure-based revenue from aesthetic and sexual health services. Despite referencing 'Most Insurance Accepted,' the company's Terms of Use clarifies it is not enrolled in Medicare, Medicaid, or private payor programs — services are out-of-pocket and not insurance-reimbursable. Patient acquisition is driven by Google Ads remarketing, paid Meta advertising, SEO-optimized location landing pages, blog content, email, and prominent patient testimonials. There is no disclosed venture capital, private equity funding, or institutional ownership.

Name

PrimeHealthMD

Legal name

PrimeHealthMD

Website

https://primehealthmd.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

PrimeHealthMD is a privately held, direct-to-consumer healthcare clinic group based in the Atlanta metro area that delivers physician-supervised medical weight loss (GLP-1 programs including Semaglutide and Tirzepatide), hormone optimization, and functional medicine to individual patients across four Georgia locations and via telehealth on a cash-pay basis.

Ownership category

akta.pro rank

Product category

Medical Weight Loss & Functional Medicine

NAICS

Other Ambulatory Health Care Services (6219), Diet and Weight Reducing Centers (812191)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro industry

PRIMARYHLAKADAL

Obesity Medicine & Weight Management

Healthcare & Life Sciences/Specialist Medical Practice/Endocrinology & Diabetes

SECONDARYHLALAGAD

Endocrinology & Diabetes Telemedicine Platforms

Healthcare & Life Sciences/Telehealth Platforms/Specialty Telemedicine Platforms (e.g., dermatology, cardiology, neurology)

SECONDARYHSADAFAE

Medical Nutrition Therapy (Registered Dietitian)

Home & Personal Services/Fitness, Wellness & Personal Training/Nutrition Coaching & Weight Management

Keywords

• Medical weight loss
• Hormone optimization therapy
• Functional medicine
• GLP-1 therapy
• Hormone replacement therapy

Headquarters

HQ city

Alpharetta

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Medical Consultation and Treatment Services: Revenue generated from physician-supervised medical consultations, hormone therapy programs, medical weight loss programs (Semaglutide, Tirzepatide), peptide therapies, and other clinical treatments. Services are provided both in-person at clinic locations and via telehealth/virtual visits.
2. Product Sales: Sale of wellness products including supplements (e.g., Multi-Vitamin at $18.00) and other health products through the online shop.
3. Subscription Products: Certain products are available on subscription basis with automatic recurring charges at regular intervals. Subscriptions can be cancelled with 48 hours notice before the monthly processing date.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

PrimeHealthMD delivers physician-supervised Medical Weight Loss programs built around GLP-1 receptor agonist Semaglutide and dual GLP-1/GIP receptor agonist Tirzepatide (starting at $149/month), Hormone Optimization Therapy including bioidentical hormone pellets and testosterone replacement, and Functional Medicine services such as food allergy/sensitivity testing, genetic testing, gut microbiome mapping, and whole body detoxification. Services are delivered across four Atlanta-metro clinic locations (Atlanta, Alpharetta, Kennesaw, Dunwoody) and via telehealth, with a small line of consumer wellness supplements sold through an online storefront.

Product overview

PrimeHealthMD operates as a multi-location medical weight loss and functional medicine practice offering a coordinated portfolio of clinically supervised programs. The core offering centers on Medical Weight Loss featuring GLP-1 medications Semaglutide and Tirzepatide (as low as $149, no membership required), paired with Hormone Optimization Therapy and Functional Medicine as foundational services. Additional modules include Hormone Pellet Therapy, Testosterone Replacement Therapy, Thyroid Disease Treatment, Low Dose Naltrexone, Food Allergy & Sensitivity Testing, Genetic Testing, Gut Health, Gut Microbiome Mapping, Whole Body Detoxification, EmSculpt Neo body contouring, and Sexual Health Treatments (Alpharetta only). The company also sells a Multi-Vitamin supplement directly to consumers. Services are delivered through physician-supervised telemedicine and four Georgia clinic locations (Atlanta, Alpharetta, Kennesaw, Dunwoody), with most services available at all locations except sexual health treatments which are limited to Alpharetta.

Differentiator

Problem solved

Functional benefit

Products and services

• Medical Weight Loss (Semaglutide and Tirzepatide Programs)

Quantifiable outcome

• 15-22% body weight reduction with Tirzepatide therapy in clinical trials
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Noom (Noom Med): Consumer weight management platform with a clinical offering (Noom Med) that prescribes GLP-1 medications. Comparable to PrimeHealthMD in targeting the same cash-pay GLP-1 patient, though Noom's primary strength is the behavioral/coaching app and brand reach rather than in-person clinical care.
• Ro: Direct-to-consumer telehealth platform providing weight loss programs using GLP-1s alongside men's health, women's health, and smoking cessation. Comparable to PrimeHealthMD's GLP-1-based, cash-pay, virtual-plus-physical model, but operates at national scale and is more heavily marketed.
• WeightWatchers (WW) / Sequence: Established weight management brand that acquired Sequence to add GLP-1-based prescription weight loss to its behavioral program. Comparable to PrimeHealthMD as a weight loss brand with a clinical/medication pathway, though with a much larger consumer brand and behavioral-support heritage.
• Hims & Hers Health: Public telehealth platform offering direct-to-consumer access to GLP-1 weight loss medications alongside broader men's and women's health. Comparable to PrimeHealthMD as a cash-pay, subscription-based telehealth provider of Semaglutide/Tirzepatide, but at national scale and with a much broader service portfolio.

Direct peers

• BodyLogicMD: National network of physician-supervised hormone therapy and functional medicine practices (bioidentical hormone replacement, weight management, wellness). Closely comparable to PrimeHealthMD's hormone pellet therapy, hormone optimization, and integrative medicine offerings, with a multi-location, physician-franchise structure.
• Calibrate: Virtual weight loss program combining GLP-1 medication with personalized coaching and lifestyle intervention. Closely comparable to PrimeHealthMD's medical weight loss approach, with a similar combination of medication, coaching, and physician supervision; differs in being fully virtual/online-only.
• Parsley Health: Membership-based functional medicine practice offering root-cause, personalized care (including hormone and weight management) with in-person and telehealth delivery. Highly comparable to PrimeHealthMD's functional medicine, hormone optimization, and root-cause positioning, with a similar concierge/PCP hybrid model.
• Found: Direct-to-consumer virtual weight loss program using GLP-1 medications (Semaglutide) combined with behavioral coaching. Closely comparable to PrimeHealthMD's subscription GLP-1 weight loss model, with a similar patient profile and cash-pay positioning.

Emerging players

• SteadyMD: Telehealth provider operating a clinician network and weight management programs including GLP-1 prescribing. Comparable to PrimeHealthMD as a physician-supervised telehealth weight loss provider, but operates as a B2B2C platform rather than a direct-to-consumer brand.

Regional players

• U.S. HealthVest / Local MedSpas (e.g., MD Weight Loss / Vitality Medspa): Regional medical spas and weight loss clinics offering GLP-1 injections, hormone therapy, and body contouring within a single metro. Comparable to PrimeHealthMD as a multi-modal, cash-pay, clinic-based weight loss and wellness provider; primarily competes in the same metro markets where PrimeHealthMD operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/primehealthmd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PrimeHealthMD