Visit Peachtree City

What Visit Peachtree City does

Visit Peachtree City is the official destination marketing organization (DMO) and Convention & Visitors Bureau (CVB) for Peachtree City, Georgia, operating as a quasi-governmental entity under the legal name Peachtree City Convention & Visitors Bureau. Founded in 1959 as a master-planned community 25 minutes from Atlanta Hartsfield-Jackson Airport, Peachtree City is distinguished by 100+ miles of paved multi-use paths and 11,000+ registered golf carts that connect five shopping villages, 100+ restaurants, eight hotels, and three championship golf courses. The organization markets the destination to leisure travelers, meeting and group planners, sports event organizers, and wedding couples through the visitpeachtreecity.com destination platform, a venue directory, events calendar, 360 Virtual Tour, dedicated meeting planner RFP system, and a sports planners portal.

The CVB's core product surface comprises a destination marketing website with event discovery, planning tools, and content marketing (blog, newsletter, video, social, press/media relations), a physical visitor center and gift shop at 191 McIntosh Trail, and planning services for meetings and sports tournaments. Underlying technology is a conventional CMS-based marketing site with a 360 virtual tour capability and a royalty-free media asset library; no proprietary software, AI/ML components, apps, or APIs are documented. Strategic partnerships anchor the destination bundle, including Hilton Peachtree City Atlanta Hotel & Conference Center, Crowne Plaza Atlanta SW, The Frederick Brown Jr. Amphitheater (The Fred, 2,500 seats), MOBA Soccer Academy (two FIFA-sized artificial turf fields), Commemorative Air Force Airbase Georgia (WWII Heritage Trail), Atlanta Motor Speedway, and Line Creek Brewing.

Revenue is generated indirectly through hotel/motel (H/M) lodging taxes and local government appropriations that fund CVB operations, marketing campaigns, and visitor services; the organization does not disclose commercial pricing for its marketing services and is not a customer-facing vendor. End-user revenue accrues to local hotels, restaurants, attractions, and retailers rather than to the CVB itself. The customer base is highly diversified across visitor segments, but the CVB's funding base is concentrated on tax receipts from a small set of local hotels and on visitation driven by anchor events at The Fred and Atlanta Motor Speedway.

Name

Visit Peachtree City

Legal name

Peachtree City Convention & Visitors Bureau

Website

https://visitpeachtreecity.com

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

1–10 employees

Short description

Visit Peachtree City is the quasi-governmental Convention & Visitors Bureau marketing Peachtree City, Georgia as a leisure, meeting, sports, and wedding destination built around 100+ miles of golf cart paths, eight hotels, and 100+ restaurants near Atlanta.

Ownership category

akta.pro rank

Product category

Destination Marketing Services

NAICS

Convention and Visitors Bureaus (561591), Golf Courses and Country Clubs (713910), Amusement and Theme Parks (71311)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Convention Campus & District Operators (Integrated Venue Districts) (THAHAAAL)

akta.pro secondary industries

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD), Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized) (THAAAGAF)

Keywords

• Destination marketing
• Convention visitors bureau
• Tourism promotion
• Visitor information services
• Meeting planning services

Headquarters

HQ city

Peachtree City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Tourism Promotion and Destination Marketing: Funded by hotel/motel taxes and local government appropriations to promote Peachtree City as a tourism and meetings destination. Revenue supports CVB operations, marketing campaigns, and visitor services.
2. Visitor Services and Information: Provides visitor center services, distributes brochures, maps, and visitor guides. Sells official Peachtree City merchandise through gift shop.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Visit Peachtree City operates the official Convention & Visitors Bureau for Peachtree City, Georgia. The organization promotes tourism through destination marketing, event promotion, meeting and group planning services, sports tourism coordination, and visitor information services. A physical visitor center at 191 McIntosh Trail provides on-site information, brochures, and a retail gift shop for travelers and meeting planners.

Product overview

Visit Peachtree City operates a destination marketing platform that serves as the official Convention & Visitors Bureau website for Peachtree City, Georgia. The platform consists of a venue directory listing hotels, restaurants, attractions, and sports facilities; an events calendar showcasing local festivals and concerts; a 360 virtual tour for remote exploration; and specialized planning services for meeting planners and sports event organizers. The website promotes the city's unique 100+ mile golf cart path network and serves as the primary resource for tourism information, event discovery, and trip planning in Peachtree City.

Differentiator

Problem solved

Functional benefit

Products and services

• Meeting & Group Planning Services Destination services for corporate, association, and group event planners, including venue sourcing, lodging coordination, and RFP submission assistance for events hosted in Peachtree City.
• Sports Planner Services Specialized planning assistance for sports tournament directors and athletic associations, including facility coordination, lodging blocks, and local logistics support for athletic events.
• Visitor Information Services In-person and online visitor information services provided at the CVB's physical visitor center at 191 McIntosh Trail, offering brochures, attraction directories, dining guides, and concierge-style support for leisure travelers.
• PTC Gift Shop Retail merchandise operated within the visitor center at 191 McIntosh Trail, selling Peachtree City branded and locally themed gift items to visitors and meeting attendees.

Quantifiable outcome

• Rated Top 10 Places to Live in U.S. by CNN/Money Magazine
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Golf RidercoreStrategic or Co-development Partner · 1 October 2017Golf cart partner for Night Market events; golf carts loaned to help staff volunteers transport vendors from parking areas to event locations during Night Market community events.
• Jason Hunter DesignminorGTM or Marketing PartnerLocal marketing company sponsor for Night Market events. Cares about the community and provides marketing support for events.
• The Creative Nexus at Launch and Go WorkspacecoreStrategic or Co-development PartnerCollaborative network bringing together OMNIA BRND HOUSE, Jason Hunter Design, and Cote Media to sustain and grow Night Market community event.
• Line Creek Brewing CompanycoreStrategic or Co-development PartnerOfficial World Cup watch party venue during June-July 2026. Hosted for great food, cold beer, and new beer releases featuring styles from around the world.
• Southern Hollywood Film TourminorStrategic or Co-development PartnerFilm tour partner showcasing movie and TV filming locations in Peachtree City area including locations from The Walking Dead, Fried Green Tomatoes, Sweet Home Alabama, and Spider-Man: Homecoming.
• Commemorative Air Force (CAF) Airbase GeorgiacoreStrategic or Co-development PartnerNonprofit flying museum with 7 WWII aircraft. One of nine sites on Georgia World War II Heritage Trail. Hosts WWII Heritage Days, Georgia's oldest and largest WWII-themed event.
• The Camp EventscoreStrategic or Co-development PartnerCelebrity meet and greet charity event held at Hilton Peachtree City. Benefits nonprofits including Hearts n' Homes Animal Rescue, I-58 Mission, Veterans K-9 Solutions.
• Atlanta Motor SpeedwayminorStrategic or Co-development PartnerNASCAR venue hosting Ambetter Health 400 and major racing events. Peachtree City positioned as nearby lodging and dining destination for race attendees.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Others

• Arrivalist: Travel data and visitor intelligence platform used by DMOs for attribution and economic impact measurement. Comparable as an enabling technology partner used by destination marketing organizations of this size.
• Simpleview: Leading CRM and destination marketing platform provider to U.S. CVBs and DMOs. Adjacent technology vendor relationship — most CVBs of Visit Peachtree City's size use Simpleview for their DMO website, CRM, and member directory infrastructure.

Broad incumbents

• Destination DC: Major U.S. destination marketing organization. Comparable as a peer DMO structure but at substantially larger scale, useful as a benchmark for CVB operating models and convention sales infrastructure.
• Visit Atlanta: The flagship DMO for metro Atlanta. Operates at a much larger scale in the same regional tourism market where Peachtree City competes for spillover visitors; provides benchmarking on convention sales and brand marketing best practices.

Direct peers

• Explore Gwinnett: Convention & Visitors Bureau for Gwinnett County in suburban Atlanta metro. Directly comparable as a suburban Atlanta-area DMO targeting sports tourism, meetings, and leisure visitors with similar GTM motion.
• Visit Loudoun: Convention & Visitors Bureau for Loudoun County, Virginia — a suburban DC-area destination with rural-recreation assets (wineries, cycling, heritage). Comparable suburban destination marketing profile with active sports/events programming.
• Visit Savannah: Convention & Visitors Bureau for Savannah, Georgia, serving as the direct state-level peer in destination marketing, meeting/convention sales, and tourism promotion for a single city in the same state.
• Visit Southlake: Suburban Texas CVB marketing a master-planned community near DFW. Highly comparable in scale, suburban positioning, and family/leisure GTM targeting.
• Visit Franklin TN: Tourism destination marketing organization for Franklin, Tennessee — a comparable small-city historic/heritage destination near a major metro (Nashville) with strong awards profile and event-driven marketing.
• Experience Columbia SC: Destination marketing organization for Columbia, SC — comparable Southeast city-level CVB operating with similar hotel-tax funding model, sports tourism focus, and meeting/convention sales motion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCtbkLOyR2VcY-4AvUXY4s_w
• LinkedInlinkedin.com/company/visit-peachtree-city-ga

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Visit Peachtree City